This digital marketing campaign targets 16-35 year olds in the United States who are adventurous, technology-oriented, and stylish. The campaign aims to increase sales, boost key word click rates, and enhance website traffic for Samsung Galaxy Note 3. It will launch a "Design Your Day" video and encourage people to create their own videos, with the best video winner receiving a role in the next Samsung commercial and other rewards. Tactics include posting on YouTube, working with bloggers, using social media, and Google AdWords to promote the campaign and drive traffic to the product website. The estimated budget is $25,400.