Export Marketing through   Internet   Over view of how IT is changing Global Trading Practices M.SundaraRajan Primary Information Services http://www.primaryinfo.com
Special difficulties in international marketing   1.Difficulty of Distances,   2.High Cost of Transport,  3.Diverse Languages, Customs, Traditions    and National  Laws,  4.Currencies, Weights and Measures, Marketing Methods,  5.Risks and Uncertainties,   6.Customs Formalities, Exchange Control,   7.Payment of Dues,  8.Shipping and Insurance,  9.Foreign Trade Quotations ,  10.Multiple Chain of Middlemen.
Technology To Compete   Small entrepreneurs usually lacked the resources of their larger competitors.  Now they can access much of the same technology as the giant corporations  use auto-responders, accept online payments and even deliver products over the Internet.
FOREIGN TRADE  Changing Scenario LETTERS TELEPHONE FAX VISITS FAIRS Home Pages  E-Mails Cyber Malls Credit Cards Online Transactions
CHANGING SCENARIO RADIO SILENT MOVIE SOUND COLOUR TV-VEDIO TELEPHONE TELEX FAX Modem+PC - Broadband Mobile Vedio Conferencing Data Transfer Globalization Internet Marketing Photo/Video Sharing Money Transfers
FUTURE EDI TRADE POINT ELECTRONIC COMMERCE-PAYMENTS SECURITY
Benefits of electronics commerce save money, reduce marketing budget save time, reduce steps in marketing process better customer satisfaction information rich and interactive offers instant international reach lowers barriers to entry and offers equal opportunity access cyber marketing continuously available not replacing traditional marketing but provides new directions!
The different services of the Internet Normally specific software Discussion rooms ( real time) On Line Chat Browser Notice Boards (non real time) Discussion Groups –forums Newsgroup Mailing list Email software Letter Email FTP – integrated in web sites Browser Library World wide web www, Web Derived Services Software used Compared with “real world” Services of the internet community
Effective use of e-mail features: Make your Subject Line clear so that it gets read. Keep the message short and stay on one topic. Personalize your message to the receiver. Reply promptly (within 24 hours) to messages. Use customized signature  (si g.) files, which include name, title, contact information, and a short tag line if desired and is automatically added to the bottom of your e-mail messages. Use the automatic response feature when you plan to be away so that senders know when to expect you back or whom to contact in the interim.
Netiquette Regarding general communications : Don't use CAPITALS (upper case letters) as this is the equivalent of shouting on the Internet Be courteous and avoid sarcasm. Use good grammar and spell check your message. Don't send attachments or complex graphics without permission as they can take a long time to download. Regarding promotional or group messages: For mass mailings, use the "blind copy" feature. Only post ads where they are welcome. Avoid spamming (equivalent of "junk mail").
Where to Find e-Mail Addresses? From emails received Web sites – Feedback Forms Business Cards & Letter Heads specialized e-mail directories buy (targeted) e-mail addresses large mailing lists: www.listserv.com,  www.majordomo.com mid-sized mailing lists: www.listbot.com small mailing lists: Microsoft Outlook Express
Discussion Groups Commercially speaking, discussion groups can be a powerful tool to be used to: Exchange information about specific topics. Researchers and computer programmers use this tool abundantly, particularly if they are not direct competitors. To advertise one’s products (normally in an indirect way). To find resources (suppliers, employees, …). To know what people really think about one’s products. Indeed, many discussion group participants use anonymous e-mails addresses; therefore, they tend to express their opinion very frankly.
Telephon y & Videoconferencing 1.The transition towards packet switching now supports the provision of long distance telephone service at the cost of a local call (unit rather than distance pricing) over the Internet. Be sure to investigate what telephony services might be available from your ISP 2.The cost of videoconferencing technology is now quite affordable for many businesses. Small cameras can be attached to office computers, allowing real-time videoconferences to replace expensive travel for in-person meetings. Alternatively, commercial video conferencing facilities are available in many major centers, to use on a fee-for-service basis.
What is a search engine? A search engine is an Internet tool that locates web pages and sorts them according to specified keywords.
Types of search engines Yahoo and Alta Vista are the most useful search engines for beginning searches. Google, Northern Light, and Snap access the greatest percentage of the World Wide Web--only around 15-16%. Dogpile will search through several search engines at once. A collection of search engine links is available at the OWL web site:  owl.english.purdue.edu
Limit your keyword search It is a good idea to read the directions for each search engine to get the most out of your search. Use words like AND and OR to limit your search and get more specified information. Tobacco Legislation Lawsuit Smoking And Or Cancer Advertising Teenagers
Search Tools  Directories   www.yahoo.com Search Engines   www.altavista.com Pattern-based search engines  www.google.com Clusty  http://clusty.com/
More Search Engines Excite Inc.  http://www.excite.com Hot Bot  http://www.hotbot.com Infoseek  http://www.infoseek.com Lycos Inc.  http://www.lycos.com Meta-Crawler  http://www.metacrawler.com Northern Lights  http://www.nlsearch.com Webcrawler  http://webcrawler.com
Researching the Internet Use search engines to your advantage Identify the web site Examine for credibility Determine depth and scope of information Assess date of information
Choosing an ISP QUESTIONS Do you offer flat-fee service? How many hours of access do I receive per month within the basic fee structure? How many users can I add per modem line without additional charges? Is a free Homepage included in your basic subscription fee? Do you offer 24 hour technical support? In what languages? How long is the average wait to speak to a real person? When I travel, will I be able to receive local dial-in access? Roaming services? Do you offer an executive news service? Do I receive free Internet browser software with my subscription? Do you offer/include e-mail and Internet research training? How often can I expect to receive a busy signal during dial-in? What are your peak usage times? What is your network utilization ratio? How fast is your e-mail delivery?
Types of web pages Informative pages Personal web pages Political/interest group pages Marketing-oriented or “infomercial” pages Entertainment pages Blogs
Why do we need to evaluate web sources? Virtually any person can publish almost anything on the Internet. Unlike most print sources, web sources do not have to be professionally accepted and edited to be published.
Examine for credibility Who is the author of the site? What is the authority or expertise of the individual or group? What else comes up when you type the author’s name into a search engine? Does the source have a political or business agenda? Is the site sponsored by a political or business group?  If so, what can you find out about that group?
Edi – in India EC/EDI Council of India  Responsible for laying down the policy frame work and direction for  promotion and propagation of EDI and Electronic Commerce.  creating awareness and education among the potential EC/EDI functionaries and users  streamlining procedures and practices  attending to legal issues  human resource development  any other issue connected  with EDI and Electronic Commerce.
World Trade Point Federation THE UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT (UNCTAD) As the initiator of the Trade Point Programme, UNCTAD is a key partner of the  World Trade Point Federation .  In the framework of the partnership, UNCTAD supports the Federation
Trade Point - India National Centre for Trade Information http://www.ncti-india.com / NCTI a non profit joint venture  of India Trade Promotion Organisation (ITPO) and National Informatics Centre (NIC)  is a Ministry of Commerce & Industry, Govt. of  India recognised Trade Point-India under the  Trade  Efficiency Programme of  United Nations  Conference on Trade & Development (UNCTAD). The Trade Point Programme of the UNCTAD has certified NCTI as an Operational  Trade Point in New Delhi.
