Evaluation question 3
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Universal Pictures would be an ideal distributor for the film in the UK and worldwide due to their experience distributing the Fast and Furious franchise. They have partnerships that could get the film in cinemas inexpensively and market it on social media for free publicity. In the US, Regal Entertainment Group cinemas could distribute it since they also showed Fast and Furious films and understand racing genres. Their many cinemas across the US could generate higher income and publicity. In India, DAR, which distributed racing films like Fast and Furious, could distribute it inexpensively due to their cinemas and potentially profit from the franchise's success in India.
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Evaluation 3 (3)
The document discusses strategies for distributing a mystery/thriller film. It recommends that White Lantern Films would be a good distributor as they focus on independent films and allow more creative freedom. The production company Film4 would also be suitable as they produce UK films about serious issues. The document establishes the writer's own production company, Scorpio Productions, which aims to produce films stereotypically like the astrological sign of Scorpio - hardworking and dominant. Unconventional marketing strategies are proposed, such as fake billboards stating a terrorist attack never happened or creating a fake online profile to generate publicity, as done successfully for the film Ex Machina.
Question 3
There are several options for distributing an independent film like mine. Large studios like Universal and Warner Brothers are too big to pick up a small film, so I would likely need to work with an independent distributor like Lionsgate. Lionsgate had success distributing the film "Get Out," giving me confidence they could give my first film a chance as well. I could also enter my film into a local film festival like the one in Leeds, where it could be screened for a large audience and potentially picked up by a major company. Finally, sharing the film on social media platforms like YouTube would allow it to reach a wide public and could help it go viral, gaining attention within the industry.
Distribution and Marketing
Distribution involves releasing a film to audiences and ensuring its commercial success in the market. Major film distribution companies include Fox, Universal, Disney, Sony, and TimeWarner. Marketing is an important part of distribution and is used to advertise films through techniques such as teaser trailers, theatrical trailers on the film's official website, press junkets, publicity blitzes near the release date, product tie-ins, and publicity stunts. Teaser and theatrical trailers aim to intrigue audiences with snippets of a film without revealing too much, while a film's website provides information about characters and the release date to build hype.
Task Three
This document discusses distribution options for a low-budget thriller film. It notes that distributors market films, target audiences, and convince cinemas to show films. Large distributors like 20th Century Fox are unlikely due to the film's low budget. However, smaller distributors like Metrodome may be interested in low-budget films. The film's target audience would be ages 25-34 and female. Exhibition options include theaters, TV, and home video. Self-distribution using social media could create awareness cost-effectively. Ourscreen.com is an alternative to traditional cinema distribution for independent films.
Nnn
The document discusses different aspects of film marketing, including identifying the target audience, establishing unique selling points (USPs), and determining budgets for different marketing activities. It notes that marketing campaigns aim to identify what makes a film different from others in its genre in order to brand it as new and innovative. Both "above the line" costs like trailers and posters as well as "below the line" costs like premieres and interviews are considered. Cross-promotions with other companies and determining release strategies are also discussed.
Untitled presentation
A low-budget British film targeted at teenagers and young people would be well-suited for distribution by Warner Bros., as they have successfully distributed similar films about rule-breaking teenagers, like Project X and A Clockwork Orange. As a teen-focused film with an international story, it could appeal to audiences beyond the UK. With a low budget, marketing would rely on social media and word-of-mouth, which are effective ways to reach teenage audiences.
Evaluation Question 3
Using a major distribution company like Paramount Pictures or one of its subsidiaries would allow the filmmaker to distribute their film "Last Man Standing" to a very large audience without significantly increasing production costs, potentially increasing profits. Major companies have experience promoting and distributing similar genre films effectively. Alternatively, a smaller UK company like Hammer Films could also distribute the film while still reaching a large audience and maximizing profits on a small budget, as demonstrated by the financial success of films they have distributed. The best distribution strategy may be to use online platforms like Netflix for broad digital release, as this approach helped the film "Ill Manors" attract a large audience.
Film Distribution Companies
The document discusses film distribution and provides examples of major studios and independent studios. Major studios are often vertically integrated with production and distribution, allowing them to maintain all profits within one conglomerate. Independent studios must sell their films to separate distribution companies. Some major distributors in the UK are listed, including Lionsgate Films UK. A case study of Lionsgate describes their focus on thriller and teen films, and how their marketing strategy for the film Nerve leveraged social media and viewer participation to promote themes from the film.
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Evaluation 3 (3)
The document discusses strategies for distributing a mystery/thriller film. It recommends that White Lantern Films would be a good distributor as they focus on independent films and allow more creative freedom. The production company Film4 would also be suitable as they produce UK films about serious issues. The document establishes the writer's own production company, Scorpio Productions, which aims to produce films stereotypically like the astrological sign of Scorpio - hardworking and dominant. Unconventional marketing strategies are proposed, such as fake billboards stating a terrorist attack never happened or creating a fake online profile to generate publicity, as done successfully for the film Ex Machina.
Question 3
There are several options for distributing an independent film like mine. Large studios like Universal and Warner Brothers are too big to pick up a small film, so I would likely need to work with an independent distributor like Lionsgate. Lionsgate had success distributing the film "Get Out," giving me confidence they could give my first film a chance as well. I could also enter my film into a local film festival like the one in Leeds, where it could be screened for a large audience and potentially picked up by a major company. Finally, sharing the film on social media platforms like YouTube would allow it to reach a wide public and could help it go viral, gaining attention within the industry.
