The document is a presentation by Ganesh Neelakanta Iyer about cloud computing, covering its trends, benefits, challenges, and future prospects, particularly in India. It outlines different types of cloud services, real-world applications, and key challenges such as security and internet dependency. Iyer emphasizes the market growth and job creation in cloud computing, projecting significant developments in the coming years.

1. Exploring the Cloud…
Ganesh Neelakanta Iyer
Research Scholar, National University of Singapore

2. About Me
I have 3 years of Industry work experience
- Sasken Communication Technologies Ltd, Bangalore
- NXP Semiconductors Pvt Ltd (Formerly Philips Semiconductors), Bangalore
I have finished my Masters in Electrical and Computer Engineering from NUS (National
University of Singapore) in 2008.
Currently Research Scholar in NUS under the guidance of A/P. Bharadwaj Veeravalli.
Research Interests: Cloud computing, Game theory, Resource Allocation and Pricing
Personal Interests: Kathakali, Teaching, Travelling, Photography

3. Agenda
• Introduction to Cloud
• Cloud Computing trends, benefits
• Some real examples
• Different types of services
• Challenges in Cloud Computing
• Getting started in Cloud Computing
• Future of Cloud Computing

4. Introduction to Cloud Computing

5. Traditional Model Cloud Computing Model
Proprietary internal IT resources Remote, shared services
Company A Company B
Internet
Company A Company B

6. Cloud Computing trends, benefits…

7. Technology Hype Cycle 2010 (Gartner)
2009 2010
2008
2007
http://www.gartner.com/it/page.jsp?id=1447613

8. Google Trends
Cloud computing, Grid computing, Cluster computing

9. Some real examples…

10. Pizzas from the Cloud…
• Availability is a critical requirement
• Spikes in demand
• Optimize computing capacity while
being able to handle peak demand
SOLUTION:

11. Brewing customer feedback
• Build an online community to engage with
customers and employees dynamically
• Required community management tools to
track and implement the best ideas
SOLUTION:

12. Real-estate in Cloud
• Procuring and installing
servers or upgrades are
distraction
• Difficult to anticipate
hardware demand
• Unanticipated hardware
failures leads to terrible
impact on productivity
SOLUTION:

13. Location-based commerce
• View map of your
location, and surrounding
businesses & services
• Discover what's new,
what's on sale, at which
stores around you
• Locate nearest bus stops,
MRT stations, taxi stands;
access real-time
estimates of next bus
arrival times
SOLUTION:

14. Different types of services…

15. Three major kinds of Cloud services

16. Challenges in Cloud Computing…

17. Challenges…
• Requires a constant Internet connection:
– No internet means no access to even your own documents
• Features might be limited:
– This situation is bound to change
– For example, you can do a lot more with Microsoft PowerPoint
than with Google Presentation's web-based offering.
– The basics are similar, but the cloud application lacks many of
PowerPoint's advanced features.
COURTESY: http://acet.rdg.ac.uk/~mab/Talks/Clouds-La-Coruna09/Talk.ppt

18. Challenges…
• Stored data might not be secure:
– How secure is the cloud?
– Can unauthorized users gain access to your confidential data?
– Only time will tell if your data is secure in the cloud.
• Stored data can be lost:
– Theoretically, data stored in the cloud is safe, replicated across
multiple machines.
– But data loss can happen
COURTESY: http://acet.rdg.ac.uk/~mab/Talks/Clouds-La-Coruna09/Talk.ppt

19. Getting started in Cloud Computing..

20. Getting started in Cloud Computing…
1. Know the different options available to you
2. Understand that scaling is a skill, not a default
3. Implement a disaster plan
4. Don’t be naïve
5. Budget for your specific use-case
6. Choose a cloud provider on your needs, not its popularity
7. Remember: some applications are not good fits for cloud
8. Think outside of the box
COURTESY: http://www.openforum.com/idea-hub/topics/the-world/article/8-tips-to-getting-started-in-cloud-computing-guy-kawasaki

21. Top 250 players in Cloud
http://cloudcomputing.sys-con.com/node/1386896

22. Future of Cloud Computing…

23. Numbers!!!
• By 2011 cloud computing market will reach $160 billion.
• The number of physical servers in the World today: 50 million.
• By 2013, approximately 60% of server workloads will be virtualized
• 50% of the 8 million servers sold every year end up in data centers
• The data centers of the dot-com era consumed 1-2 MW Today data
center facilities require 20 MW, - 10 times as much as a decade ago
• Google currently controls 2% of all servers ( around 1 million) with it
saying it plans to have upwards of 10 million servers in one decade
• 98% of the market is controlled by everyone else.
COURTESY: http://www.elasticvapor.com/2010/05/cloud-computing-opportunity-by-numbers.html

24. Cloud computing future in India
• Cloud computing in India to grow 40 pc by 2014: IDC study
2-DECEMBER 2010
• Google- world's largest search engine administrator- is pinning hopes
on the growing cloud computing market in India with plans to double
its engineering headcount in the country in next two years –
Economic times, 11-NOVEMBER-2010
• Around three lakh more IT jobs will be created in India around cloud
computing by 2015 – Businessline, 18-NOVEMBER 2010
• Wipro Infotech, is exploring avenues to enter the cloud computing
gaming space in India soon – 13-NOVEMBER-2010
• 76 per cent enterprises in India want to virtualize and adopt cloud
computing in the next one and a half year – VmWare survey,
19-NOVEMBER-2010

25. Thank you!
ganesh.iyer@nus.edu.sg
http://ganeshniyer.com