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GCOT 2015 - Experiential Marketing

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I had the pleasure of presenting at the 2015 Arizona Governor's Conference on Tourism: Experiential Marketing session. The Flagstaff Cool Zone program was used as a case study.

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GCOT 2015 - Experiential Marketing

  1. 1. Governor’s Conference on Tourism: Experiential Marketing 6.22.15 Experiential Marketing Case Study Heather Ainardi, Flagstaff CVB
  2. 2. Governor’s Conference on Tourism: Experiential Marketing 6.22.15 What is it? 9 Flagstaff Partners 1 Year Duration 8 Activations 5 Suites 1 Thermometer 2,000 Personal Fans 5,000 Ice Packs 5,000 Scenic Chairlift Tickets 1 Super Bowl Central Wallscape located in Legends Entertainment District
  3. 3. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
  4. 4. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
  5. 5. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
  6. 6. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
  7. 7. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
  8. 8. Governor’s Conference on Tourism: Experiential Marketing 6.22.15 Blast OffJuly 19, 2014 The Beginning
  9. 9. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
  10. 10. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
  11. 11. Governor’s Conference on Tourism: Experiential Marketing 6.22.15 Wait, that’s all? Legends Entertainment District Arizona Diamondbacks Phoenix Suns Phoenix Mercury AZ Super Bowl Host Committee
  12. 12. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
  13. 13. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
  14. 14. Governor’s Conference on Tourism: Experiential Marketing 6.22.15 Hmmmm… What else can we do?
  15. 15. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
  16. 16. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
  17. 17. Governor’s Conference on Tourism: Experiential Marketing 6.22.15 50 participants 75 posts 9,857 likes 1,008 comments @VisitFlagstaff +120 followers 358 likes @ LegendsDistrict +45 followers
  18. 18. Governor’s Conference on Tourism: Experiential Marketing 6.22.15
  19. 19. Governor’s Conference on Tourism: Experiential Marketing 6.22.15 Results More than 4.5 million impressions (not including drive traffic) Inclusion in Super Bowl Central clean zone Relationships and reduced pricing with Legends partners
  20. 20. Governor’s Conference on Tourism: Experiential Marketing 6.22.15 #VisitCool People Coming soon to a location near you.

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