This document contains an evaluation questionnaire completed by 4 participants to provide feedback on the trailer, poster, and magazine cover created for the film "The Swarm". Each participant provides strengths and weaknesses of the poster design, indicates whether they would read the magazine, describes their reaction to the trailer and whether they would see the film, identifies their favorite element of the trailer, and evaluates how well the marketing materials work together as a whole.

1. Lucy-Anne Richardson
Evaluation Questionnaire
This questionnaire is designed to assess the products created for “The Swarm” film including
the trailer, poster and magazine front cover. The answers the participants give will go
towards audience feedback.
1. Give three strengths and three weaknesses of “The Swarm” film poster.
Participant 1
Strengths -
The red eyes on the poster stand out when you first look at it. It shows straight away
what type of film it will be such as scary/horror. It also links in with the red on the
ring which could tell the audience that the ring is an important part of the film.
I like how the model is staring straight into the camera or audience. This makes you
feel uncomfortable and again shows the genre as a happy film would probably have
someone laughing or hugging etc.
The logos at the bottom of the page look professional. Especially as you have used
your own logo. This perhaps could be advertising as well.
Weaknesses -
The words underneath the title are slightly hard to read. If the poster was on the
side of a moving bus for example, there may not be enough time to read it. Maybe it
could have been put in a different colour such as red.
It is quite simple, there could have been something scarier shown such as something
in the background.
Although the black and white has been used because of the horror genre, it seems
too plain as the background is also black and white.
Participant 2
Strengths -
The black and white background is effective as it looks like smoke.
The red eyes really stand out. You also know that something is going to happen to
the girl shown because of this.
‘June 25’ is really easy to read which is good as everyone will know when it is being
released.
Weaknesses -
The title seems plain, maybe a black colour could have been used with an edge
rather than white as white does not seem scary or horror related.

2. Lucy-Anne Richardson
Can only read the names at the bottom when you look closely
Logos need to be bigger.
Participant 3
Strengths -
The title looks smudged which is quite effective (like smoke for example).
Her eyes are quite scary and look as if she is looking at you (audience).
The “based on a true story” makes it scary as you want to know what actually
happened, so you would want to go and see it.
Weaknesses –
Black and white is too dull; however with colour it might make it look less scary.
Cannot read the writing underneath the film title.
The model could have been doing something rather than standing straight on.
Participant 4
Strengths –
The background is cloudy, makes it look like something is there but you don’t know
what.
The lines going down her face look really effective.
‘June 25’ is easy to read.
Weaknesses –
Writing at the bottom is difficult to read.
Logos aren’t big enough to see.
The title should have been bigger in size.
2. Would you read the magazine? (Answer ‘Yes’ or ‘No’ with optional
explanation)
Participant 1 – Yes
Participant 2 – Yes (The price is reasonable for a film magazine)
Participant 3 – No (It does not show any other images other than the one film)
Participant 4 - Yes

3. Lucy-Anne Richardson
3. How did you feel when you were watching the trailer? Would you go and
pay to see it in the cinema?
Participant 1 – The music was quite creepy, especially when there was a loud knock at the
door. Yes I would go and see it in the cinema as I like scary films like this, without the blood
and gore.
Participant 2 – I think I understand the storyline because of the newspaper clipping shown.
From this I would go and see it at the cinema.
Participant 3 – The beginning of the trailer (the happy sections) seemed to go on for too
long, I wanted the scary bits to come in quicker and faster. I would question whether I
wanted to pay for it.
Participant 4 – I loved the candles in the trailer; the location such as the fireplace was quite
effective as it looked old and scary.
4. Put an ‘X’ against the effect you liked most within the trailer (if unsure,
‘X’ the ‘Unsure category’.
- The flashing images (such as the newspaper article) X X
- The cross dissolve (going towards the stairs) X
- The knock at the front door
- The text such as “Based on true events” X
- The scream at the end
5. How well does the trailer, poster and magazine cover link together?
Participant 1 – They all go well together because of the colours used (black background etc.)
Participant 2 – Yes because the same girl is shown in each one.
Participant 3 – Yes however, the colours in the magazine don’t all match the poster (the
yellow seems too bright).
Participant 4 – They all link somehow which I think is a good idea as you automatically know
what the film is when you see one of them. However, a different image of the girl could
have been used in the magazine, maybe of the actress herself rather than the character.
Thank you for completing this questionnaire.