SlideShare a Scribd company logo

10 step marketing plan tmc psych ward - Group

•
•
R
ricadelapaz

The document outlines a 10 step marketing plan for The Medical City Psychiatry Ward. It discusses the primary target market as families of affluent psychiatrically ill individuals who want the best possible care for their relatives. It also notes competitors like Makati Medical Center, UST, and Metropsych. The Medical City Psychiatry Ward positions itself as a premium facility using a differentiation strategy, being twice to four times the price of lower-end units but offering higher quality facilities and services. The marketing plan covers positioning, competitors, products, pricing, promotion, location and differentiation strategy.

Health & Medicine
1 of 29
10 STEP Marketing Plan for TMC PSYCHIATRY WARD Christina C. Cabrera Ma. Victoria Carmela B. Dela Paz Kenneth Ross P. Javate Angeli Nicole J. Reinoso January 2011
5 Steps for Part 1: PTM and Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Steps for Part 2: Marketing Mix and Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning to the Primary Target Market Part 1: Steps 1 to 5
1. PTM: Families of the affluent psychiatrically ill ,[object Object],[object Object],[object Object]
2. NWE I want my loved one safe/well-cared for I want only the best medical care available
3. My PTM’s NWE ,[object Object],[object Object],[object Object],[object Object]
3a. TMC Psych has several competitors ,[object Object],[object Object],[object Object]
3b. Medical City = MMC as premium psych facility TMC MMC UST Metropsy Lifechange Price/Quality Matrix Low-End Mid Range Premium High Price Low Price
3b. Medical City = MMC as premium psych facility TMC MMC UST Metropsy Lifechange Price/Quality Matrix Low-End Mid Range Premium High Price Low Price
Positioning vs Brand Matrix TMC Psych Makati Med St. Luke’s MetroPsych Basic Services Security, Confidentiality Good Food Luxurious boarding Quality ancillary medical service
4. TMC Psych positions strongly in a differentiation opportunity ,[object Object],[object Object],[object Object],[object Object]
5. 36,771 patients need psychiatric help ,[object Object],[object Object],[object Object],[object Object]
6a. Psychiatric facilities compete for market share DIRECT INDIRECT
6b. Product description ,[object Object]
6b. Product description ,[object Object],[object Object]
7. Price ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Promo ,[object Object],[object Object],[object Object]
8b. Competitor promo ,[object Object]
8b. Competitor promo ,[object Object]
8b. Competitor promo ,[object Object]
8b. Competitor promo ,[object Object]
 
9. Location: TMC, Ortigas Ave., Pasig City ,[object Object],[object Object],[object Object],[object Object]
10. TMC Psych uses a differentiation strategy ,[object Object],[object Object],[object Object]
SUMMARY
5 Steps for Part 1: PTM and Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Steps for Part 2: Marketing Mix and Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 STEP Marketing Plan for TMC PSYCHIATRY WARD Christina C. Cabrera Ma. Victoria Carmela B. Dela Paz Kenneth Ross P. Javate Angeli Nicole J. Reinoso January 2011

Recommended

10 Step Marketing Plan - TMC Psych Ward
10 Step Marketing Plan - TMC Psych Ward10 Step Marketing Plan - TMC Psych Ward
10 Step Marketing Plan - TMC Psych Wardanjreinoso
 
Cabrera individual 10 step marketing plan
Cabrera individual 10 step marketing planCabrera individual 10 step marketing plan
Cabrera individual 10 step marketing plan
christinacabrera
 
10 step-service-product-marketing-plan
10 step-service-product-marketing-plan10 step-service-product-marketing-plan
10 step-service-product-marketing-planimperfect03
 
10 step-service-product-marketing-plan-abad,imperial,uy r,valencia
10 step-service-product-marketing-plan-abad,imperial,uy r,valencia10 step-service-product-marketing-plan-abad,imperial,uy r,valencia
10 step-service-product-marketing-plan-abad,imperial,uy r,valencia
Raymonde Uy
 
Healthcare and hospital_industr1
Healthcare and hospital_industr1Healthcare and hospital_industr1
Healthcare and hospital_industr1sravanuniche
 
