The document discusses key aspects of online consumer psychology in search and social media. It notes that 95% of human thoughts, emotions and learning occur without conscious awareness, and that people rely heavily on their social networks and opinions of others for decision making. Word-of-mouth recommendations, whether from celebrities, experts or social connections, have significant influence on 20-50% of purchases.
The 6th life changing technology shift deckDanny Denhard
We have lived through 6 major technology shifts, tv to the pc - to the internet - to search and social media to mobile and coming in 2016 VR. We will see the next huge technology shift & this teases you to think about how to leverage it for your business and within your vertical.
This is a flash talk I have gave at a clients and has been amended to slideshare.
The content wars the real power of UGC #searchleeds Danny Denhard
This is my presentation from the first #searchleeds, covering how the power of UGC is almost always underestimated. I use examples from amazon, the FT, airbnb, gopro, LinkedIn, justgiving & Baidu. I also recommend a number of techniques and formats you can use to fully integrate UGC into your product offering
Upcoming trends for organic marketing in 2015 From Search London / #searchlondonDanny Denhard
Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2014 and what trends to expect in SEO, social media and Content Marketing in 2015. I cover the power of mobile, unbundling, the changing SEO landscape and predict a number of changes companies should look towards over 2015.
Untapped Organic Acquisition For 2016 - Talk at Seedcamp deckDanny Denhard
Here is a flash talk I did for Seedcamp on untapped organic acquisition in 2016, including apps reddit, li.st, slideshare, pinterest, twitch.tv and many more
SearchLeeds, Danny Denhard 'The content wars: The real power of UGC'Branded3
Danny is Head of Digital at JustGiving, leading online marketing and growth strategy. Danny has over 13 years’ experience driving business change, managing teams in multiple disciplines including SEO, Social Media, Content Marketing and app optimisation.
The 6th life changing technology shift deckDanny Denhard
We have lived through 6 major technology shifts, tv to the pc - to the internet - to search and social media to mobile and coming in 2016 VR. We will see the next huge technology shift & this teases you to think about how to leverage it for your business and within your vertical.
This is a flash talk I have gave at a clients and has been amended to slideshare.
The content wars the real power of UGC #searchleeds Danny Denhard
This is my presentation from the first #searchleeds, covering how the power of UGC is almost always underestimated. I use examples from amazon, the FT, airbnb, gopro, LinkedIn, justgiving & Baidu. I also recommend a number of techniques and formats you can use to fully integrate UGC into your product offering
Upcoming trends for organic marketing in 2015 From Search London / #searchlondonDanny Denhard
Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2014 and what trends to expect in SEO, social media and Content Marketing in 2015. I cover the power of mobile, unbundling, the changing SEO landscape and predict a number of changes companies should look towards over 2015.
Untapped Organic Acquisition For 2016 - Talk at Seedcamp deckDanny Denhard
Here is a flash talk I did for Seedcamp on untapped organic acquisition in 2016, including apps reddit, li.st, slideshare, pinterest, twitch.tv and many more
SearchLeeds, Danny Denhard 'The content wars: The real power of UGC'Branded3
Danny is Head of Digital at JustGiving, leading online marketing and growth strategy. Danny has over 13 years’ experience driving business change, managing teams in multiple disciplines including SEO, Social Media, Content Marketing and app optimisation.
This is a power point presentation that was presented at a community college Teaching and Learning with Technology conference. Since gamification of classes is the "new thing" this really showed how to do it "on the cheap"
Futurecasting: Big Data, Social Data API &d CRM Convergence, What Will Be th...Dave Mendoza
Working with leading talent strategy consultant Dave Mendoza, Futurestep published a new report into “Futurecasting” – the high-impact concept that could transform the business of recruiting. Currently, most organizations are only scratching the surface when it comes to making sense of the huge quantities of data that now exist about billions of potential job candidates across the globe. But the right enhancements to Candidate Relationship Management (CRM) platforms – and crucially to the way they are actually used – could see the talent industry finally start to match the huge strides achieved by leading proponents in sales and marketing.
9 Ways to Create Engaging Content #ContentMarketingShowOben8 UG
Motivational Content Stories for the Downtrodden was created by Chelsea Blacker for the Content Marketing Show in London on 17 July 2014. The talk focused on three challenging industries where creative content marketing ideas need to overcome a multitude of challenges to drive effective results.
For the gambling industry, BlueGlass focused on bringing the excitement of poker as a sport to life for the general public.
For nutrition industry, we created digital experts and focused on a content hub in accordance with Do Know Go.
For the B2B industry, we supported internal staff becoming brilliant thought leaders in the events management space online.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
This is a power point presentation that was presented at a community college Teaching and Learning with Technology conference. Since gamification of classes is the "new thing" this really showed how to do it "on the cheap"
Futurecasting: Big Data, Social Data API &d CRM Convergence, What Will Be th...Dave Mendoza
Working with leading talent strategy consultant Dave Mendoza, Futurestep published a new report into “Futurecasting” – the high-impact concept that could transform the business of recruiting. Currently, most organizations are only scratching the surface when it comes to making sense of the huge quantities of data that now exist about billions of potential job candidates across the globe. But the right enhancements to Candidate Relationship Management (CRM) platforms – and crucially to the way they are actually used – could see the talent industry finally start to match the huge strides achieved by leading proponents in sales and marketing.
9 Ways to Create Engaging Content #ContentMarketingShowOben8 UG
Motivational Content Stories for the Downtrodden was created by Chelsea Blacker for the Content Marketing Show in London on 17 July 2014. The talk focused on three challenging industries where creative content marketing ideas need to overcome a multitude of challenges to drive effective results.
