IIM Lucknow has launched the 2nd batch of Executive Management Program in Sales & Marketing (EMPSM 02). This is a 1 year general management program exclusively designed for professionals in the field of Sales & Marketing. The last date to apply for the program is 22nd June 2013. Apply online@ www.niitimperia.com.

1. Executive Management Program
in
Sales and Marketing
Batch 02
IIM LUCKNOW
Ver 1.1

2. • Broad Contours
• Unique Features of Program
• Who Should Attend
• About IIML
• Program Architecture
• Certificate
• NIIT Imperia Edge
• Fees
• Detailed Program Contents
CONTENTS

3. Program Directors: Renowned Faculty from IIM Lucknow, Noida Campus
Duration : 1 Year
Eligibility : Graduation in any discipline with 50% marks (Aggregate) and 2
years of Experience as on 1st July 2013
Schedule : Friday, 6:30 PM to 9:30 PM
Program Fee : Rs. 1,66,000/- inclusive of all taxes
Broad Contours

4. • Exclusively designed for professionals with minimum two
year of work experience in the area of sales and marketing
• Professionals in the areas of Sales/ Marketing/
Operations/ Customer Relations/ Marketing Analyst of
small, medium and large enterprises
• Professionals who do not have formal management
education
• Professionals looking for a rigorous management program
from a reputed management institute
• Executives who are assuming Sales and Marketing
responsibilities for the first time
Who should attend?

5. • Specially designed course for professionals to groom their
corporate career in Sales and MarketingUnique Program
• Designed with a mix of experience sharing, real life
case discussions, assignments and industry/research
based projects besides the lectures in class
Pedagogy
• Opportunity to Network and Learn from the best in the
corporate worldPeer Learning
• 6 days Campus Visit, 4 days at the start of the Program and
2 days towards the end of the programCampus Visit
• Certificate of Successful Completion from IIM LucknowCertification
Unique Features

6. • Greater insights in Sales and Marketing
• Ability to create greater value for their
organization
• Knowledge of Best Practices across industries
• Development of individual as a better
Manager with effective and time bound
decision making capabilities
Benefits of Program

7. • IIML is one of the most reputed business schools in Asia
• IIML was established by Government of India in 1984
• IIML was the first IIM to start an additional campus in
the country at Noida in 2005 Exclusively for Executive
Education
• IIML Alumni includes prominent entrepreneurs and
business executives like:
– Manoj Tandon (Director, CSC)
– Sanjay Thapar (President, North and East India, Ogilvy and Mather)
– Bharat Rao (Vice President, Barclays Capital, New York)
– Sabita Prakash (Group Leader- Asian fixed income investment team,
Fidelity International)
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ABOUT IIM LUCKNOW

8. Prof. Rajeev Kumra (Associate Professor- Marketing)
Qualifications: Ph.D, MBA
Research Areas: Customer relationship strategies
Current Consulting Interests: Customer switching behaviour, and sales force
evaluation
Current Consulting Interests: Selling skills, distribution design and audits, after
sales and value added services, customer satisfaction and relationships, and
market feasibility
PROGRAM DIRECTOR PROFILE*
* For EPBM01

9. 4 Days Campus Visit at the Start of the Program
Teaching on Platform
2 Days Campus Visit towards the end of the Program
Certification from IIML
IIML MDP Alumni Status
PROGRAM ARCHITECTURE

10. • Sales Management –
Core Offerings
1. Consumer Need and Leveraging
value
2. Personality Profiling
3. Selling Skills for Retail customers
4. Negotiation and Science of
Influence
Elective Offerings
1. Sales Force Management
2. Distribution Management
3. Rural Marketing in Indian Context
4. Sales Promotion
5. Relationship Selling Skills for B2B
Customers
• Marketing Management –
Core Offerings
1. Fundamentals of Marketing Management
2. Segmentation, Targeting and Positioning
3. Consumer Insights and Behavior
4. Basics of Marketing Research
5. Basics of Service Marketing
Elective Offerings
1. Branding and Product Management
2. Advertising and Marketing Communication
3. Business to Business and Industrial Marketing
4. Pricing Strategies
5. Retail Marketing : Modern Retail Strategies
6. Digital-marketing
7. Search Engine Optimization ( SEO)
8. Social Media Marketing (SMM)
9. Customer Relationship Management
Topics to be Covered

11. Course Material
• Case Studies, Handouts etc will be shared by Institute
• PPTs will be uploaded on students portal after every
session
Attendance Criteria for Successful Completion of
the program
• Minimum 80% Attendance in the entire program
Exams
• 3 Exams will be conducted during the course of
program within 3-4 months interval
• Consolidated grade will be issued based on the
performance in all the 3 Exams.
Course Material, Attendance & Exams

12. • For Successful Completion:
– Meet the minimum attendance criteria
– Secure more than 50% in the comprehensive
evaluation (exams, class participation and project
work)
• For Certificate of Participation:
– Meet the minimum attendance criteria
– Less than 50% in Comprehensive evaluation
• Those who fail to meet attendance criteria will
receive NO certificate
Certification Criteria

