The document discusses feedback received on a trailer created for a soap opera called "Fresher's" aimed at university students aged 15-20 to air on channel E4. Key learnings from audience feedback include that E4 was seen as the most suitable channel given its target demographic of 16-34 year olds. Positives included the use of hashtags to encourage social media discussion, strong storylines around drugs, relationships and sexuality, and song choice. Criticisms included some shots being too long and revealing a plot point too early. Surveys of the target age group found most felt it was appropriate for E4 and storylines were clear, and most would watch it weekly.

1. Question 3 – What have you
learned from your AUDIENCE
FEEDBACK?

2. Q3 Question 3 – What have you learned from your AUDIENCE
FEEDBACK?
Finding the audience for FRESHERS:
Current E4 programmes which have an audience Because Fresher’s characters are ALL students; it is
that is relatable to the our target audience for obvious that our Soap Opera is aimed at
Fresher’s: students/university students etc. I would say that
this is an age group of 15-20. Because of my
• Misfits following research of other soaps myself and my
• Skins group decided that E4 would be the suitable channel
for our Soap Opera to be broadcasted on; I feel that
•Hollyoaks E4 is relatable to the issues that have been in our
• Hollyoaks Later soap opera trailer such as Drugs, relationships and
sexuality.
• The Inbetweeners
“ E4 is the UK’s
most watched
digital channel
amongst 16-34
”
year olds
http://www.channel4.com/info/commissioning/4producers/

3. Q3 Question 3 – What have you learned from your AUDIENCE
FEEDBACK?
Positive feedback from audience:
The audience were also
impressed with my E4
branding – the use of the
E4 font (American
Typewriter) and also the
E4 colour scheme made
my FRESHER’s ending title
card look impressive and
professional.
POSITIVE FEEDBACK:
The audience were
pleased with the use
of a fresher’s hash tag
in order to let the
audience tweet about
what is happening on
the episodes.

4. Q3 Question 3 – What have you learned from your AUDIENCE
FEEDBACK?
Positive feedback from audience:
3 MAIN STORY LINES:
DRUGS, RUNAWAY AND
SEXUALITY:
I also learnt from my audience feedback
that I created solid story lines which had a
strong affect on the audience through out
the trailer and my trailer displayed the 3
story lines well through out the trailer
which were: Drugs, Sexuality and a Run-
Away Teen – 3 images on my left to show SONG CHOICE:
the main characters within each story line.
The audience were pleased with
my song choice as it was up-to-
date and modern which was the
effect I wanted for my trailer –
They also liked the fact that I
edited out the lyrics and just put
in the sound with a good beat
which was affective through out
certain parts of the trailer.

5. Q3 Question 3 – What have you learned from your AUDIENCE
FEEDBACK?
Audience’s criticism - changes that they would want to be made:
One of the changes that could be made to improve my
trailer and was said by my audience for my feedback and
changes: to create a quicker affect would be to shorten
this shot down and edit it to less seconds, as it is to long
for a trailer and the audience doesn’t need to see the
entire text being typed out as they’re already aware that
the text is typed out.
Another criticism that I have taken into consideration with
this clip is that it could be affectively used at the end of
the trailer as this gives away to early to the audience that
JP’s story line of coming out “gay”
JP’s character is gay.
in the trailer is a big shock to his
best friend Sophie (Myself playing
the character of JP’s best friend) -
The audience watching the trailer
made a comment that I should
zoom in on JP’s reaction on the
line where he says “HER?” this
would create an affective reaction
for the audience as shock on his
face will reflect through to the
audience/viewers thought on his
“shock”.

6. Q3 Question 3 – What have you learned from your AUDIENCE
FEEDBACK?
Audience’s criticism - changes that they would want to be made:
HAL : RUNAWAY-TEEN - Scene
This scene was of Hal leaving her home and running away: this scene
consisted of after Hal wrote he letter she got up grabbed her bag and
left the kitchen with her coat on and bag on, then shut the door.
This scene is supposed to be affective as it is a big moment my trailer
for giving the audience awareness that she is leaving: I have learnt from
audience feedback that it would have been more affective to get a shot
of Hal closing the door and a strong emphasis on her actually leaving
the house rather than just the kitchen.
The shot above shows Hal
grabbing her bag in-
preparation of leaving out
of the kitchen door and
running away from home.

7. Question 3 – What have you learned from your AUDIENCE
Q3 FEEDBACK?
Audience Feedback on Ancillary Billboard Product.
I uploaded my first billboard poster to blogger and received some
audience feedback which is below with regards to “washing out”
the background in order to make the characters stand out more
on the poster. I made the changes and the final poster is below. I
am happy that I received audience feedback as I am now aware of
the improvements that have been made.
Final billboard poster with
changes made from my
audience feedback.

8. Q3 Question 3 – What have you learned from your AUDIENCE
FEEDBACK?
EVIDENCE: Fresher’s Soap Trailer Feedback Survey
I also conducted 8 surveys to give to my target audience (aged 15-20) to get accurate feedback from my trailer; I did
this as well as the feedback from my class above.
The following
slides after this
slide are
photographs taken
of my feedback
survey: I have
done this for
evidence that I
created a Soap
Trailer Feedback
Survey. I have also
analysed my
results on my final
slide of this.

9. Q3 Question 3 – What have you learned from your AUDIENCE
FEEDBACK?

10. Q3 Question 3 – What have you learned from your AUDIENCE
FEEDBACK?

11. Q3 Question 3 – What have you learned from your AUDIENCE
FEEDBACK?

12. Q3 Question 3 – What have you learned from your AUDIENCE
FEEDBACK?
Audience Feedback Survey: EVALUATED
7/8 people who watched the trailer Said “YES” thinking that it is
appropriate for E4:
From receiving this feedback off my audience I am pleased with the results of the survey; This has shown that I have done my
research into making sure FRESHERS is suitable for E4 and that my research and planning has benefited the show looking more
professional and it also fits in well.
6/8 people said “YES” from watching the Fresher’s trailer that they thought
the story lines were portrayed clearly through out the trailer:
From receiving this feedback off my audience I am happy that over half people have thought that the story lines are portrayed
clearly. I have learnt from this that it is important to plan and research before your produce your work; I am pleased that my
hard work of researching and planning has paid off.
2/8 people said “NO” to watching the E4 programme: FRESHERS on a weekly
basis:
I am exceptionally happy that this question received such a small number for NO on this question; I feel that this
was one of the most important questions for my survey as the overall aim for creating my trailer is to entice
people to watch the programme; it is extremely beneficial to see that 6/8 people WOULD watch the programme on
a weekly basis.

13. Q3 Question 3 – What have you learned from your AUDIENCE
FEEDBACK?
Audience Feedback Survey : EVALUATED
8/8 people who watched the trailer Said “YES” thinking the trailers target
audience of ages 15-20 is suitable for the programme:
From receiving this feedback off my audience I am VERY pleased with the results of the survey; This has shown that I have done
my research into making sure FRESHERS is suitable for the age group of 15-20 and that my research and planning has benefited
the show looking more professional and it also fits in well.
7/8 people said “YES” from watching the Fresher’s trailer that the camera
work and location was used to its full potential within the trailer:
From receiving this feedback off my audience I am pleased with the results of the survey; This has shown that I have done my
research into making sure FRESHERS presentable and most importantly that it works. The one person that said NO to this
question said that I could have varied my camera shots, this is something that I would take into consideration if I were to do it
again and possibly experiment even more with different camera angles.