This document discusses international marketing and export marketing. It defines international marketing as activities analyzing, planning, implementing, coordinating and controlling market-oriented activities across multiple countries. It also discusses the orientation of firms towards domestic, export or global markets. Export marketing provides opportunities for greater profits but also potential problems like additional costs, regulations and exchange rate fluctuations that must be considered.
ROLE OF EXPORT MARKETING IN INTERNATIONAL TRADEsushmitha7
1) Export marketing is a systematic process of developing and distributing goods and services in overseas markets and involves undertaking various marketing activities such as research, product design, branding, packaging, pricing, and promotion.
2) Export marketing brings valuable foreign exchange to exporting countries and helps balance payments but faces challenges like technological differences between countries and trade barriers.
3) Organizations benefit from export marketing through increased sales and profits, enhanced competitiveness, gaining global market share, and risk diversification.
The document discusses various concepts related to export marketing promotion and communication. It covers topics such as the importance of communication in export marketing, different communication techniques like personal selling, sales promotion, publicity, and advertising. It also discusses factors that affect promotion strategies for export marketing and the need to consider standardization versus adaptation of promotion strategies for different international markets.
The document discusses developing an export strategy and marketing plan. It provides guidance on conducting market research, choosing products and target countries, developing distribution and pricing plans, and creating budgets and communication strategies. Key steps include assessing company strengths, evaluating foreign demand, selecting appropriate markets and distribution channels, and developing pricing, promotion, and after-sales support tailored for other countries. Frequent communication, travel, and revising plans are emphasized for success in international business.
This document provides an overview of the key elements and framework for developing an export marketing plan (EMP) for companies in emerging markets looking to export to other countries or regions. It discusses the planning process which involves research, SWOT analysis, confrontation analysis, strategy development, and action planning. The EMP framework involves five phases - perception and preparation, research, strategy, operational management. It also outlines a 2-day training program that would help companies apply this framework to develop their own customized EMP.
This document provides guidance on developing an effective marketing message for international buyers. It stresses that the message should address the specific problems and needs of the target market in a way that promotes an emotional reaction and builds trust. A good message is the linchpin of marketing activities. The document outlines steps to create a message, including identifying target problems and pains, presenting your solution as a cure, and proving your solution works with testimonials and case studies. It also discusses using various communication channels like written materials, meetings, trade shows, and ongoing relationships to convey the consistent marketing message.
This document discusses international marketing and export marketing. It defines international marketing as activities analyzing, planning, implementing, coordinating and controlling market-oriented activities across multiple countries. It also discusses the orientation of firms towards domestic, export or global markets. Export marketing provides opportunities for greater profits but also potential problems like additional costs, regulations and exchange rate fluctuations that must be considered.
ROLE OF EXPORT MARKETING IN INTERNATIONAL TRADEsushmitha7
1) Export marketing is a systematic process of developing and distributing goods and services in overseas markets and involves undertaking various marketing activities such as research, product design, branding, packaging, pricing, and promotion.
2) Export marketing brings valuable foreign exchange to exporting countries and helps balance payments but faces challenges like technological differences between countries and trade barriers.
3) Organizations benefit from export marketing through increased sales and profits, enhanced competitiveness, gaining global market share, and risk diversification.
The document discusses various concepts related to export marketing promotion and communication. It covers topics such as the importance of communication in export marketing, different communication techniques like personal selling, sales promotion, publicity, and advertising. It also discusses factors that affect promotion strategies for export marketing and the need to consider standardization versus adaptation of promotion strategies for different international markets.
The document discusses developing an export strategy and marketing plan. It provides guidance on conducting market research, choosing products and target countries, developing distribution and pricing plans, and creating budgets and communication strategies. Key steps include assessing company strengths, evaluating foreign demand, selecting appropriate markets and distribution channels, and developing pricing, promotion, and after-sales support tailored for other countries. Frequent communication, travel, and revising plans are emphasized for success in international business.
