Evaluation question 2
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The combination of the main product (film) and ancillary texts (poster, magazine, teaser trailer) effectively builds brand identity, though some inconsistencies could be improved. The poster, magazine, and teaser trailer all feature the main characters and title to promote recognition of the "Reprisal" brand across formats. Elements like police tape and fonts are sometimes inconsistent, which weakens the unified brand image. Overall, the products successfully convey the crime drama genre and target demographic through their visuals and themes of revenge.
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Film poster analysis
The document analyzes two film posters - The Visitor (2007) and Taxi Driver (1976) - to find posters similar to the one being designed.
The Visitor poster features small action shots and a main character sitting alone on a bench with a bongo drum, suggesting themes of isolation and community. It highlights the film's critical success at festivals to draw in audiences. The simple title focuses attention on the drama. Taxi Driver's poster prominently features the distressed taxi driver character set in a dark city. It uses the taxi and the character's worried expression to convey the film's dramatic themes. Both posters emphasize the stars and credits to attract audiences familiar with their previous work.
Empire records poster anaylsis
Posters provide key information about films, including the main actors, director, and contributors in a billing box. For films focused on music, the poster may also include music credits. A tagline gives audiences a sense of the film's story to generate interest. This poster's tagline indicates the film is about an independent record store and the struggles they face. Character poses and stances on the poster provide clues to their portrayals in the film and who the main character is. Pets or sidekicks sometimes featured on posters if important enough to the story.
Audience Feedback
The document summarizes audience feedback from a focus group of 16-19 year old males and females who viewed a film trailer. The feedback showed that while more males than females said they would see the film, males and females who wouldn't see it were equal. More females than males wanted to see the film but males didn't mind seeing it. 18 year olds were most interested in seeing the film. Feedback also suggested ways to improve the trailer, such as adding more dancing scenes and changing the ending shot, which the filmmakers took into account. The moods and emotions the trailer aimed to portray, like sadness at the start, were successful.
Film poster analysis
This document analyzes two film posters - for the films The Visitor and Taxi Driver. For The Visitor poster, it summarizes that the poster features the main character sitting alone on a bench with a bongo drum, suggesting themes of loneliness and music bringing people together. For the Taxi Driver poster, it notes the poster focuses on the distressed main character, a taxi driver, in a dark city setting, implying a drama with danger and crime. Both posters use stars and credentials to attract audiences.
Media Evaulation Q2
The document discusses the effectiveness of a short film and its accompanying promotional materials. It describes the film as being about a drug deal gone wrong with a twist ending. A radio trailer and poster were created to help promote the film. The radio trailer uses audio clips and music from the film to create familiarity. The poster depicts the main actor's face in black and white with critical quotes to intrigue viewers and make them want to watch the film. The document argues that these ancillary materials will help sell the film by generating interest and leading viewers to the website for more information.
Q1 powerpoint
The document discusses how a teaser trailer for a film product uses and develops conventions of the genre of teen drama films. Specifically:
1) It uses a consistent color scheme, fonts, and introduction of the main characters across the three marketing products (trailer, poster, magazine cover) to signify they are related and appeal to a teenage audience.
2) It develops conventions by uniquely singling out the main characters from the background in the trailer to make them stand out more clearly.
3) While drawing from influences like "It's a Boy Girl Thing", it also challenges conventions by having a moving background with static text, and portraying characters that contrast teen film stereotypes through themes other than love and lack
Poster 123
The poster showcases the three main actor stars of the film at the front in powerful physiques, with one holding a gun to indicate the action genre. Behind them are cars to attract audiences with the adrenaline of the film. The tagline and location of London are displayed to provide insight into the plot and setting. Credits are shown with limited spacing to imply the fast-paced nature of the action adventure film.
Iron Man 3
The target audience of Iron Man 3 is primarily young males and men of all ages who enjoy action films. The producers targeted this audience by advertising the film through trailers played in cinemas showing similar genre films, and by featuring well-known actors from the action genre. They also used special effects and attention-grabbing colors in the trailer to excite the audience. Research methods the producers likely used included social media surveys and test screenings to understand what audiences enjoyed in similar past films.
Recommended
Film poster analysis
The document analyzes two film posters - The Visitor (2007) and Taxi Driver (1976) - to find posters similar to the one being designed.
The Visitor poster features small action shots and a main character sitting alone on a bench with a bongo drum, suggesting themes of isolation and community. It highlights the film's critical success at festivals to draw in audiences. The simple title focuses attention on the drama. Taxi Driver's poster prominently features the distressed taxi driver character set in a dark city. It uses the taxi and the character's worried expression to convey the film's dramatic themes. Both posters emphasize the stars and credits to attract audiences familiar with their previous work.
