evaluation question 2

1. Evaluation – Question 2
List at least 10 adjectives or descriptors to describe the portrayal of your artist/band
1 gloomy 6 brave
2 independent 7 risky
3 compelling 8 powerful
4 lively 9 strong
5 adventurous 10 authoritative
How have youusedmise-en-scene andcameraworktocreate the representationidentifiedabove?
Mise-en-scene
Category Example fromyourmagazine How diditcreate the representation?
Location/setting/props In myfront cover,there isn’taspecific
visible locationbutawhite backdrop
to enhance the model onthe page,to
make herstand out more.Inaddition
to this,onthe frontcoverthere were
no propsusedas I wantedthe
attentiontobe on her,not on the
objectshe washolding.
Howeverinboth mycontentspage
and double page spreadfeature
article,propswere used(inthe
contentspage and electricguitarand
on the double page spreada
motorbike creepsupintothe bottom
of the page).
Havingjustthe white backdroptothe model forthe
coverpage supportsthe wantfor the model tobe
compellingasitdoesn’tdistractthe audience but
focus’the eye onher, inadditiontothisitportrays
that the magazine isabouther,not aboutother
musicartistsor reviewsetc.butthe maintheme is
abouther. Inadditiontothis,bothher open,
structured(almosttense) posturesuggestthe sense
of confidence andauthoritativenature thatI
wantedtobe shown.Finally,the use of the guitar
and motorbike bothrepresentquite precariousand
riskyenvironments connotingthatthe bandis
adventurousandlively,takingrisksbothinwork
and everydaylives.
Hair, costume andmake up The hairstyle generallyusedwas
flowingandmessy(onthe double
page spread,butin a loose platon the
contentspage and frontcover).
Make-upwasheavywiththickblack
eyelinerandpale skin.The costume
differedoneachpage (the costume
usedon the frontcoverfeatured
skullsliningthe topwitha dark grey
and blackbackgroundwithleather
trousersanda large circularnecklace.
Whereasthe costume usedonthe
contentspage wasa shortblack dress
withwhite tightsanddarkblack hair.
Both of these differedgreatlytothe
costume usedonthe double page
feature article image asthe model
wore a denimsleevelesstoptiedat
the front ina knot witha black
strappytop beneathandshortdenim
shorts).
The deepblack,heavymake-upagainrepresents
the desiredrepresentationof the bandthatI
wantedas itsuggeststheyare gloomy(theirstyle of
musicisgloomyand heavy) butalso,thattheyare
risky,as manypeople whowearheavyblackmake-
up are immediatelystereotypedandmade out-casts
purelybecause of the producttheyapplytotheir
faces.Finally,the use of the loose yetnotoverly
messyhairstyle re-introducesasense of
sophisticationbackintothe bandasmany rock
artistshave afro’sor generallycrazyhairmeaning
that itdiffersinthe waythat theywantto still
representsome sortof elegance andfinesse.

2. Evaluation – Question 2
Performance –facial
expression,bodylanguage
and posture
In all pages,the facial expressions
usedare almostcocky, butstill witha
sombre,mellow looktothem.The
bodylanguage isquite open,withthe
arms nevercrossedortryingto
conceal herbody.Againthe posture is
generallyhighandwellsstructured
(straightandtall).
The stern facial expressionagain supportsthe idea
and representationthatthe artistisbrave as it
showslittle emotion,butthe pursedlipsandcoy
smile (contentpage) suggestthatthe industry
doesn’tscare the artistand not manythingsdo-
brave.
Blocking
Lightingandcolour Double page spreadfeature article-
bright,light.Highkeylightingcreating
a shadowacross one side of the face.
Contentspage- againlightbright
lightinghighlightingparticular
characteristicsof the face.Cover
page- brightlightingonthe bodyand
face causingthere to be harsh,
dramatic,intense shadowsonthe
backgroundand a generallydarker
effect.
As the lightingisverybright,itrepresentsasense of
purityof the artist,thattheyare on the magazine
because theylove music.Inadditionto this,the
brightlightingandsaturated,strongcoloursuggests
a sense of dominance,the lightingisn’ttaking‘the
spotlight’inthe image butthe artistis,the artist is
dominatingthe page.
Camerawork
Shottype Example fromyourmagazine How diditcreate the representation?
Mediumshot Coverpage The fact that onlyhalf of herbodyis visiblemeant
that more focuscouldbe pulledtoherfacial
expressionandposture of the upperbody.Her
facial expressionrepresentedthisnonchalant
physique and atmosphere aboutthe artistagain
connotinga brave and authoritative personality.
Mid-longshot Contentspage The use of the mid-long-shotallowedmore of the
backgroundto be applied,itallowedmore context.
Althoughthe backgroundisonlyawhite backdrop,
it workedeffectivelyasthe stereotype thatcomes
withthe colourwhite ispurityanda state of
‘dreaminess’suggestingthatthe artistisinthis
state,representingherlove formusic.
Mid-longshot Double page spreadfeature article The use of the mid-long-shotallowedmore of the
backgroundto be applied,itallowedmore context.
The backgroundallowedafloral settingtobe seen
witha dirtywhite wall behindthe artistsuggestinga
sense of innocence andfemininity.Tore-inforce
how usingonlyfemale modelschallengesthe forms
and conventionsof stereotypical rockmagazines.
How successfully did you use media language (mise-en-scene and camerawork) to create the representation identified
above?
Bestexample The floral settingemphasisingasense of innocence andfemininity(whichfitsbothwiththe
conventions- femininity,butthe innocence representationlinkstothe plotof the feature
article that thisimage isappliedto).
Leastsuccessful example The stern facial expressionagainsupportsthe ideaandrepresentationthatthe artistisbrave
as it showslittle emotion,butthe pursedlipsandcoysmile (contentpage) suggestthatthe
industrydoesn’tscare the artistandnot many thingsdo- brave.
For the leastsuccessful
example –whatwas your
initiallyintention?
For the artist to seembrave withoutseemingcockyandarrogant. For purelyherstance and
relaxedfacial expressiontomake herseemstrong,brave andindependent.