Health care Sector
Health care SectorHealth care Sector
Health care SectorFayez Khan
 
Chapter 13 presentation jap
Chapter 13 presentation japChapter 13 presentation jap
Chapter 13 presentation japJustine Andrea C. Paredes
 
Delapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planDelapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planricadelapaz
 

Recommended

10 Step Marketing Plan - TMC Psych Ward
10 Step Marketing Plan - TMC Psych Ward10 Step Marketing Plan - TMC Psych Ward
10 Step Marketing Plan - TMC Psych Wardanjreinoso
 
Cabrera individual 10 step marketing plan
Cabrera individual 10 step marketing planCabrera individual 10 step marketing plan
Cabrera individual 10 step marketing plan
christinacabrera
 
10 step-service-product-marketing-plan
10 step-service-product-marketing-plan10 step-service-product-marketing-plan
10 step-service-product-marketing-planimperfect03
 
10 step-service-product-marketing-plan-abad,imperial,uy r,valencia
10 step-service-product-marketing-plan-abad,imperial,uy r,valencia10 step-service-product-marketing-plan-abad,imperial,uy r,valencia
10 step-service-product-marketing-plan-abad,imperial,uy r,valencia
Raymonde Uy
 
Healthcare and hospital_industr1
Healthcare and hospital_industr1Healthcare and hospital_industr1
Healthcare and hospital_industr1sravanuniche
 
Health care Sector
Health care SectorHealth care Sector
Health care SectorFayez Khan
 
Chapter 13 presentation jap
Chapter 13 presentation japChapter 13 presentation jap
Chapter 13 presentation japJustine Andrea C. Paredes
 
Delapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planDelapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planricadelapaz
 
Dela paz 20 year marketing plan v2
Dela paz 20 year marketing plan v2 Dela paz 20 year marketing plan v2
Dela paz 20 year marketing plan v2ricadelapaz
 
Delapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planDelapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planricadelapaz
 
Delapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planDelapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planricadelapaz
 
10 step marketing plan tmc psych ward
10 step marketing plan tmc psych ward10 step marketing plan tmc psych ward
10 step marketing plan tmc psych wardricadelapaz
 
10 step marketing plan olay regenerist
10 step marketing plan olay regenerist10 step marketing plan olay regenerist
10 step marketing plan olay regeneristricadelapaz
 
Identifying Market Segments and Targets
Identifying Market Segments and TargetsIdentifying Market Segments and Targets
Identifying Market Segments and Targetsricadelapaz
 
20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content
Barry Feldman
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
Barry Feldman
 
Angeli Nicole J. Reinoso - 10-Step Marketing Plan
Angeli Nicole J. Reinoso - 10-Step Marketing PlanAngeli Nicole J. Reinoso - 10-Step Marketing Plan
Angeli Nicole J. Reinoso - 10-Step Marketing Plananjreinoso
 
10-Step Service-Product Marketing Plan, Uy, Raymonde
10-Step Service-Product Marketing Plan, Uy, Raymonde10-Step Service-Product Marketing Plan, Uy, Raymonde
10-Step Service-Product Marketing Plan, Uy, RaymondeRaymonde Uy
 
14 wong audren_allente_10stepmarketingplan
14 wong audren_allente_10stepmarketingplan14 wong audren_allente_10stepmarketingplan
14 wong audren_allente_10stepmarketingplan
Audren Wong
 
10step Marketing Plan Cristina Garcia
10step Marketing Plan Cristina Garcia10step Marketing Plan Cristina Garcia
10step Marketing Plan Cristina GarciaCristina Garcia
 
10step marketing plan cristina garcia
10step marketing plan cristina garcia10step marketing plan cristina garcia
10step marketing plan cristina garciaCristina Garcia
 
Evangelista 10 step marketing plan
Evangelista 10 step marketing planEvangelista 10 step marketing plan
Evangelista 10 step marketing planjessicaevangelista
 
Evangelista 10 step marketing plan
Evangelista 10 step marketing planEvangelista 10 step marketing plan
Evangelista 10 step marketing planjessicaevangelista
 
