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COOPERATIVE
NATIONAL CONFERENCE ON
NATIONAL COOPERATION
POLICY –
Making cooperatives vibrant economic
entities by strengthening infrastructure,
strengthening equity base, access to capital,
diversification of activities, promoting
entrepreneurship, promoting Branding,
Marketing, Business plan development,
innovation, technology adoption and exports
13th April, 2022
POTENTIAL OF COOPERATIVES TO VENTURE INTO AGRI EXPORTS
• Taking up the task of training farmers in the right use of fertilizers, and also help them
understand new technologies in farming
• Economically vibrant cooperatives can work for the welfare of the farmers and give them
credit at the time they need at a reasonable rate of interest.
• Agricultural cooperatives can play a vital role in linkage with National E-market (e-
NAM), emphasize value addition and encourage farmers to take up other allied activities
like poultry, beekeeping, fisheries.
• Have tremendous opportunities in addressing the problem of unemployment, and
facilitate income generation
AGRICULTURAL COOPERATIVES –
RATIONALE FOR EXPORT LINKAGE
• Agricultural producers, suppliers, traders from
Cooperatives have competitive advantage and get access
to more supplies of inputs at reasonable cost
• Leveraging the economies of scale in line with Prime
Minister's advocacy for ‘vocal for local and local goes
global’
• Agricultural Cooperatives have the power of aggregation
and can generate quantum production and quality
produce
STRENGTHENING OF AGRI COOPERATIVES
• Financial assistance for Pre-harvest and Post harvest management through
various schemes of Line Ministries/Government agencies
• Capacity building of Cooperatives to facilitate for venturing into exports
• The bigger cooperatives such as IFFCO, KRIBHCO, NAFED, AMUL, MARKFED
etc. may be sensitized for venturing into agri exports
• Connecting the Cooperatives with the exporters for supplying produce for
exports and importers of potential countries through BSMs/R-BSMs
• Branding of products of Indian Cooperative sector
• Cooperatives to align with the agri clusters
• To encourage value addition and processing of identified agri products from
clusters
HOW APEDA CAN HELP IN STRENGTHENING INFRASTRUCTURE
OF AGRI COOPERATIVES
Export Infrastructure
Development
• Setting up of post harvest
handling facilities.
• Financial assistance
provided for setting up of
infrastructure such as pack
houses, refer van, VHT,
HWT, cable system etc.
• Assistance also provided
for processing facilities for
addressing missing gap.
Quality Development
• Assistance provided for
quality management
system, lab equipment and
testing of sample etc.
Market Development
• Activities covered include
development and
dissemination of data base
and market intelligence,
participation of trade fair,
BSM, R-BSM, Events, trade
delegation etc.
• Product development,
R&D and enhancement of
traceability etc
FINANCIAL ASSISTANCE SCHEME (FAS)
SERVICES
FINANCIAL ASSISTANCE SCHEME (FAS)
SERVICES
INITIATIVES TAKEN BY APEDA TO
PROMOTE AGRICULTURAL
COOPERATIVES
EXPORT PROMOTION OF AGRICULTURAL COOPERATIVES
• In association with VAMNICOM (institution under Ministry of Cooperation),
Pune organized the first batch (out of the four) of Orientation Training
Programme on Agri Export Marketing for Cooperatives and FPOs between 03-
06 March, 2022.
• Organized a series of Orientation programs in association with NCDC-LINAC
for the Cooperatives of Northern, Eastern and North Eastern regions for
developing Cooperatives as Agri Exporters
• APEDA with a close association with COOPEXIL and NCDC along with other
multi-state Cooperatives will be able to successfully facilitate agri exports by
the cooperatives
• Facilitated the export consignments of fresh Banganpalli & Suvarnarekha
mangoes in coordination with IFFCO-SEZ, subsidiary of IFFCO from Chittoor,
Andhra Pradesh to South Korea
APEDA has been focusing on collaborative approach to bring synergy with number of organisations and
institutions having inherent professional and specialised expertise in different areas for capacity building
of various stakeholders.
Collaboration will provide solutions for addressing some of the identified interventions for the
development of Agriculture and its export enhancement.
MoUs were signed with following institutions to utilise their expertise by mutually working together to
synergize the activities in the interest of agriculture and allied sectors, for bringing better value to the
stakeholders across the export value chain.
COLLABORATION WITH GOVT. AGENCIES AND INSTITUTIONS
COLLABORATION WITH GOVT. AGENCIES AND INSTITUTIONS
VIRTUAL BUYER SELLER MEETS (V-BSMs)
A series of V-BSMs with Embassies, importers, Exporters and Product
associations from India was organised.
Forty eight V-BSMs have been organized by APEDA in association with
Indian Missions with UAE, Kuwait, Indonesia, Switzerland, Belgium, Iran,
Canada (Organic products), UAE & USA (GI products), Germany, South
Africa, Australia, Thailand, Oman, Nepal, Bhutan, Azerbaijan, Uzbekistan,
Vietnam, Netherlands, Brunei, Cambodia, South Korea, Sudan, Japan, GCC
Countries, Bahrain, Angola, Egypt, Algeria, Bangladesh, Morocco, Jordan,
Laos etc. E-catalogues were released while each BSM having details of
participant exporters, importers, Trade associations.