Empire records poster anaylsis
Posters provide key information about films, including the main actors, director, and contributors in a billing box. For films focused on music, the poster may also include music credits. A tagline gives audiences a sense of the film's story to generate interest. This poster's tagline indicates the film is about an independent record store and the struggles they face. Character poses and stances on the poster provide clues to their portrayals in the film and who the main character is. Pets or sidekicks sometimes featured on posters if important enough to the story.
Audience Feedback
The document summarizes audience feedback from a focus group of 16-19 year old males and females who viewed a film trailer. The feedback showed that while more males than females said they would see the film, males and females who wouldn't see it were equal. More females than males wanted to see the film but males didn't mind seeing it. 18 year olds were most interested in seeing the film. Feedback also suggested ways to improve the trailer, such as adding more dancing scenes and changing the ending shot, which the filmmakers took into account. The moods and emotions the trailer aimed to portray, like sadness at the start, were successful.
Film poster analysis
This document analyzes two film posters - for the films The Visitor and Taxi Driver. For The Visitor poster, it summarizes that the poster features the main character sitting alone on a bench with a bongo drum, suggesting themes of loneliness and music bringing people together. For the Taxi Driver poster, it notes the poster focuses on the distressed main character, a taxi driver, in a dark city setting, implying a drama with danger and crime. Both posters use stars and credentials to attract audiences.
Media Evaulation Q2
The document discusses the effectiveness of a short film and its accompanying promotional materials. It describes the film as being about a drug deal gone wrong with a twist ending. A radio trailer and poster were created to help promote the film. The radio trailer uses audio clips and music from the film to create familiarity. The poster depicts the main actor's face in black and white with critical quotes to intrigue viewers and make them want to watch the film. The document argues that these ancillary materials will help sell the film by generating interest and leading viewers to the website for more information.
Q1 powerpoint
The document discusses how a teaser trailer for a film product uses and develops conventions of the genre of teen drama films. Specifically:
1) It uses a consistent color scheme, fonts, and introduction of the main characters across the three marketing products (trailer, poster, magazine cover) to signify they are related and appeal to a teenage audience.
2) It develops conventions by uniquely singling out the main characters from the background in the trailer to make them stand out more clearly.
3) While drawing from influences like "It's a Boy Girl Thing", it also challenges conventions by having a moving background with static text, and portraying characters that contrast teen film stereotypes through themes other than love and lack
Poster 123
The poster showcases the three main actor stars of the film at the front in powerful physiques, with one holding a gun to indicate the action genre. Behind them are cars to attract audiences with the adrenaline of the film. The tagline and location of London are displayed to provide insight into the plot and setting. Credits are shown with limited spacing to imply the fast-paced nature of the action adventure film.
Iron Man 3
The target audience of Iron Man 3 is primarily young males and men of all ages who enjoy action films. The producers targeted this audience by advertising the film through trailers played in cinemas showing similar genre films, and by featuring well-known actors from the action genre. They also used special effects and attention-grabbing colors in the trailer to excite the audience. Research methods the producers likely used included social media surveys and test screenings to understand what audiences enjoyed in similar past films.
Media evaluation
In what ways does your media product does your media product use, develop or challenge forms and conventions of real media texts
Production Brief - A2 Media Studies
The production brief outlines a short film project focusing on a troubled teenage girl. The film will be a social realism drama approximately two minutes in length. It will tell the story of a 18-year-old girl who feels unwanted by her family and begins hanging out with a bad crowd, until she nearly gets hit by a car and meets a man who helps repair her family relationships. The filmmakers will create a trailer, poster and magazine cover to promote the film. They have researched comparable social issue films and plan to vary the trailer's pace and match music to editing to engage audiences. Representations of teenagers and family dynamics will conform to stereotypes initially but subvert expectations by the end. The filmmakers will test screen
Film posters
Film posters promote films in physical locations like billboards, buses, and theaters. They allow films to be advertised to broad audiences, including elderly people who may not use the internet. Taglines on posters emphasize a point about the film and hint at what will happen, aiming to be memorable. Dates on posters inform viewers when the film will be in theaters or available to buy. Icons and visuals help viewers identify the genre at a glance to decide if they are interested. Ratings are often displayed to provide information about appropriate audiences.
