The combination of the main music video product and accompanying CD case are effective as they both portray the same meaning of the artist feeling misunderstood and wanting to be understood. The CD cover depicts the strange-looking artist staring directly at the audience to emphasize his enigma. Dark backgrounds and lens flares are used to convey feelings of loneliness and distortion. While the advert and CD cover were less cohesive due to time constraints, they maintain the theme of the artist being alone and distorted. The target audience for the product includes teenagers and young adults interested in hip hop, rap and grime music, with the potential to attract both white and black audiences due to the artist's race.