The document provides instructions for a media industry exam, including information about the exam such as the total marks, time allowed, and materials needed. It lists the exam questions and space for answers. The questions cover topics like commercial radio regulation, private media responsibilities, copyright, recruitment practices, and media ownership structures.

1. Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
centre number and learner registration number.
• Answer all questions.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 50.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
Creative Digital Media
Production
Unit 8: Media Industry in Context
You do not need any other materials.
Centre Number Learner Registration Number
Write your name here
Surname Other names
Total Marks
21647E
Paper Reference
*P45318A0112*
Turn over
Pearson BTEC
Level 1/Level 2
First Certificate
Tuesday 3 June 2014 – Afternoon
Time: 1 hour
P45318A
©2014 Pearson Education Ltd.
1/1/1/1/1

2. 2
*P45318A0212*
Answer ALL questions.
1 Commercial radio broadcasters have to ensure that the content of their programmes
does not offend their listeners.
(a) What is the name of the regulatory organisation that deals with listener
complaints about the content of programmes on commercial radio?
(1)
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(b) Give two sources of income for commercial radio broadcasters.
(2)
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2 ................................................................................................................................................................................................................................................................................
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(Total for Question 1 = 3 marks)
2 (a) State two responsibilities of a private media broadcaster.
(2)
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(b) Give one disadvantage of a production relying on private funding.
(1)
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(Total for Question 2 = 3 marks)

3. 3
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3 Give one benefit for a media organisation of advertising in the trade press when
recruiting staff.
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(Total for Question 3 = 1 mark)
4 Give one example of unpaid work in the media industry.
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(Total for Question 4 = 1 mark)
5 A music video producer is self-employed and works for a range of record companies.
(a) Give one other example of a media production role that is likely to be
self-employed.
(1)
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(b) State two ethical issues a producer would have to consider when making music
videos.
(2)
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2 ................................................................................................................................................................................................................................................................................
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(Total for Question 5 = 3 marks)

4. 4
*P45318A0412*
6 A music producer ensures that their work is protected by copyright.
(a) Name one body that protects the rights of music copyright holders.
(1)
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(b) Explain two benefits of copyright legislation for a music producer.
(4)
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(Total for Question 6 = 5 marks)

5. 5
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7 A media company wants to recruit production staff to make a television show.
(a) Outline two benefits for the company of requesting applicants’showreels.
(2)
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2 ................................................................................................................................................................................................................................................................................
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(b) Many of the applicants have freelance experience.
Explain one advantage of working freelance in the media industry.
(2)
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(Total for Question 7 = 4 marks)

6. 6
*P45318A0612*
8 PMH Productions is a large media organisation that owns film studios, distribution
companies, cinemas, TV channels and an online digital platform for movies.
(a) What is the term used when a media organisation owns companies throughout
the different stages of the production process?
(1)
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(b) Discuss the benefits and drawbacks of the structure of PMH Productions for the
media industry.
(8)
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(Total for Question 8 = 9 marks)

7. 7
*P45318A0712* Turn over
9 A photographer uses an online portfolio to showcase their professional work and
attract interest from clients.
Give one advantage of using this format.
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(Total for Question 9 = 1 mark)
10 (a) State what is meant by niche programming.
(1)
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(b) Give two reasons why advertisers are attracted to niche satellite or cable
TV channels.
(2)
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2 ................................................................................................................................................................................................................................................................................
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(Total for Question 10 = 3 marks)
11 The BBC is an example of a publicly funded media organisation.
Give two reasons why the government supports public funding for media
organisations.
1 ................................................................................................................................................................................................................................................................................
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2 ................................................................................................................................................................................................................................................................................
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(Total for Question 11 = 2 marks)

8. 8
*P45318A0812*
12 A local media publisher produces a regional newspaper.
Explain one benefit for the reader if the publisher is local to its audience.
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(Total for Question 12 = 2 marks)
13 A group of local media companies decides to form a media cooperative.
Explain two benefits that this may have for the companies involved.
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(Total for Question 13 = 4 marks)

9. 9
*P45318A0912*
14 A celebrity wants to sue a newspaper for libel.
(a) Give one reason why the newspaper may be able to defend against libel action.
(1)
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Following apologies for bad practice within the British press, there have been calls for
newspapers to have stricter controls on what they can publish.
(b) Evaluate whether or not stricter regulation of British newspapers is required.
(8)
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(Total for Question 14 = 9 marks)
TOTAL FOR PAPER = 50 MARKS

10. Answers
1
OFCOM
1b)
1. Advertising
2. Sales
3. Competitions
4. Sponsorship
5. Grants
6. Share Flotation
7. Proprietor‟s investment
8. Rights sales
9. Private investment incentives
10. Phone-ins
11. Corporate events
2a)
1. Deliver profits
2. New markets
3. Increase audience share
2B)
1. Reliance on popularity
2. Lack of financial
3
1. Distributed to specialised areas of work
2. Wide circulation in industries
3. Targets appropriately qualified candidates
4. Available on digital and traditional platforms
4)