Film Marketing Campaign Case Study
The marketing campaign for the movie "Warm Bodies" utilized various media platforms to promote the film. It established a consistent brand identity using red, white, and black colors and zombie-themed puns in posters and trailers. The campaign released multiple teasers and trailers, clips and interviews in the pre-launch period to generate hype. Post-launch, it promoted the film through cast interviews and highlighting positive reviews. Overall, the campaign effectively created awareness and interest in the film through its cohesive visual branding and gradual release of content.
Titanic
This document analyzes and summarizes the key elements of a movie poster for the film Titanic. It discusses the use of font styles, capitalization, colors, images, taglines, and celebrity names to attract audiences. Specifically, it notes that the formal serif font, capital letters, placement at the top, and yellow/blue colors are used to convey that the film is serious and about a tragic accident at sea. The poster prominently features the famous director and actors to draw in fans and signal it will be high quality. Images of the romantic lead actors follow rules of thirds for clear viewing and communicate the love story theme.
Evaluation Question 1 -
The teaser trailer uses conventions of the genre in several ways. It employs a consistent color scheme of pinks, blues and whites across all products to link them and suggest the film involves a boy and girl. The introduction of the main characters, Lily and Aiden, dressed in stereotypical gendered styles establishes the genre as a teen drama. Standard bubbly fonts are also used consistently to connect the products and imply a younger audience. While influenced by films like "It's a Boy Girl Thing", the teaser trailer also challenges some conventions by introducing characters in the foreground and having a moving background with static text.
Evaluation Question 1
1) The document discusses a short romantic comedy film called "Finding Mrs. Simon" produced by the author for a class.
2) The film uses conventions of the romantic comedy genre, such as the stereotypical title implying an "easy watch", settings in familiar everyday locations, and character archetypes resembling other romantic comedy films.
3) While some elements like using artificial zoom shots due to limited equipment challenge conventions, the author believes the non-linear narrative using flashbacks is effective and develops conventions, as it was also used successfully in the romantic comedy film "The Vow".
Titanic
This document analyzes and summarizes the key elements of a movie poster for "Titanic". It discusses several aspects of the poster design that are intended to attract audiences, including the formal serif font style, use of capital letters, and positioning of the title. It also analyzes the inclusion of famous celebrities like the director and actors, as well as film companies, to build credibility and appeal to fans. Finally, it discusses how visual elements like the romantic image of the two main characters embracing, their facial expressions, and the color scheme are intended to convey the love story genre and draw viewers in.
Evaluation of main task 1
Our film uses conventions of the romantic comedy genre, such as the main characters initially missing each other but later sharing a first kiss. It represents teenagers exploring love and uses food in a romantic and comedic way. Film4 would be a suitable distributor as it distributes low-budget British films like ours. The target audience is girls and women ages 13 to 25, as romantic comedies appeal to them. We attract this audience through an upbeat soundtrack, modern clothing, and a blossoming relationship. Through constructing this film, we learned editing skills in iMovie and how camera angles can improve shots. The music and transitions improved from our preliminary task due to greater experience with the software.
Evaluation question 1
The document discusses how the media product uses and develops conventions of real media products. It explains that the teaser trailer uses conventions like color scheme, character introduction, and font to signify that the three products are linked. The color scheme helps define the genre and gives impressions about the characters. Introducing the main characters in the trailer and showing their stereotypical attributes also helps audiences understand the genre. While influenced by teen dramas, the trailer develops conventions by singling characters out from the background and having a moving background with static text.
Question 4 emilys
The document discusses researching target audiences for a comedy film. It analyzes popular films like Superbad, Role Models, and Step Brothers that target teenagers ages 15-18. These films helped the author realize their film should also aim for this demographic. Research into magazines, music, technology, hobbies and clothing trends found that groups D and E, consisting mainly of students and young workers, would likely enjoy the film the most. The author concludes the film should target both female and male teenagers ages 14-20 based on similarities to other successful R-rated comedies.
Batman v Superman
This teaser poster for the film Batman v Superman contains some standard elements like character logos and a release year, but lacks information like the film title, stars, and plot details, as is common for teaser posters. The dark colors and fiery depiction of the Batman and Superman logos connote danger and an action/fantasy genre. While the familiar logos will attract fans, the lack of details means general audiences may not understand what film it promotes. The poster succeeds in teasing viewers but could more clearly communicate its message.
Evaluation 5
This document summarizes the film "God of the Hill" and how it was marketed to its target audience. The film follows a teenage drug dealer who works for a gang across "the hill." It was inspired by gangster films like "Legend" and "Fresh." Marketing efforts included using social media platforms like Twitter to connect with fans. The teaser trailer builds suspense and anticipation without revealing too much about the plot. It establishes the main character's journey from home to a brightly lit garage where something is likely to happen. Rap music in the trailer appeals to the target teenage demographic.