Distribution and Marketing
Distribution involves releasing a film to audiences and ensuring its commercial success in the market. Major film distribution companies include Fox, Universal, Disney, Sony, and TimeWarner. Marketing is an important part of distribution and is used to advertise films through techniques such as teaser trailers, theatrical trailers on the film's official website, press junkets, publicity blitzes near the release date, product tie-ins, and publicity stunts. Teaser and theatrical trailers aim to intrigue audiences with snippets of a film without revealing too much, while a film's website provides information about characters and the release date to build hype.
Task Three
This document discusses distribution options for a low-budget thriller film. It notes that distributors market films, target audiences, and convince cinemas to show films. Large distributors like 20th Century Fox are unlikely due to the film's low budget. However, smaller distributors like Metrodome may be interested in low-budget films. The film's target audience would be ages 25-34 and female. Exhibition options include theaters, TV, and home video. Self-distribution using social media could create awareness cost-effectively. Ourscreen.com is an alternative to traditional cinema distribution for independent films.
Nnn
The document discusses different aspects of film marketing, including identifying the target audience, establishing unique selling points (USPs), and determining budgets for different marketing activities. It notes that marketing campaigns aim to identify what makes a film different from others in its genre in order to brand it as new and innovative. Both "above the line" costs like trailers and posters as well as "below the line" costs like premieres and interviews are considered. Cross-promotions with other companies and determining release strategies are also discussed.
Untitled presentation
A low-budget British film targeted at teenagers and young people would be well-suited for distribution by Warner Bros., as they have successfully distributed similar films about rule-breaking teenagers, like Project X and A Clockwork Orange. As a teen-focused film with an international story, it could appeal to audiences beyond the UK. With a low budget, marketing would rely on social media and word-of-mouth, which are effective ways to reach teenage audiences.
Evaluation Question 3
Using a major distribution company like Paramount Pictures or one of its subsidiaries would allow the filmmaker to distribute their film "Last Man Standing" to a very large audience without significantly increasing production costs, potentially increasing profits. Major companies have experience promoting and distributing similar genre films effectively. Alternatively, a smaller UK company like Hammer Films could also distribute the film while still reaching a large audience and maximizing profits on a small budget, as demonstrated by the financial success of films they have distributed. The best distribution strategy may be to use online platforms like Netflix for broad digital release, as this approach helped the film "Ill Manors" attract a large audience.
Film Distribution Companies
The document discusses film distribution and provides examples of major studios and independent studios. Major studios are often vertically integrated with production and distribution, allowing them to maintain all profits within one conglomerate. Independent studios must sell their films to separate distribution companies. Some major distributors in the UK are listed, including Lionsgate Films UK. A case study of Lionsgate describes their focus on thriller and teen films, and how their marketing strategy for the film Nerve leveraged social media and viewer participation to promote themes from the film.
Q3
1) The document discusses the pros and cons of distributing a media product through a conglomerate company versus an independent company.
2) The author argues that a conglomerate like Time Warner would be the best choice to distribute their film because conglomerates have larger budgets, experience distributing worldwide, and focus on producing high quality, mass appealing content.
3) Some disadvantages of conglomerate distribution are their potential involvement in production decisions and difficulty getting them initially interested in the project. However, the author believes a conglomerate is required for their film to succeed.
Distribution
A film distributor is responsible for marketing a film and arranging for it to be shown in cinemas and on television and digital services. The distributor promotes the film and finds appropriate exhibition outlets to get as many viewers as possible. Distribution is important for a film to earn a profit. For large studio films, the distributor is often affiliated with the production company, while independent films must find a distributor to help finance and promote the film. The distributor handles getting necessary ratings, arranging showings globally, providing prints of the film, and conducting marketing campaigns.
Q3
The document discusses the pros and cons of distributing a media product through a conglomerate company versus an independent company. The author argues that a conglomerate like Time Warner would be the best choice to distribute their film. Conglomerate companies have larger budgets and experience distributing films worldwide. They have a reputation for high quality productions and appealing to mass audiences. Choosing Time Warner could result in greater profits and distribution similar to successful films they have backed like The Dark Knight. While conglomerates may want creative control, the author believes reasonable discussions could limit their influence. Overall, the author feels a conglomerate is needed for the film's success.
Production and distribution
The document discusses film production and distribution. It explains that distribution is the process of making movies available to audiences and involves marketing and publicity. Successful distribution relies on word-of-mouth after a cinema release to boost DVD sales. Major film distribution companies are listed, including Paramount, Warner Bros., Disney, and 20th Century Fox. Marketing is described as equally important to filmmaking and can cost up to 50% of a film's budget. 20th Century Fox is highlighted for successes like Avatar and influencing genres with films like Star Wars and Die Hard. Paramount Pictures is the oldest surviving American studio and was the first to distribute films digitally only.
To what extent does media ownership have on the impact on the successful dist...
Prometheus and Whiplash achieved distribution success despite different production structures. Prometheus, produced by the oligopoly 20th Century Fox, benefited from vertical integration and its franchise status, guaranteeing a wide release. Whiplash, produced independently through multiple companies, received a more limited distribution as an independent film with niche themes. Fox's larger budget allowed for extensive marketing, bringing in larger audiences and securing more profitable distribution deals, while Whiplash relied more on viral marketing and audience interest to achieve distribution success on a smaller scale. Both major studio and independent films can find distribution success, though money provides advantages for promotion and audience reach that influence potential profitability.
Hangover Part II
The film was marketed through various traditional and social media channels to reach broad audiences. Film trailers were released on YouTube and television/cinema ads to generate buzz. Posters were displayed in magazines, on buses, and billboards for widespread visibility. Social media pages helped spread awareness more virally. The marketing utilized continuity between materials and a coordinated rollout to maximize awareness and interest leading up to the film's release. It achieved strong box office results, indicating the multifaceted promotion strategy was successful.
