Sapient acquired the digital agency Nitro Group less than two years ago, forming SapientNitro. This has created a large agency that offers clients expertise across digital commerce, social media, marketing technology, and integrated advertising. SapientNitro emphasizes the need to "engineer the birth" of creativity and sees itself as helping clients navigate a world where digital is central to our lives. It has worked with major brands like Unilever, Foot Locker, and Volvo, developing innovative marketing campaigns that blend technology and creativity. Industry analysts see SapientNitro as well-positioned to help traditional companies transform their businesses for the digital age.
Power up your next brand experience with the top takeaways from EventTech 2016. Explore top-of-mind questions and opportunities brands face in today's digital climate, including:
- Why will cognitive experiences transform audience engagement strategies?
- What does this tech-enabled world mean for a non-techie audience engagement?
- How is your brand leveraging the maker movement to build a brand community?
WEBHELP at VIVA TECHNOLOGY Day 2 #vivatechHUB INSTITUTE
Webhelp’s Customer Experience Lab has gathered innovative solutions & star-ups to reinvent Customer Experience, during VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).
Webhelp has been working in partnership with the HUB Institute (http://www.hubinstitute.com), one of the leading think tank in digital transformation.
WEBHELP at VIVA TECHNOLOGY - DAY 1 #vivatechHUB INSTITUTE
Webhelp’s Customer Experience Lab has gathered innovative solutions & star-ups to reinvent Customer Experience, during VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).
Webhelp has been working in partnership with the HUB Institute (http://www.hubinstitute.com), one of the leading think tank in digital transformation.
This is our Q4 2014 update showing companies developing hardware for the virtual reality market. We include head-mounted displays, hand/body controllers, treadmills and other input devices.
INNOVFEST UNBOUND is the anchor event of Smart Nation Innovations; a week-long series of events that showcases Asia’s most innovative developments in the media-tech sphere.
It is the place where brands connect with disruptive technologies and explore Asian opportunities.
INNOVFEST UNBOUND is a melting pot for start-ups, investors, brands, corporates and media who get the opportunity to connect with government agencies and leading researchers and forge new relationships, share knowledge and create business opportunities in Asia.
It attracted 6,300 attendees and more than 340+ innovation and startup exhibits.
PMU at VIVATECHNOLOGY DAY TWO #vivatechHUB INSTITUTE
PMU Lab develop innovative solutions around PMU business model to strengthen its online presence, or even its digitalization. Its goal is also to develop the idea that innovation belongs to all. PMU Lab anticipates, imagines, develops and deploy innovations to transform the customer experience.
This report has been created with the HUB Institute (http://www.hubinstitute.com), during VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).
Our presentation delivered by Fergal at the Popai Shopper Marketing & In-Store Conference on the 6th of September.
The conference itself was very interesting featuring inspirational speakers from the world of shopper marketing. Other retail professionals gained a unique insight into shopper marketing campaigns and in-store innovation.
Power up your next brand experience with the top takeaways from EventTech 2016. Explore top-of-mind questions and opportunities brands face in today's digital climate, including:
- Why will cognitive experiences transform audience engagement strategies?
- What does this tech-enabled world mean for a non-techie audience engagement?
- How is your brand leveraging the maker movement to build a brand community?
WEBHELP at VIVA TECHNOLOGY Day 2 #vivatechHUB INSTITUTE
Webhelp’s Customer Experience Lab has gathered innovative solutions & star-ups to reinvent Customer Experience, during VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).
Webhelp has been working in partnership with the HUB Institute (http://www.hubinstitute.com), one of the leading think tank in digital transformation.
WEBHELP at VIVA TECHNOLOGY - DAY 1 #vivatechHUB INSTITUTE
Webhelp’s Customer Experience Lab has gathered innovative solutions & star-ups to reinvent Customer Experience, during VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).
Webhelp has been working in partnership with the HUB Institute (http://www.hubinstitute.com), one of the leading think tank in digital transformation.
This is our Q4 2014 update showing companies developing hardware for the virtual reality market. We include head-mounted displays, hand/body controllers, treadmills and other input devices.
INNOVFEST UNBOUND is the anchor event of Smart Nation Innovations; a week-long series of events that showcases Asia’s most innovative developments in the media-tech sphere.
It is the place where brands connect with disruptive technologies and explore Asian opportunities.
INNOVFEST UNBOUND is a melting pot for start-ups, investors, brands, corporates and media who get the opportunity to connect with government agencies and leading researchers and forge new relationships, share knowledge and create business opportunities in Asia.
It attracted 6,300 attendees and more than 340+ innovation and startup exhibits.
PMU at VIVATECHNOLOGY DAY TWO #vivatechHUB INSTITUTE
PMU Lab develop innovative solutions around PMU business model to strengthen its online presence, or even its digitalization. Its goal is also to develop the idea that innovation belongs to all. PMU Lab anticipates, imagines, develops and deploy innovations to transform the customer experience.