Subsequent to the V-BSM with Thailand, a Taste of India campaign was
organised where Indian fresh produce, dairy products and biryani cooked
from Basmati rice was showcased and served to the visitors in an event
organized in a retail store in cooperation with the Indian Embassy at
Bangkok.
On account of Covid-19 outbreak, organizing physical exhibitions and international trade fairs
could not be possible.
 APEDA took pioneer step and introduced its own Virtual Trade Fair (VTF) Platform through in-
house team to provide an opportunity for agri importers of several countries and Indian exporters to
interact through participation.
VIRTUAL TRADE FAIRS (VTFs)
TRIAL SHIPMENTS - GI PRODUCTS
Products State Countries
Bangampalli Mangoes Krishna & Chittoor Districts, Andhra
Pradesh
South Korea
Dahanu Gholvad Sapota Palghar Dist, Maharashtra UK
Marathwada Kesar Mango Aurangabad UK
Saffron Jammu & Kashmir Dubai
Jalgaon Banana Jalgaon Cluster Dubai
Nendran Banana Thrissur Cluster Singapore
Shahi Litchi Bihar UK
Bhagalpuri Zardalu, Khirsapati &
Lakshmanbhog Mango
Bihar, West Bengal UK
Bahrain
Madurai Malli Tamil Nadu USA, Sharjah
Bhalia wheat Gujarat Srilanka, Kenya
King Chilli Nagaland UK
GI PRODUCTS
TRIAL SHIPMENTS – ETHNIC, UNIQUE PRODUCTS
Products Region / State Countries
Moringa Kumbakonam, Tamil Nadu, Telangana Australia, Vietnam, Ghana, USA
Patented Village Rice Kumbakonam, TN Ghana & Yemen
Millets (Organic) Uttarakhand Denmark
Red Rice Sonepat, Haryana USA
Flavored Jaggery Powder Mumbai USA
Fresh Jackfruit Tripura UK
Jamun fruit Uttar Pradesh UK
Groundnuts West Bengal Nepal
Dragon Fruit Sangli, Maharashtra, Gujarat, West Bengal Dubai, UK, Saudi Arabia
Burmese Grapes Darrang, Assam Dubai
Cherries Srinagar Dubai
Dehydrated Mahua flowers Chhattisgarh France
Himalayan Goat meat Uttarakhand Dubai
Himachal apples HP Bahrain
Thanks for Your Kind attention

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S3APEDA_April2022.pptx

  • 1. COOPERATIVE NATIONAL CONFERENCE ON NATIONAL COOPERATION POLICY – Making cooperatives vibrant economic entities by strengthening infrastructure, strengthening equity base, access to capital, diversification of activities, promoting entrepreneurship, promoting Branding, Marketing, Business plan development, innovation, technology adoption and exports 13th April, 2022
  • 2. POTENTIAL OF COOPERATIVES TO VENTURE INTO AGRI EXPORTS • Taking up the task of training farmers in the right use of fertilizers, and also help them understand new technologies in farming • Economically vibrant cooperatives can work for the welfare of the farmers and give them credit at the time they need at a reasonable rate of interest. • Agricultural cooperatives can play a vital role in linkage with National E-market (e- NAM), emphasize value addition and encourage farmers to take up other allied activities like poultry, beekeeping, fisheries. • Have tremendous opportunities in addressing the problem of unemployment, and facilitate income generation
  • 3. AGRICULTURAL COOPERATIVES – RATIONALE FOR EXPORT LINKAGE • Agricultural producers, suppliers, traders from Cooperatives have competitive advantage and get access to more supplies of inputs at reasonable cost • Leveraging the economies of scale in line with Prime Minister's advocacy for ‘vocal for local and local goes global’ • Agricultural Cooperatives have the power of aggregation and can generate quantum production and quality produce
  • 4. STRENGTHENING OF AGRI COOPERATIVES • Financial assistance for Pre-harvest and Post harvest management through various schemes of Line Ministries/Government agencies • Capacity building of Cooperatives to facilitate for venturing into exports • The bigger cooperatives such as IFFCO, KRIBHCO, NAFED, AMUL, MARKFED etc. may be sensitized for venturing into agri exports • Connecting the Cooperatives with the exporters for supplying produce for exports and importers of potential countries through BSMs/R-BSMs • Branding of products of Indian Cooperative sector • Cooperatives to align with the agri clusters • To encourage value addition and processing of identified agri products from clusters
  • 5. HOW APEDA CAN HELP IN STRENGTHENING INFRASTRUCTURE OF AGRI COOPERATIVES Export Infrastructure Development • Setting up of post harvest handling facilities. • Financial assistance provided for setting up of infrastructure such as pack houses, refer van, VHT, HWT, cable system etc. • Assistance also provided for processing facilities for addressing missing gap. Quality Development • Assistance provided for quality management system, lab equipment and testing of sample etc. Market Development • Activities covered include development and dissemination of data base and market intelligence, participation of trade fair, BSM, R-BSM, Events, trade delegation etc. • Product development, R&D and enhancement of traceability etc FINANCIAL ASSISTANCE SCHEME (FAS) SERVICES