Film marketing
This document discusses film distribution and marketing. It explains that distributors must acquire rights to films and have three options to do so: invest in production, buy rights after production, or distribute films from their larger organization. It also outlines the major stages of distribution including release strategy, marketing approaches, and generating publicity. Film marketing aims to promote films and make them seem like "must-see" events, often costing up to 50% of the film budget.
Distribution and fda
The document discusses film distribution and the FDA (Film Distributors' Association). It describes several ways that filmmakers distribute movies, such as through DVDs, streaming services, or television broadcasts. It also discusses how distributors market and promote movies through word-of-mouth recommendations, posters, media advertising, digital marketing, and making films accessible. The FDA is described as the UK trade body for film distributors that provides services to members like market research, legal advice, and representation to other groups in the film industry.
Distribution of films in the uk
Film distribution involves making a movie available for the public to watch through various channels like theaters, DVD, Blu-Ray or television. It is an important process that introduces audiences to films and tries to increase interest. Effective distribution requires getting the marketing right to target the appropriate audience and ensure the plot appeals to them, with the goal of having 30% or more of films turn a profit. UK distributors aim to reach the largest audience possible using advertisements and viral marketing techniques. Vertigo Films is a British distribution company founded in 2002 that released the science fiction film Monsters.
Question 3
Our independently produced, low-budget film would be distributed through independent outlets like art house cinemas and film festivals. Due to our limited marketing budget, we would rely on a wide horizontal release partnered with another studio to help advertise. We would also employ a viral marketing campaign using social media sites to generate buzz around our film and target internet users through tactics like teaser trailers highlighting key scenes.
Question 3
Summit Entertainment would be an ideal institution to distribute my dystopian film targeted at teenagers. Summit has experience distributing popular films in this genre, such as the Twilight and Divergent franchises, that attracted large audiences. They successfully market and release films using digital technologies to reach wide audiences on multiple platforms. Choosing Summit gives confidence that they can effectively promote my film to the same target demographic and genre fans using their proven strategies.
Demographic Audience
The opening scene of the group's action thriller film is aimed at mid-20s audiences and the general public. Politically right-wing average businessmen would be interested in the movie and similar action thrillers like Taken, Mission Impossible, and Man on Fire, as they are most likely to spend their free time watching mainstream media like movies and videogames.
Publicists and Cross Media Convergence
A publicist's main job is to promote and manage the public image of actors, directors, and other film talent. During a highly controlled press junket, publicists arrange interviews to generate positive press coverage. They ensure questions stay on approved topics and sometimes attend interviews themselves. The goal is favorable coverage in newspapers, magazines, TV shows and more to promote the upcoming film.
Marketing materials for a independent film
This document provides marketing strategies for independent films. It recommends using social media like Facebook and YouTube for online advertising. It also suggests creating hashtags, film trailers, and a Wikipedia page to generate interest. Competitions and sweepstakes can encourage viewership if done before release. Low-cost options include street marketing through flyers, chalking, and costumes. Personal appearances on shows, podcasts, and vlogs can help build awareness over time. The goal is to gain an audience and reputation for the film leading up to its release.
Film Distribution
Film distributors play a key role in making films available to the public by deciding marketing strategies, release dates, and promoting films in theaters and festivals. Major distributors like Warner Bros., Disney, and Sony Pictures have significant budgets and global offices allowing them to more easily distribute films worldwide. Independent distributors often have to partner with larger distributors due to smaller budgets and fewer international offices.
Distribution and Marketing
The document discusses film distribution and marketing. It explains that film distributors must identify a film's unique selling point to position it in the marketplace. They consider elements like stars, special effects, and the director to decide what to emphasize in the marketing campaign through posters, trailers, and other media. Marketing is crucial and can cost up to half the production budget. The goal is to generate buzz and excitement to maximize ticket sales in the crucial first weekend. Distributors must design tailored campaigns for each film based on research into the target audience.
Wo
A film distributor is responsible for advertising films, setting release dates, and determining how films can be viewed. The main aims of a distributor are to convince exhibitors like movie theaters to show the film in order to make a profit. In the UK, distributors try to get films in front of the largest possible audience through marketing campaigns. They must carefully plan marketing strategies that target the right demographics to maximize profits from box office sales since only 30% of films are profitable. Vertigo Films is provided as an example of a UK film distribution company.
Q3
The document discusses which type of media distributor would be suitable for distributing an independent film with a low budget, unknown actress, self-sourced locations, unconventional filming style, and niche subject matter. It analyzes how the independent film Submarine was distributed, primarily through independent distributors and film festivals, which helped the film gain popularity and media attention. Based on Submarine's success in Europe, the UK, USA, Middle East, and Asia with its similar quirky indie qualities, those territories would be most receptive to the film discussed in the document.
Introduction to marketing1
The document discusses various marketing strategies for film releases, including release patterns, distributors, and the importance of film trailers. It explains that most films are released in theaters on Fridays and distributors aim to position a film's release date to avoid competing with similar films. Distributors consider factors like seasonality, location, and arrange for talent interviews and preview screenings to promote films. Film trailers are highlighted as the most important part of a marketing campaign, conveying the film's unique selling point and genre.
Star Wars Presentation
The document discusses the marketing and distribution of the original Star Wars films and Star Wars: The Force Awakens. It notes that the original films used the recognizable Star Wars logo in print advertising and on cinema marquees. For The Force Awakens, Disney released two teaser trailers and a full trailer that garnered over 1.3 million online interactions. Both films used posters and trailers to promote in cinemas. Technological convergence has greatly impacted film marketing, allowing newer films to leverage social media and sites like YouTube. It has also transformed distribution, with films now available online through streaming services like Netflix in addition to physical formats.