This document provides an overview of the key elements and framework for developing an export marketing plan (EMP) for companies in emerging markets looking to export to other countries or regions. It discusses the planning process which involves research, SWOT analysis, confrontation analysis, strategy development, and action planning. The EMP framework involves five phases - perception and preparation, research, strategy, operational management. It also outlines a 2-day training program that would help companies apply this framework to develop their own customized EMP.
This document provides guidance on developing an effective marketing message for international buyers. It stresses that the message should address the specific problems and needs of the target market in a way that promotes an emotional reaction and builds trust. A good message is the linchpin of marketing activities. The document outlines steps to create a message, including identifying target problems and pains, presenting your solution as a cure, and proving your solution works with testimonials and case studies. It also discusses using various communication channels like written materials, meetings, trade shows, and ongoing relationships to convey the consistent marketing message.
U.S. Analytical Laboratory Instrument Market. Analysis And Forecast to 2020IndexBox Marketing
IndexBox Marketing has just published its report: “U.S. Analytical Laboratory Instrument Market. Analysis And Forecast to 2020”.
The report provides an in-depth analysis of the U.S. analytical laboratory instrument market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains relevant data on the major players in the industry.
1. Export management involves conducting export activities in an orderly, efficient, and profitable manner to increase exports and profits for exporters and satisfaction for importers.
2. Export management needs to be considered at both the national level for goals like earning foreign exchange and the business level for goals like higher profits.
3. Key aspects of export management for businesses include identifying export products and markets, conducting SWOT analyses, obtaining necessary licenses, managing costs, understanding foreign exchange rates, mitigating risks, and properly packing and labeling goods.
Our 10 step export process can be applied to businesses wishing to expand into the global marketplace. When you employ CVEN's services you're benefiting from a diverse team of highly experienced International Trade Specialists.
Visit www.cven.com.au
S & K Farming developed an export marketing plan to launch citrus fruits from Southern
California into China. Their product line consists of oranges, lemons, tangerines, limes, and
grapefruit aimed at health-conscious Chinese consumers. Their target market is Shandong
Province due to its agricultural industry. They will use various promotional strategies like
internet ads and samples. To succeed, they must ensure food safety and meet China's strict
import rules. Pricing will be competitive while maintaining quality and freshness.
The document discusses creating an effective marketing action plan for small businesses. It recommends first defining the customer buying cycle, which typically involves 6 stages from awareness to referrals. The plan should then include steps focused on each stage, such as using different messages for gaining awareness versus engaging active customers. Key steps in the marketing action plan include conducting market research, developing a marketing plan and calendar based on customer research, and measuring the results of different marketing efforts to assess effectiveness.
CONCEPT OF EXPORT MARKETING (FOREIGN TRADE)shafer khan
International trade involves the transfer of goods and services across international borders. Export marketing refers to marketing activities involved in distributing goods and services to overseas markets. It provides several benefits including generating foreign exchange, strengthening international relations, and helping balance a country's payments. Developing an export marketing plan requires establishing objectives, researching export markets, analyzing products, and setting competitive prices that account for additional international costs. Export marketing faces challenges such as trade barriers, global competition, and high product standards imposed by importing countries.
This document provides a summary of a communications plan to promote shared core values across an organization. It outlines objectives to increase awareness of key messages and values and encourage employees to model related behaviors. The plan involves a three step rollout strategy using a cascade approach from corporate leaders to managers to all employees. Key tactics include training, digital and print materials, and testimonials. Metrics will measure awareness, understanding and reporting of compliance issues. The plan assigns roles and provides details on channels, timing, costs and assumptions to support effective communication of the shared values.
This document summarizes an export planning and dispatch system implemented at GHCL Limited to streamline their export process. The key points are:
1. The system was designed to simplify the export process, make it more user-friendly, integrate data to reduce duplicate entry, automate documentation, and reduce IT costs like SAP licensing.