Codes and convention of posters
Film posters are a form of promotion that advertise films in physical locations like billboards, buses, and train stations. Posters aim to catch people's attention and provide enough information to generate interest in the film. Key elements of posters typically include images that portray the narrative or genre, the film title, names of directors/actors, quotes from reviews, and a brief tagline. Additional details like release dates and ratings are also commonly included to inform viewers.
All trailers
The document outlines several common codes and conventions used in movie trailers. It discusses including the names of major actors, institutional logos of production companies, and the title of the film. It also mentions using dialogue, voiceovers of main characters, soundtracks that reflect the genre, themes relevant to the target audience, release dates, and age ratings to provide context and entice viewers.
This Is England – Trailer Analysis
This Is England Trailer Analysis - I created this presentation for my a2 coursework blog - jademeladya2media.blogspot.com
Evaluation question one
The document discusses how the media product, a trailer for a British drama film called "Young Breed", both conforms to and challenges conventions of the genre. It summarizes how the trailer follows conventions such as including the production company logo, film title, and release date. However, it is also unconventional in having a longer running time of just under 3 minutes and using a non-chronological narrative structure. The trailer aims to authentically portray themes often found in British dramas like violence and gritty realism, while avoiding portraying racism which is common in the genre.
Evaluation question 1
The document discusses how a media product conformed to and challenged conventions of British film drama genres. It analyzed films like Trainspotting and The Football Factory to understand typical conventions. The product, a film trailer, magazine cover, and poster for a British drama film, followed conventions like including age ratings and production company logos. However, it challenged conventions by using an unknown lead actor, non-chronological ordering of scenes, and a main character with two sides to his personality rather than one consistent personality. Overall, the document examines how the media product balanced conforming to and innovating beyond typical genre conventions.
Advanced portfolio ideas generation
The students propose a short romantic comedy film that demonstrates their understanding of genre and narrative theory. They choose the hybrid genre of rom-com because it appeals to a wide mainstream audience. The film will follow a linear narrative and include conventions of the genre like stereotypical characters and settings. However, it will also challenge conventions by having the male character subvert expectations of dominance and featuring everyday locations rather than romantic cities. Camera shots, editing, music and costumes will be realistic to match the genre.
How effective is the combination of your main product and ancillary texts?
The combination of the film trailer, poster, and magazine front cover are effective at promoting the film and maintaining consistency across media. The trailer, poster, and magazine all feature the film's logo, the main character Carl King wearing a crown and holding a gun, and a black and white color scheme. This consistency helps to create a cohesive marketing campaign and brand. While the poster is quite dark and does not clearly establish the crime genre, the key elements that appear in all three media products effectively link them together and promote the film.
Evaluation- Question 2
The document discusses how effective the combination of a film's main products (trailer, poster, magazine cover) is at establishing a strong brand identity. It analyzes the student's film marketing campaign, noting how a consistent red color scheme and inclusion of a red cup across all products helps create recognition and links between them. While the font and taglines are not entirely consistent, the campaign utilizes other visual and narrative elements like characters and themes to tie the products together. Research on other films' campaigns informed the student's efforts to similarly employ shared visuals, colors, and messaging to effectively build an identifiable brand.
CRAR Evaluation
The document discusses how various media technologies were used at different stages of creating a media campaign. Research involved watching films online and analyzing trailers, posters, and magazines. Planning utilized storyboarding and scripts. Construction used video cameras, editing software, and design software. Feedback was gathered by screening and surveying audiences. Overall, the document outlines the full process of researching, planning, constructing, and evaluating a media campaign using different technologies at each stage.
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Media evaluation
In what ways does your media product does your media product use, develop or challenge forms and conventions of real media texts
Production Brief - A2 Media Studies
The production brief outlines a short film project focusing on a troubled teenage girl. The film will be a social realism drama approximately two minutes in length. It will tell the story of a 18-year-old girl who feels unwanted by her family and begins hanging out with a bad crowd, until she nearly gets hit by a car and meets a man who helps repair her family relationships. The filmmakers will create a trailer, poster and magazine cover to promote the film. They have researched comparable social issue films and plan to vary the trailer's pace and match music to editing to engage audiences. Representations of teenagers and family dynamics will conform to stereotypes initially but subvert expectations by the end. The filmmakers will test screen
Film posters
Film posters promote films in physical locations like billboards, buses, and theaters. They allow films to be advertised to broad audiences, including elderly people who may not use the internet. Taglines on posters emphasize a point about the film and hint at what will happen, aiming to be memorable. Dates on posters inform viewers when the film will be in theaters or available to buy. Icons and visuals help viewers identify the genre at a glance to decide if they are interested. Ratings are often displayed to provide information about appropriate audiences.