Reading and writing
John Logan is a 12-year-old boy who lives in Queensland, Australia with his sister and parents. He describes his typical school day, which includes waking up at 6:20 AM, having breakfast made by his dad, being driven to school by his mom who works there, having tests in History and German, which is difficult for him to learn, playing tennis and football during breaks, doing homework with a partner after lunch, and usually leaving school at 4 PM but leaving early one day to help his dad on the farm, where he likes taking care of animals and wants to be a vet.
Risk assessment
This document assesses risks and contingencies for filming scenes in various locations - a bedroom, stairs, street, bus, and pub. It identifies potential hazards such as falling on the stairs, getting hit by a car while crossing the street, getting trapped in the bus door, bumping into people exiting the bus, and a camera falling on someone's feet. For each hazard, it recommends preventative measures and ranks the risk as low, and provides contingency plans such as using a body double if the actor is injured or taking alternative routes/transport if the primary plan is too dangerous.
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Q3
1) The document discusses the pros and cons of distributing a media product through a conglomerate company versus an independent company.
2) The author argues that a conglomerate like Time Warner would be the best choice to distribute their film because conglomerates have larger budgets, experience distributing worldwide, and focus on producing high quality, mass appealing content.
3) Some disadvantages of conglomerate distribution are their potential involvement in production decisions and difficulty getting them initially interested in the project. However, the author believes a conglomerate is required for their film to succeed.
Distribution
A film distributor is responsible for marketing a film and arranging for it to be shown in cinemas and on television and digital services. The distributor promotes the film and finds appropriate exhibition outlets to get as many viewers as possible. Distribution is important for a film to earn a profit. For large studio films, the distributor is often affiliated with the production company, while independent films must find a distributor to help finance and promote the film. The distributor handles getting necessary ratings, arranging showings globally, providing prints of the film, and conducting marketing campaigns.
Q3
The document discusses the pros and cons of distributing a media product through a conglomerate company versus an independent company. The author argues that a conglomerate like Time Warner would be the best choice to distribute their film. Conglomerate companies have larger budgets and experience distributing films worldwide. They have a reputation for high quality productions and appealing to mass audiences. Choosing Time Warner could result in greater profits and distribution similar to successful films they have backed like The Dark Knight. While conglomerates may want creative control, the author believes reasonable discussions could limit their influence. Overall, the author feels a conglomerate is needed for the film's success.
Production and distribution
The document discusses film production and distribution. It explains that distribution is the process of making movies available to audiences and involves marketing and publicity. Successful distribution relies on word-of-mouth after a cinema release to boost DVD sales. Major film distribution companies are listed, including Paramount, Warner Bros., Disney, and 20th Century Fox. Marketing is described as equally important to filmmaking and can cost up to 50% of a film's budget. 20th Century Fox is highlighted for successes like Avatar and influencing genres with films like Star Wars and Die Hard. Paramount Pictures is the oldest surviving American studio and was the first to distribute films digitally only.
To what extent does media ownership have on the impact on the successful dist...
Prometheus and Whiplash achieved distribution success despite different production structures. Prometheus, produced by the oligopoly 20th Century Fox, benefited from vertical integration and its franchise status, guaranteeing a wide release. Whiplash, produced independently through multiple companies, received a more limited distribution as an independent film with niche themes. Fox's larger budget allowed for extensive marketing, bringing in larger audiences and securing more profitable distribution deals, while Whiplash relied more on viral marketing and audience interest to achieve distribution success on a smaller scale. Both major studio and independent films can find distribution success, though money provides advantages for promotion and audience reach that influence potential profitability.
Hangover Part II
The film was marketed through various traditional and social media channels to reach broad audiences. Film trailers were released on YouTube and television/cinema ads to generate buzz. Posters were displayed in magazines, on buses, and billboards for widespread visibility. Social media pages helped spread awareness more virally. The marketing utilized continuity between materials and a coordinated rollout to maximize awareness and interest leading up to the film's release. It achieved strong box office results, indicating the multifaceted promotion strategy was successful.
Film marketing
This document discusses film distribution and marketing. It explains that distributors must acquire rights to films and have three options to do so: invest in production, buy rights after production, or distribute films from their larger organization. It also outlines the major stages of distribution including release strategy, marketing approaches, and generating publicity. Film marketing aims to promote films and make them seem like "must-see" events, often costing up to 50% of the film budget.
Distribution and fda
The document discusses film distribution and the FDA (Film Distributors' Association). It describes several ways that filmmakers distribute movies, such as through DVDs, streaming services, or television broadcasts. It also discusses how distributors market and promote movies through word-of-mouth recommendations, posters, media advertising, digital marketing, and making films accessible. The FDA is described as the UK trade body for film distributors that provides services to members like market research, legal advice, and representation to other groups in the film industry.
Distribution of films in the uk
Film distribution involves making a movie available for the public to watch through various channels like theaters, DVD, Blu-Ray or television. It is an important process that introduces audiences to films and tries to increase interest. Effective distribution requires getting the marketing right to target the appropriate audience and ensure the plot appeals to them, with the goal of having 30% or more of films turn a profit. UK distributors aim to reach the largest audience possible using advertisements and viral marketing techniques. Vertigo Films is a British distribution company founded in 2002 that released the science fiction film Monsters.