This report has been created with the HUB Institute (http://www.hubinstitute.com), during VIVA TECHNOLOGY 2016 Conference in Paris (http://www.vivatechnologyparis.com).
Our presentation delivered by Fergal at the Popai Shopper Marketing & In-Store Conference on the 6th of September.
The conference itself was very interesting featuring inspirational speakers from the world of shopper marketing. Other retail professionals gained a unique insight into shopper marketing campaigns and in-store innovation.
The Best Camera Is the One Thats With YouThe early 2000s saw a .pdfpreetineeteshhiwrale
The Best Camera Is the One That's With You
The early 2000s saw a revolution in the production and distribution of media. The advent of ine
pensive, high-quality digital recording devices and the ubiquity of Web 2.0 platforms to hon
user-generated content (UGC) gave rise to the era of participatory media. By May 2019, YouTub
claimed that more than 500 hours of video were uploaded to the site every minute, and the
platformi usage is only increasing. 84 Brands want to use amateur UGC (called "found content")
for its aurhenic emotionally resonant quality, but unlike traditional stock footage shot by
professionals, it's not awan clear where a viral social media post originated or who can claim
ownership of it.
Analisa Goodin isn't your typical MBA-holding Silicon Valley start-up founder. Goodin is a
practicing artist and carned an MFA in art history and theory at the California College of the
Arts. While working in image research at a San Francisco ad agency, Goodin came across the
perfect video snippet for a commercial the firm was producing. The agency's team had "a whole
laundry list of ques-tions," they told GingerBread Capital. "Who shot this? Can we license this
for the spot? How much do they want for it? Can we set the price?" Faced with the difficulties of
securing the rights to the found content, Goodin had an epiphany: "I have the opportunity to
reverse-engineer an entire mar-ketplace!"S In 2014 they founded Visual Catch, the creative
consultancy that became Catch& Release, a venture-backed tech start-up with a mission to make
the internet licensable.
"Adaptability Is Built Into Our Culture."
For its first few years, Visual Catch handled only the creative side of discovering found content
for production shops and didn't focus on the legal or financial aspects of licensing it. When it
became clear that Goodin's clients needed both, the firm was rebranded as Catch& Release,
which was "born to do it allcontent curation, clearance, licensing, indemnification all powered by
Curation Intelligence," the company's AI.86
"I developed a pretty decent spidey sense about whether or not a piece of content could be
licensed."87
Transforming Visual Catch from a service-based revenue model into Catch& Release, which
focuses on its technology product, was the first test of the company's adaptability. Goodin likens
the difference to farming, where as a service provider "you're tending a plot of land with seeds
already planted and growing the business customer by customer," whereas when you shift into
product mode, "now you're ripping out plants and buying up more acreage. We're not just
optimizing by project but optimizing for an entire market. It's like going from a micro view to a
macro view." The company's first iteration was not so micro, however, achieving $3 million in
service revenue before seeking outside investment in 2017.
Bootstrapping a company with its own revenue has both benefits and drawbacks compared to
raising outside capital from the be.
Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
A new map for navigating adland’s ever-expanding boundaries. The map is called ‘MaShCreaTr’, a simple four-box matrix that imposes some order on this increasingly chaotic marketing landscape. It stands for ‘Make, Share, Create, Transform’ and clarifies where different types of player, old and new, operate.
Digital Transformation Review 9: The Digital Strategy Imperative #DTR9Capgemini
In this edition of the Digital Transformation Review, we examine the approaches that organizations can take to crafting a strategy for a digital age, focusing on the following key questions: 1. How do you design a digital strategy in today’s uncertain and volatile world and understand how much reinvention of the organization is required? 2. Should your company become a
platform, or be a part of one? 3. What are the most successful approaches to executing digital strategy – acquisitions, partnerships, Greenfield?
Here are some ideas for your fintech company. You can generate leads in the short term using PPC. SEO is good for long-term strategy. Content marketing works for organic traffic.
We improve financial consultants, financial apps, and financial software. You can DM us at 42dm.net to ask what would work best for you!
Digital Transformation, Big data Analytics are the hottest terms around, with lot of confusion even in matured organizations. This is an effort to simplify the area.
INTUIC | The Social Media Agency is a multinational interactive marketing agency specializing in online visibility and social media. It was founded in 2003 by Silvina Moschini as part of KMGi, the award-winning online visibility corporate group that includes KMGi Studios, Wikiexperts.us, Publicity Guaranteed, The Syndicated News, and All Online Advertisers.
