Evil by Design presented by Kit Oliynyk at the Big Design Conference in Dallas, TX on 21 September 2019.

1. Evil by Design
fiorineKit Oliynyk

2. Evil by Design
fiorineKit Oliynyk

4. XKCD

5. Instagram: @proteststencil

7. Average attention span
in seconds
Humans
in 2000
Humans
in 2013
Goldfish

8. Good by Design
fiorineKit Oliynyk

10. Bruce Mars/Pexels / Hareem Mannan

12. Why should I care about ethics?
What does my team believe in?
How might we share our beliefs across our company?
Are we asking the right questions?
What if our company believes in something we don’t?

13. Personal ethics Shared ethics Ethical processes

14. XKCD

16. Designed by Adrian Herritt

17. Buro Millenial/Pexels / Hareem Mannan

18. Spencer Platt/Getty Images

19. Morals excite passions, and
produce or prevent actions.
Reason itself is utterly impotent
in this particular.
The rules of morality, therefore,
are not conclusions of our reason.
— David Hume

20. Present Future
🤔 😍
Design
what ought
to be
what is

21. Brandon Moore, George RedHawk

22. Utilitarianism
Design to make
some people
feel better.
Consequentialism
Design to make
no one
feel worse.

24. Intent
Is this a worthy
problem to solve?
Results
What consequences
does our solution have?

25. We are not the creative class anymore.
We are now the responsible class.

26. craft
creative solutions
attention to detail
user empathy
technology is neutral
communication
future-proofing questions
attention to the whole picture
social responsibility
technology is driven by beliefs

27. Fjord / Accenture

28. — Alan Cooper

29. It’s not enough to be a good person.
We need a system of shared beliefs.

30. ux.stackexchange.com

31. ux.stackexchange.com

32. ux.stackexchange.com

33. ux.stackexchange.com

34. https://github.com/MarounMaroun/SO-Eclipse-Plugin

37. Teej Meister/YouTube

38. rawpixel.com/Pexels / Hareem Mannan

39. XKCD

41. Personal ethics Shared ethics Ethical processes

44. When it’s a matter of right
or wrong, people become
less tolerant of others who
hold the opposite view.
Linda Skitka

46. Design is always political.
But political doesn’t have to be partisan.

47. Ethics is doing the
right thing, even if it is
hard or uncomfortable,
together.
Morals is knowing
the difference
between right and
wrong for yourself.

48. When you decide that you want
to be just brave it it opens up
way more possibilities than
trying to be perfect ever does.
— AOC

49. personal morals
craft tools
design principles
“us vs. them”
shared beliefs
cultural tools
ethical principles
shared responsibility

50. Slides by Alla Weinberg

51. Simplicity Ingenuity Delight
✓ ♥⚙

52. Steve Cutts

53. medicine
I will remember that I remain a
member of society, with special
obligations to all my fellow human
beings, those sound of mind and
body as well as the infirm.

54. Harvard University’s DASH repository

55. 1. Respect people as individuals
2. Do no harm, while maximizing value
3. Examine any affected population
archive.org / David Panarelli

56. …the term “research” designates an
activity designed to test a hypothesis,
permit conclusions to be drawn, and
thereby to develop or contribute to
generalizable knowledge…

57. medicine
I will remember that I do not treat a
fever chart, a cancerous growth, but a
sick human being, whose illness may
affect the person's family and
economic stability.

59. Jared Spool

62. New York Times

63. Niall Carson/Press Association, via Associated Press

64. Saying no
is a design skill.
Asking why
is a design skill.
Rolling your
eyes is not.
— Mike Monteiro
Photo by Scout Books

65. Life, uh, finds a way.

66. Increasing revenues
Decreasing costs
Increasing market share
Increasing shareholder value
Increasing loyalty
Decreasing social harm
Sustaining society
Increasing social good

67. Personal ethics Shared ethics Ethical processes

68. Lu Han

69. Aaron Lewis

70. evilbydesign.info

72. ethicsfordesigners.com
Template by Jet Gispen

74. Karwai Ng and Will Anderson

75. designethically.com / Katherine Zhou

76. Sheryl Kababa / Artefact

77. ethicalos.org

78. ethicalos.org

79. ethicalos.org

81. Photo by New York Times

82. The new maker is the maker of social good.

83. fiorineKit Oliynyk
Evil by Design