Expert Outreach Panel 2018 - Straight from the Horse's Mouth
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This experienced panel of outreach professionals will share their good, bad (and even downright ugly) outreach experiences. They’ll share tools, tips, and will be taking questions from the audience.
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This is a workshop I presented on editorial, opinion and advocacy writing for the 2017 National High School Journalism Conference. Download step-by-step instructions for using the strategy outlined in this deck at http://bit.ly/Writing4Advocacy. Opinion & Editorial Writing: The Power of Your Ideas
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Expert Outreach Panel 2018 - Straight from the Horse's Mouth
- 1. Expert Outreach Panel Shannon McGuirk Aira Digital Alex Cassidy Verve Search Bobbi Brant Kaizen
- 2. Tools
- 4. vuelio.com
- 6. buzzsumo.com
- 8. gorkana.com
- 10. majestic.com
- 12. anewstip.com
- 14. Pre-Outreach?
- 15. Outreach Emails
- 36. News relevance
- 37. What they can expect to find in the piece
- 39. How the journalists responded…
- 43. Be careful with email subject lines… Is this a news piece, or an offer?
- 44. the response?
- 46. Audience Q&A
- 47. Thank you!