My slides from my talk at StartupIstanbul where I spoke about understanding your audience. The examples are from Netflix, which does a lot to understand their audience and act on it.
See an article I wrote on that here:
http://std.al/1uJjupW
Facebook engagement Bas van den Beld - SMX London 2014Bas van den Beld
Does Facebook engagement still matter? It does, as long as you look at it the right way. In this presentation I go into the state of Facebook reach, the way you should look at it and give some tips you could use yourself.
Brilliant Blogging: Best Practices to Enhance Your Customer Reach - Bas van d...Bas van den Beld
My presentation about blogging at SES London 2014. In this talk I discussed how at State of Digital we do the following things:
- Managing a group blog: how to keep 30 bloggers from around the world motivated and sharp
- Finding the right topics: how to find topics to write about
- Content using ‘influentials’: how to create and spread content using influentials
Find a write up of the session here: http://www.stateofdigital.com/brilliant-blogging-best-practices-enhance-customer-reach-ses-london-2014-seslon/
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Bas van den Beld, State of Digital, @basvandenbeld - Understanding Your Digital Audience and the phase they are in. #benchmarksearchconf
Facebook engagement Bas van den Beld - SMX London 2014Bas van den Beld
Does Facebook engagement still matter? It does, as long as you look at it the right way. In this presentation I go into the state of Facebook reach, the way you should look at it and give some tips you could use yourself.
Brilliant Blogging: Best Practices to Enhance Your Customer Reach - Bas van d...Bas van den Beld
My presentation about blogging at SES London 2014. In this talk I discussed how at State of Digital we do the following things:
- Managing a group blog: how to keep 30 bloggers from around the world motivated and sharp
- Finding the right topics: how to find topics to write about
- Content using ‘influentials’: how to create and spread content using influentials
Find a write up of the session here: http://www.stateofdigital.com/brilliant-blogging-best-practices-enhance-customer-reach-ses-london-2014-seslon/
From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Bas van den Beld, State of Digital, @basvandenbeld - Understanding Your Digital Audience and the phase they are in. #benchmarksearchconf
Hoe goed moet je je klant eigenlijk kennen?
De hoeveelheid content online groeit. De concurrentie wordt alleen maar groter. De techniek verandert bijna dagelijks. Ondertussen wordt de discussie rondom privacy groter en groter. In deze veranderende wereld wordt van de digitale marketeer wel verwacht bij te blijven en de klant op maat te bedienen. Een schier onmogelijke taak of juist een mooie uitdaging? In de komende jaren heeft de moderne marketeer genoeg om over na te denken. Waarbij de grote vraag blijft: hoe ben ik zo relevant mogelijk? In deze presentatie gaat Bas van den Beld in op de uitdagingen voor de digitale marketeer in de komende jaren. Hoe hou je de ontwikkelingen bij? Hoe blijf je zo dicht mogelijk bij je klant?
Presentatie door Bas van den Beld op Emerce Digital Marketing Live
Fake News: why we believe it and why they are a marketing thingBas van den Beld
In the past couple of years we’ve seen a lot of talk about Fake News. With the US President Donald Trump as the centre point of much of the debate around it. It seemed like it was something completely new to us. It isn’t. Fake content has been around forever.
The internet is filled with ‘fake content’. It’s not just fake news that dominates. It’s everywhere. But why do we believe this? We can check or in some case see these things are wrong, so why don’t we just ignore it?
It turns out marketing strategies play a big role in this. Because they play on the human mind. In this presentation Bas van den Beld looks at which marketing strategies combined with which human trades make that we believe fake content. And love it.
Bas van den beld how to implement your learnings tomorrow - the 2018 marketerBas van den Beld
The modern marketer has a lot of challenges. This is why the marketer tries to learn as much as they can. By reading books, learning online, going to training sessions and attending conferences.
When they return from the conference is when the hard part starts. How to implement what you've learned? Often you don't remember the right things. Your boss doesn't help you, or your colleagues have no idea what you are talking about.
In this presentation, I look at why this happens and how we can make it better.
The Power of Storytelling and How to Create a Compelling StoryBas van den Beld
These days you hear a lot about storytelling as a marketing strategy. Many marketers, therefore, believe they should ‘do storytelling’ as well. Whenever you do something, you want to know they ‘why’ (as Simon Sinek told us).