Film Marketing Campaign Case Study
The marketing campaign for the movie "Warm Bodies" utilized various media platforms to promote the film. It established a consistent brand identity using red, white, and black colors and zombie-themed puns in posters and trailers. The campaign released multiple teasers and trailers, clips and interviews in the pre-launch period to generate hype. Post-launch, it promoted the film through cast interviews and highlighting positive reviews. Overall, the campaign effectively created awareness and interest in the film through its cohesive visual branding and gradual release of content.
Titanic
This document analyzes and summarizes the key elements of a movie poster for the film Titanic. It discusses the use of font styles, capitalization, colors, images, taglines, and celebrity names to attract audiences. Specifically, it notes that the formal serif font, capital letters, placement at the top, and yellow/blue colors are used to convey that the film is serious and about a tragic accident at sea. The poster prominently features the famous director and actors to draw in fans and signal it will be high quality. Images of the romantic lead actors follow rules of thirds for clear viewing and communicate the love story theme.
Evaluation Question 1 -
The teaser trailer uses conventions of the genre in several ways. It employs a consistent color scheme of pinks, blues and whites across all products to link them and suggest the film involves a boy and girl. The introduction of the main characters, Lily and Aiden, dressed in stereotypical gendered styles establishes the genre as a teen drama. Standard bubbly fonts are also used consistently to connect the products and imply a younger audience. While influenced by films like "It's a Boy Girl Thing", the teaser trailer also challenges some conventions by introducing characters in the foreground and having a moving background with static text.
Evaluation Question 1
1) The document discusses a short romantic comedy film called "Finding Mrs. Simon" produced by the author for a class.
2) The film uses conventions of the romantic comedy genre, such as the stereotypical title implying an "easy watch", settings in familiar everyday locations, and character archetypes resembling other romantic comedy films.
3) While some elements like using artificial zoom shots due to limited equipment challenge conventions, the author believes the non-linear narrative using flashbacks is effective and develops conventions, as it was also used successfully in the romantic comedy film "The Vow".
Titanic
This document analyzes and summarizes the key elements of a movie poster for "Titanic". It discusses several aspects of the poster design that are intended to attract audiences, including the formal serif font style, use of capital letters, and positioning of the title. It also analyzes the inclusion of famous celebrities like the director and actors, as well as film companies, to build credibility and appeal to fans. Finally, it discusses how visual elements like the romantic image of the two main characters embracing, their facial expressions, and the color scheme are intended to convey the love story genre and draw viewers in.
Evaluation of main task 1
Our film uses conventions of the romantic comedy genre, such as the main characters initially missing each other but later sharing a first kiss. It represents teenagers exploring love and uses food in a romantic and comedic way. Film4 would be a suitable distributor as it distributes low-budget British films like ours. The target audience is girls and women ages 13 to 25, as romantic comedies appeal to them. We attract this audience through an upbeat soundtrack, modern clothing, and a blossoming relationship. Through constructing this film, we learned editing skills in iMovie and how camera angles can improve shots. The music and transitions improved from our preliminary task due to greater experience with the software.
Evaluation question 1
The document discusses how the media product uses and develops conventions of real media products. It explains that the teaser trailer uses conventions like color scheme, character introduction, and font to signify that the three products are linked. The color scheme helps define the genre and gives impressions about the characters. Introducing the main characters in the trailer and showing their stereotypical attributes also helps audiences understand the genre. While influenced by teen dramas, the trailer develops conventions by singling characters out from the background and having a moving background with static text.
Question 4 emilys
The document discusses researching target audiences for a comedy film. It analyzes popular films like Superbad, Role Models, and Step Brothers that target teenagers ages 15-18. These films helped the author realize their film should also aim for this demographic. Research into magazines, music, technology, hobbies and clothing trends found that groups D and E, consisting mainly of students and young workers, would likely enjoy the film the most. The author concludes the film should target both female and male teenagers ages 14-20 based on similarities to other successful R-rated comedies.
Batman v Superman
This teaser poster for the film Batman v Superman contains some standard elements like character logos and a release year, but lacks information like the film title, stars, and plot details, as is common for teaser posters. The dark colors and fiery depiction of the Batman and Superman logos connote danger and an action/fantasy genre. While the familiar logos will attract fans, the lack of details means general audiences may not understand what film it promotes. The poster succeeds in teasing viewers but could more clearly communicate its message.
