This document discusses effective emergency communication messages and strategies. It outlines challenges communicators face like psychological noise and breakdowns. Messages should have information, urgency, instructions, and confirmation. The document recommends creating message maps in advance with templates and sample wording for predictable sequences. Message maps should include key messages, audiences, channels, and timing for each crisis phase. Creating three sentence messages adhering to the DA43-30-60-6 format is also advised. The document stresses the importance of quick, confident, actionable communication to ensure life safety.