So, you might wonder why storytelling is such a powerful tool. What makes storytelling worth it? Do you invest time in it? And in what way? It’s important to know why it is powerful to be able to do storytelling right.
In this presentation I talk about three steps to a great story:
1 The Preparation
2 The Structure
3 The Story
More:
https://www.speakwithpersuasion.com/power-of-storytelling-2/
How to make Digital Marketing work in your organisationBas van den Beld
A case study revealing a unique approach to marketing!
In a fast changing industry, it is key to make sure your staff has the latest knowledge. You make sure they read. You make sure your staff attends events. And you get your staff trained.
The problem with all of these methods, but training especially, is universal. How to get the knowledge that is being picked up, put in place. In a way that your business actually benefits. A combination of training, coaching, psychology, co-creation and agile / scrum turned out to be a revolutionary way to get results. Here’s how we got there.
Bas van den Beld, Daniël Rötting
Searchelite 2017
See also: http://www.stateofdigital.com/train-staff-job-get-real-results/
What is mobile-friendly? A look from the user perspective - Bas van den Beld ...Bas van den Beld
I spoke at #SMXMunich 2016, alongside the amazing Cindy Krum. We had a session about mobile user experience. I was up first to 'set the stage', making people think about how people are actually using mobile device these days and what 'mobile-friendly' actually stands for.
I summarised my talk in an article here: http://www.stateofdigital.com/mobile-friendly-user/
Better together: Search and Social: The understanding makes the perfect combi...Bas van den Beld
This is my presentation of SMX London 2015 where I talked about how to use the combination of search and social to optimise how you engage with your audience at the right time, the right place, with the right message.
This is an example of what you can expect from presentations from Bas van den Beld.
I do a lot of talks around the world about online marketing. The focus lies on consumer behavior. Because my talks are very much story telling and I am using a lot of images it doesn't make sense to upload each presentation.
This deck however gives you some insights into how I build up my decks and stories and what you can expect.
Off course the best way of getting an idea is still to actually see one of my presentations.
Bas van den beld SES London 2011 Search in HollandBas van den Beld
Bas van den Beld (www.basvandenbeld.com) of State of Search (www.stateofsearch.com) talked at SES London 2011 in the panel "Marketing to the European Union" about Search in Holland, The Netherlands.
Social Marketing: from offline to Universal SearchBas van den Beld
To get the most out of your marketing efforts you need to use your target audience to reach your target audience.
In this presentation Bas van den Beld shows how you integrate social marketing with online channels to get the most out of Universal Search.
The Future of Search - Bas van den Beld - Domainfest Prague 2010Bas van den Beld
Where is search going? Things are changing. Search engines are looking to grab the user intent and in those efforts they are at the same time increasing the user experience.
Instant Search, Universal Search and more. How do we handle all these changes? They are not obstacles but opportunities. This presentation tells you why.
NL: Op het Emerce Travel event 2010 sprak ik over de toekomst van search. Hoe de zoekmachines veranderen naar universal search en hoe ze proberen de user intent te pakken te krijgen. Ook ga ik in op hoe je daarmee om moet gaan.
EN: At the Emerce Travel Event 2010 I spoke about the future of search (in Dutch). I talked about Universal Search, how search engines are trying to grab the user intent and how you should handle that.
Mobile web and mobile search: tips, trends and numbers by Bas van den Beld at...Bas van den Beld
Bas van den Beld talked at the International Search Summit 2010 in London about the mobile web: how is it evolving, how is mobile search evolving, what are the trends and numbers in Europe and what do you have to do to make the most use out of the mobile web.
Running a Pan-European Search Campaign: More than (key)words, the cultural el...Bas van den Beld
Every European is different. In search you have to keep in mind how Europeans think. If you don't do that you will lose a lot of opportunities.
In this presentation Bas van den Beld gives some insights in how Europeans differ and how they think. Find tips on how to handle the different European countries.
Hoe goed moet je je klant eigenlijk kennen?