Evaluation 5
This document summarizes the film "God of the Hill" and how it was marketed to its target audience. The film follows a teenage drug dealer who works for a gang across "the hill." It was inspired by gangster films like "Legend" and "Fresh." Marketing efforts included using social media platforms like Twitter to connect with fans. The teaser trailer builds suspense and anticipation without revealing too much about the plot. It establishes the main character's journey from home to a brightly lit garage where something is likely to happen. Rap music in the trailer appeals to the target teenage demographic.
Codes and convention of posters
Film posters are a form of promotion that advertise films in physical locations like billboards, buses, and train stations. Posters aim to catch people's attention and provide enough information to generate interest in the film. Key elements of posters typically include images that portray the narrative or genre, the film title, names of directors/actors, quotes from reviews, and a brief tagline. Additional details like release dates and ratings are also commonly included to inform viewers.
All trailers
The document outlines several common codes and conventions used in movie trailers. It discusses including the names of major actors, institutional logos of production companies, and the title of the film. It also mentions using dialogue, voiceovers of main characters, soundtracks that reflect the genre, themes relevant to the target audience, release dates, and age ratings to provide context and entice viewers.
This Is England – Trailer Analysis
This Is England Trailer Analysis - I created this presentation for my a2 coursework blog - jademeladya2media.blogspot.com
Evaluation question one
The document discusses how the media product, a trailer for a British drama film called "Young Breed", both conforms to and challenges conventions of the genre. It summarizes how the trailer follows conventions such as including the production company logo, film title, and release date. However, it is also unconventional in having a longer running time of just under 3 minutes and using a non-chronological narrative structure. The trailer aims to authentically portray themes often found in British dramas like violence and gritty realism, while avoiding portraying racism which is common in the genre.
Evaluation question 1
The document discusses how a media product conformed to and challenged conventions of British film drama genres. It analyzed films like Trainspotting and The Football Factory to understand typical conventions. The product, a film trailer, magazine cover, and poster for a British drama film, followed conventions like including age ratings and production company logos. However, it challenged conventions by using an unknown lead actor, non-chronological ordering of scenes, and a main character with two sides to his personality rather than one consistent personality. Overall, the document examines how the media product balanced conforming to and innovating beyond typical genre conventions.
Advanced portfolio ideas generation
The students propose a short romantic comedy film that demonstrates their understanding of genre and narrative theory. They choose the hybrid genre of rom-com because it appeals to a wide mainstream audience. The film will follow a linear narrative and include conventions of the genre like stereotypical characters and settings. However, it will also challenge conventions by having the male character subvert expectations of dominance and featuring everyday locations rather than romantic cities. Camera shots, editing, music and costumes will be realistic to match the genre.
What's hot (19)
Similar to Evaluation question 2
How effective is the combination of your main product and ancillary texts?
The combination of the film trailer, poster, and magazine front cover are effective at promoting the film and maintaining consistency across media. The trailer, poster, and magazine all feature the film's logo, the main character Carl King wearing a crown and holding a gun, and a black and white color scheme. This consistency helps to create a cohesive marketing campaign and brand. While the poster is quite dark and does not clearly establish the crime genre, the key elements that appear in all three media products effectively link them together and promote the film.
Evaluation- Question 2
The document discusses how effective the combination of a film's main products (trailer, poster, magazine cover) is at establishing a strong brand identity. It analyzes the student's film marketing campaign, noting how a consistent red color scheme and inclusion of a red cup across all products helps create recognition and links between them. While the font and taglines are not entirely consistent, the campaign utilizes other visual and narrative elements like characters and themes to tie the products together. Research on other films' campaigns informed the student's efforts to similarly employ shared visuals, colors, and messaging to effectively build an identifiable brand.
CRAR Evaluation
The document discusses how various media technologies were used at different stages of creating a media campaign. Research involved watching films online and analyzing trailers, posters, and magazines. Planning utilized storyboarding and scripts. Construction used video cameras, editing software, and design software. Feedback was gathered by screening and surveying audiences. Overall, the document outlines the full process of researching, planning, constructing, and evaluating a media campaign using different technologies at each stage.
What I have learnt from my research
Talia Donoghue analyzed existing film posters and magazines to inform her own designs for ancillary products promoting a mystery thriller film. She found that consistent typography, prominent imagery, taglines, and credit blocks were important conventions used in posters. For magazines, dominant imagery, mastheads as logos, and information on other films were common features. Talia plans to incorporate these conventions, such as consistent fonts and positioning credit blocks, while also adding modern elements like hashtags to establish branding and engage audiences across media platforms for her hybrid genre film.