M. Visvesvaraya Industrial Research & Development Centre  (MVIRDC), a non- profit company http:// www.wtcmumbai.org /
World   Trade   Centre  Network BBS .... Offers to BUY,SELL & other Opportunities ADVERTISE Your Requirements Worldwide  Instantly 306 WTC ‘S Covering more than 92 Countries
 
TRADE STATISTICS http://www.wtcmumbai.org/impex_databank.htm IMPORTS&EXPORTS DATA  OF COUNTRIES QUANTITY  &  PRICE BUYING  & SELLING IMPORTS&EXPORTS DATA  OF COUNTRIES QUANTITY  &  PRICE BUYING  & SELLING
World Import & Export Database http://www.piers.com PIERS maintains the most comprehensive database of timely, accurate, import and export information on the cargoes moving through ports in the U.S., Mexico, Latin America, and Asia. PIERS collects data from over 25,000 bills of lading  everyday  —  then translates the raw data into the kind of meaningful intelligence that companies around the world use to:   Find new suppliers, new markets and new business opportunities • Benchmark performance against the competition • Defend intellectual property against infringement and counterfeiting • Understand international trade trends and forecasts • Support strategic decision-making • Arbitrate trade disputes
Country Information CURRENT  BUSINESS CLIMATE POLITICAL  TURMOILS, IMPORTS  AND  EXPORTS, CURRENCY  EXCHANGE RATE http:// www.cia.gov/cia/publications/factbook / Foreign country profiles Country specific trade guides Trade agreements Country risk information
COMPANY  INFORMATION NAME AND ADDRESS PRODUCTS/BUSINESS  KEY EXECUTIVES TURNOVER FAX,EMAIL, TELEPHONE  FINANCIAL STATUS http://www.thomasregister.com
Government Departments DGFT Apeda Coffee Fepz Fieo Itpo Diamond Iift iip Mpeda Mmtc Ean Rubber Board Special Economic Zones Spices Board Stc Tea Board Tobacco Primaryinfo.com
IMPORT/EXPORT RULES AND REGULATIONS GOVERMENT  POLICIES &  PROCEDURES TAXES/DUTIES ? CONCESSIONS  ! http://dgft.delhi.nic.in/
SUBSCRIBE NEWS LETTERS http://www.ieport.com (i) DGFT Public Notices, Notifications, Policy Circulars and  other local Trade notices etc. through Email immediately on issuance. (ii) Central Board of Excise and Customs Notifications and Circulars on Customs matters through Email immediately  on issuance. (iii)  all important Public Notices, Circulars and Notifications and  send it to you through Email. This is unique service  (iv) Fee based Service.
More Places to go Customs Excise Codex Ports Passports Bis Patents Texprocil Epch Hhec Hepc Concor Epc -list Ecgc Exim  Bank Primaryinfo.com
Internet marketing,  as with most types of marketing, is  not a one-time effort . A long-term commitment of measuring and adjusting will help ensure continuing growth and improvement. By investing in a solid and well-thought internet marketing foundation, you can create positive momentum,  steadily improve your results , & effectively meet your overall goals.
Many ways to make money    on customers abroad Degree of involvement The exporter...… could ask a trader to do his exporting for him … could invite a prospect to come and order EXW … could ask a fellow exporter to help or join in the venture … could do everything himself on his own risks, costs getting someone else to look after the actual export work.  Many SME do that - justifiably so when they feel that their core competence does not include international marketing and trading. They simply produce, and consider that to be their primary job.
Six  Easy Steps Digital Sales Brochures Advertising in Trade Portals Watch out Trade Leads Locate Importers/Distributors/ Retailers Study Market Research Data Direct eMail Campaigns http://www.primaryinfo.org www.Primaryinfo.com
Digital Sales Brochure Have your web site  It is your sales brochure on line  for anybody, anywhere to see it at anytime !  Submit it to Search Engines as often as you can Print your web URL &  Email id  on your letter head & Business card Mention it everywhere, so clients find you easily It is Attractive, Informative & Cost Effective www.Primaryinfo.com
Not really a choice anymore !  become a necessity !! For those who haven't developed a web site for their business yet, now could be a good time to start.  Local competitors may already have one. And remember; it's now much easier for almost any business to tap into almost any market, from almost any geographical location.
Hosur SSI on the Internet http://hosuronline.com/Hostia/default.htm http://www.nutechrubber.com - AD in  http://www.Alibaba.com ACE Engineering KAMINI Enterprises
Advertise in Trade Portals List your Business  Post your sales offers on line  There are more than a million web sites where you can post your offers & List your company profile Insert Plain Text, Photographs, Catalogues with Animation, Company Logo, Banner Ads
Sample ads EC Plaza portal EC PLAZA Membership Benefits Signup http://informer.en.ecplaza.net/ Your page? Take a look at  http://www.primaryinfo.org
Low Cost   Compared to other media, the Internet enables a business to advertise at considerably  lower prices. It may not be a replacement for other marketing, but the Internet is generally  cheaper than  advertising on television, radio, or in newspapers, magazines and even by direct mail.
Open 24/7  /365 By automating a web site, a business can be open 24 hours a day, 7 days a week. No extra staff costs and no overtime rates to pay!  Anybody can see from anywhere @ anytime !
Test Marketing New Products   The Internet offers quick and easy ways to conduct low-cost market research. A questionnaire on a web site, or by email, can test very quickly and inexpensively whether a product gets a good response. What's more, different offers or marketing approaches can be tested using different pages on the same website.
Customer Feedback Made Easy   The Internet makes it possible to capture visitor information. Keeping in touch (via email) helps to cultivate long-term relationships. Also, the widespread use of discussion forums is a popular way to get quick, low-cost customer feedback.
Reaching A Global Audience   More countries are getting on the Net each year. The Internet breaks down geographical boundaries and limitation. With the help of search engines, people can now locate and buy products and services from every corner of the world.
