ENABLING REVENUE OPERATIONS
WITH INSIGHTSQUARED
Matisha Ladiwala • GM and VP of Product at InsightSquared
Content Slide
SALES OPS
MARKETING OPS
BUSINESS INTELLIGENCE
Marketing
Customer Success
Operations
Sales
Customer
Customer
Customer
OPERATIONS
Data Process Metrics
Customer
Customer
Customer
AI
Marketing Sales Customer Success
ROBERT
(VP, SALES)
PREDICTABLE FORECASTING
PIPELINE MANAGEMENT REP COACHING
PLANNING & ANALYSIS
OPERATIONS
Data Process Metrics
AI
Sales
OPERATIONS
Data Process Metrics
AI
Marketing Sales
LIZ
(VP, MARKETING)
The SiriusDecisions
Demand Unit Waterfall
The SiriusDecisions
Demand Unit Waterfall© SiriusDecisions Inc. All rights reserved
OPERATIONS
Data Process Metrics
AI
Marketing Sales Customer Success
SALLY
(VP, CUSTOMER SUCCESS)
OPERATIONS
Data Process Metrics
Customer
Customer
Customer
AI
Marketing Sales Customer Success
WHAT’S NEXT?
Capture All
Relevant Data
Best Practices,
Insights, and AI
Better
Experience
THANK YOU

Enabling revenue operations with InsightSquared