2. It improved upon the standard SAP process by reducing the number of stages from 8 to 12 screens, requiring less skilled users and reducing SAP licensing costs.
3. The 8 stages include planning by the PPC department, commercial involvement, production updates, dispatch planning, container booking, carton scanning, warehouse activities and export documentation.
Global manufacturing cost competitiveness
has shifted over the past decade. The gap between labor costs in the U.S. and overseas is shrinking. Pay and benefits for the average Chinese worker rose by 10% a year between 2000 and 2005 and sped up to 19% a year between 2005 and 2010.
An export plan is a company guideline for developing international business that identifies markets, goals, activities, ways to achieve objectives, required resources, and expected results. It involves conducting market research, creating a marketing plan, deciding entry and delivery methods, planning operations and expansion, addressing financing and insurance, and setting targets. Export plans vary by company and country but should state objectives, plan the approach, assign responsibilities, answer questions about products, markets, distribution, challenges, pricing, operations, timelines, and resources. The plan should be viewed as a management tool and regularly reviewed and modified based on results and new information.
This document discusses export readiness and planning. It outlines "must have" and "nice to have" conditions for export readiness, including upper management buy-in, production capacity, and cash flow. It also describes the key components of an international business plan, including assessing export readiness, selecting foreign markets and entry modes, and developing plans for sales, finance, logistics, and human resources. The goal is to set reasonable export goals and expectations and write down an actionable plan to begin exporting promptly.
Freight Systems provides air export services for customers. They receive a quote request, provide rates from airlines, and prepare a quote for customer approval. Once approved, they receive shipping documents and instructions. Freight Systems then sends a booking request to the airline, receives confirmation, and coordinates cargo readiness with the shipper. The cargo is weighed, labeled, inspected for airworthiness, and customs clearance begins before Freight Systems issues an airway bill to the customer.
A presentation prepared some time ago as part of the Exporter Education Programme. Provides a detailed step by step procedure for creating an Export Plan.
This document provides an overview of export marketing. It discusses the differences between domestic and international marketing, and highlights key considerations for marketing products in other countries. These include researching individual country markets in terms of regulations, competition, infrastructure and more. The marketing mix of product, price, place and promotion is also reviewed. Additional topics covered are pricing strategies, product life cycles, distribution channels, logistics, and responding to trade leads. The overall summary is that export marketing requires in-depth research of target country markets and consideration of various factors like regulations, distribution, pricing to successfully market and sell products abroad.
Presentation at Barcamp Brussels, it's actually a braindump (an export of a mindmap) that let me rant a bit...
I added more links in the presentation for further reading
Update: the *'s in the presentation are links... hover over them to click!
The document outlines an export plan for air conditioning equipment to islands in the Caribbean. It discusses working with distributors in countries like Costa Rica, the Dominican Republic, and Trinidad and Tobago to benefit luxury hotels and resorts. These nations have a strong tourism industry and tropical climate suitable for air conditioning equipment. The plan involves finding reputable distributors that can import, distribute, and provide maintenance for the equipment in the target markets.
This chapter provides an introduction to exporting for small businesses. It discusses the benefits of exporting, which include business growth, higher profits, and more jobs. Exporting small businesses experience faster annual growth and lower failure rates compared to non-exporting businesses. The chapter also notes that the U.S. service sector has generated a trade surplus that has reduced the overall U.S. trade deficit in recent decades. Finally, it emphasizes that in today's globalized world, small businesses can no longer ignore international markets if they want to maintain their market share and keep up with competitors.
This document provides guidance on starting an export/import business in Massachusetts. It discusses business setup requirements like filing as a corporation with the state and obtaining local licenses. It describes two common structures for export/import companies - Export Management Companies (EMCs) that represent other manufacturers abroad, and trading companies that take ownership of goods and arrange import/export transactions. The document provides high-level overviews of considerations for exporting, including developing export strategies, sourcing products, and finding overseas clients or buyers.