Top 5 Websites ALIBABA     http:// www.alibaba.com EC EUROPE    http://www.eceurope.com/ ETOCOMMERCE    http:// eto.commerce.com.tw / TRADE UK    http:// tradeuk.brightstation.com / EC PLAZA    http:// www.ecplaza.net / For top hundred sites, click on http://www.wtcmumbai.org/topsites.htm
Watch Out Offers to Buy Search Google: Trade Portals > Results 1 - 10 of about 240,000. Search took 0.12 seconds. Market Place for all Categories or Specific Product Categories Services : Free , Fee based, Business Centers, Catalogue Show Case, Virtual Trade Fairs , Bulletin Boards, Directories http://www.foreign-trade.com/ http://www.etraderoom.com http://www.gatewaytoitaly.it www.primaryinfo.com
Directories http://www.overseasbuyers.com/ http://epzdanet.intnet.mu/epzda/index.html http://www.thomasregister.com/ http://www.eximinfo.com/ http://www.gulfimporters.com/ http://www.export-leads.com/
Market Research Data India Trade Promotion Portals   http://www.tradeportalindia.com/ World Economic Environment   Overseas Market Situation   Export & Import Trends   Trade Statistics   Company & Industry Reports   Market Surveys   Tariffs & Taxes   Trade & Investment Policy   Links to other Trade related Sites   ITPO Members Information  www.primaryinfo.com
Cii-unido SPX : Global Industrial Sourcing Network 45 spx in  30 Countries http://www.ciionline.org/subcontracting/index.htm
AUTO  COMPONENT  CLUSTER CHENNAI Prepared by S. Ravi Kumar Cluster Development Executive Small Industries Service Institute (Ministry of SSI, Govt. of India) 65/1 G.S.T Road, Guindy Chennai-600 032 Source: http://www.sisi-chennai.com/services/cluster.asp
Nu-tech Rubber Products   We are Pioneers in Rubber Molded Components and Our Unit is  an ISO 9001:2000 Certified by The Joint Accreditation System of Australia  and New Zealand for Manufacturing of Rubber Components.  Moreover the Company was established in the year 1988.  We are engaged in the Manufacturing and Supplying Of Rubber Molded  components  for various fields and Other Process Industrial Applications also.  We are Authorized Suppliers for leaders in Two Wheeler Manufacturers like  TVS Motor Company-Hosur, TVS Motor Company-Mysore and other our  Major Customers Who are covered in Various fields and Multi National  Companies(MNC) also.  We would like to Register Ourselves as a Vendor.  ……..………For Nu-Tech Rubber Products  S. KAMALASEKARAN  Chief Executive Officer  Products/Services We Offer:  Auto accessories, motorcycle accessories,  motorcycle parts, automobile SOURCE:  http://www.alibaba.com/company/10172730.html
Karnatakka AISIN  -  procures parts and materials globally   Ideal  Jawa   MOTOR INDUSTRIES CO. LTD   Reva   TVS Motor Company   Toyota  Kirloskar  Motor Ltd.   VST TILLERS TRACTORS LTD.   Volvo India Ltd.
FORD India Home Page Suppliers/Partners Information Out Sourcing Solutions UPS Supply Chain Solutions Raw Material Sourcing
AISIN AISIN NTTF PRIVATE LIMITED Manufacture and sales of automotive parts 40/40A, Electronics City,  Electronics City Post, Hosur Road in Bangalore, Karnataka, India Tel. (80) 852-2212 Fax. (80) 852-2214 Company Profile Video
Buyer from Srilanka Details of Trade Lead Subject :  Buy Bajaj 3 Wheeler Parts      Post Date :  28th March 2006     Expiry date :     28th March 2007   Description: We are interested in the entire range of Bajaj 3 wheeler parts and would like to receive contact of suppliers and manufacturers    Contact Information Contact Person  Mr. Imtiaz A.S Gadit Designation  Managing Director Address 57, 4/2, SECOND CROSS ST., COLOMBO ,SRI LANKA  Phone Number *   Fax *   Year Established  1973  *   Note  This service is available to Paid Members only  Learn More .  Source:  trade India
Direct eMail Campaigns Email is the best form of Communication available To Small Entrepreneurs Go for email sales campaigns - you can focus your sales drive and reach unbelievably large groups ! Email Lists  Options: compile your own, Buy Lists or Out Source Emailing Digital Sales Brochures can be sent as Emails http://theinformer.netfirms.com
Major assets of (Internet-based) e-mail Advantages Extremely low cost High speed of transmission Highly handy build-in address book Received messages can be edited, copied, forwarded, etc. Easy-to-learn functions to link an e-mail message with a web site All kinds of files can be attached E-mails can be digitally signed E-mails can be encrypted Sender get return receipt Some weaknesses 1-2% of losses are unavoidable spam dilemma Most emails have to be in simple text format
Where to Find e-Mail Addresses? From emails received Web sites – Feedback Forms Business Cards & Letter Heads specialized e-mail directories buy (targeted) e-mail addresses large mailing lists:  www.listserv.com , www.majordomo.com mid-sized mailing lists:  www.listbot.com small mailing lists: Microsoft Outlook Express
Examples of documents made available on the Web by Trade Support Institutions 1.Foru m, ITC magazine published in three languages: http://www.tradeforum.org/ 2.Studies and Documents (virtual libraries) STDB, Singapore Trade Development Board  www.tdb.gov.sg 3. Business Information Service (STB) of the British Library (London): http://www.bl.uk/services/stb/bis.html#BC 4. ITC databases (Geneva): http://www.intracen.org/tdc/welcome.htm 5.  Cyber bookshop, Trade Development Council,  Hong-Kong  :  http://cyberbookshop.tdc.org.hk/
Information Sources for  World of Auto parts - 1 Annual publication by the German association of car manufacturers; offers over 200 pages of information on the German, European and global car industry.Down load Report 2006 http://www.vda.de/en/service/jahresbericht/index.html OSAT Reports
Information Sources for  World of Auto parts -2 http:// www.ccfa.fr / Annual publication by the French association of car manufacturers, giving French, European and worldwide statistics. http://www.uk.fiev.fr/ Annual publication by the French association of component manufacturers
Information Sources for  World of Auto parts -3 THE GLOBAL AUTOMOTIVE INDUSTRY VALUE CHAIN: What Prospects for Upgrading by Developing Countries ? UNIDO Profile of tomorrow's automotive supplier Ernst & Young LLP http://www.autoindustria.com/encuentro/documentos/automotive_supplier_capgemini.pdf Informative publication focusing on the changing role of the automotive supplier.
Supply Chain Links -1 SupplyON http://www.supplyon.com E-business exchange for the automotive industry set up by European suppliers. Companies buy supplies through an online order process.
Supply Chain Links -2 Odette http://www.odette.org Site by automotive industry itself, focusing on e-business communications, engineering data exchange and logistics management, which link the 4,000-plus businesses in the European motor industry and their global trading partners.
Supply Chain Links - 3 Global Automotive Parts Access http://www.gapa.com Example of Internet parts distribution. Global Automotive Parts Access, (GAPA), was created to provide original equipment and high quality aftermarket repair & maintenance parts to consumers online in the USA.
Supply Chain Links - 4 MARKETING RESEARCH Europe's automotive aftermarket: Trends and forecasts to 2005 Economist Intelligence Unit E-mail:  [email_address] Internet:  http://www.eiu.com The Economist Intelligence Unit carries out research in the automotive industry. The above-mentioned report is one of their publications Import duties and tariffs - Europe http://europa.eu.int/comm/taxation_customs/databases/database.htm Database of tariffs.
Supply Chain Links-5 Trade fair organisers: GERMANY Automechanika Location Frankfurt Frequency: biennial Organisation: Messe Frankfurt - Messe und Ausstellungs GmbH, E-mail:  [email_address] Internet:  www.messefrankfurt.com The world’s largest and most important exhibition of automotive parts and equipment.  Attended in particular by distributors and wholesalers.
Supply Chain Links-6 UNITED KINGDOM European Automotive Trade Show Location: Birmingham, NEC Frequency: biennial Organisation: SMMT Internet:  http://www.smmt.co.uk Largest show for automotive parts and equipment in the United Kingdom.