Esteban, pji marketing
Esteban, pji marketingEsteban, pji marketing
Esteban, pji marketing
Princess Joyce Ipac-Esteban
 
Chan.garcia.palma.productplan
Chan.garcia.palma.productplanChan.garcia.palma.productplan
Chan.garcia.palma.productplansmylecandy
 
Chan.garcia.palma.productplan white
Chan.garcia.palma.productplan whiteChan.garcia.palma.productplan white
Chan.garcia.palma.productplan whitesmylecandy
 
07 benipayo10stepmarketingplan
07 benipayo10stepmarketingplan07 benipayo10stepmarketingplan
07 benipayo10stepmarketingplan
Mara Benipayo
 
10 Step marketing Plan: Gian Tenorio
10 Step marketing Plan: Gian Tenorio10 Step marketing Plan: Gian Tenorio
10 Step marketing Plan: Gian Tenorio
Gio Tenorio
 
Chan, oliver 10 step marketing plan
Chan, oliver 10 step marketing planChan, oliver 10 step marketing plan
Chan, oliver 10 step marketing plan
asfds
 
Top ten marketing plan (2)
Top ten marketing plan (2)Top ten marketing plan (2)
Top ten marketing plan (2)
agnesfulo
 

More Related Content

Viewers also liked

Dela paz 20 year marketing plan v2
Dela paz 20 year marketing plan v2 Dela paz 20 year marketing plan v2
Dela paz 20 year marketing plan v2ricadelapaz
 
Delapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planDelapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planricadelapaz
 
Delapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planDelapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planricadelapaz
 
10 step marketing plan tmc psych ward
10 step marketing plan tmc psych ward10 step marketing plan tmc psych ward
10 step marketing plan tmc psych wardricadelapaz
 
10 step marketing plan olay regenerist
10 step marketing plan olay regenerist10 step marketing plan olay regenerist
10 step marketing plan olay regeneristricadelapaz
 
Identifying Market Segments and Targets
Identifying Market Segments and TargetsIdentifying Market Segments and Targets
Identifying Market Segments and Targetsricadelapaz
 
20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content
Barry Feldman
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
Barry Feldman
 

Viewers also liked (8)

Dela paz 20 year marketing plan v2
Dela paz 20 year marketing plan v2 Dela paz 20 year marketing plan v2
Dela paz 20 year marketing plan v2
 
Delapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planDelapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing plan
 
Delapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing planDelapaz psych tmc - 10 step marketing plan
Delapaz psych tmc - 10 step marketing plan
 
10 step marketing plan tmc psych ward
10 step marketing plan tmc psych ward10 step marketing plan tmc psych ward
10 step marketing plan tmc psych ward
 
10 step marketing plan olay regenerist
10 step marketing plan olay regenerist10 step marketing plan olay regenerist
10 step marketing plan olay regenerist
 
Identifying Market Segments and Targets
Identifying Market Segments and TargetsIdentifying Market Segments and Targets
Identifying Market Segments and Targets
 
20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content20 Ideas for your Website Homepage Content
20 Ideas for your Website Homepage Content
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
 

Similar to 10 step marketing plan tmc psych ward - Group

Angeli Nicole J. Reinoso - 10-Step Marketing Plan
Angeli Nicole J. Reinoso - 10-Step Marketing PlanAngeli Nicole J. Reinoso - 10-Step Marketing Plan
Angeli Nicole J. Reinoso - 10-Step Marketing Plananjreinoso
 
10-Step Service-Product Marketing Plan, Uy, Raymonde
10-Step Service-Product Marketing Plan, Uy, Raymonde10-Step Service-Product Marketing Plan, Uy, Raymonde
10-Step Service-Product Marketing Plan, Uy, RaymondeRaymonde Uy
 
14 wong audren_allente_10stepmarketingplan
14 wong audren_allente_10stepmarketingplan14 wong audren_allente_10stepmarketingplan
14 wong audren_allente_10stepmarketingplan
Audren Wong
 
10step Marketing Plan Cristina Garcia
10step Marketing Plan Cristina Garcia10step Marketing Plan Cristina Garcia
10step Marketing Plan Cristina GarciaCristina Garcia
 
