Advertising
• Is a communication tool that function
most efficiently in combination with two
primary concepts:
1. Centrali...
BRANDING
“Strategy is Everything”
“A product is manufactured, a brand is created.”
“Today consumers don’t want to buy bran...
BRANDING
A name, term, sign, design, or a unifying
combination of them intended to identify
and distinguish the product or...
Branding elements
Advertising campaign planning
1-Analyze the Market
• Determining the Demand factors.
• SWOT analysis.
• Target marketing.
Target marketing:
Successful advertisers are those who identify, and
then direct resources toward the people who went
or n...
2- Advertising objectives
• Company
• Consumer
3- Budgeting
4- Creating strategy and messages
(Translate into consumer terms)
5-Creation
• Advertising elements:
1. Strong strategy
2. Strong selling idea
3. Stands out
4. Always relevant
5. Can be bu...
5-Creation
• Advertising Tools:
1. Print production (outdoors)
Advertising elements
2. Video and commercial
6-Launching
According to the plan
And scheduling!
6-Evaluating
Campaigns VS Advertising
• Campaigns
“Series of planned actions”
Average length 17 months!
• Advertising
Research
• Marketing Research
• Advertising research
Thanks!
Advertising
Advertising
Advertising
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Advertising

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Advertising

  1. 1. Advertising • Is a communication tool that function most efficiently in combination with two primary concepts: 1. Centralized Exchange. 2. An Economy in which supply surpasses demand.
  2. 2. BRANDING “Strategy is Everything” “A product is manufactured, a brand is created.” “Today consumers don’t want to buy brands, they want to BUY IN to what the brand believes in” Global Amsterdam agency strawberry frog.
  3. 3. BRANDING A name, term, sign, design, or a unifying combination of them intended to identify and distinguish the product or service from competing or services.
  4. 4. Branding elements
  5. 5. Advertising campaign planning
  6. 6. 1-Analyze the Market • Determining the Demand factors. • SWOT analysis. • Target marketing.
  7. 7. Target marketing: Successful advertisers are those who identify, and then direct resources toward the people who went or need what the brand has to offer. • Segment your market • Target a segment • Position your product for that segment • Communicate your positioning (Creating the ads)
  8. 8. 2- Advertising objectives • Company • Consumer
  9. 9. 3- Budgeting
  10. 10. 4- Creating strategy and messages (Translate into consumer terms)
  11. 11. 5-Creation • Advertising elements: 1. Strong strategy 2. Strong selling idea 3. Stands out 4. Always relevant 5. Can be built in campiagns
  12. 12. 5-Creation • Advertising Tools: 1. Print production (outdoors)
  13. 13. Advertising elements 2. Video and commercial
  14. 14. 6-Launching According to the plan And scheduling!
  15. 15. 6-Evaluating
  16. 16. Campaigns VS Advertising • Campaigns “Series of planned actions” Average length 17 months! • Advertising
  17. 17. Research • Marketing Research • Advertising research
  18. 18. Thanks!

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