  • 7. INITIATIVES TAKEN BY APEDA TO PROMOTE AGRICULTURAL COOPERATIVES
  • 8. EXPORT PROMOTION OF AGRICULTURAL COOPERATIVES • In association with VAMNICOM (institution under Ministry of Cooperation), Pune organized the first batch (out of the four) of Orientation Training Programme on Agri Export Marketing for Cooperatives and FPOs between 03- 06 March, 2022. • Organized a series of Orientation programs in association with NCDC-LINAC for the Cooperatives of Northern, Eastern and North Eastern regions for developing Cooperatives as Agri Exporters • APEDA with a close association with COOPEXIL and NCDC along with other multi-state Cooperatives will be able to successfully facilitate agri exports by the cooperatives • Facilitated the export consignments of fresh Banganpalli & Suvarnarekha mangoes in coordination with IFFCO-SEZ, subsidiary of IFFCO from Chittoor, Andhra Pradesh to South Korea
  • 9. APEDA has been focusing on collaborative approach to bring synergy with number of organisations and institutions having inherent professional and specialised expertise in different areas for capacity building of various stakeholders. Collaboration will provide solutions for addressing some of the identified interventions for the development of Agriculture and its export enhancement. MoUs were signed with following institutions to utilise their expertise by mutually working together to synergize the activities in the interest of agriculture and allied sectors, for bringing better value to the stakeholders across the export value chain. COLLABORATION WITH GOVT. AGENCIES AND INSTITUTIONS
  • 10. COLLABORATION WITH GOVT. AGENCIES AND INSTITUTIONS
  • 11. VIRTUAL BUYER SELLER MEETS (V-BSMs) A series of V-BSMs with Embassies, importers, Exporters and Product associations from India was organised. Forty eight V-BSMs have been organized by APEDA in association with Indian Missions with UAE, Kuwait, Indonesia, Switzerland, Belgium, Iran, Canada (Organic products), UAE & USA (GI products), Germany, South Africa, Australia, Thailand, Oman, Nepal, Bhutan, Azerbaijan, Uzbekistan, Vietnam, Netherlands, Brunei, Cambodia, South Korea, Sudan, Japan, GCC Countries, Bahrain, Angola, Egypt, Algeria, Bangladesh, Morocco, Jordan, Laos etc. E-catalogues were released while each BSM having details of participant exporters, importers, Trade associations. Subsequent to the V-BSM with Thailand, a Taste of India campaign was organised where Indian fresh produce, dairy products and biryani cooked from Basmati rice was showcased and served to the visitors in an event organized in a retail store in cooperation with the Indian Embassy at Bangkok.
  • 12. On account of Covid-19 outbreak, organizing physical exhibitions and international trade fairs could not be possible.  APEDA took pioneer step and introduced its own Virtual Trade Fair (VTF) Platform through in- house team to provide an opportunity for agri importers of several countries and Indian exporters to interact through participation. VIRTUAL TRADE FAIRS (VTFs)
  • 13. TRIAL SHIPMENTS - GI PRODUCTS Products State Countries Bangampalli Mangoes Krishna & Chittoor Districts, Andhra Pradesh South Korea Dahanu Gholvad Sapota Palghar Dist, Maharashtra UK Marathwada Kesar Mango Aurangabad UK Saffron Jammu & Kashmir Dubai Jalgaon Banana Jalgaon Cluster Dubai Nendran Banana Thrissur Cluster Singapore Shahi Litchi Bihar UK Bhagalpuri Zardalu, Khirsapati & Lakshmanbhog Mango Bihar, West Bengal UK Bahrain Madurai Malli Tamil Nadu USA, Sharjah Bhalia wheat Gujarat Srilanka, Kenya King Chilli Nagaland UK
  • 15. TRIAL SHIPMENTS – ETHNIC, UNIQUE PRODUCTS Products Region / State Countries Moringa Kumbakonam, Tamil Nadu, Telangana Australia, Vietnam, Ghana, USA Patented Village Rice Kumbakonam, TN Ghana & Yemen Millets (Organic) Uttarakhand Denmark Red Rice Sonepat, Haryana USA Flavored Jaggery Powder Mumbai USA Fresh Jackfruit Tripura UK Jamun fruit Uttar Pradesh UK Groundnuts West Bengal Nepal Dragon Fruit Sangli, Maharashtra, Gujarat, West Bengal Dubai, UK, Saudi Arabia Burmese Grapes Darrang, Assam Dubai Cherries Srinagar Dubai Dehydrated Mahua flowers Chhattisgarh France Himalayan Goat meat Uttarakhand Dubai Himachal apples HP Bahrain
  • 16. Thanks for Your Kind attention