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#evolve19
Furniture Row’s
Transition to AEM
Sabrina Schmidt, Noah Linge (Furniture Row)
Rabiah Coon (3|SHARE)
August 7, 20...
#evolve19 2
Furniture Row’s Digital Strategy
Decision: Implement AEM
Customizing AEM for Furniture Row
DAM
• Upgrade to Dy...
#evolve19 3
Strategy and Selection
Furniture Row’s Digital
Strategy and the Decision to
Move to AEM
#evolve19 4
Moving to Upstart Commerce
Moving from Monolithic to Headless
#evolve19 5
AEM Decision
Headless Commerce Implementation
#evolve19 6
Implementation
3|SHARE’S Customized
Implementation of AEM for
Furniture Row
#evolve19 7
Dynamic Media Upgrade
Moved from a detached Scene7 instance to Dynamic Media integrated with the AEM DAM.
Migr...
#evolve19 8
Page Export Example
#evolve19 9
Dynamic Media Renditions in AEM
#evolve19 10
Impact
How the Move to AEM
Impacted the Furniture
Row Team
#evolve19 11
Commerce Experience
#evolve19 12
AEM Author Experience
#evolve19 13
New Denver Mattress Site
#evolve19
14
About Us
Sabrina Schmidt
Creative Marketing Director
Furniture Row
Email
sabrina.schmidt@furniturerow.com
Lin...
#evolve19
Thank You!
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Evolve 19 | Rabiah Coon, Sabrina Schmidt & Noah Linge | Industry Focus | Furniture Row’s Transition to AEM

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When Furniture Row decided to leave their digital assets management provider to go to AEM, they began a multi-phased journey that has resulted in the transition of their eCommerce platform and content management system. They recently launch a newly redesigned DenverMattress.com site which introduces a headless implementation of AEM sites, a new authoring experience for their content team, and an upgrade from a freestanding instance of Scene7 Classic to Dynamic Media integrated with AEM Assets. Hear from the implementation team and learn more about Furniture Row’s digital evolution.

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Evolve 19 | Rabiah Coon, Sabrina Schmidt & Noah Linge | Industry Focus | Furniture Row’s Transition to AEM

  1. 1. #evolve19 Furniture Row’s Transition to AEM Sabrina Schmidt, Noah Linge (Furniture Row) Rabiah Coon (3|SHARE) August 7, 2019
  2. 2. #evolve19 2 Furniture Row’s Digital Strategy Decision: Implement AEM Customizing AEM for Furniture Row DAM • Upgrade to Dynamic Media, Custom Workflows Sites • Headless Implementation Post-Launch: Impact of the AEM Implementation Agenda
  3. 3. #evolve19 3 Strategy and Selection Furniture Row’s Digital Strategy and the Decision to Move to AEM
  4. 4. #evolve19 4 Moving to Upstart Commerce Moving from Monolithic to Headless
  5. 5. #evolve19 5 AEM Decision Headless Commerce Implementation
  6. 6. #evolve19 6 Implementation 3|SHARE’S Customized Implementation of AEM for Furniture Row
  7. 7. #evolve19 7 Dynamic Media Upgrade Moved from a detached Scene7 instance to Dynamic Media integrated with the AEM DAM. Migrated Media Sets from Scene7 to AEM using custom migration scripts. Headless AEM Sites Custom Exporting: • Column Control export is not part of the OOTB export. • Experience Fragments exposed on the page output in the proper location on the page. Image Servlet: enable search of one of more SKUs to return product images and media sets from Dynamic Media for display on the front-end. Custom DAM Workflows Custom listeners to automatically push to Dynamic Media based on the destination location of a moved file. Custom workflow to push asset updates to Dynamic Media automatically when the asset exists in a certain location. Customizations to AEM
  8. 8. #evolve19 8 Page Export Example
  9. 9. #evolve19 9 Dynamic Media Renditions in AEM
  10. 10. #evolve19 10 Impact How the Move to AEM Impacted the Furniture Row Team
  11. 11. #evolve19 11 Commerce Experience
  12. 12. #evolve19 12 AEM Author Experience
  13. 13. #evolve19 13 New Denver Mattress Site
  14. 14. #evolve19 14 About Us Sabrina Schmidt Creative Marketing Director Furniture Row Email sabrina.schmidt@furniturerow.com LinkedIn http://linkedin.com/in/sabrinanschmidt Website www.furniturerow.com www.denvermattress.furniturerow.com Rabiah Coon Sr. Project Manager 3|SHARE Email rabiah.coon@3sharecorp.com LinkedIn http://linkedin.com/in/rabiahcoon Website www.3sharecorp.com Noah Linge Director of Digital Marketing Furniture Row Email noah.linge@furniturerow.com LinkedIn https://www.linkedin.com/in/noahlinge/ Website www.furniturerow.com www.denvermattress.furniturerow.com
  15. 15. #evolve19 Thank You!

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