The document discusses audience feedback received for a music video project. A questionnaire found that most audiences preferred a casual club setting, so this was incorporated. A focus group suggested giving the female character a prominent role to subvert objectification of women in hip hop videos. Feedback impacted the storyboarding and ensured the video appealed to all ages by avoiding criminal or violent content. Positive feedback was received on shots, settings, and continuity between products. Lighting was the most common area for improvement due to limited equipment.

1. What have you learned from your
audience feedback?

2. AUDIENCE FEEDBACK
 Audience feedback is very important,
because it allows any last minute
changes to the; narrative of the music
video, the lighting, costume and setting
of all three media products.

3. QUESTIONNAIRE

4. Questionnaire and focus group
 My group found the questionnaire analysis very useful
because the results we were given were taken in
consideration for one of the settings of my music video.
 Most popular question was, question 8 in
questionnaire, which about the setting.
 Majority chose Casual and a club setting
 Therefore we had decided to ensure we have a casual
and club setting so we meet a wider range of audiences
needs.

5. FOCUS GROUP
Our main aim from our
focus group was to find out
a USP for our music video.
Our fellow student
answered that we should
provide a major role in the
video for the female
character.
This was one of the most
interesting points we
found out through our
focus group recording. This
was relevant and we
applied it to our music
video because our original
artist to the song Sunshine
(Lupe Fiasco) was against
female characters being
shows as ‘sex symbols.’

6. IMPACT OF FOCUS GROUP
 The questionnaire analysis and focus group analysis
has a huge impact on my story board staging as before
we were reconsidering of the idea of using a bar/club.
However, by conducting the questionnaire analysis
and recording of focus group, we had learnt a lot about
the settings of the genre and that the audience do
expect there to be a bar/club in my music video.

7. FOCUS GROUP
 Subverted codes and conventions of Hip Hop music
videos.
 Focus group suggested that we should ensure that the
female character is given a major role in the music
video as well.
 This is not very common in Hip-Hop music videos
Akon’s music video- Smack that.
You are able to see that females are
being shown as ‘sex symbols’ and
have not been given a predominant
role in the music video.

8. In our music video..
 Despite our song being a male oriented song, as it’s
sung by a male and is about him. Our artist has
shown high regards to the girl he’s trying to get.
Through lyrics analysis we had realised that our
artist shows great respect for the female character
he’s trying to praise. Especially the line, ‘ had a
feeling that it would be a day like this, the orchestra
in my mind don’t play like this.’

9. ....
 Metaphorically he explains his feelings for the
female character, therefore as our lyrics and artist
(through artist research) are against the codes and
conventions of Hip Hop music video’s of showing;
‘bling’, profanity, crime and violence. We had
decided that we will follow majority of the codes
and conventions of Hip-Hop music videos.
However, subvert the one’s I have talked about
above.

10. Audience feedback
 Target audience
 Age range
 Male/female
 Lupe fiasco (original artist) against the conventional
features of showing female’s as sex symbols, so we
decided to dress the male and female smartly.

11. Target audience
 Our target audience was generally youth and adults.
However, we wanted to construct a music video that would
appeal to everyone.
 The major theme in our music video is love, and love has
no age. Therefore, our target audience can be anyone and
everyone.
 Keeping in mind, our aim of pleasing and meeting the
needs of all audiences, we ensured that there was no crime,
violence or profanity behaviour in our music video or
ancillary text. This would increase the audience of our
music video ensuring better and more sales.

12. After production
 I had made a group on facebook and had asked 10
students about what they thing about our music video
and Digi Pak.
 This was useful because small things can make big
changes. Therefore, we had decided that if there were
any small negative feedbacks given which were
possible to change we would do so.

13. COMMENTS ON MY GROUP PAGE FOR AUDIENCE
FEEDBACK ON ALL THREE PRODUCTS
Positive feedback:
Variety of shots
especially the low Our setting was taken in
angle shot, zoom out consideration through the
to the bridge. help of questionnaire
analysis (another form of
audience feedback).

14. ...
The slow motion effect was used through deep
analysis of similar case studies and Andrew
Goodwin’s theory about relationship between
music and visuals. During the analysis of my
similar case studies, I had found out that the
transitions of shots is very important to stay in
sink with the beat.

15. ...
The link between all the products was our plus point.
This enables the audience to identify one of the
products if seen a different one already. For example; if
someone had seen our Digi Pak, they will be able to
identify our music video due to the same clothing and
graffiti setting we have used in all the three products.

16. ..
Making sure that there was something similar
about all three of our media products was
hard, yet proven to be very effective. As all our
audience feedback

17. MOST FREQUENT EBI- given by
audience feedback
 LIGHTING
 COMPLICATIONS WITH LIGHTING OCCURED
DUE TO LIMITED EQUIPTMENT GIVEN BY
SCHOOL.

18. Overall
 Positive feedback
 Different kinds of feedback from each person
 We had shown our focus group our first draft of our
digi pak and they gave us ideas how to improve it:
posture, back cover- track list not clear., changing the
arrangement of our track list etc.
 I have shown the build up to my original Digi Pak in
my blog in the section flat plans of Digi Pak and
advert.