Class 2 for starting an import export businesssasan1
Starting an Import/Export Business involves understanding key regulations and processes for both importing and exporting. For importing, businesses must understand regulations from Customs and Border Protection around documentation, duties, and tariffs. Key import documentation includes commercial invoices, certificates of origin, and letters of credit. For exporting, businesses must understand regulations from the Department of Commerce around export licensing, the shipper's export declaration, and the automated export system. Both importing and exporting require understanding pricing, marketing, distribution networks, and cultural considerations for foreign markets.
U.S. Analytical Laboratory Instrument Market. Analysis And Forecast to 2020IndexBox Marketing
IndexBox Marketing has just published its report: “U.S. Analytical Laboratory Instrument Market. Analysis And Forecast to 2020”.
The report provides an in-depth analysis of the U.S. analytical laboratory instrument market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains relevant data on the major players in the industry.
1. Export management involves conducting export activities in an orderly, efficient, and profitable manner to increase exports and profits for exporters and satisfaction for importers.
2. Export management needs to be considered at both the national level for goals like earning foreign exchange and the business level for goals like higher profits.
3. Key aspects of export management for businesses include identifying export products and markets, conducting SWOT analyses, obtaining necessary licenses, managing costs, understanding foreign exchange rates, mitigating risks, and properly packing and labeling goods.
Our 10 step export process can be applied to businesses wishing to expand into the global marketplace. When you employ CVEN's services you're benefiting from a diverse team of highly experienced International Trade Specialists.
Visit www.cven.com.au
S & K Farming developed an export marketing plan to launch citrus fruits from Southern
California into China. Their product line consists of oranges, lemons, tangerines, limes, and
grapefruit aimed at health-conscious Chinese consumers. Their target market is Shandong
Province due to its agricultural industry. They will use various promotional strategies like
internet ads and samples. To succeed, they must ensure food safety and meet China's strict
import rules. Pricing will be competitive while maintaining quality and freshness.
The document discusses creating an effective marketing action plan for small businesses. It recommends first defining the customer buying cycle, which typically involves 6 stages from awareness to referrals. The plan should then include steps focused on each stage, such as using different messages for gaining awareness versus engaging active customers. Key steps in the marketing action plan include conducting market research, developing a marketing plan and calendar based on customer research, and measuring the results of different marketing efforts to assess effectiveness.
CONCEPT OF EXPORT MARKETING (FOREIGN TRADE)shafer khan
International trade involves the transfer of goods and services across international borders. Export marketing refers to marketing activities involved in distributing goods and services to overseas markets. It provides several benefits including generating foreign exchange, strengthening international relations, and helping balance a country's payments. Developing an export marketing plan requires establishing objectives, researching export markets, analyzing products, and setting competitive prices that account for additional international costs. Export marketing faces challenges such as trade barriers, global competition, and high product standards imposed by importing countries.
This document provides a summary of a communications plan to promote shared core values across an organization. It outlines objectives to increase awareness of key messages and values and encourage employees to model related behaviors. The plan involves a three step rollout strategy using a cascade approach from corporate leaders to managers to all employees. Key tactics include training, digital and print materials, and testimonials. Metrics will measure awareness, understanding and reporting of compliance issues. The plan assigns roles and provides details on channels, timing, costs and assumptions to support effective communication of the shared values.
This document summarizes an export planning and dispatch system implemented at GHCL Limited to streamline their export process. The key points are:
1. The system was designed to simplify the export process, make it more user-friendly, integrate data to reduce duplicate entry, automate documentation, and reduce IT costs like SAP licensing.
2. It improved upon the standard SAP process by reducing the number of stages from 8 to 12 screens, requiring less skilled users and reducing SAP licensing costs.