11. 1. Pro Bono work
2. Volunteering
3. Work experience
4. Internships
5. College course/traineeship with work placement
5)
1. Photographer
2. Lighting Technician
3. Camera Operator
4. Production Assistant
5. Video Editor
6. Make-up Artist
7. Director
8. Scriptwriter
9. Flash animator
10. Web Designer 0
11. 3D Modeller
12. Sound Recordist
5B) Use of bad language which may offend the audience
1. Video which may include offensive themes/imagery
2. Material which may offend particular cultural/religious groups
3. Negative representation of particular social groups
6a)
PRS – Performing Rights Society
PRS for Music - Performing Rights
Society for Music (Amalgamation of
PRS and MCPS)
MCPS – Mechanical Copyright
Protection Society
6B
1. Control over associations with copyrighted material so that the holder can
choose what products their work is associated with

12. 2. Ensure income from material to fund future production
3. Diversify sources of income to fund future income
4. Control over the use of copyrighted material so that the holder can
ensure the quality of their reproduced work
5. Legal redress in the event of infringement to ensure against plagiarism
7A
1. Ability to assess practical skills of applicants
2. Ability to assess production experience of applicants
3. Discouragement of less experienced applicants
4. Ability to assess the creativity of applicants
5. Assists in short-listing
6. Helps determine possible training needs
7. Saves time at interview
8. Established practice
7b
1. Flexibility over working hours being able to achieve a better work-life
balance
2. Choice of work allowing a diverse range of production
3. Credit for creative input leading to the ability to build a reputation
4. No notice period so available immediately
5. Ability to work for more than one company simultaneously build wider
group contacts
6. Ability to work for more than one company simultaneously maximise
income
7. Ability to work for more than one company simultaneously allows efficient
use of time
8A )
Vertical integration – different stages of production
8b) – 8 mark
Good
1. Company can control the production process, so that they can ensure the
quality of each stage and ultimately how it is viewed
2. Producer can receive favourable treatment and fees for the distribution
and reproduction of their products

13. 3. Producer can ensure favourable product placement within the distribution
channels
4. Ability to influence consumer choice by deciding what products are
available.
5. Greater synergies between stages of production leading to better
efficiency and lower costs
Bad
1. Less competition for distribution puts less demand on the quality of the
products
2. Undue influence from one company and their proprietors, ensuring that only
products with particular themes and views are distributed
3. Unfair economic advantage leading to products from outside of the company
not competing on an equal footing
4. More difficult for independent producers to be allowed to show their products
1. Mix personal projects with professional work
2. Regularly updated
3. Easily updated
4. Interactivity
5. Multimedia content
6. Demonstrates practical skills
7. Engaging format
8. Cost-effective way of presenting work
10)
1. Aimed at small and specific target audiences
2. Targeted marketing campaigns
3. Narrow subject matter
10b)
1. Clear understanding of the channel's audience and their interests
2. Ability to target products at associated content
3. Association with expert identity of the channel giving additional prestige to
the products advertised
4. Ability to target products at specific target audience

14. 11)
1. To stimulate public access to a diverse choice of media products
2. To stimulate media literacy
3. To stimulate sense of collective national identity
4. To stimulate training and employment opportunities
5. To stimulate UK media economy
6. To stimulate participation in media and creative arts
7. To stimulate creativity
8. To stimulate competition
9. To stimulate digital take-up
10. To stimulate information and education
1. Understanding of the local community allowing adverts to target local
services (job adverts etc) and products
2. Close relationship with the audience allowing for a focus on issues and
content of interest to them
3. Stimulates local economy giving additional jobs
4. Raises awareness of local community issues stimulating debate
13
1. Collaboration between members leading to a wider pool of talent and
expertise
2. Democratic decision-making allowing for equal ownership of output
3. Shared resources leading to more diverse production possibilities
4. Profits of cooperative work leads to diversification of income sources for
each organisation
5. Greater stability due to larger shared workforce and resources
14.
1. The comments are justified or true
2. Fair comment( more honest opinion )
3. Public interest
4. Comments accurately cover court or parliamentary proceedings

15. 14B)
Good
1. Greater assurances of privacy for individuals and less intrusion into
private lives of public figures
2. Less chance of newspapers being used as propaganda to influence public
opinion to be aligned to the opinions of owners
3. Better assurances against breach of data protection laws, ensuring that
individual’s personal information is better protected
4. Less chance of libellous material that can damage reputations in articles
and editorials
5. Requirement for newspapers and their owners to uphold their moral and
ethical obligations
6. Lack of rigour within current regulation allowing for widespread
malpractice (such as the phone-hacking scandal)
7. Lack of objectivity within current regulation with the Press Complaints
Commission being overseen by industry figures who may not be
motivated to curtail the practices of the press.
Bad
1. Stricter government regulation may lead to the press being regulated to
the benefit of the incumbent political party.
2. Press should be allowed to publish content that is within the public
interest (articles regarding the moral judgement of trusted public figures,
for example)
3. Stricter regulation would damage the right to free speech and could lead
to tightly controlled press such as those in more oppressive regimes.
4. Consumers have the choice to ignore salacious personal stories although
there is clearly a strong market for this kind of journalism
5. Stricter regulation would curtail creativity and may lead to less satirical
content
6. Stricter regulation would put British newspapers at an unfair disadvantage
to online sources of news that are not regulated in the same way.
7. There is a tradition of strong investigative journalism in the UK:
8. over-regulation may damage this