The document discusses how the media product uses conventions of real media. It provides examples from the cover page, contents page, and double page spread. The cover page uses a masthead to show the magazine title. The contents page follows the layout convention of numbers in a separate column from page titles. The double page spread uses conventions like a main image to show the article focus, and titles in contrasting colored boxes for readability. All parts aim to look professional and guide the audience through the magazine in familiar ways.