3. Evaluation – Question 2
How have youusedmagazine conventionstocreate the representationidentifiedabove?
Conventions
Conventions Example fromyour
magazine
Were any language
techniquesused?
How diditcreate the representation?
Lessimportant
(notthe main
subject)
stories/artists
are featured
smallertothe
side or at the
bottom.
My coverpage featuresa
blacktextbox withsmaller
photosinside itof artists
that aren’tbigfeaturesin
the whole of the
magazine butdo playa
role init. Forexample,
these artistsonmy
magazine whodon’tplay
as biga role are ‘Budapest
Priest’and‘7Scentric’.
No,as theywere
featuredusingpictures
and justthe name of
the artist.There was no
descriptive texttobe
able to allow language
techniquestobe used.
It didn’tnecessarilycreate representation,butdid
indicate thatthe magazine wasprestige asit
featuredother‘bigbands’(includingMetallicaand
GreenDay) whichwoulddraw readersto it.
Coverlinesof
the stories
inside the
magazine.
On the coverpage,cover
lines‘Metallica:festival
headliners’andothers
feature toindicate a
degree of detail tothe
magazine.
Alliterationwasused
for ‘BackBeat’tocreate
a catchier,memorable
name that people can
remembereasily.
Barcode/price/
date/edition
A barcode featuresonthe
coverpage withthe price
being£3.50 and the date
beingJanuary2016. The
editionfeaturesonthe
contentspage being 252.
Conformswiththe planof keepingthe magazine
relativelycheapintermsof magazine pricingsasI
plannedforitto appeal to people of amiddle to
workingclassstatusmeaningthattheywouldn’t
have an excessiveamountof moneytospendon
magazines;sobymakingit cheaperthanthe
average magazine,itismore affordable and
therefore appealingtomytargetaudience.
Main
protagonist
The model fromthe main
feature band’20 Story
Satan’couldbe
consideredthe main
protagonistinthe whole
productionasshe
featuresontwoof the
three pages.
The main protagonistlinkstohow Iplannedfor
the modelsof thismagazine toseemstrong,
adventurous,independent(etc.)as the propssuch
as an electricguitarandmotorbike suggestthis
sense of beingadventurousandrisky,whilststill
holdingthisstrongyetgroundedatmospherethat
I wantedtobe felt.
How successfully did you use convention to create the representation identified above?
Bestexample The main protagonistvisuallyrepresentinghow the model ismeanttoseempowerful (asthe
model featuresinthe largestphotos,dominatingthe pagesshowingher‘alpha-dog’stance).
Does the representation of your artist conform or challenge stereotypes?
Conforms
Example from the magazine In what ways does it conform?
Use of prop (guitar/motorbike) Suggestsa boisterousandadventurous/dangerousrock artistwhichlinkstothe
stereotype thatrockartistslive achaotic and riskylifestyle.
Onlyfemalesbeingfeaturedinthe rock
magazine.
Challengedstereotypesastypically,menare mostlyif notonlyfeaturedinrock
magazines.The use of onlyusing womenshowsthattheycanholda certain

4. Evaluation – Question 2
amountof dominance inthe industrytooandindependence.
Challenges
Example from the magazine In what ways does it challenge? Why did you decide to challenge the
stereotype and was it successful?
Double page feature article (female
ridingthe motorbike)
Stereotype-thatonlymenride
motorbikes,whereas Ihada female
ridingone inmy image.
It was successful toanextent asit is
featuredinthe magazine,however,not
much of it isactuallyvisible meaning
that people maynotevenrealise thatit
isthere/realise the meaningforit.
Onlyhavingfemale modelsinthe
magazine
Goesagainstthe stereotype that
mendominate the rockmusic
industry.
I chose to challenge thisstereotypeasI
don’tbelievethatmendominate the
rock musicindustrywhenthere are
bandslike P!nkandMadonna whichare
justas popularas rock bandslike Nirvana
for example andwantedtogive creditto
bothgendersof rock music.
What is the purpose of the representation created?
In whatwaysdoesthe representationlinktothe genre of
music?
The representationthatrockartistsare energeticand
livelylinksbacktothe genre of music as if youconsider
heavy-metalwiththe screechingelectricguitarsand
roaringdrums, it showsthatrock musicfansdon’tlike to
swayin a crowd butlike toscream andmosh etc.the rock
musicgenre representsanalmostcrazyside topeople
whichlinksbackto the representationthatthisartist is
authoritative,livelyandadventurous.