INTUIC is positioned in the market as an innovative and cutting-edge agency, with the knowledge and experience needed to develop holistic and interactive marketing and communication campaigns. It has offices in Mexico, Argentina, USA, Italy, Spain, and England, with significant support in five additional locations. www.intuic.com
apidays LIVE Paris 2021 - The Good, the Bad and the Ugly - 3 observations abo...apidays
apidays LIVE Paris 2021 - APIs and the Future of Software
December 7, 8 & 9, 2021
The Good, the Bad and the Ugly - 3 observations about power and responsibility in the API business
Cyril Vart, Executive Vice President at Fabernovel
The Best Camera Is the One Thats With YouThe early 2000s saw a .pdfpreetineeteshhiwrale
The Best Camera Is the One That's With You
The early 2000s saw a revolution in the production and distribution of media. The advent of ine
pensive, high-quality digital recording devices and the ubiquity of Web 2.0 platforms to hon
user-generated content (UGC) gave rise to the era of participatory media. By May 2019, YouTub
claimed that more than 500 hours of video were uploaded to the site every minute, and the
platformi usage is only increasing. 84 Brands want to use amateur UGC (called "found content")
for its aurhenic emotionally resonant quality, but unlike traditional stock footage shot by
professionals, it's not awan clear where a viral social media post originated or who can claim
ownership of it.
Analisa Goodin isn't your typical MBA-holding Silicon Valley start-up founder. Goodin is a
practicing artist and carned an MFA in art history and theory at the California College of the
Arts. While working in image research at a San Francisco ad agency, Goodin came across the
perfect video snippet for a commercial the firm was producing. The agency's team had "a whole
laundry list of ques-tions," they told GingerBread Capital. "Who shot this? Can we license this
for the spot? How much do they want for it? Can we set the price?" Faced with the difficulties of
securing the rights to the found content, Goodin had an epiphany: "I have the opportunity to
reverse-engineer an entire mar-ketplace!"S In 2014 they founded Visual Catch, the creative
consultancy that became Catch& Release, a venture-backed tech start-up with a mission to make
the internet licensable.
"Adaptability Is Built Into Our Culture."
For its first few years, Visual Catch handled only the creative side of discovering found content
for production shops and didn't focus on the legal or financial aspects of licensing it. When it
became clear that Goodin's clients needed both, the firm was rebranded as Catch& Release,
which was "born to do it allcontent curation, clearance, licensing, indemnification all powered by
Curation Intelligence," the company's AI.86
"I developed a pretty decent spidey sense about whether or not a piece of content could be
licensed."87
Transforming Visual Catch from a service-based revenue model into Catch& Release, which
focuses on its technology product, was the first test of the company's adaptability. Goodin likens
the difference to farming, where as a service provider "you're tending a plot of land with seeds
already planted and growing the business customer by customer," whereas when you shift into
product mode, "now you're ripping out plants and buying up more acreage. We're not just
optimizing by project but optimizing for an entire market. It's like going from a micro view to a
macro view." The company's first iteration was not so micro, however, achieving $3 million in
service revenue before seeking outside investment in 2017.
Bootstrapping a company with its own revenue has both benefits and drawbacks compared to
raising outside capital from the be.
Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
A new map for navigating adland’s ever-expanding boundaries. The map is called ‘MaShCreaTr’, a simple four-box matrix that imposes some order on this increasingly chaotic marketing landscape. It stands for ‘Make, Share, Create, Transform’ and clarifies where different types of player, old and new, operate.
Digital Transformation Review 9: The Digital Strategy Imperative #DTR9Capgemini
In this edition of the Digital Transformation Review, we examine the approaches that organizations can take to crafting a strategy for a digital age, focusing on the following key questions: 1. How do you design a digital strategy in today’s uncertain and volatile world and understand how much reinvention of the organization is required? 2. Should your company become a
platform, or be a part of one? 3. What are the most successful approaches to executing digital strategy – acquisitions, partnerships, Greenfield?
Here are some ideas for your fintech company. You can generate leads in the short term using PPC. SEO is good for long-term strategy. Content marketing works for organic traffic.
We improve financial consultants, financial apps, and financial software. You can DM us at 42dm.net to ask what would work best for you!
Digital Transformation, Big data Analytics are the hottest terms around, with lot of confusion even in matured organizations. This is an effort to simplify the area.
INTUIC | The Social Media Agency is a multinational interactive marketing agency specializing in online visibility and social media. It was founded in 2003 by Silvina Moschini as part of KMGi, the award-winning online visibility corporate group that includes KMGi Studios, Wikiexperts.us, Publicity Guaranteed, The Syndicated News, and All Online Advertisers.
