This document outlines an agenda for SEO trainings taking place from November 3-17. It includes topics such as SEO basics, keyword strategy, competitor analysis, link building, analyzing results, and international SEO. Additional topics cover website development, content, metadata, URLs, redirects, site speed, JavaScript, sitemaps, robots.txt, RSS feeds, research tools, image/video optimization, and task reports reviewing various websites. Trainers include Ludwig and Shushan who will cover technical and strategy-focused SEO topics over the 2 week period.

1. SEO
Trainings
November 3-17

2. Agenda
Monday Tuesday Wednesday Thursday Friday Saturda
y
Sunday
1 Nov 2 Nov 3 Nov
1. SEO Basics: How it
works
Trainer: Ludwig & Shushan
4 Nov 5 Nov
4.Creating SEO-friendly Sites
Trainer: Ludwig
5.Creating Appealing Content
Trainer: Ludwig
6 Nov 7 Nov
8 Nov
2.Keyword Strategy
Trainer: Shushan
3.Competitor Analysis
Trainer: Shushan
9 Nov 10 Nov
6.Getting Offsite:
Linkbuilding Strategies
Trainer: Ludwig and
Shushan
11 Nov 12 Nov
7.Analyzing Results
Trainer: Shushan
13 Nov 14 Nov
15 Nov
8.SEO for International
Markets
Trainer: Ludwig
9. Search Marketing
Trainer: Shushan
16 Nov 17 Nov
10. Internet Marketing
and Viral Marketing. Social
Media
Trainer: Shushan
18 Nov 19 Nov 20 Nov

3. Search Engine
Optimization
Website Development and Content
Trainers: Ludwig

4. Websites are coded with XHTML and CSS, the
code should be W3C complaint
•http://validator.w3.org/
•http://jigsaw.w3.org/css-validator/
Clean Code

5. Clean Code
The cleaner the
website code is,
the easier
Search Engines
Read it

6. METAs
 Title
 Keywords
 Description

7. SEs and METAs

8. URLs
 Keywords in URL
 Canonical URLs
 Closer to the root

9. Redirects and
Error Pages
 301 and 302
redirects
(permanent
and
temporary)
 Error pages

10. Secure Server
problems
 Server availability
 Website speed
 SSL Certification

11. Page Speed
Optimization
 Page Speed, an open source Firefox/Firebug
add-on that evaluates the performance of
web pages and gives suggestions for
improvement.
 YSlow, a free tool from Yahoo! that suggests
ways to improve website speed.
 WebPagetest shows a waterfall view of your
pages’ load performance plus an optimization
checklist.
 In Webmaster Tools, Labs > Site
Performance shows the speed of your
website as experienced by users around the
world as in the chart below. We’ve also
blogged about site performance.”

12. Flash SEO
 Build Independent HTML
pages
 SWFObject
 Restrict the over usage of
Flash
 Creation of alternate
HTML content
 Discoverability of Links

13. JavaScript
 It makes your HTML
page load faster
 You can instruct the
robots of search
engines NOT to read
the .js files.
 The indexing of the
pages becomes faster

14. Sitemaps
 HTML Sitemap
 XML Sitemap
 Changefreq Tag
 Priority Tag
 Lastmod Tag

15. Robots.txt

16. RSS Feeds
 Ensure the RSS feed you use has
automatic notification to RSS search
engines and news aggregation sites of
updates to the feeds
 Create a linking strategy to and from your
feed content.
 Submit the feeds to top RSS search
engines and news aggregator directories
 Choose a system that has social media
features such as tagging and bookmarking,
like 'add to del.icio.us' buttons
 Set up monthly reporting on search engine
visibility and feed usage
Really Simple
Syndication

17. Research Tools
 https://adwords.google.com/select/KeywordTo
 http://tools.seobook.com/general/keyword/
 http://www.copyblogger.com/keyword-
research-tools/

18. Be Specific

19. Headlines
Headlines are important for search
engins
Breadcrumbs

20. Content
 Content length
 Keyword frequency and density
 Bookmarks and Sharing
 Linking out
 Copyscape (www.copyscape.com)

21. Image
Optimization
 ALT and Title Tags
 Image Filenames
 Surrounding Texts
 Images Folder
 Image Type
 Flickr, Picasa

22. Video
Optimization
 Creation of relevant and Informative
Videos
 Optimising Video Content and Thumbnails
 Optimising the Title, keywords and
Description of the Video
 Ratings, Comments and Reviews
 Duration of the Video

23. Video
Optimization
 Assigning proper Category/Tags
 Sitemaps
 Optimised URLs
 Surrounding Text
 Promotion of Videos

24. Task and Report
 Please review the followings websites:
 www.seo.am
 www.smartbuy.am
 www.shangrila.am
 www.ababycare.com
 www.bsc.am
 www.e-works.am