Question 3
Our independently produced, low-budget film would be distributed through independent outlets like art house cinemas and film festivals. Due to our limited marketing budget, we would rely on a wide horizontal release partnered with another studio to help advertise. We would also employ a viral marketing campaign using social media sites to generate buzz around our film and target internet users through tactics like teaser trailers highlighting key scenes.
Question 3
Summit Entertainment would be an ideal institution to distribute my dystopian film targeted at teenagers. Summit has experience distributing popular films in this genre, such as the Twilight and Divergent franchises, that attracted large audiences. They successfully market and release films using digital technologies to reach wide audiences on multiple platforms. Choosing Summit gives confidence that they can effectively promote my film to the same target demographic and genre fans using their proven strategies.
Demographic Audience
The opening scene of the group's action thriller film is aimed at mid-20s audiences and the general public. Politically right-wing average businessmen would be interested in the movie and similar action thrillers like Taken, Mission Impossible, and Man on Fire, as they are most likely to spend their free time watching mainstream media like movies and videogames.
Publicists and Cross Media Convergence
A publicist's main job is to promote and manage the public image of actors, directors, and other film talent. During a highly controlled press junket, publicists arrange interviews to generate positive press coverage. They ensure questions stay on approved topics and sometimes attend interviews themselves. The goal is favorable coverage in newspapers, magazines, TV shows and more to promote the upcoming film.
Marketing materials for a independent film
This document provides marketing strategies for independent films. It recommends using social media like Facebook and YouTube for online advertising. It also suggests creating hashtags, film trailers, and a Wikipedia page to generate interest. Competitions and sweepstakes can encourage viewership if done before release. Low-cost options include street marketing through flyers, chalking, and costumes. Personal appearances on shows, podcasts, and vlogs can help build awareness over time. The goal is to gain an audience and reputation for the film leading up to its release.
Film Distribution
Film distributors play a key role in making films available to the public by deciding marketing strategies, release dates, and promoting films in theaters and festivals. Major distributors like Warner Bros., Disney, and Sony Pictures have significant budgets and global offices allowing them to more easily distribute films worldwide. Independent distributors often have to partner with larger distributors due to smaller budgets and fewer international offices.
Distribution and Marketing
The document discusses film distribution and marketing. It explains that film distributors must identify a film's unique selling point to position it in the marketplace. They consider elements like stars, special effects, and the director to decide what to emphasize in the marketing campaign through posters, trailers, and other media. Marketing is crucial and can cost up to half the production budget. The goal is to generate buzz and excitement to maximize ticket sales in the crucial first weekend. Distributors must design tailored campaigns for each film based on research into the target audience.
Wo
A film distributor is responsible for advertising films, setting release dates, and determining how films can be viewed. The main aims of a distributor are to convince exhibitors like movie theaters to show the film in order to make a profit. In the UK, distributors try to get films in front of the largest possible audience through marketing campaigns. They must carefully plan marketing strategies that target the right demographics to maximize profits from box office sales since only 30% of films are profitable. Vertigo Films is provided as an example of a UK film distribution company.
Q3
The document discusses which type of media distributor would be suitable for distributing an independent film with a low budget, unknown actress, self-sourced locations, unconventional filming style, and niche subject matter. It analyzes how the independent film Submarine was distributed, primarily through independent distributors and film festivals, which helped the film gain popularity and media attention. Based on Submarine's success in Europe, the UK, USA, Middle East, and Asia with its similar quirky indie qualities, those territories would be most receptive to the film discussed in the document.
Introduction to marketing1
The document discusses various marketing strategies for film releases, including release patterns, distributors, and the importance of film trailers. It explains that most films are released in theaters on Fridays and distributors aim to position a film's release date to avoid competing with similar films. Distributors consider factors like seasonality, location, and arrange for talent interviews and preview screenings to promote films. Film trailers are highlighted as the most important part of a marketing campaign, conveying the film's unique selling point and genre.
Star Wars Presentation
The document discusses the marketing and distribution of the original Star Wars films and Star Wars: The Force Awakens. It notes that the original films used the recognizable Star Wars logo in print advertising and on cinema marquees. For The Force Awakens, Disney released two teaser trailers and a full trailer that garnered over 1.3 million online interactions. Both films used posters and trailers to promote in cinemas. Technological convergence has greatly impacted film marketing, allowing newer films to leverage social media and sites like YouTube. It has also transformed distribution, with films now available online through streaming services like Netflix in addition to physical formats.
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To what extent does media ownership have on the impact on the successful dist...
To what extent does media ownership have on the impact on the successful dist...
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Reading and writing
John Logan is a 12-year-old boy who lives in Queensland, Australia with his sister and parents. He describes his typical school day, which includes waking up at 6:20 AM, having breakfast made by his dad, being driven to school by his mom who works there, having tests in History and German, which is difficult for him to learn, playing tennis and football during breaks, doing homework with a partner after lunch, and usually leaving school at 4 PM but leaving early one day to help his dad on the farm, where he likes taking care of animals and wants to be a vet.
Risk assessment
This document assesses risks and contingencies for filming scenes in various locations - a bedroom, stairs, street, bus, and pub. It identifies potential hazards such as falling on the stairs, getting hit by a car while crossing the street, getting trapped in the bus door, bumping into people exiting the bus, and a camera falling on someone's feet. For each hazard, it recommends preventative measures and ranks the risk as low, and provides contingency plans such as using a body double if the actor is injured or taking alternative routes/transport if the primary plan is too dangerous.