Supply Chain Links-7 Trade Associations INTERNATIONAL FIGIEFA International Federation of Automotive After-market Distributors Internet:  http://www.figiefa.org EUROPE - CLEPA European Association of Automotive Suppliers E-mail:  [email_address] Internet:  http://www.clepa.com
Supply Chain Links-8 After-market prices: Intercarparts Internet:  http://www.intercarparts.nl Online parts shop. English, French, German and Dutch language. Prices exclude discounts given by associated dealers and workshops. Delivery in Germany, The Netherlands, Belgium and Luxembourg. Direct Car Spares Internet:  http://www.eurocarspares.com/ Online parts shop.
Automotive and Transport Associations Directory Alliance of Automobile Manufacturers http://www.autoalliance.org American Glovebox Society http://www.gloveboxsociety.org Association of International Automobile Manufacturers  http://www.aiam.org Brake Manufacturers Council http://www.brakecouncil.org International Truck Parts Association http://www.itpa.com Mobile Air Conditioning Society http://www.imaca.org Motorcycle Industry Council http://www.mic.org National Association of Trailer Manufacturers http://www.natm.com National Marine Electronics Association http://www.nmea.org National Marine Manufacturers Association http://www.nmma.org National Truck Equipment Association http://www.ntea.com Offshore Marine Service Association http://www.offshoremarine.org Shipbuilders Council of America http:// www.shipbuilders.org
Online Trading  With Automotive Instant Exchange you can buy and locate any New / Remanufactured or used automotive part(s) right from your Personal Computer, whether you are a business or individual buyer. As a buyer you specify what you're looking for, and receive quotes from sellers for it. After selecting the best quote, you will be able to purchase it.     http://www.automotix.net/ Parts hotline
Auto Parts- Online Stores Auto Fair Auto Parts Auto  Serv  2006
Cartels Japanese  auto parts supply  networks and the governance of  ...  File Format: PDF/Adobe Acrobat -  View as HTML only in  auto parts supply  networks, but across the Japanese economy.  ...  Restrained Trade:  Cartels  in Japan's Basic Materials Industries. Ithaca,  ... digitalcommons.libraries.columbia.edu/cgi/viewcontent.cgi?article=1106&context=japan_wps -  Similar pages
Buy/Sell Online TradeKey Autoparts  Importers Chinese Trade Portal Importers & Exporters Sources Scan Agency Buyers Index
Buyers on the Internet We are looking to buy break liver, break paddle, gear liver, gear shaft, clutch liver, clutch yoke, clutch shoe, clutch plate, gear mootha, petrol tape, wheel rims, spoke, ballancer, speedometer waram, gripe cover, fiber side box, helmat lock, ISI and non ISI helmat, breakrod, side stand, center stand, indicator stay, blnker, headlight assembly, headlight glass, taillight assembly, tail light cover, headlight doom, kickboss with kit, chain sporket, gearbox sporket, forkepipe, scootor silencer, etc.  Megha auto Contact Person : Mr. Pankaj Modha  Address SHAKTINAGAR, 21/1, C.S.C. ROAD NO.6, DAHISAR (EAST), MUMBAI 400068 ,MAHARASHTRA ,INDIA   TRADE INDIA
Indian Components Industry Profiles Bharat Forge  –  Kalyani  Group Goetzeindia Mico Munjalshowa SONA Sundaram  Fasteners  Onassis Auto DelphiTVS
alert service New publications, New information sources Upcoming trade events, Company news News on people (nominations, departures) Selection of news (from newspapers, press agencies), which could affect the target users’ business etc Some other examples of alert bulletins on the Web include: Autoparts Auto Parts India FORD India
Online Help  BREAKING INTO THE TRADE GAME A Small Business Guide to Exporting  Introduction   CHAPTER 1: Making the Export Decision   International Marketing Plan Workbook   CHAPTER 2: Making the E-Commerce Connection   CHAPTER 3: Identifying International Markets  CHAPTER 4: Foreign Market Entry   CHAPTER 5: The Export Transaction   CHAPTER 6: Export Financing   CHAPTER 7: Transporting Goods Internationally   CHAPTER 8: Strategic Alliances and Foreign Investment Opportunities
Your Questions Now ? www.primaryinfo.com Or else  mailto:informer@eth.net

Export marketing

  • 1.
    Export Marketing through Internet Over view of how IT is changing Global Trading Practices M.SundaraRajan Primary Information Services http://www.primaryinfo.com
  • 2.
    Special difficulties ininternational marketing 1.Difficulty of Distances,  2.High Cost of Transport,  3.Diverse Languages, Customs, Traditions and National Laws, 4.Currencies, Weights and Measures, Marketing Methods,  5.Risks and Uncertainties,  6.Customs Formalities, Exchange Control,  7.Payment of Dues,  8.Shipping and Insurance,  9.Foreign Trade Quotations ,  10.Multiple Chain of Middlemen.
  • 3.
    Technology To Compete Small entrepreneurs usually lacked the resources of their larger competitors. Now they can access much of the same technology as the giant corporations use auto-responders, accept online payments and even deliver products over the Internet.
  • 4.
    FOREIGN TRADE Changing Scenario LETTERS TELEPHONE FAX VISITS FAIRS Home Pages E-Mails Cyber Malls Credit Cards Online Transactions
  • 5.
    CHANGING SCENARIO RADIOSILENT MOVIE SOUND COLOUR TV-VEDIO TELEPHONE TELEX FAX Modem+PC - Broadband Mobile Vedio Conferencing Data Transfer Globalization Internet Marketing Photo/Video Sharing Money Transfers
  • 6.
    FUTURE EDI TRADEPOINT ELECTRONIC COMMERCE-PAYMENTS SECURITY
  • 7.
    Benefits of electronicscommerce save money, reduce marketing budget save time, reduce steps in marketing process better customer satisfaction information rich and interactive offers instant international reach lowers barriers to entry and offers equal opportunity access cyber marketing continuously available not replacing traditional marketing but provides new directions!
  • 8.
    The different servicesof the Internet Normally specific software Discussion rooms ( real time) On Line Chat Browser Notice Boards (non real time) Discussion Groups –forums Newsgroup Mailing list Email software Letter Email FTP – integrated in web sites Browser Library World wide web www, Web Derived Services Software used Compared with “real world” Services of the internet community
  • 9.
    Effective use ofe-mail features: Make your Subject Line clear so that it gets read. Keep the message short and stay on one topic. Personalize your message to the receiver. Reply promptly (within 24 hours) to messages. Use customized signature (si g.) files, which include name, title, contact information, and a short tag line if desired and is automatically added to the bottom of your e-mail messages. Use the automatic response feature when you plan to be away so that senders know when to expect you back or whom to contact in the interim.
  • 10.
    Netiquette Regarding generalcommunications : Don't use CAPITALS (upper case letters) as this is the equivalent of shouting on the Internet Be courteous and avoid sarcasm. Use good grammar and spell check your message. Don't send attachments or complex graphics without permission as they can take a long time to download. Regarding promotional or group messages: For mass mailings, use the "blind copy" feature. Only post ads where they are welcome. Avoid spamming (equivalent of "junk mail").
  • 11.
