The document discusses feedback received from a target audience on a soap opera trailer and magazine. It begins by establishing the target demographic as similar to a particular TV channel's viewership. It then discusses how audience feedback on the trailer suggested improving title cards and scene transitions. Feedback on the magazine noted issues with cover stars not standing out and colors blending together. Improvements made to both included clarifying scenes, adding questions to title cards, and adjusting magazine layout and cover star appearance/contrast to address the feedback.

1. What have you learnt from your audience feedback?

2. Finding the audience.
Target audience is similar to E4’s Because we wanted to portray the
demographic target audience in our soap
“E4 is the UK’s most-watched digital trailer, we decided to aim our soap
channel amongst 16-34 year olds” at students around 15-25. We then
decided the channel most likely to
broadcast our soap and appeal to
our target audience would be E4.
http://www.channel4.co
m/info/commissioning/4
producers
“All of our commissions will be
fun, possibly mischievous, witty and
some may even be slightly
irresponsible”
E4’s characters are similar to ours, and could easily
to relatable to other characters on E4’s other
programmes as well as our target audience.

3. How the audience affects the product
How old are you? What do you watch soaps on?
ove 30 15 and under
26-30
Catch up
21-25 TV
16-20
Online
Do you watch soaps? What is your employment status?
Out of work
No
Part time
Student Full time
Yes

4. How the audience affects the product
After watching the Bamford Which product do you think is the
trailer, would you watch the soap? most effective form of advertising?
No
Combination of
all 3 Billboard
Yes
Magazine
Maybe
TV Trailer
How often do you watch soaps?
Never
2-3 times a Once a
week fortnight
Once a week

5. Research into similar products
I used the E4 and channel 4
webpage to look at existing products
aimed at my age range. From this I
found the social issues my audience
would be able to relate to, and the
stereotypes they enjoyed seeing in
TV soaps and series.

6. Audience feedback- Trailer
For my audience feedback I got my class to watch my soap opera trailer and tell me
anything they liked, or anything they felt I could improve on
“It’s clear the soap will be played on
“I like the genre created by the E4”
soundtrack, but it could be edited to
make thought beats” “The title cards anchor the meaning
of some of the scenes, but they
could involve the audience more and
“ The soundtrack builds up as the ask questions”
action builds up”
“I could relate to the narrative, and
felt part of the soap from the
“Some of the characters appear to
camera work used”
be jumping around the set- it is not
clear what's happening when”

7. Audience feedback- Improvements
To improve my trailer from the feedback gained, I decided I would add questions to
more of the title cards to involve the audience. I also moved round some of the
clips so it was clearer where characters such as Kate were suppose to be, and what
was happening. From doing this the trailer became clearer for the audience and
they were more likely to want to watch it.
I swapped these two clips around
because in my first draft it looked
like the character Kate was walking
away and then suddenly back talking
to Mason.

8. Audience feedback- Magazine
Magazine final draft 1 After completing our final magazine
draft, we asked people to tell us
what they liked and didn’t like about
it.
“The cover stars don’t stand out”
“The magazine blends together too
much because the colours aren’t
very contrasting”
“I thought The Grove and Freshers
were the same soap”
“The cover stars don’t look made up
enough”

9. Audience feedback- Magazine improvements
Magazine final draft 2 After gathering our audience feedback we
decided that for our magazine to be effective
we would have to change a lot of aspects of it.
On Photoshop, we edited the cut under Ellie’s chin out
and using the healer tool removed some of Liam's spots.
This was too make it more like a current soap magazine
where the characters look realistically aspiration. We also
increased the contrast on Ellie’s photo to make her stand
out more
We separated the features for The
grove and Freshers into separate
boxers so people would not be
confused
Lastly we changed the background
and masthead colour scheme.