Evaluation - Question 2
The combination of the main product (teaser trailer) and ancillary texts (poster and magazine cover) effectively establish a consistent brand identity for the film. All three products use similar visual elements like colors, characters, fonts, and graphics to represent the same genre (crime drama) and narrative themes. Each product clearly features and represents the two main protagonists. Together, the products appeal to and are aimed at the same target audience of males aged 15-35.
Evaluation question 2
The document discusses brand identity in film marketing. It analyzes the marketing campaign for a mystery film about the kidnapping of a young woman named Charlotte. To create a strong brand identity, the film's producers used consistent visual elements like titles, character images, and genres across the movie trailer, poster, and magazine cover. This allowed the audience to recognize that the products were promoting the same film and understand the film's message and target demographic. The document argues that the campaign successfully established a cohesive brand identity that would appeal to and inform the target younger audience.
Question 1 evaluation
The document discusses how a media product (a film trailer) uses, develops, and challenges conventions of real trailers. It follows some typical conventions like using diegetic/non-diegetic sound and fast pacing during intense scenes. However, it challenges conventions by having a young male as the victim rather than a female, and a dominant female villain rather than male. Research was also done on film magazine covers and posters to understand their conventions. The trailer and other materials developed conventions like logos and taglines while also challenging norms like gender roles.
Analysis of titles
The document analyzes the titles from the trailers of several horror movies, including Scream 4 and Cassadaga. It discusses how each title relates to horror conventions through elements like font, color, size, content and positioning on the screen. The titles are designed to build suspense, intrigue viewers about the plot, advertise the companies involved and follow consistent branding across the trailer.
Film Poster Codes and Conventions
This is my powerpoint for Film Poster Codes and Conventions that I am using for my research and planning in my Media Studies A2 Course at Sixth Form Year 13.
Evaluation Question 1
This document discusses the conventions used in film posters, teaser trailers, and magazine covers that were analyzed and incorporated into the student's media products for their film titled T.O.D. Specifically, it summarizes how elements like the prominent display of the film title, use of compelling imagery, inclusion of reviews, and consistency in color themes were adopted from examples like the Warm Bodies marketing materials. The document also explains how combinations of conventions from different magazine covers were combined into the student's original magazine cover design for their film.
How effective is the combination of your main
This document discusses the effectiveness of ancillary texts used to promote a thriller film trailer. It analyzes a magazine cover, film poster, and trailer created to advertise the film. The magazine cover highlights the film's placement on "Top 10 Thrillers" lists and includes stills from the trailer and interviews to attract audiences. The poster uses mystery and intrigue with images of the masked killer to draw viewers in. Both ancillary texts effectively utilize color schemes, fonts, and key objects like the killer's mask, gloves and knife consistently across materials to create a cohesive promotional campaign.
Question 1
The document discusses how the media producer's film poster, magazine cover, and trailer challenge or develop conventions of those media forms. For the poster, they included credits and logos at the bottom as is typical, but used silhouettes to maintain mystery. For the magazine, they modeled it after Empire magazine but included a close-up of the main actor. Their trailer drew inspiration from Murder by Numbers, using character introductions, clues to the killer, and editing techniques like quick cuts between shots to build mystery. Overall, the media producer aimed to fit genre conventions while also preventing viewers from knowing too much about the source of drama in their crime story.
media
The document summarizes how the media product (teaser trailer for "The Girl in Red") uses and challenges conventions of real media products such as trailers, posters, and magazines. It discusses how the teaser follows conventions like using montage editing, building soundtrack pace, and including company logos. However, it also challenges conventions by having a longer teaser, marketing based on genre rather than actors, and subverting typical thriller character types. Frames from the teaser and other media are analyzed in terms of camerawork, mise-en-scene, sound and how they develop genre while also comparing to examples from real media like "Gone Girl".
In what ways does your media product use
The first 9 frames of the teaser trailer for "The Girl in Red" challenge some conventions of typical Hollywood teaser trailers while also following some conventions. The trailer starts off slower than the teaser for "Gone Girl" by including more black screens to build tension. Both trailers establish the setting without revealing characters. While "Gone Girl" introduces titles and characters quickly, "The Girl in Red" reveals its protagonist and antagonist later to build intrigue. The camerawork and lighting in "The Girl in Red" follow thriller conventions to portray an ominous tone, while the pace overall is slower than a typical fast-paced teaser.