    Where to Finde-Mail Addresses? From emails received Web sites – Feedback Forms Business Cards & Letter Heads specialized e-mail directories buy (targeted) e-mail addresses large mailing lists: www.listserv.com, www.majordomo.com mid-sized mailing lists: www.listbot.com small mailing lists: Microsoft Outlook Express
  • 12.
    Discussion Groups Commerciallyspeaking, discussion groups can be a powerful tool to be used to: Exchange information about specific topics. Researchers and computer programmers use this tool abundantly, particularly if they are not direct competitors. To advertise one’s products (normally in an indirect way). To find resources (suppliers, employees, …). To know what people really think about one’s products. Indeed, many discussion group participants use anonymous e-mails addresses; therefore, they tend to express their opinion very frankly.
  • 13.
    Telephon y &Videoconferencing 1.The transition towards packet switching now supports the provision of long distance telephone service at the cost of a local call (unit rather than distance pricing) over the Internet. Be sure to investigate what telephony services might be available from your ISP 2.The cost of videoconferencing technology is now quite affordable for many businesses. Small cameras can be attached to office computers, allowing real-time videoconferences to replace expensive travel for in-person meetings. Alternatively, commercial video conferencing facilities are available in many major centers, to use on a fee-for-service basis.
  • 14.
    What is asearch engine? A search engine is an Internet tool that locates web pages and sorts them according to specified keywords.
  • 15.
    Types of searchengines Yahoo and Alta Vista are the most useful search engines for beginning searches. Google, Northern Light, and Snap access the greatest percentage of the World Wide Web--only around 15-16%. Dogpile will search through several search engines at once. A collection of search engine links is available at the OWL web site: owl.english.purdue.edu
  • 16.
    Limit your keywordsearch It is a good idea to read the directions for each search engine to get the most out of your search. Use words like AND and OR to limit your search and get more specified information. Tobacco Legislation Lawsuit Smoking And Or Cancer Advertising Teenagers
  • 17.
    Search Tools Directories www.yahoo.com Search Engines www.altavista.com Pattern-based search engines www.google.com Clusty http://clusty.com/
  • 18.
    More Search EnginesExcite Inc. http://www.excite.com Hot Bot http://www.hotbot.com Infoseek http://www.infoseek.com Lycos Inc. http://www.lycos.com Meta-Crawler http://www.metacrawler.com Northern Lights http://www.nlsearch.com Webcrawler http://webcrawler.com
  • 19.
    Researching the InternetUse search engines to your advantage Identify the web site Examine for credibility Determine depth and scope of information Assess date of information
  • 20.
    Choosing an ISPQUESTIONS Do you offer flat-fee service? How many hours of access do I receive per month within the basic fee structure? How many users can I add per modem line without additional charges? Is a free Homepage included in your basic subscription fee? Do you offer 24 hour technical support? In what languages? How long is the average wait to speak to a real person? When I travel, will I be able to receive local dial-in access? Roaming services? Do you offer an executive news service? Do I receive free Internet browser software with my subscription? Do you offer/include e-mail and Internet research training? How often can I expect to receive a busy signal during dial-in? What are your peak usage times? What is your network utilization ratio? How fast is your e-mail delivery?
  • 21.
    Types of webpages Informative pages Personal web pages Political/interest group pages Marketing-oriented or “infomercial” pages Entertainment pages Blogs
  • 22.
    Why do weneed to evaluate web sources? Virtually any person can publish almost anything on the Internet. Unlike most print sources, web sources do not have to be professionally accepted and edited to be published.
  • 23.
    Examine for credibilityWho is the author of the site? What is the authority or expertise of the individual or group? What else comes up when you type the author’s name into a search engine? Does the source have a political or business agenda? Is the site sponsored by a political or business group? If so, what can you find out about that group?
  • 24.
    Edi – inIndia EC/EDI Council of India Responsible for laying down the policy frame work and direction for promotion and propagation of EDI and Electronic Commerce. creating awareness and education among the potential EC/EDI functionaries and users streamlining procedures and practices attending to legal issues human resource development any other issue connected with EDI and Electronic Commerce.
  • 25.
    World Trade PointFederation THE UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT (UNCTAD) As the initiator of the Trade Point Programme, UNCTAD is a key partner of the World Trade Point Federation . In the framework of the partnership, UNCTAD supports the Federation
  • 26.
    Trade Point -India National Centre for Trade Information http://www.ncti-india.com / NCTI a non profit joint venture  of India Trade Promotion Organisation (ITPO) and National Informatics Centre (NIC)  is a Ministry of Commerce & Industry, Govt. of  India recognised Trade Point-India under the  Trade  Efficiency Programme of  United Nations  Conference on Trade & Development (UNCTAD). The Trade Point Programme of the UNCTAD has certified NCTI as an Operational  Trade Point in New Delhi.
  • 27.
    M. Visvesvaraya IndustrialResearch & Development Centre (MVIRDC), a non- profit company http:// www.wtcmumbai.org /
  • 28.
    World Trade Centre Network BBS .... Offers to BUY,SELL & other Opportunities ADVERTISE Your Requirements Worldwide Instantly 306 WTC ‘S Covering more than 92 Countries
  • 29.
  • 30.
    TRADE STATISTICS http://www.wtcmumbai.org/impex_databank.htmIMPORTS&EXPORTS DATA OF COUNTRIES QUANTITY & PRICE BUYING & SELLING IMPORTS&EXPORTS DATA OF COUNTRIES QUANTITY & PRICE BUYING & SELLING
  • 31.
    World Import &Export Database http://www.piers.com PIERS maintains the most comprehensive database of timely, accurate, import and export information on the cargoes moving through ports in the U.S., Mexico, Latin America, and Asia. PIERS collects data from over 25,000 bills of lading everyday — then translates the raw data into the kind of meaningful intelligence that companies around the world use to: Find new suppliers, new markets and new business opportunities • Benchmark performance against the competition • Defend intellectual property against infringement and counterfeiting • Understand international trade trends and forecasts • Support strategic decision-making • Arbitrate trade disputes
  • 32.
    Country Information CURRENT BUSINESS CLIMATE POLITICAL TURMOILS, IMPORTS AND EXPORTS, CURRENCY EXCHANGE RATE http:// www.cia.gov/cia/publications/factbook / Foreign country profiles Country specific trade guides Trade agreements Country risk information
  • 33.
    COMPANY INFORMATIONNAME AND ADDRESS PRODUCTS/BUSINESS KEY EXECUTIVES TURNOVER FAX,EMAIL, TELEPHONE FINANCIAL STATUS http://www.thomasregister.com
  • 34.
    Government Departments DGFTApeda Coffee Fepz Fieo Itpo Diamond Iift iip Mpeda Mmtc Ean Rubber Board Special Economic Zones Spices Board Stc Tea Board Tobacco Primaryinfo.com
  • 35.
    IMPORT/EXPORT RULES ANDREGULATIONS GOVERMENT POLICIES & PROCEDURES TAXES/DUTIES ? CONCESSIONS ! http://dgft.delhi.nic.in/
  • 36.
