4. Masthead
Large, Bold and placed at the top of the page as a common convention of music magazines. It’s usually
placed above the head (except normally behind) but as it’s a new magazine, I’ve put it in front to gain
visibility and awareness (developed convention). Usually in a prominent font as bold colour as to stand
out and making easy to detect.
Other examples from magazines.
5. Main Image
Convention of medium close up and singular
person who is covering the main story – direct
mode of address – connects the artist and
audience – Personal relationships (Uses and
Gratification) – desirable positioning yet
challenging object to male gaze (Mulvey) –
contrasted lighting for defiance & to catch the
eye – light direction
Other magazine examples.
6. Tag Line
“In Depth” – creates engagement –
wanting to know more – break some
of the secrecy – The Effects Model –
buzz words/phrases ‘In Depth’ is
informing of the private and
unknown – more detail than what is
currently known
Other magazine examples.
7. Features
Cover Lines
Insight into features include
for entertainment and
informative needs (Uses
and Grat) – Right
positioning – simple look –
smaller font – not main
selling points – contrast
against background.
Want to read further
inside – main articles –
main selling point – make
the reader want to know
more – uses and
gratification needs model
– hypodermic needle –
powerless to resist finding
out.
8. Anchor Text
Name – entices fan – big names – anchors the main
image – insight into the focus story of magazine – bold
and contrasting – bold name use – makes people want
to buy to find out more.
Other magazine examples.
9. Main Cover Line
Common convention made to contrast against image and anchor text – fits the
magazine style – links to main article – stands out – informing (uses and grat) –
creates hermeneutic question – entices the read as to why ‘not just black and
white’.
Other magazine examples.
12. Features
Bold feature title – eye catching – short – simple – different
font size to stand out – easy navigation
Short description of feature pages – entices reader – want to
know more – informing of what's included (uses and grat)
Wide range – shows variety – multi images
Alternate colors – match color scheme – eye catching – easy to
read
Other magazine examples:
13. Regulars
Consistency column for regular readers – entices
reader to buy for regular features – bright heading to
draw attention – contrasting background to text
Other magazine examples:
14. Masthead
This is isn’t a common convention used in music
magazines but one that I saw on occasion when
doing research. It keeps the theme throughout with
the backwards ‘E’ and the color scheme is
continued. It links back to my front cover masthead
and keeps the same theme throughout.
Other magazine examples:
15. Numbers
Bold page numbers – easy navigation –
meets audience needs – creates shortcuts
– convenience – linked with feature
image/article – informing (uses and grat) –
color co-ordinate to keep theme going.
Other magazine examples:
16. Images
Thumbnail positioning – variety – multiple
genre music – organized boxes with
borders for sleek look – no overlapping –
little text – intriguing – draws attention to
main articles
19. Text
Common convention of altercations in font
and colour – contrasting – red draws
attention as subheadings – highlights
features – separates and divides
paragraphs
Other magazine examples:
20. Image
Personal Relationships (uses and grat) - medium
close up for personal view – expression becomes
more visual – attractive for target audience –
shadows match the feature article (black and
white)
Other magazine examples:
21. Pull Quote
Pull quote – insight into the story – creates
engagement and questions – personal
relationships to those experienced (uses
and grat) – important to draw people in –
will want to read to find out context
Other magazine examples:
22. Columns
Article neatly aranged – 3 columns – smaller than enticing titles
– informing of artist (uses and grat) – detailed – easy to follow
and read
Other magazine examples:
Page Numbering
Convention used to be positioned at bottom of the page – bold
and clear – easy to see – easy to navigate pages – allows it to be
separate from main text
Other magazine examples:
