The document discusses the media group 2GMEDIA2's evaluation of their horror trailer and ancillary materials. They used captions in the trailer to convey the storyline without a narrative voice. Dark settings and a range of creepy soundtracks helped set the atmosphere. Feedback from audiences suggested rearranging scenes from day to night for better flow, adding fades between scenes, and fixing shots that were too close or had parts cut out of frame. Ancillary materials like posters and magazines maintained the group's color scheme and featured their supernatural figure to keep their brand consistent.

1. EVALUATION

2. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE ,
DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA PRODUCTS
We decided not to involve the
stereotypical element of a
We used blank screens with vulnerable female in our trailer, but
captions to help the audience instead to make the trailer absent
understand the storyline. We felt of the female sex. The
captions were better suited for a questionnaire we carried out
horror as a pose to a narrative voice brought us to this decision, as
as it keeps the audience active and females were tired of seeing
captivated females portrayed as victims and
wanted to see something different.
Dark settings to set a
hostile atmosphere The soundtracks we used
meet the conventions of a
horror. We used a various
range of these; creepy, sad,
fast and slow sounds which
worked well with activities
occurring in the trailer

3. Introduces and allows the
audience to get to no the faces
behind 2GMEDIA2
Keeping our audience
updated was very
important to us as we
believe Is our foundation, its here
communication is the were 2gmedia2 kept our
key. This also tells our audience up to date with our
audience that what latest activities.
they say matters,
building a strong
relationship and
creates a successful
production as were
catering to there
requests.

4. ANCILLARY
Sticks to the color scheme of
2GMEDIA2 productions, allowing
viewers to establish the synergy
between different text. I,e Magazines
The main focus of the poster is
the character located in the
centre, creating synergy as the
being is also the main element of
our trailer. The mise en scene;
umbrella keeps the identity
unknown. The dark background fades in
well with character not giving
anything away, and forces the
audience to research further into
“Dark Secrets”

5. HOW EFFECTIVE IS THE COMBINATION
OF YOUR MAIN PRODUCTS AND
ANCILLARY TEXT?
We feel it was very effective as it was well thought out. What we
kept constant:
• The font (COPPERPLATE GOTHIC BOLD) with blood red
color
• The color scheme; Red, Black and White
• The supernatural figure, as the main form of identification for
“DARK SECRETS”

6. WHAT WE LEARNT FROM
OUR AUDIENCE
FEEDBACK
http://2gmedia2.wordpress.com/2011/10/06/live-audience-
feedback/

7. ROUGH CUT TRAILER FEEDBACK
http://www.youtube.com/watch?v=v55FCSDJxmo&list=UUm2
jszmwvU163N0RIzBi0XA&index=15&feature=plcp
“Re arrange the order of the
scenes, from day to night, so its
flows better and more easy to
“Add captions to direct understand”
the storyline”
“Use some fades because
the cuts to the next scene
are to sharp”
“Some shots are too close
with parts cut out of the
frame”

8. TECHNOLOGY
USED
For viewers to watch our
trailer
HD Camera to
capture our shots
in high definition