This document provides 5 quotes on design from various experts. Roger L. Martin describes design as critical thinking and creative problem solving. Robert L. Peters says design is the application of intent rather than happenstance. Tim Brown defines design thinking as integrative thinking that is neither art, science, nor religion. David E. Kelley says designers have a passion for solving needs in a deeper sense beyond simple fixes. Massimo Iosa Ghini notes the strength of design is thinking in advance of consequences on materials.

1. FIVE QUOTES ON DESIGN

2. When design is stripped from
forming, shaping and styling,
what is left is a process of critical
thinking and creative problem
solving that is the essence of
design.
Roger L. Martin
www.rogerlmartin.com

3. Design is the application of intent
– the opposite of happenstance,
and an antidote to accident.
Robert L. Peters
www.robertlpeters.com

4. Design thinking is neither art nor
science nor religion. It is the
capacity, ultimately, for
integrative thinking.
Tim Brown
www.ideo.com

5. The designer has a passion for doing
something that fits somebody's
needs, but that is not just a simple fix.
The designer has a dream that goes
beyond what exists, rather than fixing
what exists. The designer wants to
create a solution that fits in a deeper
situational or social sense.
David E. Kelley
http://dschool.stanford.edu/

6. The strength of design is that it
provides a way of thinking in
avance of the consequences of
our actions on materials.
Massimo Iosa Ghini
www.iosaghini.it

7. www.groh-innovation.com