The document discusses how the film "Missing Jamie" attracted and addressed its target audience of 15-30 year olds. It used a young teenager to play the lead character Jamie to allow the audience to connect with her. It incorporated cyber-bullying and music to help the audience understand Jamie's feelings and situation. Shocking scenes like one in a car grabbed the audience's interest and left them curious about what would happen next. The audiences responded positively to the film's presentation and improvements from the draft, praising elements like the "ghost" fades at the end.