For the Event Design Summit 2012, agencyEA senior designer Rick Cosgrove presented how technology is now a main component of all experience designs, and as such designers need to fully adopt a “live+digital” creative process.

1. PRESENTED
PLUGGING INTO BY:
TECHNOLOGY:
DESIGNING RICK COSGROVE
“LIVE+DIGITAL” SENIOR DESIGNER
AGENCYEA
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2. 03.
01. 02. LEARNING
OUR DESIGN SOLUTIONS: FROM
PROCESS DIGITAL + LIVE DESIGNING IN
DIGITAL
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3. OUR
DESIGN
PROCESS
How we do it
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4. OUR
DESIGN
PROCESS
1. UNDERSTAND THE PROFILE
THE
IDENTIFY
THE
BUILD
THE
CLIENT’S GOALS AUDIENCE CHALLENGES STRATEGY
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5. OUR
DESIGN
PROCESS
2. DIGITAL DIGITAL DIGITAL
INSPIRATION RESOURCES
BRAINSTORM
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6. OUR
DESIGN
PROCESS
2. DIGITAL DIGITAL
INSPIRATION
BRAINSTORM
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7. OUR
DESIGN
PROCESS
2. DIGITAL DIGITAL
RESOURCES
BRAINSTORM
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8. OUR
DESIGN
PROCESS
3. FROM
INSPIRATION RELEVANT
TOOLS
TO IDEATION
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9. OUR
DESIGN
PROCESS
4. REVISE, REVISE, LEVERAGE ELEVATE
(WITH TEARS IN YOUR EYES) RESOURCES THE SOLUTION
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10. SOLUTIONS:
INTEGRATING
DIGITAL+LIVE
Booya baby!
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11. SOLUTIONS:
INTEGRATING
DIGITAL + LIVE
UNDERSTAND PROFILE IDENTIFY BUILD
THE CLIENT’S THE THE THE
GOALS AUDIENCE CHALLENGES STRATEGY
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12. SOLUTIONS:
INTEGRATING
DIGITAL + LIVE
BOEING
747-8 INTERCONTINENTAL
PREMIERE & FIRST FLIGHT
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13. SOLUTIONS:
INTEGRATING
BOEING
DIGITAL + LIVE 747-8 INTERCONTINENTAL
PREMIERE & FIRST FLIGHT
ENERGIZE AND THANK BOEING’S KEY
UNDERSTAND STAKEHOLDERS – CUSTOMERS,
CLIENT SUPPLIERS AND WORKFORCE
GOALS
POSITION THE 747-8
INTERCONTINENTAL AS “THE MUST
HAVE AIRPLANE” FOR A GLOBAL
OPERATOR: STYLE, PERFORMANCE,
AND CONFIDENCE
HIGHLIGHT THE NEW TECHNOLOGIES
AND MATERIALS THAT CREATE
BOTTOM LINE CUSTOMER BENEFITS
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14. SOLUTIONS:
INTEGRATING
BOEING
DIGITAL + LIVE 747-8 INTERCONTINENTAL
PREMIERE & FIRST FLIGHT
KNOW
YOUR
AUDIENCE 10,000+
CUSTOMERS (B2B)
SUPPLIERS / PARTNERS
EMPLOYEES
MEDIA
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15. SOLUTIONS:
INTEGRATING
BOEING
DIGITAL + LIVE 747-8 INTERCONTINENTAL
PREMIERE & FIRST FLIGHT
KNOW
GENERATE BUZZ, ANTICIPATION AND
THE
CHALLENGES PARTICIPATION FROM A GLOBAL
CUSTOMER BASE
CHANGE IN SCOPE AND SCALE OF
PRODUCT REVEAL
TIGHT WINDOW OF EXECUTION
WORK WITHIN THE WORLD’S LARGEST
BUILDING BY VOLUME
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16. SOLUTIONS:
INTEGRATING
BOEING
DIGITAL + LIVE 747-8 INTERCONTINENTAL
PREMIERE & FIRST FLIGHT
BUILD
THE MICROSITE
STRATEGY
INTEGRATED EMAIL CAMPAIGN
LIVE VIDEO STREAMING
LIVE TWITTER & TEXT MESSAGING
INTEGRATION DURING EVENT
WORLD’S LARGEST KABUKI DROP
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17. SOLUTIONS:
INTEGRATING
BOEING
DIGITAL + LIVE 747-8 INTERCONTINENTAL
PREMIERE & FIRST FLIGHT
MICROSITE
LIVE STREAM
& TEXT FEED
LIVE VIDEO STREAMING,
TEXTING ON SCREEN,
PHOTO AND COMMENT
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18. SOLUTIONS:
INTEGRATING
DIGITAL + LIVE
GE HEALTHCARE
HEALTHYMAGINATION SHOWCASE & RSNA
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19. SOLUTIONS:
INTEGRATING GE HEALTHCARE
DIGITAL + LIVE HEALTHYMAGINATION 2011 SHOWCASE
LIVE SETS &
ENTRANCE
HOLOGRAPHIC
GE STORAGE &
PRODUCTION
THEATER
EMPLOYEE
AREA
GE
LIVE ACTORS PAIRED
INTERVIEWS
WITH DIGITAL FIGURES
GREEN
ROOM
PRESS
EMERGENCY
ROOM
AFRICA
RURAL
STAGE
MAIN
INNERCITY
CLINIC
BATHROOMS
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20. SOLUTIONS:
INTEGRATING GE HEALTHCARE
DIGITAL + LIVE HEALTHYMAGINATION 2011 POP-UP
INTEL
INFOSCAPE &
EXERGAMING
GENERAL PUBLIC’S
INTERACTION WITH
SHOWCASE
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21. SOLUTIONS:
INTEGRATING GE HEALTHCARE
DIGITAL + LIVE RSNA 2010 & 2011
SOCIAL
INTEGRATION
TWITTER, POLLS AND
COMMENTS FEED
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22. SOLUTIONS:
INTEGRATING
DIGITAL + LIVE
SEARS
KENMORE CHEF’S CHALLENGE
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23. SOLUTIONS:
INTEGRATING SEARS
DIGITAL + LIVE KENMORE CHEF’S CHALLENGE
QR CODE
USING A FLASH MOB
WEARING SHIRTS WITH
PRINTED QR CODES
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24. SOLUTIONS:
INTEGRATING SEARS
DIGITAL + LIVE KENMORE CHEF’S CHALLENGE
LIVE
STREAMING
USING FACEBOOK FOR
AUDIENCE
ENGAGEMENT AND
STREAMING CONTENT
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25. LEARNING
FROM
DESIGNING IN
DIGITAL My two cents..
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26. 1. START IN THE REAL WORLD:
DESIGN WITH LOGISTICS
AT THE FOREFRONT
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27. 2. ALWAYS SEE
YOUR “DIGITAL”
TURN INTO A REALITY
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28. 3. HAVE NO FEAR: WE STILL USE
TRADITIONAL MARKETING, IT’S THE
INTERACTION METHODS THAT EVOLVE
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29. 4. THE WORLD IS SMALL, AND
EVERYTHING HAS BEEN DONE.
SO MAKE “EVERYTHING” BETTER
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30. RICK COSGROVE
SENIOR DESIGNER
AGENCYEA
THANK YOU!
STAY SASSY, DON’T BE CHICKEN
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