3. The 8 stages include planning by the PPC department, commercial involvement, production updates, dispatch planning, container booking, carton scanning, warehouse activities and export documentation.
Global manufacturing cost competitiveness
has shifted over the past decade. The gap between labor costs in the U.S. and overseas is shrinking. Pay and benefits for the average Chinese worker rose by 10% a year between 2000 and 2005 and sped up to 19% a year between 2005 and 2010.
An export plan is a company guideline for developing international business that identifies markets, goals, activities, ways to achieve objectives, required resources, and expected results. It involves conducting market research, creating a marketing plan, deciding entry and delivery methods, planning operations and expansion, addressing financing and insurance, and setting targets. Export plans vary by company and country but should state objectives, plan the approach, assign responsibilities, answer questions about products, markets, distribution, challenges, pricing, operations, timelines, and resources. The plan should be viewed as a management tool and regularly reviewed and modified based on results and new information.
This document discusses export readiness and planning. It outlines "must have" and "nice to have" conditions for export readiness, including upper management buy-in, production capacity, and cash flow. It also describes the key components of an international business plan, including assessing export readiness, selecting foreign markets and entry modes, and developing plans for sales, finance, logistics, and human resources. The goal is to set reasonable export goals and expectations and write down an actionable plan to begin exporting promptly.
Freight Systems provides air export services for customers. They receive a quote request, provide rates from airlines, and prepare a quote for customer approval. Once approved, they receive shipping documents and instructions. Freight Systems then sends a booking request to the airline, receives confirmation, and coordinates cargo readiness with the shipper. The cargo is weighed, labeled, inspected for airworthiness, and customs clearance begins before Freight Systems issues an airway bill to the customer.
A presentation prepared some time ago as part of the Exporter Education Programme. Provides a detailed step by step procedure for creating an Export Plan.
This document provides an overview of export marketing. It discusses the differences between domestic and international marketing, and highlights key considerations for marketing products in other countries. These include researching individual country markets in terms of regulations, competition, infrastructure and more. The marketing mix of product, price, place and promotion is also reviewed. Additional topics covered are pricing strategies, product life cycles, distribution channels, logistics, and responding to trade leads. The overall summary is that export marketing requires in-depth research of target country markets and consideration of various factors like regulations, distribution, pricing to successfully market and sell products abroad.
Presentation at Barcamp Brussels, it's actually a braindump (an export of a mindmap) that let me rant a bit...
I added more links in the presentation for further reading
Update: the *'s in the presentation are links... hover over them to click!
The document outlines an export plan for air conditioning equipment to islands in the Caribbean. It discusses working with distributors in countries like Costa Rica, the Dominican Republic, and Trinidad and Tobago to benefit luxury hotels and resorts. These nations have a strong tourism industry and tropical climate suitable for air conditioning equipment. The plan involves finding reputable distributors that can import, distribute, and provide maintenance for the equipment in the target markets.
This chapter provides an introduction to exporting for small businesses. It discusses the benefits of exporting, which include business growth, higher profits, and more jobs. Exporting small businesses experience faster annual growth and lower failure rates compared to non-exporting businesses. The chapter also notes that the U.S. service sector has generated a trade surplus that has reduced the overall U.S. trade deficit in recent decades. Finally, it emphasizes that in today's globalized world, small businesses can no longer ignore international markets if they want to maintain their market share and keep up with competitors.
This document provides guidance on starting an export/import business in Massachusetts. It discusses business setup requirements like filing as a corporation with the state and obtaining local licenses. It describes two common structures for export/import companies - Export Management Companies (EMCs) that represent other manufacturers abroad, and trading companies that take ownership of goods and arrange import/export transactions. The document provides high-level overviews of considerations for exporting, including developing export strategies, sourcing products, and finding overseas clients or buyers.