    SUBSCRIBE NEWS LETTERShttp://www.ieport.com (i) DGFT Public Notices, Notifications, Policy Circulars and other local Trade notices etc. through Email immediately on issuance. (ii) Central Board of Excise and Customs Notifications and Circulars on Customs matters through Email immediately on issuance. (iii) all important Public Notices, Circulars and Notifications and send it to you through Email. This is unique service (iv) Fee based Service.
  • 37.
    More Places togo Customs Excise Codex Ports Passports Bis Patents Texprocil Epch Hhec Hepc Concor Epc -list Ecgc Exim Bank Primaryinfo.com
  • 38.
    Internet marketing, as with most types of marketing, is not a one-time effort . A long-term commitment of measuring and adjusting will help ensure continuing growth and improvement. By investing in a solid and well-thought internet marketing foundation, you can create positive momentum, steadily improve your results , & effectively meet your overall goals.
  • 39.
    Many ways tomake money on customers abroad Degree of involvement The exporter...… could ask a trader to do his exporting for him … could invite a prospect to come and order EXW … could ask a fellow exporter to help or join in the venture … could do everything himself on his own risks, costs getting someone else to look after the actual export work. Many SME do that - justifiably so when they feel that their core competence does not include international marketing and trading. They simply produce, and consider that to be their primary job.
  • 40.
    Six EasySteps Digital Sales Brochures Advertising in Trade Portals Watch out Trade Leads Locate Importers/Distributors/ Retailers Study Market Research Data Direct eMail Campaigns http://www.primaryinfo.org www.Primaryinfo.com
  • 41.
    Digital Sales BrochureHave your web site It is your sales brochure on line for anybody, anywhere to see it at anytime ! Submit it to Search Engines as often as you can Print your web URL & Email id on your letter head & Business card Mention it everywhere, so clients find you easily It is Attractive, Informative & Cost Effective www.Primaryinfo.com
  • 42.
    Not really achoice anymore ! become a necessity !! For those who haven't developed a web site for their business yet, now could be a good time to start. Local competitors may already have one. And remember; it's now much easier for almost any business to tap into almost any market, from almost any geographical location.
  • 43.
    Hosur SSI onthe Internet http://hosuronline.com/Hostia/default.htm http://www.nutechrubber.com - AD in http://www.Alibaba.com ACE Engineering KAMINI Enterprises
  • 44.
    Advertise in TradePortals List your Business Post your sales offers on line There are more than a million web sites where you can post your offers & List your company profile Insert Plain Text, Photographs, Catalogues with Animation, Company Logo, Banner Ads
  • 45.
    Sample ads ECPlaza portal EC PLAZA Membership Benefits Signup http://informer.en.ecplaza.net/ Your page? Take a look at http://www.primaryinfo.org
  • 46.
    Low Cost Compared to other media, the Internet enables a business to advertise at considerably lower prices. It may not be a replacement for other marketing, but the Internet is generally cheaper than advertising on television, radio, or in newspapers, magazines and even by direct mail.
  • 47.
    Open 24/7 /365 By automating a web site, a business can be open 24 hours a day, 7 days a week. No extra staff costs and no overtime rates to pay! Anybody can see from anywhere @ anytime !
  • 48.
    Test Marketing NewProducts The Internet offers quick and easy ways to conduct low-cost market research. A questionnaire on a web site, or by email, can test very quickly and inexpensively whether a product gets a good response. What's more, different offers or marketing approaches can be tested using different pages on the same website.
  • 49.
    Customer Feedback MadeEasy The Internet makes it possible to capture visitor information. Keeping in touch (via email) helps to cultivate long-term relationships. Also, the widespread use of discussion forums is a popular way to get quick, low-cost customer feedback.
  • 50.
    Reaching A GlobalAudience More countries are getting on the Net each year. The Internet breaks down geographical boundaries and limitation. With the help of search engines, people can now locate and buy products and services from every corner of the world.
  • 51.
    Top 5 WebsitesALIBABA   http:// www.alibaba.com EC EUROPE   http://www.eceurope.com/ ETOCOMMERCE   http:// eto.commerce.com.tw / TRADE UK   http:// tradeuk.brightstation.com / EC PLAZA   http:// www.ecplaza.net / For top hundred sites, click on http://www.wtcmumbai.org/topsites.htm
  • 52.
    Watch Out Offersto Buy Search Google: Trade Portals > Results 1 - 10 of about 240,000. Search took 0.12 seconds. Market Place for all Categories or Specific Product Categories Services : Free , Fee based, Business Centers, Catalogue Show Case, Virtual Trade Fairs , Bulletin Boards, Directories http://www.foreign-trade.com/ http://www.etraderoom.com http://www.gatewaytoitaly.it www.primaryinfo.com
  • 53.
    Directories http://www.overseasbuyers.com/ http://epzdanet.intnet.mu/epzda/index.htmlhttp://www.thomasregister.com/ http://www.eximinfo.com/ http://www.gulfimporters.com/ http://www.export-leads.com/
  • 54.
    Market Research DataIndia Trade Promotion Portals http://www.tradeportalindia.com/ World Economic Environment  Overseas Market Situation  Export & Import Trends  Trade Statistics  Company & Industry Reports  Market Surveys  Tariffs & Taxes  Trade & Investment Policy  Links to other Trade related Sites  ITPO Members Information www.primaryinfo.com
  • 55.
    Cii-unido SPX :Global Industrial Sourcing Network 45 spx in 30 Countries http://www.ciionline.org/subcontracting/index.htm
  • 56.
    AUTO COMPONENT CLUSTER CHENNAI Prepared by S. Ravi Kumar Cluster Development Executive Small Industries Service Institute (Ministry of SSI, Govt. of India) 65/1 G.S.T Road, Guindy Chennai-600 032 Source: http://www.sisi-chennai.com/services/cluster.asp
  • 57.
    Nu-tech Rubber Products  We are Pioneers in Rubber Molded Components and Our Unit is an ISO 9001:2000 Certified by The Joint Accreditation System of Australia and New Zealand for Manufacturing of Rubber Components. Moreover the Company was established in the year 1988. We are engaged in the Manufacturing and Supplying Of Rubber Molded components for various fields and Other Process Industrial Applications also. We are Authorized Suppliers for leaders in Two Wheeler Manufacturers like TVS Motor Company-Hosur, TVS Motor Company-Mysore and other our Major Customers Who are covered in Various fields and Multi National Companies(MNC) also. We would like to Register Ourselves as a Vendor. ……..………For Nu-Tech Rubber Products S. KAMALASEKARAN Chief Executive Officer Products/Services We Offer: Auto accessories, motorcycle accessories, motorcycle parts, automobile SOURCE: http://www.alibaba.com/company/10172730.html
  • 58.
    Karnatakka AISIN - procures parts and materials globally Ideal Jawa MOTOR INDUSTRIES CO. LTD Reva TVS Motor Company Toyota Kirloskar Motor Ltd. VST TILLERS TRACTORS LTD. Volvo India Ltd.
  • 59.
    FORD India HomePage Suppliers/Partners Information Out Sourcing Solutions UPS Supply Chain Solutions Raw Material Sourcing
  • 60.
    AISIN AISIN NTTFPRIVATE LIMITED Manufacture and sales of automotive parts 40/40A, Electronics City, Electronics City Post, Hosur Road in Bangalore, Karnataka, India Tel. (80) 852-2212 Fax. (80) 852-2214 Company Profile Video
  • 61.