INTUIC is positioned in the market as an innovative and cutting-edge agency, with the knowledge and experience needed to develop holistic and interactive marketing and communication campaigns. It has offices in Mexico, Argentina, USA, Italy, Spain, and England, with significant support in five additional locations. www.intuic.com
apidays LIVE Paris 2021 - The Good, the Bad and the Ugly - 3 observations abo...apidays
apidays LIVE Paris 2021 - APIs and the Future of Software
December 7, 8 & 9, 2021
The Good, the Bad and the Ugly - 3 observations about power and responsibility in the API business
Cyril Vart, Executive Vice President at Fabernovel
apidays LIVE Paris 2021 - The Good, the Bad and the Ugly - 3 observations abo...
Silver Agency Of The Year 2010
1. ! !
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In the less than two years that Sapient has acquired the Nitro Group, the dynamic
20-year-old agency, now known as SapientNitro, has been reaping universal kudos
from industry pundits. The praise has helped SapientNitro vault to No. 45 on
Fortune Magazine's list of Fastest Growing Companies. As the $500 billion
communication market relentlessly morphs under the technological and sociological
climate of the times, SapientNitro is particularly well-positioned as an innovative
leader.
"The big challenge for agencies today is the need to transform their business from
the old mass media model based on campaigns to building long-term relationships
and assets for their clients," says Sean Corcoran, a Forrester analyst. "Few other
agencies have the kind of versatility and depth in the digital space as SapientNitro."
The agency's range of expertise offers clients a single stop for most levels of
multichannel marketing and commerce. Working for top-tier clients including Foot
Locker, Volvo, HGTV, Unilever and Jeep, SapientNitro has delivered a dizzying array
of solutions that may have exceeded what we consider the scope of an interactive
agency until recently.
"Clients want a fully integrated, strategically led and digitally-enabled agency, "
said Gaston Legorburu, Sapient executive director and worldwide creative officer.
SapientNitro strives to "understanding the full potential of the brand experience
2. space," he says. For clients, it means "accelerated growth and fuel brand
advocacy."
As interactive agencies grow, transform and merge with traditional agencies,
navigating the landscape presents a challenge for businesses. SapientNitro is
distinguished not only for its combined capabilities in digital commerce, social
media, marketing technology and integrated advertising, but for a philosophy. They
refer to themselves as "idea engineers," emphasizing the need to '"engineer the
birth" of creativity and inspiration. For instance, a recent executive summary
candidly embraces a "profound shift in human behavior [where] digital is at the
center of our lives. If you are thinking about digital advertising, you're missing a
new reality." To accomplish this goal requires digital technological expertise that
many Madison Avenue agencies have sought to purchase. But it also means having
legitimate technological fundamentals.
As The Wall Street Journal reported at the time of Sapient's Nitro acquisition, the
transaction "turn[ed] the tables on the recent trend of traditional advertising
agencies snapping up digital shop(s)."
For client Unilever, SapientNitro developed a smile-activated ice cream vending
machine in a project called "Share Happy" for Wall's, the UK's largest ice cream
manufacturer. Essentially, passersby notice the welcoming machine with animation,
which encourages them to smile for the camera. When facial recognition software
determines you are indeed smiling (after you input your age, gender and personal
data), it uploads your photo to Facebook and gives you an ice cream. The effort, a
merger of technology and emotion, has been a hit. It's also blurred the line
between the real world and the digital one.
"Many agencies can come up with the 'big idea,' but few can bring them to life like
SapientNitro can," said Ian Maskell, global brand development director of Unilever.
SapientNitro took three Grand Prix Awards home from Cannes for its work on behalf
of the Queensland Department of Tourism. Working with a $1.2 million budget, the
"Best Job in the World" endeavor generated a stunning return of $368 million in
media coverage, with over eight million Web site visits and three billion in global
audience.
Strong roots in Web design, information architecture and content strategy helped
SapientNitro partner with Scripps to redesign HGTV's online business.
Improvements helped HGTV enhance both user experience and enable advertising
in innovative ways. The result was the extension of the network's online presence
and building a platform to cross-promote events.
Bill Kanarick, CMO at SapientNitro, points out that the agency has always prided
itself on its ability to transform and adapt. "We realize that eventually technology
will digitize every business model. We felt concerned that remaining a digital
agency would have a shelf-life and we wanted to expand to offer clients both
branding and broadcast [capabilities]."
3. The company has also earned recognition for being a great place to work. Kanarick
attributes this to a shared culture that values excellence and curiosity but not a
fixed strategy. "To be great, you must be curious. The fact is, every two or three
years, we might need to pivot and pivot fast." Or as Sapient's Web site declares:
"We were one thing. And then we became something else."
SapientNitro's Idea Engineer blog acts as a rich community discussion on strategy,
creativity, business and technology - the four cornerstones of its approach to
professional services. The blog is filled with inventive marketing language, such as
"campaign ecosystems," "the Internet of things," "It's the experience, stupid!" and
"on digital wallets."
Fusing Sapient's technological expertise and global reach with Nitro's creative
talent, SapientNitro is poised to assume greater strategic roles for clients old and
new.
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