De hoeveelheid content online groeit. De concurrentie wordt alleen maar groter. De techniek verandert bijna dagelijks. Ondertussen wordt de discussie rondom privacy groter en groter. In deze veranderende wereld wordt van de digitale marketeer wel verwacht bij te blijven en de klant op maat te bedienen. Een schier onmogelijke taak of juist een mooie uitdaging? In de komende jaren heeft de moderne marketeer genoeg om over na te denken. Waarbij de grote vraag blijft: hoe ben ik zo relevant mogelijk? In deze presentatie gaat Bas van den Beld in op de uitdagingen voor de digitale marketeer in de komende jaren. Hoe hou je de ontwikkelingen bij? Hoe blijf je zo dicht mogelijk bij je klant?
Presentatie door Bas van den Beld op Emerce Digital Marketing Live
Fake News: why we believe it and why they are a marketing thingBas van den Beld
In the past couple of years we’ve seen a lot of talk about Fake News. With the US President Donald Trump as the centre point of much of the debate around it. It seemed like it was something completely new to us. It isn’t. Fake content has been around forever.
The internet is filled with ‘fake content’. It’s not just fake news that dominates. It’s everywhere. But why do we believe this? We can check or in some case see these things are wrong, so why don’t we just ignore it?
It turns out marketing strategies play a big role in this. Because they play on the human mind. In this presentation Bas van den Beld looks at which marketing strategies combined with which human trades make that we believe fake content. And love it.
Bas van den beld how to implement your learnings tomorrow - the 2018 marketerBas van den Beld
The modern marketer has a lot of challenges. This is why the marketer tries to learn as much as they can. By reading books, learning online, going to training sessions and attending conferences.
When they return from the conference is when the hard part starts. How to implement what you've learned? Often you don't remember the right things. Your boss doesn't help you, or your colleagues have no idea what you are talking about.
In this presentation, I look at why this happens and how we can make it better.
The Power of Storytelling and How to Create a Compelling StoryBas van den Beld
These days you hear a lot about storytelling as a marketing strategy. Many marketers, therefore, believe they should ‘do storytelling’ as well. Whenever you do something, you want to know they ‘why’ (as Simon Sinek told us).
So, you might wonder why storytelling is such a powerful tool. What makes storytelling worth it? Do you invest time in it? And in what way? It’s important to know why it is powerful to be able to do storytelling right.
In this presentation I talk about three steps to a great story:
1 The Preparation
2 The Structure
3 The Story
More:
https://www.speakwithpersuasion.com/power-of-storytelling-2/
How to make Digital Marketing work in your organisationBas van den Beld
A case study revealing a unique approach to marketing!
In a fast changing industry, it is key to make sure your staff has the latest knowledge. You make sure they read. You make sure your staff attends events. And you get your staff trained.
The problem with all of these methods, but training especially, is universal. How to get the knowledge that is being picked up, put in place. In a way that your business actually benefits. A combination of training, coaching, psychology, co-creation and agile / scrum turned out to be a revolutionary way to get results. Here’s how we got there.
Bas van den Beld, Daniël Rötting
Searchelite 2017
See also: http://www.stateofdigital.com/train-staff-job-get-real-results/
What is mobile-friendly? A look from the user perspective - Bas van den Beld ...Bas van den Beld
I spoke at #SMXMunich 2016, alongside the amazing Cindy Krum. We had a session about mobile user experience. I was up first to 'set the stage', making people think about how people are actually using mobile device these days and what 'mobile-friendly' actually stands for.
I summarised my talk in an article here: http://www.stateofdigital.com/mobile-friendly-user/
Better together: Search and Social: The understanding makes the perfect combi...Bas van den Beld
This is my presentation of SMX London 2015 where I talked about how to use the combination of search and social to optimise how you engage with your audience at the right time, the right place, with the right message.
This is an example of what you can expect from presentations from Bas van den Beld.
I do a lot of talks around the world about online marketing. The focus lies on consumer behavior. Because my talks are very much story telling and I am using a lot of images it doesn't make sense to upload each presentation.
This deck however gives you some insights into how I build up my decks and stories and what you can expect.
Off course the best way of getting an idea is still to actually see one of my presentations.
Bas van den beld SES London 2011 Search in HollandBas van den Beld
Bas van den Beld (www.basvandenbeld.com) of State of Search (www.stateofsearch.com) talked at SES London 2011 in the panel "Marketing to the European Union" about Search in Holland, The Netherlands.
