TV Guide Magazine and TV Insider celebrated the inaugural Television Industry Advocacy Awards gala during Emmy weekend to honor actors for their advocacy work and charitable causes. The event honored 10 actors including Alan Cumming, Laverne Cox, Beth Behrs, and Eva Longoria for their work with LGBTQ rights, rape victims, Latinas' education, and other causes. It was held at Sunset Towers in Los Angeles and benefited The Creative Coalition, receiving over 173 million media impressions. Attendees and press highlighted its focus on the actors' advocacy over their performances.