Marketing your brand to YouTube is the perfect way to enhance your audience! This presentation covers what YouTube marketing brings to businesses and viewers, tips to perfect the base of your channel, videos, and YouTube Shorts. It's important to consider all of the platforms that we have today because technology will only develop overtime.

2. YouTube
A free platform for anyone on a desktop or mobile
devices.
An easy access for viewers to search and watch videos.
Keep track of your analytics by the numbers of views,
likes, dislikes, comments, and shares.
Viewers can subscribe to a channel of interest to be
able to keep track of new updates and videos
Access to customizing your channel page by adjusting
username, profile picture, channel art, biography,
playlists, and videos posted.

3. Since YouTube is an original form of social media, it is easy
to access for most generations. It's important to create
videos that connect to multiple generations while still
being true to the product and brand. Being true to the
content and information without using click-bait will form
trust between your brand and a future customer.
Most sponsorships on Facebook and Instagram are in
photo form, whereas Youtube presents the product in real
time without filters. Going back to trust within future
customers, this will ensure that they can trust that the
product is as it seems without getting cheated.

4. Promotes the brand and message
of the product that will be
mentioned throughout the
influencers video as a payment
exchange. This is the perfect way
to engage and advertise to a new
audience.

5. Most YouTube users watch videos out of comfort, meaning
that creating a channel for a brand should feel more
personable rather than just looking for a money-making
tactic.
If a channel includes the proper, easy to use links and
directions to the company website as mentioned in the
video, there is a good decent chance that there may be a
potential customer.
Thumbnails are essentially the cover photo for a video
before you click on it. It's important to make it eye-
catching without using clickbait. Clickbait is when the
channel puts something on the thumbnail that didn't
actually happen or wasn't included in the video, viewers
are not fond of this.

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Create a profile picture and channel art that
user's can remember you by.
Ensure that your biography is clear, concise, and
organized, especially if including links.
By the theme of your profile picture and channel
art, create a reoccurring theme in thumbnails that
reflect those features.
Have someone else look over your channel to be
sure that they can comprehend what you are
branding.
Create a description for your videos that you can
copy and paste into every video. This may look
similar to the biography that has already been
made.

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Overtime, invest in a decent camera to get the
perfect quality. This does not have to be done
right away, but it will help to enhance views and
subscribers.
Create an (around 10 seconds) introduction clip
that will be at the beginning of every video. This
may include animations of your logo, with a sound
or music in the background.
Create an uploading schedule, for example you
could upload every Friday. It's recommended to
put this information in your biography and
description.
For branding, do not advertise your product at
every second. Often times viewers will catch on to
that your video was just made to potentially "take
their money". This leads to clicking out of the video
early on, which is not ideal for marketing.
Simply, just have fun with it, that is what YouTube
was originally for to begin with!

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These videos are shorts can be up to 60 seconds,
essentially like Tik Tok videos. If your brand already
has a Tik Tok account, you can upload those videos
to YouTube to widen your audience.
Study the trends of what people like, or of what
people can relate to in real life scenarios.
This feature is even better than YouTube videos
because they're short and concise. This helps the
audience who rather enjoys this form of video.
Create a hook that will reel them into the rest of
the video. It's very easy to swipe onto the next
video and get lost after.
Keep the videos consise and have fun with it,
because people watch videos in "Tik Tok form" for
fun.

9. Creating a channel today can get your business one step closer to being "trending".