    Buyer from SrilankaDetails of Trade Lead Subject :  Buy Bajaj 3 Wheeler Parts     Post Date :  28th March 2006     Expiry date :   28th March 2007   Description: We are interested in the entire range of Bajaj 3 wheeler parts and would like to receive contact of suppliers and manufacturers   Contact Information Contact Person Mr. Imtiaz A.S Gadit Designation Managing Director Address 57, 4/2, SECOND CROSS ST., COLOMBO ,SRI LANKA Phone Number * Fax * Year Established 1973 * Note This service is available to Paid Members only Learn More . Source: trade India
  • 62.
    Direct eMail CampaignsEmail is the best form of Communication available To Small Entrepreneurs Go for email sales campaigns - you can focus your sales drive and reach unbelievably large groups ! Email Lists Options: compile your own, Buy Lists or Out Source Emailing Digital Sales Brochures can be sent as Emails http://theinformer.netfirms.com
  • 63.
    Major assets of(Internet-based) e-mail Advantages Extremely low cost High speed of transmission Highly handy build-in address book Received messages can be edited, copied, forwarded, etc. Easy-to-learn functions to link an e-mail message with a web site All kinds of files can be attached E-mails can be digitally signed E-mails can be encrypted Sender get return receipt Some weaknesses 1-2% of losses are unavoidable spam dilemma Most emails have to be in simple text format
  • 64.
    Where to Finde-Mail Addresses? From emails received Web sites – Feedback Forms Business Cards & Letter Heads specialized e-mail directories buy (targeted) e-mail addresses large mailing lists: www.listserv.com , www.majordomo.com mid-sized mailing lists: www.listbot.com small mailing lists: Microsoft Outlook Express
  • 65.
    Examples of documentsmade available on the Web by Trade Support Institutions 1.Foru m, ITC magazine published in three languages: http://www.tradeforum.org/ 2.Studies and Documents (virtual libraries) STDB, Singapore Trade Development Board www.tdb.gov.sg 3. Business Information Service (STB) of the British Library (London): http://www.bl.uk/services/stb/bis.html#BC 4. ITC databases (Geneva): http://www.intracen.org/tdc/welcome.htm 5. Cyber bookshop, Trade Development Council, Hong-Kong : http://cyberbookshop.tdc.org.hk/
  • 66.
    Information Sources for World of Auto parts - 1 Annual publication by the German association of car manufacturers; offers over 200 pages of information on the German, European and global car industry.Down load Report 2006 http://www.vda.de/en/service/jahresbericht/index.html OSAT Reports
  • 67.
    Information Sources for World of Auto parts -2 http:// www.ccfa.fr / Annual publication by the French association of car manufacturers, giving French, European and worldwide statistics. http://www.uk.fiev.fr/ Annual publication by the French association of component manufacturers
  • 68.
    Information Sources for World of Auto parts -3 THE GLOBAL AUTOMOTIVE INDUSTRY VALUE CHAIN: What Prospects for Upgrading by Developing Countries ? UNIDO Profile of tomorrow's automotive supplier Ernst & Young LLP http://www.autoindustria.com/encuentro/documentos/automotive_supplier_capgemini.pdf Informative publication focusing on the changing role of the automotive supplier.
  • 69.
    Supply Chain Links-1 SupplyON http://www.supplyon.com E-business exchange for the automotive industry set up by European suppliers. Companies buy supplies through an online order process.
  • 70.
    Supply Chain Links-2 Odette http://www.odette.org Site by automotive industry itself, focusing on e-business communications, engineering data exchange and logistics management, which link the 4,000-plus businesses in the European motor industry and their global trading partners.
  • 71.
    Supply Chain Links- 3 Global Automotive Parts Access http://www.gapa.com Example of Internet parts distribution. Global Automotive Parts Access, (GAPA), was created to provide original equipment and high quality aftermarket repair & maintenance parts to consumers online in the USA.
  • 72.
    Supply Chain Links- 4 MARKETING RESEARCH Europe's automotive aftermarket: Trends and forecasts to 2005 Economist Intelligence Unit E-mail: [email_address] Internet: http://www.eiu.com The Economist Intelligence Unit carries out research in the automotive industry. The above-mentioned report is one of their publications Import duties and tariffs - Europe http://europa.eu.int/comm/taxation_customs/databases/database.htm Database of tariffs.
  • 73.
    Supply Chain Links-5Trade fair organisers: GERMANY Automechanika Location Frankfurt Frequency: biennial Organisation: Messe Frankfurt - Messe und Ausstellungs GmbH, E-mail: [email_address] Internet: www.messefrankfurt.com The world’s largest and most important exhibition of automotive parts and equipment. Attended in particular by distributors and wholesalers.
  • 74.
    Supply Chain Links-6UNITED KINGDOM European Automotive Trade Show Location: Birmingham, NEC Frequency: biennial Organisation: SMMT Internet: http://www.smmt.co.uk Largest show for automotive parts and equipment in the United Kingdom.
  • 75.
    Supply Chain Links-7Trade Associations INTERNATIONAL FIGIEFA International Federation of Automotive After-market Distributors Internet: http://www.figiefa.org EUROPE - CLEPA European Association of Automotive Suppliers E-mail: [email_address] Internet: http://www.clepa.com
  • 76.
    Supply Chain Links-8After-market prices: Intercarparts Internet: http://www.intercarparts.nl Online parts shop. English, French, German and Dutch language. Prices exclude discounts given by associated dealers and workshops. Delivery in Germany, The Netherlands, Belgium and Luxembourg. Direct Car Spares Internet: http://www.eurocarspares.com/ Online parts shop.
  • 77.
    Automotive and TransportAssociations Directory Alliance of Automobile Manufacturers http://www.autoalliance.org American Glovebox Society http://www.gloveboxsociety.org Association of International Automobile Manufacturers http://www.aiam.org Brake Manufacturers Council http://www.brakecouncil.org International Truck Parts Association http://www.itpa.com Mobile Air Conditioning Society http://www.imaca.org Motorcycle Industry Council http://www.mic.org National Association of Trailer Manufacturers http://www.natm.com National Marine Electronics Association http://www.nmea.org National Marine Manufacturers Association http://www.nmma.org National Truck Equipment Association http://www.ntea.com Offshore Marine Service Association http://www.offshoremarine.org Shipbuilders Council of America http:// www.shipbuilders.org
  • 78.
    Online Trading With Automotive Instant Exchange you can buy and locate any New / Remanufactured or used automotive part(s) right from your Personal Computer, whether you are a business or individual buyer. As a buyer you specify what you're looking for, and receive quotes from sellers for it. After selecting the best quote, you will be able to purchase it.   http://www.automotix.net/ Parts hotline
  • 79.
    Auto Parts- OnlineStores Auto Fair Auto Parts Auto Serv 2006
  • 80.
    Cartels Japanese auto parts supply networks and the governance of ... File Format: PDF/Adobe Acrobat - View as HTML only in auto parts supply networks, but across the Japanese economy. ... Restrained Trade: Cartels in Japan's Basic Materials Industries. Ithaca, ... digitalcommons.libraries.columbia.edu/cgi/viewcontent.cgi?article=1106&context=japan_wps - Similar pages
  • 81.
