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CREATIVE CRITICAL REFLEX
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- 2. Q1. How doyour products use or challenge conventions and how do they represent social groups or issues?
- 3. • Conventions aretypical things audience expect to see in a media product. I had to do a lot of research for my music video to find out my generic conventions. The story revolves around the a girl who is the main character, the story shows due to being cheated on by her boyfriend, the girl tries to overcome her depression with the help of drugs, drinks and by smoking.
- 4. • The genreof the music video was pop but the story explains the issues of the new generation. Mostly the teenagers are a part of such activities. They are involved in drugs which has a bad impact on them as well as the society. These teenagers take small issues and problems too seriously…heartbreak is one example that is shown in the video. The location shown in the video is usually where the teenagers prefer to go…the clubs and bars. Wearing loud makeup with bright colored outfits and engaged in such activities, the character portrays all the people of the young generations.
- 5. • It targetsthe teenage groups showing where our generation is heading to. • It gives a message that a slight issue can result into a big problem and can ruin one’s life. The parents should strictly monitor their children and stop them from engaging in such activities that are caused due to minor heartbreaks and peer pressure.
- 6. Q2. How dothe elements of your production work together to create a sense of ‘branding’?
- 7. • Before amovie is released posters, websites, trailers and teasers are represented that are captivating and intriguing in order to attract audience. A brand is the idea or image of a specific product or service that consumers connect with by identifying the name logo slogan or the design of the company who owns the idea of the image. In order to reach a wide number of audience it is important to engage in marketing strategies. The promotional package that is released before the video is helpful in targeting wider audience groups. The color scheme is also an important factor that creates a sense of branding.
- 8. • In orderto reach a wider audience I created a website that contained all the relevant information about the artist, the album she published and her shows. • Next I created a poster that could help me promote my video. The picture in the poster was taken during the shoot.
- 9. • Before releasingthe original video I also released a draft of my video on Facebook so that I could promote my video to reach a wider audience.
- 10. Q3. How didyou integrate technologies – software, hardware and online – in this project?
- 11. • The useof different softwares, hardwares was absolutely necessary for this project. For the editing I used ‘Adobe Premier’ which was very important and resulted in the desired effect for audience. • ‘Blogger’ was the main website that I used for frequent blogging. Blogger was the blog-publishing service that allowed me to show the process and development of the music video. • Adobe illustrator was very helpful in creating the Digi pack.
- 12. • Adobe Photoshopwas very helpful in creating my poster and my Digi pack. • For the editing of my Music video I used adobe premiere pro. • In slide share I was able to publish my PowerPoint with relevant information for the reflection and the research.
- 13. • For mywebsite I used ‘Wix’ that helped me create a website for my artist. It had all the contact details, information about the artist and show timings.
- 14. • Moreover, Iused a DSLR canon 60D for shooting the video and for the photo shoot, and also a tripod. • Lastly I uploaded all my work including the music video, bloopers and director’s commentary on YouTube, which was very helpful as I added the links to my blog from where my audience could easily view them.
- 15. • When Ifirst started with this coursework in AS I was not really familiar with design software’s and through the process I learned to use them quite well. It was a wonderful experience in which I acquired lots of new skills and knowledge. I discovered that through the integration of technologies I could fulfill an extremely creative work.
- 16. Q4. How doyour products engage with the audience and how would they be distributed as real media products?
- 17. • In orderto engage audiences, I decided to use social networking sites (Twitter and Facebook). Recently Twitter has gained popularity amongst people in order to spread awareness since people of all ages use it. Twitter has a trending page through which people can see what the latest craze is; and what people from all over the world are talking about. Furthermore there are Hash tags through which these trends start. Another way of promoting a video is through Facebook. I created a page on Facebook and posted my first draft that helped me get reviews and suggestions to further develop my video. I got a lot of comments on the video that helped me improve my video. The use of Instagram, Facebook, Snapchat, twitter etc. makes it easy to promote a film or through using trending hash tags and it helps to reach out a wide audience and target people of all age groups.
- 18. • To distributeit as a real media product I also made a website using ‘Wix’ that enabled me to make site where my audience could easily reach to. On the website I added information about the artist and the song. It contained other information like contact details and show timings.
- 19. • To publish/ release my song I created a digipack using Adobe illustrator. I created a front cover a back cover and the CD cover using the pictures I took during the photo shoot of the artist.
- 20. • Another productI created to reach out to a wider audience was a poster. The poster was made with the help of Adobe Photoshop. It has the singer name and the song name in it with the picture of the artist from her recent single.
Editor's Notes
- #2 To view this presentation, first, turn up your volume and second, launch the self-running slide show.