For the gambling industry, BlueGlass focused on bringing the excitement of poker as a sport to life for the general public.
For nutrition industry, we created digital experts and focused on a content hub in accordance with Do Know Go.
For the B2B industry, we supported internal staff becoming brilliant thought leaders in the events management space online.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
1. Online Consumer Psychology
in search and social
Bas
van
den
Beld
@basvandenbeld - @stateofdigital - www.stateofdigital.com - www.basvandenbeld.com
Monday, October 14, 13
2. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
2
Monday, October 14, 13
3. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital
4. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
4
Monday, October 14, 13
5. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
5
Monday, October 14, 13
6. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
We
WANT
to
believe
6
Monday, October 14, 13
7. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
7
Monday, October 14, 13
8. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
8
Monday, October 14, 13
9. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
9
Monday, October 14, 13
10. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
10
Monday, October 14, 13
11. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
11
Monday, October 14, 13
12. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
12
Monday, October 14, 13
13. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
13
Monday, October 14, 13
14. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
14
Monday, October 14, 13
15. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
You
need
to
understand
your
target
audience
15
Monday, October 14, 13
16. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
16
Monday, October 14, 13
17. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
There
is
no
“average
user”.
People
approach
the
buying
process
in
different
ways
17
Monday, October 14, 13
18. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital
19. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
95%
of
our
thoughts,
emo0ons,
and
learning
occur
without
our
conscious
awareness
Gerald Zaltman, Harvard Professor
Monday, October 14, 13
20. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital
21. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
We
rely
on
people
around
us
for
our
choices
Monday, October 14, 13
22. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
22
Monday, October 14, 13
23. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
23
Monday, October 14, 13
24. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital
25. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Word-‐of-‐mouth
is
responsible
for
20%-‐50%
of
purchases
(Source:
Keller
Fay
Group)
25
Monday, October 14, 13
26. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Only
7%
of
word-‐of-‐mouth
markePng
happens
online,
most
starts
online
though
(Source:
Keller
Fay
Group)
26
Monday, October 14, 13
27. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
27
Monday, October 14, 13
28. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
28
Monday, October 14, 13
29. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
29
Monday, October 14, 13
30. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Based
on
3
Types
of
Authority
Celebrities
Expert Influentials
Social Network
30
Monday, October 14, 13
31. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
CelebriPes
31
Monday, October 14, 13
32. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
AuthoriPes
somePmes
feel
like
best
friends
Monday, October 14, 13
33. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
33
Monday, October 14, 13
34. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital
35. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
35
Monday, October 14, 13
36. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
But
celebriPes
don’t
necessarily
make
us
buy...
Monday, October 14, 13
37. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
37
Monday, October 14, 13
38. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
The
Expert
InfluenPals
38
Monday, October 14, 13
39. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
39
Monday, October 14, 13
40. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
40
Monday, October 14, 13
41. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital
42. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Our
social
network
42
Monday, October 14, 13
43. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Bron: “Grouped” door Paul Adams
43
Monday, October 14, 13
44. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
80
percent
of
our
phone
calls
are
to
the
same
four
people.
Monday, October 14, 13
45. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital
46. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital
47. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
47
Monday, October 14, 13
48. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
48
Monday, October 14, 13
49. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
We
want
what
others
have
Monday, October 14, 13
50. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
50
Monday, October 14, 13
51. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital
52. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
52
Monday, October 14, 13
53. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital
54. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
54
Monday, October 14, 13
55. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
People
don’t
share
facts,
they
share
feelings
Monday, October 14, 13
56. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
56
Monday, October 14, 13
57. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
We
trust
friends
on
different
topics
57
Monday, October 14, 13
58. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
58
Monday, October 14, 13
59. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
59
Monday, October 14, 13
60. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
60
Monday, October 14, 13
61. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
61
Monday, October 14, 13
62. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
62
Monday, October 14, 13
63. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Build
markePng
campaigns
that
grow
social
bonds
Monday, October 14, 13
64. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital
65. Bas
van
den
Beld
–
2013
Monday, October 14, 13
@basvandenbeld
@stateofdigital
66. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
66
Monday, October 14, 13
67. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
67
Monday, October 14, 13
68. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Think
About
How
People
Think
Monday, October 14, 13
69. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Target
the
right
audience
69
Monday, October 14, 13
71. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Think
about
why
people
are
online...
71
Monday, October 14, 13
72. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
72
Monday, October 14, 13
73. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
...and
why
they
are
on
a
specific
channel
73
Monday, October 14, 13
74. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
74
Monday, October 14, 13
75. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
75
Monday, October 14, 13
76. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
76
Monday, October 14, 13
77. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Social
Grooming:
chit
chat
online
is
similar
to
monkeys
grooming
77
Monday, October 14, 13
78. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Adapt
to
peoples
situaPon
78
Monday, October 14, 13
79. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
79
Monday, October 14, 13
80. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Put
yourself
in
their
shoes
80
Monday, October 14, 13
81. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
81
Monday, October 14, 13
82. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
And
remember...
82
Monday, October 14, 13
83. Bas
van
den
Beld
–
2013
@basvandenbeld
@stateofdigital
Everyone
is
an
influencer
Monday, October 14, 13
84. @basvandenbeld
@stateofdigital
Bas
van
den
Beld
–
2013
Thank you!
www.stateofdigital.com
www.basvandenbeld.com
Have Bas speak or train at your event or company or consult?
Get in touch!
twitter.com/basvandenbeld
linkedin.com/basvandenbeld
facebook.com/stateofdigital
twitter.com/stateofdigital
Monday, October 14, 13