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Problemas con el diso duro no arranca
El documento describe los pasos para diagnosticar y reparar problemas con un disco duro que no arranca un equipo. Estos incluyen revisar el funcionamiento del disco duro, verificar si es identificado por la BIOS, revisar las conexiones y voltajes de la fuente de poder, y reemplazar el disco duro si es necesario. El proceso finaliza entregando el equipo al cliente una vez completado el trabajo.
Cuadro sinóptico.
Este documento describe diferentes tipos de topologías de redes locales. Explica que existen redes de difusión donde todas las máquinas comparten un solo canal de comunicación, y redes punto a punto con múltiples conexiones entre pares. También describe los métodos de acceso al medio CSMA y Token, y las principales topologías de red local como estrella, anillo, bus y híbridas.
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A user installed a program called Teracopy and then extracted a file called 'crack teracopy.rar' to the program files folder where Teracopy was installed. The extraction allows the user to crack or remove restrictions from the Teracopy program. The email of the person providing this information is lEwank@yahoo.com.
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Evaluation question three
This document considers options for distributing a new thriller film. It discusses the advantages and disadvantages of using large Hollywood studios or independent film companies. While studios offer name recognition and distribution networks, they demand a large share of profits and may not appreciate the film's identity. Independent UK company Warp Films is proposed as a good choice since it has successfully distributed identity-focused films before and would preserve the thriller's British character while still gaining cinema exposure. Overall Warp Films is judged to best balance the risks and rewards of distribution.
Gwl6 assignment sm
The document discusses film marketing and distribution. It explains that producers conduct audience research to understand their target audience and appeal to them. Distribution involves releasing films to theaters and home markets through various distributors. Marketing employs advertising, publicity, and promotion techniques like trailers, posters, and tie-in promotions. Case studies of Spectre and Deadpool analyze how their marketing campaigns targeted audiences through specific promotional methods.
Gwl6 assignment sm
The document discusses the relationship between film producers and audiences. Producers must research audiences through primary and secondary research to understand how to appeal to and attract their target demographic. Primary research like surveys and focus groups provides new qualitative and quantitative data, while secondary sources like IMDB and Rotten Tomatoes aggregate existing audience ratings and reviews. Producers use test screenings and other primary research to gauge audience reception and determine if a film warrants release or changes. Marketing is also crucial to attract audiences and involves advertising, publicity stunts, and promotional materials like trailers which are crafted to generate hype without spoiling the film.
Distributing films
The document discusses film distribution and marketing strategies for a short film called "Twisted Twins." It defines distribution as sharing something among recipients or spreading it over an area. Some major film distribution companies are mentioned, like United Artists. The author believes United Artists may be suited to distribute "Twisted Twins" since they have distributed similar thriller genres. While made in the UK, the film could appeal internationally like popular British films. Marketing strategies discussed include releasing it on iTunes and promoting it at conventions. Self-distribution is also considered but has pros and cons compared to using an established distributor.
Eval3
The document discusses a horror film called "Torment" about teenagers being killed by a mysterious being who contacts them via text message. It evaluates the film as targeting a mainstream audience aged 15-30 through its use of everyday locations. As an independent film with a small budget and unknown actors, it is suggested a viral marketing campaign would be most effective in gaining interest from production companies like Working Title to distribute the film more widely. Film competitions are also identified as beneficial for exposure, and creating social media profiles and teaser trailers without revealing details, as done successfully for Cloverfield, would help generate buzz from fans before the film's release.
Harry potter marketing essay
The document discusses the marketing of the Harry Potter franchise. It covers several key points:
1) The marketing of films is important to raise awareness and encourage viewership. The distribution company is responsible for promotion.
2) Elements like the locations, actors, and story evolved over the 8 films but key characters like Daniel Radcliffe, Rupert Grint, and Emma Watson were in all films.
3) The marketing success of Harry Potter can be learned from, particularly developing emotional involvement among consumers, leveraging word-of-mouth, maintaining brand consistency, and using perpetual marketing techniques like subtle hints to generate anticipation.
Evaluation 3
The document discusses strategies for distributing a mystery/thriller film. It recommends that White Lantern Films would be a suitable distributor as they focus on independent films and allow more creative freedom. The production company Film4 would also be a good fit as they produce UK films about serious issues relating to society. The document establishes Scorpio Productions as the production company, named to reflect its intention of producing films stereotypically like the astrological Scorpio sign. Unconventional marketing strategies are proposed, such as fake billboards stating a terrorist attack never happened or creating a fake online profile to generate intrigue and discussion around the film.
Evaluation Question 3
The document discusses potential film distribution options for the film "Fix Me". It considers both major Hollywood distribution companies like Paramount Pictures and Warner Bros. that could widely distribute the film due to their marketing resources and experience with similar supernatural genres. It also discusses smaller, independent British distributors like Hammer Films that may be better suited due to a focus on similar film genres and a potentially better understanding of the British teenage target audience. Ultimately, the document concludes that an independent distributor coupled with online and social media marketing followed by a limited cinema release and availability on streaming platforms like Netflix would be the best strategy to effectively distribute the film.
Evaluation- Question 3
The document discusses potential film distribution options for the film "Fix Me". It considers both major film distribution companies like Paramount Pictures and Warner Bros. that have large budgets and target wide audiences, as well as smaller independent British companies like Hammer Films that have lower budgets but still find success. The document concludes that an independent British company would be best suited to distribute "Fix Me" as the film has a smaller budget and is set in everyday British teen life, targeting a British teenage audience. Internet distribution is also discussed as a good option, citing the example of Ill Manors that built attention on social media and through limited cinema releases before being released on Netflix.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
Task 3 media
The document discusses film distribution and which media institutions might be suitable for distributing a supernatural thriller short film. It notes that film distribution involves making a film available for audiences, often initially in movie theaters, and may include promotion. Several major film studios like Warner Bros, Paramount Pictures, and Disney are provided as examples. The document suggests Paramount Pictures may be interested since they have distributed similar genre films like The Ring and Paranormal Activity. It also notes the supernatural thriller genre has wide appeal internationally. Possible marketing strategies through online trailers on YouTube and television placements are proposed to attract teenage audiences.
