This presentation provide a complete overview about the integrated marketing communication consist various avenue of marketing communication & also contain marketing and Branding.

1. IMC
( INTEGRATED MARKET COMMUNICATION)
ABHISHEK SHARMA
17PBA003
MBA 3rd Sem.

3. INTRODUTION
Integrated Marketing Communications attempts to unify all pieces
of marketing communications - advertising, public relations, direct
marketing, social media, sales promotion, etc. - to create
messaging that is consistent across all channels.

4. IMC DEFINATION
“ IMC is a coordination and integration of all marketing
communication tool, avenues, and sources within a company into a
seamless program that maximizes the impact on consumer and other
end user at minimal cost.”
- Clow & Baack , 2004 , P.8

5. Major Elements of Marketing Communication &
IMC

6. - Advertisement Management
- Sales promotion
- Personal selling
- DRM ( Direct Response market)
- PR ( Public Relation )

7. NEED FOR IMC
➢ Greater Accountability
➢ Market pregamentation
➢ Changing need of customer
➢ Relationship marketing
➢ Mass customization
➢ Develop Efficient Marketing Communication
➢ Customer is the king