Class 2 for starting an import export businesssasan1
Starting an Import/Export Business involves understanding key regulations and processes for both importing and exporting. For importing, businesses must understand regulations from Customs and Border Protection around documentation, duties, and tariffs. Key import documentation includes commercial invoices, certificates of origin, and letters of credit. For exporting, businesses must understand regulations from the Department of Commerce around export licensing, the shipper's export declaration, and the automated export system. Both importing and exporting require understanding pricing, marketing, distribution networks, and cultural considerations for foreign markets.
Θέλεις λοιπόν να εκμεταλλευθείς το Internet και το Digital Marketing;
Πολύ καλά κάνεις. Αλλά πως αρχίζεις; Πως συνεχίζεις; Πως αξιολογείς; Συνέχισε να διαβάζεις αν θέλεις να μάθεις τα βασικά βήματα που πρέπει να ακολουθήσεις, ώστε η επένδυση που θα κάνεις σε χρόνο και χρήμα να αποδώσει όσο το δυνατόν καλύτερα και συντομότερα.
Αφού δείτε τα βασικά σημεία στην παρουσίαση, μπορείτε να διαβάσετε ολόκληρο το άρθρο στο Unbelt.gr, που είναι ένα site για το Digital Marketing και τις Ελληνικές μικρομεσαίες επιχειρήσεις και Επαγγελματίες.
Οι έρευνες δείχνουν όλο και μεγαλύτερη συμμετοχή του κοινού αλλά και των digital marketing word cloudεπιχειρήσεων στα σύγχρονα ψηφιακά μέσα. Τα Social Media προσελκύουν εκατομμύρια χρήστες καθημερινά, ενώ το Digital Marketing αποκτά ολοένα και μεγαλύτερη σημασία στην επικοινωνία και την προβολή των επιχειρήσεων και των επαγγελματιών.
Και ενώ οι μεγάλες εταιρίες τόσο στην Ελλάδα όσο και παγκόσμια επενδύουν συνεχώς στο ψηφιακό μάρκετινγκ, οι μικρομεσαίες επιχειρήσεις, ειδικά στην Ελλάδα, δεν μπορούν να επωφεληθούν πλήρως από τα πλεονεκτήματα της νέας τάσης, κυρίως λόγω έλλειψης εξειδίκευσης. Υπάρχουν φυσικά περιπτώσεις όπου ο ιδιοκτήτης ή κάποιο στέλεχος έχει κάποιο βαθμό εξοικείωσης και μπορεί να στήσει ένα blog ή μία καμπάνια στο Facebook, αλλά αυτό γίνεται ανοργάνωτα, ελλιπώς και ερασιτεχνικά.
Μία μικρή εταιρία συνήθως δεν μπορεί να επενδύσει αποκλειστικά σε ένα εξειδικευμένο στέλεχος ψηφιακού μάρκετινγκ ωστόσο, τίποτε λιγότερο δεν μπορεί να γίνει αποδεκτό αν μία εταιρία θέλει πραγματικά να επιτύχει ποιοτικά και μετρήσιμα αποτελέσματα.
Δεν αρκεί πλέον μία στατική ιστοσελίδα και η απλή παρουσία της επιχείρησης στο διαδίκτυο. Παλαιότερα λέγαμε «Φτιάξε το (το website) και θα έρθουν (οι πελάτες)». Αυτό το μοντέλο, δεν ισχύει πια! Αντίθετα, οι επιχειρήσεις πλέον έχουν παρουσία σε περισσότερα από ένα social media, σε blogs και fora, παρακολουθούν τι λένε οι πιθανοί πελάτες, προσφέρουν δωρεάν γνώση, ανταποκρίνονται στις απαιτήσεις, τα προβλήματα και τα παράπονα των πελατών και φτιάχνουν μία κοινότητα με φανατικούς φίλους της μάρκας και της επιχείρησής τους. Σε όλες τις περιπτώσεις; Όχι. Αλλά σε κάθε περίπτωση, μία απλή ιστοσελίδα δεν αρκεί πλέον και η ενασχόληση με την εταιρική παρουσία δεν είναι π
Οι Πωλήσεις αποτελούν μια διακριτή σημαντική διαδικασία για κάθε επιχείρηση. Σε αυτό το σεμινάριο πωλήσεων ο εισηγητής επιχειρεί να καθορίσει την υποδομή πάνω στην οποία χτίζονται οι γνώσεις πωλήσεων που πρέπει να έχει ο κάθε επαγγελματίας
Επιχειρηματικότητα και μοντέλα διαδικτυακής επιχειρηματικοτηταςIosif Alvertis
This lecture on "Entrepreneurship in a Digital Era" is part of the course "Topics of Advanced Management", for the MBA provided by NTUA, as I presented it in class in 2016 (in Greek).
