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Disney has a large multimedia presence across audio, video, publishing, websites and games. They have many soundtracks and their own YouTube channel with nearly 700k subscribers. Disney originated as animated cartoons over 90 years ago and now has a wide range of films and shows across different platforms like TV channels and streaming. They publish comic collections featuring popular characters like Mickey Mouse and Donald Duck with various themes. Disney has websites worldwide at addresses like disney.co.uk and a huge selection of games available on their website as well as consoles like Disney Infinity which combines action-adventure gameplay with toys across franchises.
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Branding is no easy task, but being thrown into the deep end to swim with the master marketing teams at The Walt Disney Company during my graduate summer internship was a marketing course in and of itself. The Disney brand permeates throughout the organization, and while it's hard for most companies to ingrain their brand ideal across all levels, three of my favorite brand lessons I learned during my summer break will certainly.
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Exam answers and mark scheme media , unit 1 june 3rd 2014
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Walt Disney founded Disney in 1923 and it has since grown to be worth $165 billion through its studio entertainment, parks and resorts, consumer products, and media networks. Disney has a strong brand recognition through its 116+ cartoon characters and 690 animated movies. It uses social media campaigns and engages over 700,000 fans on Facebook to connect with customers and position itself as a provider of family entertainment.
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The Walt Disney Company started in 1923 in a small Los Angeles office producing short animated films. Over the decades, Disney grew tremendously through the creation of beloved characters like Mickey Mouse, the success of films like Snow White, and the opening of theme parks. Today, Disney is one of the largest media and entertainment conglomerates in the world, operating across film, television, parks, and consumer products through its focus on innovative storytelling, fostering new technology, and expanding into new international markets.
Disney MARKETING EXCELLENCE
Disney was founded in 1923 focusing on entertainment and family fun. It is known for Mickey Mouse and pioneering full-length animated films. During a Renaissance period starting in 1989, Disney had huge successes with animated musicals like The Little Mermaid, Beauty and the Beast, and Aladdin. Disney expanded its audience from children to all ages through theme parks, movies, television, publishing, music, and merchandise. It has five main business segments: parks, studio entertainment, consumer products, media networks, and interactive. Disney strives to provide quality family entertainment across its brands while carefully managing risks in new markets.
Final im presentation disney
This document provides an overview of Disneyland and its business divisions. It discusses Walt Disney's beginnings in 1923 and the first Mickey Mouse cartoon in 1928. It outlines Disney's major business segments including media relations reaching families in 85 countries, 11 theme parks including one opening in Shanghai in 2015, 4 cruise ships, Walt Disney Studios creating movies, music and plays including Pixar, and Disney Consumer Products dealing with merchandise. It also mentions Disney Interactive and issues initially faced by EuroDisney including culture shock which were later addressed.
The Brand "Disney"
Group Members: The document lists the group members for a project: Achsah, Sara David, Austina, Francis, Atul Pillai, Don Louis, and Mary Jose.
Disney History: The Walt Disney Company was founded in 1923 by Walt Disney and Roy Disney. It has grown to be a massive media company involved in movies, theme parks, television, publishing, and more. Key events in Disney's history include creating Mickey Mouse in 1928, releasing Snow White in 1937, and opening Disneyland theme park in 1955.
Future Plans: Disney plans to finalize new marketing initiatives in India with a focus on localization, interactivity, and region-specific approaches. The company also aims to focus
Disney
Walt and Roy Disney founded Disney in 1923 as a struggling cartoon studio. Initial success came from films like Snow White, Cinderella, and Pinocchio. After Walt Disney died in 1966 and Roy in 1971, the company stumbled for years until restoring the brand between the late 1980s and 2000 with films like Beauty and the Beast and The Lion King. Disney now has five business segments - studio entertainment, parks and resorts, consumer products, media networks, and interactive. It launched the Disney Channel, Disney Infinity gaming platform, and acquired brands like Pixar, Marvel, and LucasFilms. Today Disney is the 13th most powerful brand in the world with revenues over $45 billion in 2013.