10step marketing plan cristina garcia
10step marketing plan cristina garcia10step marketing plan cristina garcia
10step marketing plan cristina garciaCristina Garcia
 
Evangelista 10 step marketing plan
Evangelista 10 step marketing planEvangelista 10 step marketing plan
Evangelista 10 step marketing planjessicaevangelista
 
Evangelista 10 step marketing plan
Evangelista 10 step marketing planEvangelista 10 step marketing plan
Evangelista 10 step marketing planjessicaevangelista
 
Esteban, pji marketing
Esteban, pji marketingEsteban, pji marketing
Esteban, pji marketing
Princess Joyce Ipac-Esteban
 
Chan.garcia.palma.productplan
Chan.garcia.palma.productplanChan.garcia.palma.productplan
Chan.garcia.palma.productplansmylecandy
 
Chan.garcia.palma.productplan white
Chan.garcia.palma.productplan whiteChan.garcia.palma.productplan white
Chan.garcia.palma.productplan whitesmylecandy
 
07 benipayo10stepmarketingplan
07 benipayo10stepmarketingplan07 benipayo10stepmarketingplan
07 benipayo10stepmarketingplan
Mara Benipayo
 
10 Step marketing Plan: Gian Tenorio
10 Step marketing Plan: Gian Tenorio10 Step marketing Plan: Gian Tenorio
10 Step marketing Plan: Gian Tenorio
Gio Tenorio
 
Chan, oliver 10 step marketing plan
Chan, oliver 10 step marketing planChan, oliver 10 step marketing plan
Chan, oliver 10 step marketing plan
asfds
 
Top ten marketing plan (2)
Top ten marketing plan (2)Top ten marketing plan (2)
Top ten marketing plan (2)
agnesfulo
 
10 step marketing plan assign 3
10 step marketing plan assign 310 step marketing plan assign 3
10 step marketing plan assign 3roeltitomarcial
 
10 step marketing plan assign 3
10 step marketing plan assign 310 step marketing plan assign 3
10 step marketing plan assign 3roeltitomarcial
 
Generoso kidney aid
Generoso kidney aidGeneroso kidney aid
Generoso kidney aidjmageneroso
 
V49 final otayza 10step marketing plan
V49 final otayza 10step marketing planV49 final otayza 10step marketing plan
V49 final otayza 10step marketing planotayzajames
 
Ten step marketing plan alvarado
Ten step marketing plan alvaradoTen step marketing plan alvarado
Ten step marketing plan alvarado
Arielle Alvarado
 

Similar to 10 step marketing plan tmc psych ward - Group (20)

Angeli Nicole J. Reinoso - 10-Step Marketing Plan
Angeli Nicole J. Reinoso - 10-Step Marketing PlanAngeli Nicole J. Reinoso - 10-Step Marketing Plan
Angeli Nicole J. Reinoso - 10-Step Marketing Plan
 
10-Step Service-Product Marketing Plan, Uy, Raymonde
10-Step Service-Product Marketing Plan, Uy, Raymonde10-Step Service-Product Marketing Plan, Uy, Raymonde
10-Step Service-Product Marketing Plan, Uy, Raymonde
 
14 wong audren_allente_10stepmarketingplan
14 wong audren_allente_10stepmarketingplan14 wong audren_allente_10stepmarketingplan
14 wong audren_allente_10stepmarketingplan
 
10step Marketing Plan Cristina Garcia
10step Marketing Plan Cristina Garcia10step Marketing Plan Cristina Garcia
10step Marketing Plan Cristina Garcia
 
10step marketing plan cristina garcia
10step marketing plan cristina garcia10step marketing plan cristina garcia
10step marketing plan cristina garcia
 
Evangelista 10 step marketing plan
Evangelista 10 step marketing planEvangelista 10 step marketing plan
Evangelista 10 step marketing plan
 
Evangelista 10 step marketing plan
Evangelista 10 step marketing planEvangelista 10 step marketing plan
Evangelista 10 step marketing plan
 
Esteban, pji marketing
Esteban, pji marketingEsteban, pji marketing
Esteban, pji marketing
 