#18 SciFy Academy: Google AdWords WorkshopSociality
Την Τετάρτη 12 Απριλίου η SciFY και ο Κόμβος Καινοτομίας και Επιχειρηματικότητας της Τεχνόπολης του Δήμου Αθηναίων - INNOVATHENS συνδιοργάνωσαν την 18η SciFY Academy με θέμα: Google AdWords Workshop.
https://www.facebook.com/events/1850989885151673/
Η εταιρεία δημιουργήθηκε το έτος 2021 με έδρα τη Θεσσαλονίκη. Κύρια δραστηριότητα μας είναι η παροχή συμβουλευτικών υπηρεσιών σε υφιστάμενες επιχειρήσεις καθώς και σε ιδιώτες που επιθυμούν την έναρξη επιχειρηματικής δραστηριότητας. Επιπρόσθετα πραγματοποιούμε μελέτες για
ερευνητές και ακαδημαϊκά ιδρύματα στα πλαίσια προγραμμάτων για εμπορική αξιοποίηση της έρευνας. Προσφέρουμε πλήρως εξατομικευμένες υπηρεσίες στους παρακάτω τομείς:
1. Επιλογή Προσωπικού
2. Εκπαίδευση Προσωπικού
3. Δημιουργία Marketing Plan
4. Υποβολή & Διαχείριση Προγραμμάτων
5. Δημιουργία Business Plan
6. Μελέτες Σκοπιμότητας
Η γκάμα σεμιναρίων Internet Marketing του Leader School.
Leader School
Στοχεύοντας στην επαγγελματική εκπαίδευση στελεχών, εταιρειών αλλά και ιδιωτών, το LEADER SCHOOL δημιουργεί ηγέτες στον τομέα των Social Media και του Internet Marketing μέσα από αποτελεσματικές διαδικασίες εκπαίδευσης, υπηρεσιών και συμβουλευτικής που παρέχουν στοχευμένη, πρακτική και ουσιαστική γνώση και λύσεις.
ΠΛΕΟΝΕΚΤΗΜΑΤΑ
ΓΝΩΣΕΙΣ
Εξειδικευμένες γνώσεις βασισμένες στις πραγματικές σας ανάγκες που θα διευκολύνουν την επίτευξη των στόχων σας.
ΑΠΟΤΕΛΕΣΜΑΤΙΚΟΤΗΤΑ
Εφαρμόζουμε την εμπειρία μας & την εκπαίδευση στο δικό σας site αναλύοντας παράλληλα τον ανταγωνισμό προσφέροντας γνώση και ουσιαστικές λύσεις.
ΣΤΟΧΕΥΣΗ
Ύλη προσαρμοσμένη στον κλάδο, ρεαλιστικά παραδείγματα και προτάσεις, συνδυασμός σεμιναρίου, workshop και coaching.
ΧΡΟΝΟΣ
Εκπαίδευση σε επαγγελματικούς χρόνους.
