The document outlines a 10 step marketing plan for The Medical City Psychiatry Ward. It discusses the primary target market as families of affluent psychiatrically ill individuals who want the best possible care for their relatives. While most facilities focus on cost containment, TMC Psychiatry Ward positions itself as a premium option using a differentiation strategy. It is located in The Medical City in Pasig City and prices its services two to four times higher than lower-end alternatives to target those seeking high quality care. The plan recommends strengthening relationships with psychiatrists, improving the online presence, and differentiating TMC as the premier psychiatric facility through its affiliation with the reputable Medical City brand.