Chan.garcia.palma.productplan
Chan.garcia.palma.productplanChan.garcia.palma.productplan
Chan.garcia.palma.productplan
 
Chan.garcia.palma.productplan white
Chan.garcia.palma.productplan whiteChan.garcia.palma.productplan white
Chan.garcia.palma.productplan white
 
07 benipayo10stepmarketingplan
07 benipayo10stepmarketingplan07 benipayo10stepmarketingplan
07 benipayo10stepmarketingplan
 
10 Step marketing Plan: Gian Tenorio
10 Step marketing Plan: Gian Tenorio10 Step marketing Plan: Gian Tenorio
10 Step marketing Plan: Gian Tenorio
 
Chan, oliver 10 step marketing plan
Chan, oliver 10 step marketing planChan, oliver 10 step marketing plan
Chan, oliver 10 step marketing plan
 
Top ten marketing plan (2)
Top ten marketing plan (2)Top ten marketing plan (2)
Top ten marketing plan (2)
 
10 step marketing plan assign 3
10 step marketing plan assign 310 step marketing plan assign 3
10 step marketing plan assign 3
 
10 step marketing plan assign 3
10 step marketing plan assign 310 step marketing plan assign 3
10 step marketing plan assign 3
 
Generoso kidney aid
Generoso kidney aidGeneroso kidney aid
Generoso kidney aid
 
V49 final otayza 10step marketing plan
V49 final otayza 10step marketing planV49 final otayza 10step marketing plan
V49 final otayza 10step marketing plan
 
10 step mrktng plan mh lap
10 step mrktng plan mh lap 10 step mrktng plan mh lap
10 step mrktng plan mh lap
 
Ten step marketing plan alvarado
Ten step marketing plan alvaradoTen step marketing plan alvarado
Ten step marketing plan alvarado
 

Recently uploaded

Flu Vaccine Alert in Bangalore Karnataka
Flu Vaccine Alert in Bangalore KarnatakaFlu Vaccine Alert in Bangalore Karnataka
Flu Vaccine Alert in Bangalore Karnataka
addon Scans
 
heat stroke and heat exhaustion in children
heat stroke and heat exhaustion in childrenheat stroke and heat exhaustion in children
heat stroke and heat exhaustion in children
SumeraAhmad5
 
Non-respiratory Functions of the Lungs.pdf
Non-respiratory Functions of the Lungs.pdfNon-respiratory Functions of the Lungs.pdf
Non-respiratory Functions of the Lungs.pdf
MedicoseAcademics
 
micro teaching on communication m.sc nursing.pdf
micro teaching on communication m.sc nursing.pdfmicro teaching on communication m.sc nursing.pdf
micro teaching on communication m.sc nursing.pdf
Anurag Sharma
 
For Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #Girls
For Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #GirlsFor Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #Girls
For Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #Girls
Savita Shen $i11
 
Surat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model Safe
Surat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model SafeSurat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model Safe
Surat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model Safe
Savita Shen $i11
 
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?Report Back from SGO 2024: What’s the Latest in Cervical Cancer?
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?
bkling
 
263778731218 Abortion Clinic /Pills In Harare ,
263778731218 Abortion Clinic /Pills In Harare ,263778731218 Abortion Clinic /Pills In Harare ,
263778731218 Abortion Clinic /Pills In Harare ,
sisternakatoto
 
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
kevinkariuki227
 
Light House Retreats: Plant Medicine Retreat Europe
Light House Retreats: Plant Medicine Retreat EuropeLight House Retreats: Plant Medicine Retreat Europe
Light House Retreats: Plant Medicine Retreat Europe
Lighthouse Retreat
 
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
i3 Health
 
New Drug Discovery and Development .....
New Drug Discovery and Development .....New Drug Discovery and Development .....
New Drug Discovery and Development .....
NEHA GUPTA
 
Are There Any Natural Remedies To Treat Syphilis.pdf
Are There Any Natural Remedies To Treat Syphilis.pdfAre There Any Natural Remedies To Treat Syphilis.pdf
Are There Any Natural Remedies To Treat Syphilis.pdf
Little Cross Family Clinic
 