Disney presentation
The Walt Disney Company is the largest media conglomerate in the world, founded in 1923. It has divisions in theatre, radio, publishing, online media and films. Some key aspects of its business include 14 theme parks worldwide, Disney Channel, ownership of Pixar and its popular characters from films.
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article 2
Leyton Orient and West Ham United are two football clubs popular among teens in East London. Leyton Orient experienced success in the 1955-1956 season, but then began a steady decline, hitting rock bottom and getting relegated while fans grew angry and sad. In contrast, West Ham United played at their home stadium for 112 years before having to leave, but found a happy ending by moving to the larger London Stadium, allowing more fans and generating more revenue for the club.
Adaption 2
Leyton Orient were once successful, winning the league title in 1955-1956, but have since fallen on hard times and are now a non-league team. The document aims to raise awareness for parents who experienced their club's decline, such as losing their last game of the season 3-1 to ensure relegation. In contrast, West Ham United have found recent success after moving to a new, modern stadium in London which has improved conditions for the team.
Adaption 1
The document discusses interviews with two long-time fans of English football clubs Leyton Orient and West Ham United.
A 65-year-old Leyton Orient fan remembers the joy of their title win in 1955-1956 but is now angry and frustrated after the club fell on hard times and dropped to non-league football in just one year.
The fan expresses their hate for the current situation, saying it enrages them that they know the club can do well but is now at a low level.
unit 1A,. A.2 A.3 A.4
The document discusses different family members' use of digital technology. It asks about the devices they use, the apps and features, how often they use technology, how important it is, and whether technology is good or bad. Responses include phones, computers, social media, games, daily use, importance for connectivity and convenience, and both benefits like speed but also drawbacks like health impacts for young people. It introduces topics of personalization, convergence, interactivity, and connectivity in technology use and provides definitions and examples of portability, immediacy, access, convenience and connectivity in digital consumption.
Recce
The document summarizes locations being scouted for a video shoot at a college. The front entrance lacks electrical outlets and space for equipment due to foot traffic. A classroom has more space and electrical sources. The lift is too small to maneuver equipment or more than two actors safely. The corridors resemble the front entrance with foot traffic but have electrical outlets, so filming would need to occur at a quiet time.
Treatment
The short film will be a 3-4 minute horror genre piece for audiences 15 and older. It will tell the story of a student whose ID card is used by a stranger to enter college, and when the student finds the stranger in the elevator, he is pulled inside and his blood is found on the stranger's hand when the doors reopen. The film will be produced on a small budget using fake blood, a camera, props like an ID card and mask, and a crew of student directors, actors, and camera operator. No ethical issues are anticipated during filming.
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- 2. Audio • Disney may surprise a few fans as it has many different sound tracks, from cd’s such as “NOW that’s what I call Disney” where 20 of the best and your favourite music is. • There even have there own YouTube channel with nearly 700,00 subs. https://www.youtube.com/user/disneymusic • Not only that there have there own Spotify
- 3. Moving image • Disney had started as an animated cartoon which was created over 90 yrs. ago which was called Walt Disney. However fast forward 92 years later within Disney there are many different films, carton shows. Which people even adults, children, teens still watch Disney . This you can watch on different platforms for example sky has channels dedicated to Disney alone, 609 and 610 are for the more older children and 611 and 612 are for the little kids who enjoy cartoons like mickey mouse.
- 4. Publishing • Disney do have a comic collection which you can buy online, the most poplar characters are from the micky mouse franchise and there even a comic book dedicated to Donald duck • Not only that but different comics have a different theme to it • From “duck avenger” which is about Donald being a superhero to • Christmas based comic books
- 5. Websites http://disney.co.uk/ There are different websites worldwide for Disney
- 6. Games • Within Disney there are A LOT of games which you can play. • If parents don’t want to spend money the children can play games on the Disney website , there is a huge variety on the website form Spiderman to Frozen • There is also games which you can buy and play on consoles, such as Disney infinity which has 3 different series in a game which is action- adventure, and brings sandbox toys to life, and there is different toys for different characters, for example marvel, star wars and Disney And kids can play this on across all consoles , including ps4/ps3/xbox360 and Xbox 1, there could even play it on the pc