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What kind of media institution might
distribute your media product?
Hearst is a media institution which publishes
and distributes a variety of genres of music
magazines
The majority of these products are aimed women, for example, ‘Harper’s Bazaar’ and
‘Cosmopolitan’. In addition to this they also produce a large amount of fashion and
Gossip magazines, such as ‘Elle’ and ‘Best’, which are two of the main elements
featured in my own product.
Thus my magazine would fit in well with the type of publication they currently
already are distributing. Hearst is responsible designing and producing the
magazine, promotion, selling to consumers and outlets, and creating an online
version or your product.
Articles
involving
fashion and
gossip
Eye catching
colour scheme
Aimed at
women
through
content and
feminine
styling
It is very important for your magazine to maintain a strong online presence as less and less people are
currently interested in reading magazines, therefore it is very important to ensure that your product is
appealing to as many people as possible which now means then being able to access it in different
ways, including a hard copy, online and even on phone apps.
As seen in this screen shot of Hearst’s webpage they not only
are using the internet to market their products, but in
addition to this they also utilise social media, which makes
receiving information about the products they are
distributing and promoting a part of their audiences everyday
life.

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Evaluation question 3

  • 1. What kind of media institution might distribute your media product?
  • 2. Hearst is a media institution which publishes and distributes a variety of genres of music magazines
  • 3. The majority of these products are aimed women, for example, ‘Harper’s Bazaar’ and ‘Cosmopolitan’. In addition to this they also produce a large amount of fashion and Gossip magazines, such as ‘Elle’ and ‘Best’, which are two of the main elements featured in my own product.
  • 4. Thus my magazine would fit in well with the type of publication they currently already are distributing. Hearst is responsible designing and producing the magazine, promotion, selling to consumers and outlets, and creating an online version or your product. Articles involving fashion and gossip Eye catching colour scheme Aimed at women through content and feminine styling
  • 5. It is very important for your magazine to maintain a strong online presence as less and less people are currently interested in reading magazines, therefore it is very important to ensure that your product is appealing to as many people as possible which now means then being able to access it in different ways, including a hard copy, online and even on phone apps. As seen in this screen shot of Hearst’s webpage they not only are using the internet to market their products, but in addition to this they also utilise social media, which makes receiving information about the products they are distributing and promoting a part of their audiences everyday life.