How to Give Better Lectures: Some Tips for Doctors
How to Give Better Lectures: Some Tips for DoctorsHow to Give Better Lectures: Some Tips for Doctors
How to Give Better Lectures: Some Tips for Doctors
LanceCatedral
 
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfMANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
Jim Jacob Roy
 
Maxilla, Mandible & Hyoid Bone & Clinical Correlations by Dr. RIG.pptx
Maxilla, Mandible & Hyoid Bone & Clinical Correlations by Dr. RIG.pptxMaxilla, Mandible & Hyoid Bone & Clinical Correlations by Dr. RIG.pptx
Maxilla, Mandible & Hyoid Bone & Clinical Correlations by Dr. RIG.pptx
Dr. Rabia Inam Gandapore
 
How STIs Influence the Development of Pelvic Inflammatory Disease.pptx
How STIs Influence the Development of Pelvic Inflammatory Disease.pptxHow STIs Influence the Development of Pelvic Inflammatory Disease.pptx
How STIs Influence the Development of Pelvic Inflammatory Disease.pptx
FFragrant
 
Knee anatomy and clinical tests 2024.pdf
Knee anatomy and clinical tests 2024.pdfKnee anatomy and clinical tests 2024.pdf
Knee anatomy and clinical tests 2024.pdf
vimalpl1234
 
Pharynx and Clinical Correlations BY Dr.Rabia Inam Gandapore.pptx
Pharynx and Clinical Correlations BY Dr.Rabia Inam Gandapore.pptxPharynx and Clinical Correlations BY Dr.Rabia Inam Gandapore.pptx
Pharynx and Clinical Correlations BY Dr.Rabia Inam Gandapore.pptx
Dr. Rabia Inam Gandapore
 
Basavarajeeyam - Ayurvedic heritage book of Andhra pradesh
Basavarajeeyam - Ayurvedic heritage book of Andhra pradeshBasavarajeeyam - Ayurvedic heritage book of Andhra pradesh
Basavarajeeyam - Ayurvedic heritage book of Andhra pradesh
Dr. Madduru Muni Haritha
 

Recently uploaded (20)

Flu Vaccine Alert in Bangalore Karnataka
Flu Vaccine Alert in Bangalore KarnatakaFlu Vaccine Alert in Bangalore Karnataka
Flu Vaccine Alert in Bangalore Karnataka
 
heat stroke and heat exhaustion in children
heat stroke and heat exhaustion in childrenheat stroke and heat exhaustion in children
heat stroke and heat exhaustion in children
 
Non-respiratory Functions of the Lungs.pdf
Non-respiratory Functions of the Lungs.pdfNon-respiratory Functions of the Lungs.pdf
Non-respiratory Functions of the Lungs.pdf
 
micro teaching on communication m.sc nursing.pdf
micro teaching on communication m.sc nursing.pdfmicro teaching on communication m.sc nursing.pdf
micro teaching on communication m.sc nursing.pdf
 
For Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #Girls
For Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #GirlsFor Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #Girls
For Better Surat #ℂall #Girl Service ❤85270-49040❤ Surat #ℂall #Girls
 
Surat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model Safe
Surat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model SafeSurat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model Safe
Surat @ℂall @Girls ꧁❤8527049040❤꧂@ℂall @Girls Service Vip Top Model Safe
 
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?Report Back from SGO 2024: What’s the Latest in Cervical Cancer?
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?
 
263778731218 Abortion Clinic /Pills In Harare ,
263778731218 Abortion Clinic /Pills In Harare ,263778731218 Abortion Clinic /Pills In Harare ,
263778731218 Abortion Clinic /Pills In Harare ,
 
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...
 
Light House Retreats: Plant Medicine Retreat Europe
Light House Retreats: Plant Medicine Retreat EuropeLight House Retreats: Plant Medicine Retreat Europe
Light House Retreats: Plant Medicine Retreat Europe
 
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
 
New Drug Discovery and Development .....
New Drug Discovery and Development .....New Drug Discovery and Development .....
New Drug Discovery and Development .....
 