Similar to Export marketing plan Michael E. Nalbantis (20)
2. 2
Export Marketing Plan
• απλό & εύκολα κατανοητό έγγραφο της
εταιρείας
• σαφής κατεύθυνση προσπαθειών marketing για
επόμενο χρόνο
• διεισδυτική ματιά στην εταιρεία
7. 7
2. Εξωτερική επισκόπηση
Χώρες πιθανότητα αποδοχής προϊόντων
i. Ποιες χρησιμοποιούν τέτοια προϊόντα;
ii. Μέγεθος αγοράς;
iii. Προϊόντα καλύπτουν βασικές ανάγκες αγορών;
iv. Νέα ή τροποποιημένα προϊόντα για ανάγκες αγοράς;
v. Υποστήριξη δραστηριοτήτων στις αγορές;
Εξωτερικοί παράγοντες
πορεία εταιρείας & προϊόντων
[αστάθμητοι παράγοντες]
8. 8
I. Προφίλ ομάδων πελατών – στόχων
“Τι”, “Γιατί”, “Πως”, “Πότε”, “Που”, “Πόσο”, “Ποιος”
II. Ζήτηση πιθανών αγορών
Συνολική ζήτηση
III. Ανταγωνισμός
Κύριοι ανταγωνιστές & μερίδιο αγοράς
IV.Συστήματα διανομής
Καλύτερο κανάλι διανομής
Πλεονεκτήματα σε σχέση με ανταγωνισμό
2. Εξωτερική επισκόπηση
Παράγοντες βαθμός αποδοχής προϊόντων
9. 9
V. Πολιτικό - Νομικό περιβάλλον
πολιτική σταθερότητας
διεθνής εμπορική πολιτική
τοπικά πρότυπα-προδιαγραφές
VI.Οικονομικό - Επιχειρησιακό περιβάλλον
οικονομική ανάπτυξη, ΑΕΠ,
πληθωρισμός, δίκτυα διανομής,
VII.Πολιτιστικό - Κοινωνικό περιβάλλον
γλώσσα επικοινωνίας, τρόπος ζωής,
αγοραστική συμπεριφορά, θρησκεία,
επιχειρησιακά ήθη
VIII.Τεχνολογικό περιβάλλον
2. Εξωτερική επισκόπηση
19. 19
Συχνά λάθη
(4) Διασπορά παραγγελιών
σε όλο τον κόσμο
• διασπορά πόρων
μακροπρόθεσμα
αναποτελεσματική
• επιλεγμένες αγορές
• υγιής και συντεταγμένης
είσοδος στις αγορές
• υποστήριξη,
εκπαίδευση,
αξιολόγηση
απόδοσης τοπικών
πωλητών -διανομέων
• γειτονικές περιοχές
(έλεγχος από ίδιο στέλεχος)
20. 20
Συχνά λάθη
(5) Υποβάθμιση μιας αγοράς,
κατά την ανάπτυξη μιας άλλης
• διαφορετική αντιμετώπιση αγορών - χωρών του
εξωτερικού
(6) Άνιση αντιμετώπιση πελατών
εσωτερικού & εξωτερικού
• τοπική αγορά:
εργαστήριο όπου σε μικρότερη κλίμακα και κάτω από
γνωστές και ελεγχόμενες συνθήκες μπορείτε να ελέγξετε
την αποτελεσματικότητα διαφόρων ενεργειών
21. 21
Συχνά λάθη
(7) Απροθυμία τροποποίησης προϊόντος
για την κάλυψη εξαγωγικών αναγκών
(8) Αδυναμία επιπλέον υπηρεσιών
(πριν ή μετά πώληση)
• αλλαγές από εργοστάσιο ή διανομέα (εφόσον μπορεί)
μείωση κέρδους διανομέα μείωση ελκυστικότητας προϊόντος
• υπηρεσίες (συνήθως δεν παρέχονται στους πελάτες εξωτερικού):
άμεση συμπλήρωση ελλείψεων ή αντικατάσταση προβληματικών
καταστροφή εικόνας εταιρείας στην ξένη αγορά