3. Comedy Central & vespa
β’ Comedy Central is know for its multi genre and humorous prime time
shows.
β’ I have a concept of digital integration of Comedy Central show-
"BILLY ON THE STREET " with VESPA
β’ BILLY ON THE STREET is an American comedy game show on the
hosted by Billy Eichner, where Billy goes out to the streets of New
York and asks pedestrians questions
β’ A game show where Travel around the city of network and madness is
involved
β’ Considering this , integration of Vespa (Italian brand of scooter
manufactured by Piaggio.) is the perfect idea.
β’ Billy Eichner nature of adventurous is perfect for the selection
4. β’ Billy can ask question about road safety as well ,considering Vespa ,this can
even create awareness about safety on roads
β’ Comedy Central & billy page on Facebook can have post and data on road
safety
β’ Having Facebook & Twitter polls on Ride with style, posts and comments
β’ Showing billy sitting on a Vespa is a good strategy
5. MTV AND SNAP DEAL
β’ Integration of the two biggest. Youth oriented contents
β’ With music and style & fashion meet
β’ MTV kaise hai YAARIYAN nibaiye with snap deal
6.
7. MTV (Kaisi hai yaariyan) & SNAP DEAL
INTEGRATION
β’ MTV India is the Indian version of MTV, a channel specialising in
music, reality, and youth culture programming.
β’ SNAP DEAL AND ONLINE NE E-commerce website ,targeting majorly
youth audiences for online shopping
β’ Snap deal has attracted a major level of YOUTH in its online
customers in 2013
β’ Considering the IMAGE OF MTV, youth and snap deal are the
combination for advertising
β’ MY CONCEPT OF INTERGRATING " KAISI HAI YAARIYAN" with SNAP
deal reflects the shows and channel image with its powered by
organisation SNAP DEAL.
8. β’ Today's youth are time saving
β’ Mobile and online shopping is the new trend.
β’ Their purchase habits are not fixed rather more seasonable .
β’ Having online banners of Mtv shows with snap deal
β’ USE OF MTV MOBILE APP FOR DOWNLOAD CODE & coupons on
snapdeal website
β’ MTV known faces with snapdeal bags on their digital poster are an
excellent way to attract the audiences
β’ Or
β’ Use of snap deal goodies on the MTV famous show ROADIES 6
β’ Snap deal products can be showed on MTV ROADIES website along
the cast
β’ As snap deal provide external products that a person need onto his
journey of roadies
11. INTERGRATING vh1 & engage DEO
β’ Vh1 India is a music channel in India. It was launched in 2005. In
December 2004, MTV India and Zee-Turner teamed up to bring Vh1
to India
β’ Engage DEO the new range of Deo Sprays for men and women
provides 24 hour freshness and has been crafted to enhance their
personal grooming and confidence. With STYLE βCLASS & UPTO DATE
β’ INTERPGRATING Vh1 with engage DEO represents the freshness of
the DEO with the freshness of MUSIC provided by VH1 to its viewers .
β’ VH1 shows/events like SUPERSONIC is the best content in providing
the mix by my opinion
β’ Social media Facebook,Twitter & YouTube can have gif image links and
poster of the INTERGRATION.
12. β’ Having contest such as buying the DEO as a pass or coupon code for
vh1 events held in mumbai
β’ Making viewer watch a perticual show/program and ask questions
consider the content.
β’ This increase the exposure level of the channel and the brand
β’ Facebook and Twitter having posts on favourite engage DEO
frangnance
β’ DOWNLOAD THE VH1 app and using engage DEO codesprovided on
the back of the bottle for free music or video downloads
β’ Asking questions n engage DEO fragrance on social media
(colour,frangnance ,improvement etc) this can increase the audience
participation
13. β’ VH1 has a great amount of viewers among the youth which are into
music & style
β’ Latest music genre from the fresh taste of youth
β’ Engage DEO integrated with VH1 reflects style with music that
connects with the YOUTH AUDIENCES
14. My idea
β’ The concept of INTERGRATING was with respect to outdoor
advertising and digital advertising ,
β’ In case of multimedia intepgration(website,ad etc)
β’ The concept also applies with repect to content placing ,
β’ Either billy on the street or anger management both shows can carry
the co-branding
Thanking you,
If my work is likely to be appropriate do consider me for the internship
Vineet gaur