The document discusses the various technologies and online resources used at different stages of researching, planning, constructing, and evaluating a marketing package for a psychological genre film. These included using Google to research similar successful films and products, YouTube to view film trailers, Google Images to research posters, survey tools like Survey Monkey, and video editing software like iMovie and Photoshop. Feedback was gathered from an online focus group using texting. Websites like WordPress were used to view past student works for ideas. PowerPoint and Word were used to create presentations, which were uploaded to SlideShare and embedded in a blog.

2. RESEARCH AND PLANNING. . .
• I USED THE INTERNET TO HELP ME A LOT WITH MY
RESEARCH AND PLANNING OF MY MARKETING
PACKAGE.
• AFTER CHOOSING MY FINAL GENRE OF PSYCHOLOGICAL
I WAS ABLE TO RESEARCH SIMILAR FILMS AND
PRODUCTS THAT HAVE BEEN SUCCESSFUL, THIS
HELPED AS I WAS ABLE TO LOOK AT THE DIFFERENT
TECHNIQUES USED AND DIFFERENT LAYOUTS AND
COLOUR SCHEME FOR ME O THEN GO ON A DESIGN MY
OWN. Here I've used YouTube

3. SIMILAR FILMS. . .
• HERE I USED YOUTUBE TO WATCH SEVERAL FILM TRAILERS WHICH REALLY HELPED ME GET A GOOD
UNDERSTANDING OF WHAT I NEEDED TO LOOK FOR IN TERMS OF SHOTS AND ANGLES.
Here I used
google to
research camera
angle and shots
used in
successful films.

4. POSTER RESEARCH. . .
• WHEN DOING POSTER RESEARCH I CONTINUED TO USE GOOGLE BUT GOOGLE IMAGES SO I COULD HAVE A
LOOK AT ALL THE DIFFERENT POSTER THAT WENT WITH MY GENRE AS WELL AS SOME FILMS HAVE MORE
THAN ONE POSTER FOR ONE FILM SO IT MADE IT EASIER FOR ME TO LOOK AT EVERYTHING IN ONE PLACE.
 Using google images meant I was able to find examples of
products I liked.
 I was also able to pick up on certain norms and
conventions that I could either used or challenge in my own
product.

5. • I USE MY PHONE TO SEND TEXTS TO MY FEEDBACK GROUP WHICH HELPED ME GET TO THE NEXT STEP
WHEN PLANNING, RESEARCHING AND EVALUATING MY PRODUCT TO IMPROVE.
 I SENT PICTURES OF MY WORK AND
WEBLINKS TO MY TRAIELR TO THE GROUP
FOR THEM TO VIEW BEFORE THEY GAVE ME
FEEDBACK
 This was important as the focus group
was a really big part of my research as it
meant that I could easily and frequently
ask for feedback to help me improve my
product.

6. WEBSITES. . .
• I USED WEBSITES LIKE WORDPRESS TO HELP ME VIEW PREVIOUS STUDENTS WORK WHICH HELPED ME A LOT WHEN
TRYING TO FIGURE OUT THE NEXT STEP IN MY RESEARCH AND PLANNING, AS IT GAVE ME WAYS TO DEVELOP MY OWN
IDEAS AS WELL AS FINDING NEW WAYS OF LOOKING AT SOMETHING AND FINDING WHAT I NEED THROUGH THE
INTERNET.
• IT ALSO MEANT I COULD LOOK AT THERE FEEDBACK TO SEE WHAT WORKED AND WHAT DIDN’T.

7. • OTHER WEBSITES THAT I FOUND USEFUL IN MY RESEARCH AND PLANNING WERE SURVEY MONKEY
MICROSOFT WORD AND FACEBOOK.
 Survey monkey came in
handy when I was creating
questionnaires for my
research and feedback, it
was quick and easy and I
was able to get the results in
bar graph form which made
them really easy to
understand.
 Facebook was useful
again whilst I was
planning my magazine,
poster and trailer as I
could show people my
work and see what their
thoughts were and how I
could improve.
 Word helped me to bring
all of my research and
planning together in one
place so I could then
evaluate it and I was able
to make it look more
appealing so I could then
add to my blog.

8. CONSTRUCTION. . .
• THIS WAS THE STAGE WHERE THE TECHNOLOGY I WAS USING WAS MUCH MORE COMPLICATED AND
EVOLVED ME ACTUALLY RESEARCHING HOW TO USE THEM WHICH WAS ANOTHER ASPECT OF RESEARCH
AND PLANNING THAT I HAD TO TAKE INTO ACCOUNT WHILST MAKING MY PRODUCT.
• THESE PROGRAMMES WERE PHOTOSHOP AND IMOVIE HD
 With iMovie I had never used it before
and wasn’t really familiar with apple
programmes so I used YouTube to find
tutorials on the basics of iMovie.
 Once I had started practicing I got the
hang of it was a lot easier and I was able
to then develop my skills.

9. • PHOTOSHOP WAS ANOTHER PROGRAMME THAT I USED BUT I HAD
PREVIOUS EXPERIENCE WITH IT AS I HAD USED IT IN MY AS LEVEL OF
MEDIA WHEN MAKING MAGAZINE COVER, SO THIS MADE IT EASIER
WHEN IT CAME TO CONSTRUCTING MY MAGAZINE COVER AND
POSTER AS I ALREADY KNEW THE KIND OF LAYOUT AND TECHNIQUES
I NEEDED TO USE.
 Incompetch was the site I used to find music for my trailer, I found it was the easiest to use as it
was royalty free and had all the music in categories like ‘horror’ which was perfect for me to find
different sounds to add to my trailer.

10. EVALUATION. . .
• WHILST MAKING MY EVALUATION I USED POWERPOINT AND WORD TO CREATE MORE INTERESTING
PRESENTATIONS AS I FELT THEY LOOK BETTER THAN JUST A PLAIN BULK OF TEXT
• I USED SLIDESHARE TO UPLOAD THE PRESENTATIONS FROM WORD AND THEN EMBEDDED THEM INTO MY BLOG.
 I used YouTube to upload my trailer onto my blog and again I embedded it so it would look
better as you would be able to view it whilst on my blog instead of having to go to another
website.
 I also prefer writing my evaluation in word as it means I can check on spelling and grammar
before uploading it onto my blog.