A2 Media Studies - Evaluation Question Two
The document discusses two ancillary texts, a poster and radio trailer, created to advertise a film. It describes the process of analyzing similar films' posters for inspiration and designing an original poster that features symbolic imagery without revealing too much of the plot. It also details writing a radio trailer with a voiceover that hints at the film's themes and leaves the audience wanting more without giving everything away. In evaluating the ancillary texts, the document argues they will attract a wider audience and promote intrigue around the film without fully explaining its story.
Evaluation Question 2
The document discusses brand identity in film marketing and provides an example of how The Breakfast Club established a clear brand identity across its poster, teaser trailer, and magazine cover. It then analyzes the brand identity developed for its own film campaign, highlighting consistency in the use of the camera, protagonist Lucy, purple color scheme, handwritten font, and theme of friendship across the teaser trailer, movie poster, and magazine cover.
Evaluation Q2
The filmmakers created a radio trailer and poster to promote their short film about a drug deal gone wrong. The radio trailer uses audio clips and music from the film to create familiarity and intrigue about the characters and plot. The poster depicts the main actor's face in an aggressive pose with critical quotes to seem intriguing and make viewers want to learn more by visiting the film's website and listening to the radio trailer. The filmmakers believe these ancillary materials will successfully advertise and sell their film.
Product Research Summary
This document identifies conventions across different media types, including film trailers, magazine covers, and film posters. For film trailers, common conventions include beginning with a production logo, showing the title at the end, and including social media links. For magazine covers, main images that make eye contact, mastheads, coverlines, and sidebars with additional information are typical. Film posters usually have the title and release date at the bottom, include main character names, and provide limited details about the plot through images or facial expressions. Romantic comedy works in particular genres tend to follow conventions like portraying the main characters' relationship or using feminine colors to appeal to female audiences.
A2 case studies
The document discusses taglines for films and provides examples. It explains that taglines are a catchphrase or slogan that relates to the film and gives the audience an idea of the general feel and overview. Good taglines make the viewer think about what could happen, such as through a rhetorical question. Examples of potential taglines for a thriller film are provided. The document also includes taglines from some existing films like "The Matrix" and "Shaun of the Dead".
1: How does your media product use, develop or challenge forms and convention...
The document discusses conventions used in the opening of the author's thriller media product. It begins with still images to set an ominous tone, like in "The Third Man." Narration is also used to further the story and create mystery, as seen in "The Watchmen." The first shot introduces the main character to generate questions about his identity and purpose, a common thriller technique. Throughout, the author aims to adhere to continuity editing and intercut titles professionally, as employed in films such as "Syriana." The goal is to follow thriller genre conventions to immerse the audience and build mystery from the outset.
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How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
1: How does your media product use, develop or challenge forms and convention...
1: How does your media product use, develop or challenge forms and convention...
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- 1. EVALUATION QUESTION 2 H O W E F F E C T I V E I S T H E C O M B I N A T I O N O F Y O U R M A I N P R O D U C T A N D A N C I L L A R Y T E X T S ?
- 2. INTRODUCTION • Brand identity is very important in film marketing for example the harry potter brand their films you would be able to recognise just from the font of the writing for example fantastic beasts and where to find them does not have harry potter in it but you can still tell that it is the same brand because of their brand identity and that would make people who liked harry potter want to go and see fantastic beasts and where to find them. So that is why brand identity is very important in the film in industry. • And that is why we tried hard in are work to build a brand identity that you can see throughout are three products.
- 3. THE POSTER • We tried to develop a brand identity with the poster by first of all having the title nice and big at the top of the poster so that people could recognise the name of are film. one thing that we messed up was that we did not use the same font throughout our three products which doesn’t help the brand identity it would be better if we used the same font for the reasons I mentioned in the intro about harry potter. • Another way we have brand identity is with the characters because you can see cam and Dan in all three of are products Cleary so people could recognise the brand from the characters • are products all suggest the same genre because you can see the police tape in are products and the urban settings and you can clearly see that Dan and cam have a conflict between them and the name suggest that as well because it means a act of revenge. • And are products I feel appeal to are target audience of 15-35 and male because are three products promote the genre that it is well
- 4. THE MAGAZINE • Characters are brand image is promoted by Dan and cam because they are present through all three products. So they are associated with the brand • Police tape the police tape that we have helps the brand identity by showing the genre of the film because the police tape quite clearly promotes that it is a crime drama so this is good for are target audience. • Reprisal is in the same font as the poster but just a bit less bold because in the magazine but is not the same as font in teaser • Another thing that builds the brand identity is the saying for are film (sometimes justice aint clean) which builds the brand because is present in poster and magazine and also helps promote the genre because lets you know that it will be about Dan getting justice for himself .
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