This document discusses evocative architecture and provides examples of architects who designed buildings to evoke emotions. It outlines the topic, aim to understand how architecture evokes emotions, and methodology of studying masterpieces and a live building example. Examples discussed include minimalist Tadao Ando's Church of Light, Santiago Calatrava's complex structures in Valencia, Zaha Hadid's fluid designs, and Frank Gehry's Guggenheim Museum. A local J.D. College of Engineering is analyzed, finding it evokes pleasant and homely feelings by drawing on local context and nature. In conclusion, architects use shapes, dimensions and other elements to communicate ideas and arouse emotions through their designs.

1. EVOCATIVE ARCHITECTURE
Pooja Jain
10th
Semester
Guide : Ar. Sampada
Peshwe

2. OUTLINE
What is evocative architecture ?
Aim and objective of the seminar topic
Study of masterpieces of few architects
Live case study
Questionnaire survey
Conclusion

3. WHAT IS EVOCATIVE ARCHITECTURE
?
The term evocative refers to bringing strong images,
memories, or feelings to mind.
A piece of architecture regenerates different emotions
in different minds.
 Architecture space having certain atmosphere
influence the emotional state of a person.
Even just looking at the pictures of the architecture
masterpieces the idea and desire of an architect to
communicate a particular message through his works
gets clear and obvious.

4. Aim : To study how architecture evokes emotions.
Objective : To understand what is evocative architecture?
Understand the role of architects in evoking
certain
emotions through his buildings.
Understand various factors which evokes emotions
into the people as an user.
Methodology : Study of masterpieces of famous architects.
Study of a live example of a building.
Comparison between the architect’s
philosophy and how the user feels that space.

5. 1.Tadao Ando ­ The famous minimalist
architect
Name: Church of light
-Built in 1989 in the
city of Ibarki, Osaka.
-Dual nature of
existence.
-Emptiness as
profound feature.
-It is meant to invade
the occupant so there
is a room for the
spiritual to fill them.

6. 2. Santiago Calatrava
Valencia City of arts and science
-It represents a correlation
between spectator, musician,
and artist.
- A blend of seagoing vessel and
spacecraft, prehistoric trilobite or
a giant warrior’s helmet.
-Derived its form from human
body or from the wing of a bird.

7. 3. Zaha Hadid – The queen of curve
Olympic stadium at Tokyo
Heydar aliyew cultural center at
Baku, Azerbaijan
-It gives a feeling of whole,without
structure, but their shapes mask
extreme engineering.
-Seamlessly connecting the elements to
create silhouette that integrates with the
city.
-Expresses the soft and romantic side of
Azeri culture.

8. 4. Frank Gehry
Guggenheim Museum at
Bilbao, Spain
-The curves on the exterior of the
building were intended to appear
Random.
-Expresses feeling in three
dimensional objects.
-The building has brought attention to
Bilbao, but many think it as a
distraction.

9. J.D COLLEGE OF ENGINEERING
Architect : Habib Khan
Building type: Institutional

10. J.D COLLEGE OF ENGINEERING
-Inspiration from
land, materials,
climate and local
context.
-Harmony with
nature.
-Traditional
architecture.

11. Questionnaire Survey
1. How do you feel in this college campus/building?
Pleasant Lazy Disgust Fear
2. Which place in this campus attracts you the most ?
Entrance Corridors Water Body Green Area
3. Does this building makes you remember something OR
does this building resembles any other building u already
seen ?
4. Is this building different from the other college buildings?
5. Do you think is there any “concept” behind such
architecture?

12. Comparing…
• User in the campus feel more pleasant in the
campus because of the green environment.
• It totally gives a look of a vernacular architecture.
• The typical traditional look gives a homely feeling.
• Feels close to nature.
• Different from the typical campus design usually
seen.

13. Conclusion
Unfortunately, buildings do not speak any human
language . That is why architects use a particular
language to enable communication between buildings
and people.
This language uses geometric shapes, dimensions,
colours and textures to express the idea and arouse
necessary emotions in the human soul.
The more bold element used in a building the strong
is the reaction to that building in that particular
context.

14. THANK YOU