Are There Any Natural Remedies To Treat Syphilis.pdf
Are There Any Natural Remedies To Treat Syphilis.pdfAre There Any Natural Remedies To Treat Syphilis.pdf
Are There Any Natural Remedies To Treat Syphilis.pdf
 
How to Give Better Lectures: Some Tips for Doctors
How to Give Better Lectures: Some Tips for DoctorsHow to Give Better Lectures: Some Tips for Doctors
How to Give Better Lectures: Some Tips for Doctors
 
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdfMANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
MANAGEMENT OF ATRIOVENTRICULAR CONDUCTION BLOCK.pdf
 
Maxilla, Mandible & Hyoid Bone & Clinical Correlations by Dr. RIG.pptx
Maxilla, Mandible & Hyoid Bone & Clinical Correlations by Dr. RIG.pptxMaxilla, Mandible & Hyoid Bone & Clinical Correlations by Dr. RIG.pptx
Maxilla, Mandible & Hyoid Bone & Clinical Correlations by Dr. RIG.pptx
 
How STIs Influence the Development of Pelvic Inflammatory Disease.pptx
How STIs Influence the Development of Pelvic Inflammatory Disease.pptxHow STIs Influence the Development of Pelvic Inflammatory Disease.pptx
How STIs Influence the Development of Pelvic Inflammatory Disease.pptx
 
Knee anatomy and clinical tests 2024.pdf
Knee anatomy and clinical tests 2024.pdfKnee anatomy and clinical tests 2024.pdf
Knee anatomy and clinical tests 2024.pdf
 
Pharynx and Clinical Correlations BY Dr.Rabia Inam Gandapore.pptx
Pharynx and Clinical Correlations BY Dr.Rabia Inam Gandapore.pptxPharynx and Clinical Correlations BY Dr.Rabia Inam Gandapore.pptx
Pharynx and Clinical Correlations BY Dr.Rabia Inam Gandapore.pptx
 
Basavarajeeyam - Ayurvedic heritage book of Andhra pradesh
Basavarajeeyam - Ayurvedic heritage book of Andhra pradeshBasavarajeeyam - Ayurvedic heritage book of Andhra pradesh
Basavarajeeyam - Ayurvedic heritage book of Andhra pradesh
 

10 step marketing plan tmc psych ward - Group

  • 1. 10 STEP Marketing Plan for TMC PSYCHIATRY WARD Christina C. Cabrera Ma. Victoria Carmela B. Dela Paz Kenneth Ross P. Javate Angeli Nicole J. Reinoso January 2011
  • 2.
  • 3.
  • 4. Positioning to the Primary Target Market Part 1: Steps 1 to 5
  • 5.
  • 6. 2. NWE I want my loved one safe/well-cared for I want only the best medical care available
  • 7.
  • 8.
  • 9. 3b. Medical City = MMC as premium psych facility TMC MMC UST Metropsy Lifechange Price/Quality Matrix Low-End Mid Range Premium High Price Low Price
  • 10. 3b. Medical City = MMC as premium psych facility TMC MMC UST Metropsy Lifechange Price/Quality Matrix Low-End Mid Range Premium High Price Low Price
  • 11. Positioning vs Brand Matrix TMC Psych Makati Med St. Luke’s MetroPsych Basic Services Security, Confidentiality Good Food Luxurious boarding Quality ancillary medical service
  • 12.
  • 13.
  • 14. 6a. Psychiatric facilities compete for market share DIRECT INDIRECT
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.  
  • 24.
  • 25.
  • 27.
  • 28.
  • 29. 10 STEP Marketing Plan for TMC PSYCHIATRY WARD Christina C. Cabrera Ma. Victoria Carmela B. Dela Paz Kenneth Ross P. Javate Angeli Nicole J. Reinoso January 2011

Editor's Notes

  1. Patients need To feel like they belong again in society To be cured Patients choose The Medical City Services, confidentiality, convenience Patients expect Proper treatment, good services
  2. Patient’s Family need Help in taking care of their loved one Guidance on coping Patient’s Family choose Services, Confidentiality, Convenience Patient’s Family expect Proper care, Good Services
  3. The marketing opportunity lies in the need for a psychiatric facility that offers not only quality medical services but it also goes beyond basic psychiatric set-up