What kind of media institution might distribute your media product and why?
Mainstream films are distributed widely in theaters and heavily marketed through television, newspaper, and outdoor advertisements due to large budgets. Niche films have smaller budgets and are distributed through independent distributors with more limited marketing like viral online campaigns. The document suggests their film would be best suited for a niche distributor like Diffusion Pictures and a viral marketing campaign online to target their specific niche audience interested in their genre-challenging story.
Distribution and marketing
Distribution involves releasing a film and making it available in the market. Major film distribution companies include Fox, Universal, Disney, Sony, and TimeWarner. Marketing is an important part of distribution and is used to advertise films. Common marketing techniques for films include teaser trailers, theatrical trailers, official websites, press junkets, publicity blitzes, product tie-ins, and publicity stunts. When distributing an independent production, lower-budget marketing techniques like trailers, websites, and social media would need to be used.
Evaluation question 3
The document discusses different types of media institutions that distribute films, namely conglomerate studios like Time Warner and independent companies like Warp X. Conglomerate studios distribute big-budget films with recognizable stars to appeal to mass audiences globally, while independent companies distribute lower-budget, niche films. The document uses the examples of the thriller Se7en being distributed by a major studio due to its large budget and stars, and Donkey Punch being distributed by an independent studio with a smaller budget and national stars. It determines that an independent studio would be the best option to distribute the film "The Syndrome" due to its low budget and lack of famous actors.
Question 3
The document discusses choosing a production and distribution company for a thriller film called Crimson Requiem that aims to attract a niche audience with its personal message.
The author considers both independent UK film companies Patchwork Productions and White Lantern Film, which produce films with strong stories and innovative strategies. They decide on an independent company for its ability to make sensitive films and attract cult followings through word-of-mouth.
While major conglomerates have more funding, independent companies give more creative control, which is important for achieving the filmmakers' vision. However, independents have smaller budgets and rely on various funders. On balance, the author feels an independent company could best appreciate Crimson Requiem's
CCR2
The document discusses strategies for distributing independent and low-budget films. It summarizes the distribution campaigns for several films as examples, including Black Panther, Bait, Sorry We Missed You, and comparable films. Key strategies discussed include using digital posters on social media, film festivals, websites to publicize screenings, and identifying the target audience, unique selling points, and comparable films to appeal to similar audiences.
Tara coombs presentation
Lionsgate Films would be a suitable media institution to distribute our horror film. As a major film company that creates and distributes many horror films, Lionsgate would be interested in our film since it falls into their genre. While our low-budget British film may only appeal to UK and US audiences, Lionsgate has the international reach, especially in the US, to distribute it to those markets. Marketing strategies like social media promotion would be important to target our teen and young adult audience.
Question 3
The document discusses potential distribution methods for a British thriller film with a low initial budget. It considers uploading scenes to YouTube to generate early publicity at low cost. Independent British film companies like the BFI and Microwave Scheme could provide funding and help the film reach its target audience while maintaining its identity. While larger studios like Paramount could ensure wider access, they may demand changes that affect the film's identity or claim a large share of profits. The best option is an independent UK company like Working Title, or generating buzz through film festivals to attract interest from potential distributors.
Evaluation Question 3
Large conglomerate film companies would provide the biggest publicity and advertising reach for a new film, ensuring success, but it is difficult to persuade them to distribute smaller films that may not be profitable. Independent UK film companies have a smaller audience reach but take a smaller cut of profits and are more likely to distribute a film while helping it maintain its cultural identity. The document discusses examples like Warp Films and concludes that an independent film company would be the best choice to distribute the author's new thriller in order to preserve its British qualities.
Film Studio Research A2 Media
This presentation was made for my A2 media coursework. In this task, I looked at film studio's, what make them successful and the differences between independent film companies and conglomerates.
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What kind of media institution might distribute your media product and why?
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Things missed from AS media
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Questionnaire analysis for a2
This document summarizes the responses to a 7 question questionnaire about music videos. 10 people participated. For question 1, 8 identified as male and 2 as female. For question 2, ages ranged from 12-16 for 3 people and 17-20 for 7 people. For question 3, favorite music genres included country, parody, J-rock, pop, emo, rock and hard rock. All 10 participants said they had seen a music video. Conventions mentioned included dancing, guitars and band shots. Heavier music videos were expected to include darkness, anger, headbanging and guitars. Themes for a heavy music video included rebellion, anger, aggression, depression, violence, fire and being rebellious.
Questionnaire answers
This document profiles several music artists and genres. JackLamb's genre is Western and focuses on dancing and guitar playing with themes of darkness and fire. Jarom Cheek's parody genre features high energy humor and cynicism with themes of darkness and anger. JacobDowning's j-rock genre depicts fast-paced guitar playing and explosions with themes of head banging and angry drumming. Lydia Thompson o'connor and Henrietta durden's pop genres both focus on parties, break ups, head banging, and guitars with rebellious themes involving fire and smashing things. Aidan's sad boy Emo genre analyzes band shots and lyrics dealing with the themes typical of the genre.
Questionnaire template
This document is a 7-question survey about music video preferences. It asks the respondent about their gender and age, their preferred music genre among metal, grunge and heavy metal, whether they have seen a music video before, conventions they noticed in music videos, what they expect to see in a video of their preferred genre, what they think music videos contain if they have not seen one before, and themes they associate with the listed genres.
