This document discusses how the media product uses, develops, or challenges conventions of real media texts. It explains that forms and conventions establish what type of media product is being viewed, like what defines a trailer versus a documentary. The aim is to compare the media product to real texts by looking at similarities, differences, and why certain creative choices were made. Web 2.0 platforms like YouTube, Facebook, and WhatsApp were used to promote the trailer and engage audiences, as distribution companies commonly do. Stock characters, lighting techniques, costumes, and locations from horror films like A Nightmare on Elm Street and The Ring are analyzed and how the media product challenges conventions, such as having a female antagonist instead of a male one.

1. In what ways does your media product
use, develop or challenge forms &
conventions of real media text.
Evaluation question 1

2. • What does it mean?
• The term Forms and conventions are rules that make a trailer a trailer
and not a documentary. Conventions help an audience recognise
what media product they are viewing usually because they recognise
the way in which something is usually done
• Aims
• The aim of this question is to compare real media texts to our
products. Showing similarities, differences and to give reasons as to
why our product is the way it is with the use of inspirations

3. The use of web 2.0
• A collective term for certain applications of the Internet and the World Wide
Web, including blogs, wikis, video sharing services, and social media websites
such as Facebook. I used YouTube, Facebook, WhatsApp and snapchat to
promote our trailer which most distribution companies do in order to engage
their audience into possibly gaining and interest in their product. This is effective
because they get the satisfaction and guarantee that it will be seen by thousands
of people who base and depend on interactive communications as a day to day
life. As it is familiar and popular platform of engaging.

4. Stock characters
• Antagonist/protagonist
• Final girl
• Murder victims
Phallic power
• Possessed by male
characters often the
antagonist
LIGHTING
• Low key lighting
Nightmare on Elm street.
Own product
-Paranoia
The convention of male
characters using phallic
object to penetrate victims
is challenged in our trailer
because the antagonist is
female
OVERALL
CONVENTIONS
COSTUMES
LOCATION
The ring
Own product
-paranoia