    Buy/Sell Online TradeKeyAutoparts Importers Chinese Trade Portal Importers & Exporters Sources Scan Agency Buyers Index
  • 82.
    Buyers on theInternet We are looking to buy break liver, break paddle, gear liver, gear shaft, clutch liver, clutch yoke, clutch shoe, clutch plate, gear mootha, petrol tape, wheel rims, spoke, ballancer, speedometer waram, gripe cover, fiber side box, helmat lock, ISI and non ISI helmat, breakrod, side stand, center stand, indicator stay, blnker, headlight assembly, headlight glass, taillight assembly, tail light cover, headlight doom, kickboss with kit, chain sporket, gearbox sporket, forkepipe, scootor silencer, etc. Megha auto Contact Person : Mr. Pankaj Modha Address SHAKTINAGAR, 21/1, C.S.C. ROAD NO.6, DAHISAR (EAST), MUMBAI 400068 ,MAHARASHTRA ,INDIA TRADE INDIA
  • 83.
    Indian Components IndustryProfiles Bharat Forge – Kalyani Group Goetzeindia Mico Munjalshowa SONA Sundaram Fasteners Onassis Auto DelphiTVS
  • 84.
    alert service Newpublications, New information sources Upcoming trade events, Company news News on people (nominations, departures) Selection of news (from newspapers, press agencies), which could affect the target users’ business etc Some other examples of alert bulletins on the Web include: Autoparts Auto Parts India FORD India
  • 85.
    Online Help BREAKING INTO THE TRADE GAME A Small Business Guide to Exporting Introduction CHAPTER 1: Making the Export Decision International Marketing Plan Workbook CHAPTER 2: Making the E-Commerce Connection CHAPTER 3: Identifying International Markets CHAPTER 4: Foreign Market Entry CHAPTER 5: The Export Transaction CHAPTER 6: Export Financing CHAPTER 7: Transporting Goods Internationally CHAPTER 8: Strategic Alliances and Foreign Investment Opportunities
  • 86.
    Your Questions Now? www.primaryinfo.com Or else mailto:informer@eth.net

Editor's Notes

  • #15 Key Concepts: This slide defines a search engine --a tool that can search through web pages and sort them according to specified keywords. Search engines are essential for researching the Internet: they have the ability to locate and sort through millions of web pages. Activity: The facilitator may choose to generate discussion by asking students to explain what a search engine is. Click after globe appears for the answer to the title question.
  • #16 Activity: The facilitator may ask students about they types of search engines they use. They will list many for you--Yahoo, Alta Vista, Excite, Lycos, Hotbot, Infoseek, Northern Light, Snap, Dogpile, etc. Key Concepts: Each search engine searches the web in a slightly different way. Also, companies or individuals often must register their web sites with these different search engines, so the list that comes up on Yahoo may be completely different from the one that comes up on Lycos. A wide variety of search engines may be accessed at the OWL web site, located at owl.english.purdue.edu. When researching a topic, it is also a good idea to do some brainstorming about the best places on the web to locate information. Government agencies and non-profit groups may host web sites that offer useful information. Activity: The facilitator may choose either now or after the presentation to minimize the PowerPoint presentation, access Netscape or another Internet browser, or go the the collection of search engines on the OWL web site.
  • #17 Key concepts: This slide offers tips for using search engines. Since search engines do not all work in exactly the same way, it is a good idea to read the directions of your selected search engine prior to conducting a search. Also, using Boolean operators --words like “AND” and “OR”--can help to tailor a search to your needs. It is also a good idea to brainstorm a list of keywords that might fit your topic. The slide offers an example for a search on the tobacco lawsuits and settlements. Depending on the angle of your topic, you might choose a variety of these terms in combination with each other.
  • #20 Rationale: This slide previews the five areas of web location and evaluation that this presentation will cover.
  • #22 Key Concepts: There are several different types of web pages on the Internet. Students researching the web tend to think that the majority of web pages are devoted to providing information. Generally, informative sites --pages that offer information for the public good without any type of overt political or sales agenda--are few and far between. Personal web pages tend to be devoted to an individual’s interests, hobbies, family, friends, or ideological beliefs. While researching, students may find personal web pages being used as a sounding board for a political agenda. Though some sites contain well-researched and reliable information, others do not. Political or interest group pages generally promote some type of cause or way of thinking. These sites will educate web surfers about their topics, but they may contain slanted or biased information. Their goal is to offer information in the hopes of changing a belief, gaining a vote, or earning a political contribution. Students have the hardest time distinguishing between pages that provide information and pages that try to sell a product. For example, a web site that informs about the benefits of aromatherapy may also sell aromatherapy products. While some “infomercial” sites clearly are promoting a product, the business agenda of other sites can be more difficult to assess. Finally, the Internet contains many entertainment-oriented web sites . These sites can range from movie news and games to cartoons and comic book sites. Still other pages are “joke” pages--pages that look like they contain serious information, but really contain elaborately fabricated content. If readers are not careful researchers, they may mistake these “joke” pages for reliable information. Click the mouse for each type of web site.
  • #23 Activity: The facilitator might ask students why it is important to evaluate web sources. The answers offered on this slide highlight the importance of web source evaluation. . Key Concepts: Books and journal articles generally go through a long process of fact-checking, editing, and revising before being published. However, anyone with a computer and Internet access can post a web site. Just because the information is published online, it does not mean it is true or reliable. The facilitator may note that web sites change frequently and sometimes disappear quickly. Thinking about evaluation within the search process can help to make web browsing efficient and effective. Click the mouse after the title question.
  • #24 Key Concepts: Again, asking yourself a list of questions is the best way to determine the credibility of the web site. Is the author listed? Credentials? If you can find the author’s name, try typing it into a search engine to see what else pops up. Is the author affiliated with a political group or a business? If so, try typing the name of the group into a search engine to see what else pops up.
  • #63 Below are 6 tips to consider for successful email marketing: (1) Perhaps the most critical step in guaranteeing the success of your e-mail promotions is that you e-mail a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. You'll be wasting your time and energy if you don't. (2) Personalize each and every email. A phrase like "Dear John" will have more impact than just "Dear customer". For that person assumes you know him. (3) Write benefit-oriented subject lines or you can ask a question or trigger curiosity. Subject lines are critical in ensuring whether your email gets opened or not. (4) Make it easy to read. Check grammatical errors and proof read everything. Keep paragraphs short, between 4-6 lines. (5) Give the opportunity for your readers to opt-out of your mailing list. At the end of all e-mail you send, it's extremely important that you give people the opportunity to opt-out or be removed from your e-mail database. This is really, really important! (6) Test your email promotions. Before sending your e-mail to your entire list, take an extra 15 minutes to test how it looks in a variety of e-mail clients like hotmail, yahoo, outlook express, eudora etc... Email marketing is an excellent way to increase the exposure of your website and advertise any special offers that are currently available through your website. Executed well, a targeted email campaign can have a dramatic influence on your traffic, acquisition of visitors and traffic behavior.