The document describes the outfit and appearance of the protagonist "Josh" to represent various social groups. Josh wears all black clothing, a style most commonly seen in younger men and associated with mystery. His young face represents audiences aged 12+ but could pass for a young man. The use of multiple computers in the piece suggests an upper-middle class status able to afford expensive technology, though it also represents the working class who now have widespread access to technology. A contrasting man is described whose bright clothing and location do not fit the mysterious connation intended for Josh.