The document discusses how the media product uses and develops conventions of real media. It provides examples of how scenes from the final piece use conventions appropriately, such as using low-key lighting and camera angles in an interrogation scene to create an ominous effect. It also discusses how editing conventions were used and developed, such as cut transitions to speed up a flashback sequence and show how the main character ended up in the situation. Distortion effects between scenes were also used to suggest the events were blurs of memory. Overall, the document analyzes how the media product employs and advances real media forms and techniques.