This document discusses the target audience for a new soap opera called "Upon Thames." The target audience is males and females aged 18-25, which is younger than most soap operas that target females aged 30-50. By targeting this younger demographic, the soap opera will incorporate issues relevant to their daily lives such as teenage pregnancy and drug use. Additionally, casting young actors may attract viewers who find the actors attractive.

1. St. Paul’s Catholic College
Unit G324: Advanced Portfolio in Media
Target Audience
Name of Production: Upon Thames
TARGET AUDIENCE: Male and Females aged 18-25
Are target audience is males and females aged 18-25. This is
different as most soap operas base their target audience
towards older females aged 30-50. As we have directed are
target audience to such a young age group we will apply
culture of younger male and females to directly link them to
our soap. This will highlight things that may affect their daily
life such as teenage pregnancy and other things such as drug
use. Having a young cast may attract male and females as
they may find certain actors attractive.