This document analyzes four different advertisements and the marketing techniques they employ. The Pepsi ad uses value association to suggest drinking Pepsi makes one feel young. The Honda ad shows love and uses branding by portraying neighbors who own the same vehicle. The Shure earphones ad shows fun and pleasure for one's ears and cites its numerous awards and reviews to build branding. Finally, the UPS ad shows power by enabling businesses to work faster and do more, employing value association around business success.

1. Ads Analysis by Louis Pate

2. To advertise this ad they are using value association. If you value being young then you will want to drink pepsi. This ad shows that if you drink pepsi you will be able to act young. It shows this by having an adult blowing bubbles in his glass of pepsi. Pepsi

3. Honda This ad shows love because there are lots of people who live next to each other and they all have hondas. It is like they are all part of a group. This ad uses branding by having lots of people use it so it looks like it is very cool and everyone likes it.

4. Shure Earphones This ad shows fun like feeling pleasure because it says that you will have 2 very happy ears. This ad uses branding because it is saying that it has 43 industry awards, 828 glowing reviews meaning that lots of people like them

5. UPS This ad shows power by making you seem skilled by getting things delivered faster and allows your business to be able to do more things. This ad uses value association as a marketing technique. If you value your business and want to be able to do things better and faster then you will want get this.