Social Marketing: from offline to Universal SearchBas van den Beld
To get the most out of your marketing efforts you need to use your target audience to reach your target audience.
In this presentation Bas van den Beld shows how you integrate social marketing with online channels to get the most out of Universal Search.
The Future of Search - Bas van den Beld - Domainfest Prague 2010Bas van den Beld
Where is search going? Things are changing. Search engines are looking to grab the user intent and in those efforts they are at the same time increasing the user experience.
Instant Search, Universal Search and more. How do we handle all these changes? They are not obstacles but opportunities. This presentation tells you why.
NL: Op het Emerce Travel event 2010 sprak ik over de toekomst van search. Hoe de zoekmachines veranderen naar universal search en hoe ze proberen de user intent te pakken te krijgen. Ook ga ik in op hoe je daarmee om moet gaan.
EN: At the Emerce Travel Event 2010 I spoke about the future of search (in Dutch). I talked about Universal Search, how search engines are trying to grab the user intent and how you should handle that.
Mobile web and mobile search: tips, trends and numbers by Bas van den Beld at...Bas van den Beld
Bas van den Beld talked at the International Search Summit 2010 in London about the mobile web: how is it evolving, how is mobile search evolving, what are the trends and numbers in Europe and what do you have to do to make the most use out of the mobile web.
Running a Pan-European Search Campaign: More than (key)words, the cultural el...Bas van den Beld
Every European is different. In search you have to keep in mind how Europeans think. If you don't do that you will lose a lot of opportunities.
In this presentation Bas van den Beld gives some insights in how Europeans differ and how they think. Find tips on how to handle the different European countries.
De zoekmachines volledig gebruiken, optimaliseren buiten je site.Bas Van Den ...
Understanding your audience: marketing the Netflix way - Bas van den Beld - Istanbulstartup
1. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
Bas
van
den
Beld
Consul4ng
1
Speaking
Publishing
Training
Understanding
your
audience:
marke4ng
the
Ne>lix
way
Istanbul - September 2014
www.stateofdigital.com
-‐
www.basvandenbeld.com
2. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
2
3. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
3
4. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
5. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
5
6. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
Understanding Addictiveness Contagiousness
7. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
7
Understanding
8. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
8
9. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
“There
are
33
million
different
versions
of
Ne>lix”
Joris
Evers,
Ne>lix
9
10. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
How
well
do
you
know
your
audiences?
10
11. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
You
need
to
understand
your
target
audience
11
12. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
12
13. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
There
is
no
average
user
14. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
14
15. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
16. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
17. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
You
REALLY,
REALLY,
REALLY
(!)
need
to
understand
your
target
audience
17
18. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
18
19. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
Addictiveness
20. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
Use
the
right
people
21. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
22. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
Create
exclusivity
23. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
23
24. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
Have
something
special
25. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
25
26. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
It’s
about
the
users
needs,
not
yours
27. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
27
28. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
29. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
Contagiousness
30. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
30
We
rely
on
people
around
us
for
our
choices
31. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
31
32. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
32
Celebrities Expert Influentials Social Network
33. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
33
34. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
34
35. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
35
36. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
37. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
37
38. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
38
39. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
39
40. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
40
41. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
Recipe
• 1 cc of unders tand ing that nobo dy is the same
• 2 spo ons of research your au dience on ever y level
• Connect the dots
• 4 "Get the r ig ht people invo lved”
• A cup of Make (part of ) your pro duct exclusive
• A teaspo on of something others don’t have
• Get the right endorsements from those that matter
• 3 cc of Connecting to the social”channels
• A knife of Create social pressure amongst your fans
• Two cups of Helping your au dience to share
• Lots of quality content
• A pinch of go o d luck
41
42. Bas
van
den
Beld
–
2014 @basvandenbeld
@stateofdigital
Thank
you!
www.stateofdigital.com
www.basvandenbeld.com
Have Bas speak or train at your event or company or consult?
!
Get in touch!
twitter.com/basvandenbeld
linkedin.com/basvandenbeld
! facebook.com/stateofdigital
twitter.com/stateofdigital