My Evaluation Question 4

1. Question 4 - How did you
use new media
technologies in the
construction and research,
planning and evaluation
stages?

2. Technology used in research
• We felt that it was important to use technology in the best
way that we could to gather the most applicable research to
help us in the creation of our media products. To help us in
our research we had access to decent computers whenever
we were in school. We also had access to the internet in
school and outside of school. This gave us the best possible
chance to do the most amount of research possible before
we had to plan our products. We made sure that we used
video sharing platforms such as YouTube to watch other
videos and look at other products from artists in our genre.
This would help give us hints on what we should add on our
products. This gave us the base knowledge that we needed
to start to plan the construction of our products. Throughout
the construction of our products, we made sure that we
continued to complete research to find as much information
as we could to help make our product the best it can be.

3. Technology used in planning
• Planning our product was an important stage were
technology was essential to cut down time planning on what
we wanted our products to look like. Luckily we had access
to scanners, Photoshop and editing software like IMovie and
final cut pro to help us start to plan. We started by drawing
up a draft storyboard and scanning it in. We then imported it
into IMovie where we made an animatic storyboard. This
helped us get an idea of what our products would look like
with the music and helped us decide on what bits work and
what doesn't’t. As we had access to Photoshop It meant that
we could find images relating to our products and actually
create a moc magazine advert and digipack. The advantage of
this is that we can get a clear idea of the kind of things we
need to film and capture to help make our moc’s a reality.

4. Technology used in pre-production
• We were lucky to have some really high-tech equipment to
help produce our products. When it came to filming we were
lucky enough to have the camera ‘Sony HRX MC-2500E’. This is
a prosumer camera which had some great features which
were essential in creating the product. It had built in modes
such as sunset, low light, spotlight and night. This meant that
the camera would automatically set the correct settings to
help make the video look the best it could be. We then took
along with us a Mac Book Pro to help collect all of the footage
when we went out to film. The advantage of this is that we
could look at all of the footage while we were filming. This
was a great help as we found there was clips that just didn't’t
look good so we had the chance to re-film them while we
were there to save time. We also had two great mic’s attached
to the camera which meant that we could easily lip sync all of
the footage when we were going to edit.

5. Technology used in post production
• Editing was one of the most important phases which we really
relied on technology to help us. We were lucky that we had a
Mac book to edit the video on. This was good as the other
editing computers were normally always booked and hard to
get time on them. This meant that we could edit whenever
and wherever we want. We also had a lot of access to
Photoshop. This really gave us a boost when it came to editing
our products. We feel that having access to professional
editing software it meant that we would have access to a wide
range of features and settings in which we could edit our
products and make them look the best they could be. Having
access to YouTube also helped when we didn't’t know how to
use a feature in the editing software. This meant that within a
hour or so it meant that we could rapidly learn new features
of the technology to help make our product look amazing.