13. Sample Certificate- Front

14. Sample Certificate- Back

15. Front Page Back Page
Sample Transcript

16. 1st CAMPUS VISIT PICTURE

17. CAMPUS PICTURES

18. About NIIT Imperia

19. • Technology:
– Inbuilt Redundancies
– Infrastructure to reduce breakdown (Extended C-Band)
• Student Facilities
– Transit: when travelling to other cities
– Transfer: permanent change in location to other city
– Recorded Lecture: when absent in a session
• Students Services
– Students Services Portal
– Learning Management System
– Collaborative Environment
• Availability of Trained professional to address queries between 9 AM to
9 PM, 365 days
• Continuous Communication
– Mails
– Phone Calls
– SMS
• Facility to pay fees in Installments
NIIT IMEPRIA EDGE

20. • Polycom Intelligent Enterprise Award for Synchronous Learning Technology,
2009
• “Best Training Institute for Working Professionals”, World Education Summit,
15 July 2011.
• “Outstanding Blended Course” for Post Graduate Diploma in International
Business Strategy, World Education Congress, 29th June 2012.
• “Outstanding Student Support Services”, Asian Learning Leadership Awards,
25th September 2012
AWARDS AND ACCOLADES

21. Program Fee: Rs. 1,66,000/- inclusive of all Taxes
• The fee can be paid by cash, cheque or DD drawn in
favor of “NIIT Ltd. Imperia Collection Account”
• The fee can be paid in installments as given below:
Installment
Schedule
Application Fee
(Non
Refundable)**
Initial
Amount*
Registration
Fee *
I* II* III*
Month Sep, 2013 Nov, 2013 Jan, 2014
Amount Rs. 1124/-
Rs.
10,000/-
Rs. 66400/- Rs. 33200/- Rs. 33200/- Rs. 33200/-
FEES PAYMENT SCHEDULE
* Inclusive of service tax**Application Fee is non- refundable
# Candidate once selected by Institute, the initial amount will be NON- REFUNDABLE.
If candidate is Not selected by Institute, initial amount will be refunded in 30 days from result declaration
*It is suggested that applicants complete the admission/ registration formalities as soon as possible within the
announced timelines as we may be compelled to allot the seats on ‘first come first serve’ basis due to limited
availability of seats.

22.  43 classrooms across 24 cities in India
 Direct one-to-one interaction is ensured through
individual ICT systems for each student:
 High-performance PCs
 Webcam
 Audio system and microphone at each
workstation, connected directly to faculty at
institutes
 Classroom interactions & ambience are facilitated by
clusters of student-stations and camera & projection
systems that span the full classroom.
Learning Management System (LMS):
• program-specific notices
• online submission of assignments
• reminder services
• online testing
• student records
STUDIO VIEW
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CLASSROOM VIEW
NIIT IMPERIA-TECHNOLOGY EDGE

23. 23
REPLICATION OF LIVE CLASSROOM
Full features of face-to-face
teaching
Raised-hand-seeking-teacher's-
attention
Click here to play video
of NIIT Imperia
Tabulation of responses
Quizzes randomly created by the
teacher
SYNCHRONOUS LEARNING

24. • What is Information Session?
– It is a telephonic conference call arranged for
interested participants, to address their
specific queries regarding the program
• Why should I attend the conference call?
– To evaluate the program rigorously and in
depth before taking a final decision
• Who will host the call?
– NIIT Imperia Product Management &
Academic Team would address the queries
regarding the program
• How can I register for the conference
call?
– Register Online using the following link –
http://bit.ly/EMPSM02concall
CONFERENCE CALL/ INFORMATION
SESSION

25. Application period
• Application for the Batch will commence in April 2013 and will close in July
2013
Application forms
• Application forms can be obtained from www.niitimperia.com or at local
NIIT IMPERIA Centres
• Students could also apply online at www.niitimperia.com
Class would commence on or after Aug 2013
Application Foreclosure Clause:
Please be aware that seats are limited at every location for this program. Therefore,
1. Applications can be foreclosed anytime (at all or some select locations) with a 7 day
notice posted on the NIIT Imperia website
2. Applicants are advised to apply as early as possible to avoid rejection of their
application form
HOW TO APPLY

26. • 1 Passport size photo affixed [Latest photo with light
backdrop]
• Proof of Date of Birth [DOB Certificate / 10th Std Mark
sheet]
• Proof of Graduation Completion [Provisional / Degree
Certificate]
• Proof of Graduation % [Graduation Marks sheets for all
years]
• Proof of Experience [Experience Certificates as supporting
documents for all the jobs mentioned in the form]
• Proof of Current Employment [Letter from the HR with
current date / Latest Pay slip]
All Documents should be Self Attested
DOCUMENTS REQUIRED FOR
APPLICATION

27. For any Queries Or Doubts,
Call Us At 18002660304
(Or)
Write to imperia@niit.com
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