Questionnaire results for main task
The document summarizes the results of a questionnaire given to 17 people about their film preferences. Most respondents were male (71%) and between 16-18 years old (59%). Favorite film genres included action, horror, and comedy. The majority had seen an action film before and would be willing to see one at the cinema. Most respondents felt that animation and music can effectively be used in films. In conclusion, an action film incorporating some comedy and animation elements with a soundtrack was deemed a genre with potential audience interest.
evaluation task 1
This document summarizes the representation of three social groups in a film:
1) Adult racers are portrayed as fun-loving thrill-seekers who enjoy racing for the excitement of it. They are shown laughing and celebrating victories to make them seem more likable to audiences.
2) A second group of racers are portrayed more dangerously through a character who shoots and kills a protagonist, seemingly out of revenge. This creates a negative portrayal of these racers as psychopathic criminals.
3) The general population is portrayed as rebellious through a line mentioning some people choose not to follow new laws, even if it endangers them. This shows a desire to have fun over safety.
Evaluation questions 1
This document summarizes the representation of three social groups in a film:
1) Adult racers are portrayed as fun-loving thrill-seekers who enjoy racing for the excitement of it, shown by their laughter and excitement over victories.
2) One racer is dangerously portrayed as a criminal who shoots and kills a protagonist in an act of revenge, giving a negative portrayal.
3) The general population is shown to have a rebellious nature, as some choose not to abide by new laws, wanting to have fun over safety, but they are still seen as relatable by audiences.
Evaulation questions 4 and 5
This document discusses strategies for promoting a film called RPM to its target audience of 16-18 year old males. Feedback from test screenings was positive, with actors enjoying the editing and noting the need for more character development. The film is classified as a 15 due to some violence and illegal activity. It will appeal to its audience through elements like sporty cars, an engaging storyline, action, and a sense of thriller and realism. To attract this audience, the filmmaker plans to use print advertising posters near cinemas, an engaging trailer, and promotion on social media like Facebook and Twitter to generate hype.
How does your media product represent particular social groups
The document discusses how different social groups are portrayed in the media product. Adult racers are portrayed as fun-loving thrill-seekers, despite breaking the law. Teenage protagonists are shown as relaxed and staying out late doing illegal things. A second portrayal of racers as dangerous criminals is shown through a character who kills one of the protagonists, seemingly for revenge. The general population is portrayed as having a rebellious nature for not following new laws, but they are still seen positively rather than as criminals.
Media textual analysis 2
The document provides an analysis of the opening scenes of the film "2 Fast 2 Furious". It summarizes how sound, representation, editing, and mise-en-scene are used to set the scene and tone. The sound of engines and music builds tension. Attractive women and mysterious characters establish expectations. Subtle editing is used until the title appears in flames. Every element is placed to seem ordinary and set a modern tone for the illegal street racing.
AS Media main task: script
Nemanja and Daniel race their 12-year-old car against another vehicle and win. At the afterparty in a parking lot, a mysterious person delivers a message that Luke sent before shooting Nemanja at close range. As Daniel calls for an ambulance and crowds around the injured Nemanja, Johnny Cash's "Hurt" plays over fading shots and the opening credits are revealed with the film's title.
AS Media main task plot and equipment and more
Two cars race on a highway in the future where old technology is banned. The race ends with one driver shooting the other, revealing a personal vendetta. Music will include tracks by Motorhead and Johnny Cash, with an original drum and bass piece. The film will be edited in Final Cut Pro X with credits and sound effects added.
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Evaluation question 3
- 1. What kindof mediainstitutionmightdistribute yourmediaproductandwhy? In the eventsof thisproductbecominganactual filmI wouldhope itwouldbe distributedbyboth companiesinthe UK and aroundthe world. For the UK Universal picturesdistributedFastandFurioussotheywouldhopefullydistributeour film,theyhave partnershipswithcompaniestogetitincinemaso itwouldbe cheapfor themto distribute it,alsothe marketingwill be done sothatitwill reachsocial networkingsiteswhichisfree advertising. Thisishelpfulbecause itwillcreate more publicityandmore income forfree resources. In the USA it couldbe put intoRegal EntertainmentGroupCinemas,thiswouldbe handybecause theyalsoshowedthe Fastand Furiousseriesandtheyknow how topresentfilmsof the racing genre.Thiswouldbe ideal because thereare manyof these cinemasoverthe USA whichwould generate ahigherincome andallowmore publicity.Anotherreasonforwhythisishelpful isbecause the filmswere ahuge successinAmericaso itwouldbe likelythatourfilmwouldexperiencesimilar successes.The reasonRegal EntertainmentGroupcinemaswouldshow ourfilmisbecause they wouldgetincome frompeople watchingthe filmandallow potential partnershipswithUK companies. Universal picturesalsodistributedthe FastandFuriousfranchise soitwouldbe likelyforthemto distribute ourfilmbecause theyare fairlysimilar.Thiswouldbe helpfulasUniversal studiosare a huge companythat are veryintegratedacrossbothlevels sothere wouldbe apossibilityof merchandise tocome outof the partnershipwhichwouldmake more moneyforbothcompanies. For placeslike Indiaitwouldbe acompanylike DAR,whichdistributedracingfilms, like the Fastand Furiousfilms,theyalsohave cinemassoitwouldbe fairlycheapforthemto distribute it.Theymight helpbecause of the successof the filmsinIndiaandbecause itwouldbe cheapto distribute and theywouldmake a largerprofit.