The document provides an evaluation of the effectiveness of combining a film's main product with ancillary texts like posters and magazine covers. It analyzes the first Harry Potter poster and an Entertainment Weekly magazine cover that advertised the film. It also discusses posters and magazine covers for other films like Iron Man 2 and New Moon. The evaluation concludes that corresponding the themes, colors and imagery between a film's various marketing materials is an effective promotional strategy.
The document discusses marketing and promotion strategies for new films. It explains that push marketing involves directly promoting a film to potential audiences without generating interest, such as through posters. Pull marketing generates interest in a film through various media like websites and social media to encourage audiences to learn about the film themselves. The document then summarizes the film poster and magazine cover created by the author to promote their short horror film. The poster and magazine follow horror conventions like mysterious images and use of knives to attract the target 15-35 age range audience.
The document discusses different options for distributing an independent film project. It describes various film distribution companies and strategies. Based on the genre of the student's psychological thriller film project, an appropriate distribution partner would be Stage 6 Films, an independent company that specializes in low-budget films. Stage 6 distributes 10-15 films per year, making it a good fit for an independent student project. Marketing strategies like film festivals, posters, and social media could help get the film noticed by its target audience. Overall, an independent distributor is recommended over self-distribution due to the distributor's experience and resources.
The document discusses different options for distributing a media product. It describes various types of distributors, from large Hollywood studios to independent distributors specialized in particular genres. For a psychological thriller film like the one discussed, the document suggests an independent distributor like Stage 6 Films would be a good fit, as they distribute 10-15 low-budget films per year within that genre. Self-distribution is also discussed but noted as a difficult and risky option, so the document concludes an independent distributor combining various marketing strategies would be the best approach to reach the intended target audience.
The marketing timetable outlines the order that the poster, magazine cover, and trailer will be released to attract audiences to the film. The poster will be shown first across the country to generate initial interest. Then the magazine cover and trailer will be released together to target wider audiences. Each marketing piece incorporates elements of film noir style and mystery to pique audience interest and engage regular cinema-goers without revealing too much about the plot.
The document discusses potential media institutions for distributing an independent media product. Based on the research presented, the document recommends an independent distributor would be the best option. Independent distributors specialize in specific genres and styles suited for independent films. While self-distribution is challenging, combining it with other marketing strategies could work for reaching the intended target audience. The document analyzes different distribution methods and companies before concluding an independent distributor would provide the best pathway for distributing the described media work.
- The document summarizes audience feedback from test screenings of advertisements for a clothing brand.
- Responses were mostly positive from the target audience but negative from those who knew they weren't the target.
- Some felt the models and music weren't relatable to all, while others liked that different tastes were represented.
- Locations, outfits, and editing styles engaged most of the target audience but were too flashy or fast-paced for some.
- Marx saw capitalism as destroying its own markets by paying workers minimum wages to maximize profits, leaving workers unable to afford goods and causing supply to exceed demand.
- The document discusses how advertising for clothing brands distracts audiences from their daily struggles and oppression by focusing on material goods and fashion. Prices are shown to appeal to low-income audiences and keep the system of low wages ongoing.
- Different ads target different demographics through styles of clothing, models, and inclusion or exclusion of pricing information to either broaden or focus the target audience. The goal is to build brand allegiance and encourage consumption.
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...Max Behan
The document discusses how brands profile their audiences and how an independent film producer would profile and engage their target audience. It provides details on how major radio brands like Kiss, Empire and Absolute Radio profile their listeners in terms of demographics, interests, and attitudes. It then discusses how the film producer identified their target audience of 15-30 year olds through a questionnaire. Finally, it discusses how independent distributors like Verve and Vertigo specialize in different types of independent films and how they help distribute films.
The document discusses marketing and promotion strategies for new films. It explains that push marketing involves directly promoting a film to potential audiences without generating interest, such as through posters. Pull marketing generates interest in a film through various media like websites and social media to encourage audiences to learn about the film themselves. The document then summarizes the film poster and magazine cover created by the author to promote their short horror film. The poster and magazine follow horror conventions like mysterious images and use of knives to attract the target 15-35 age range audience.
The document discusses different options for distributing an independent film project. It describes various film distribution companies and strategies. Based on the genre of the student's psychological thriller film project, an appropriate distribution partner would be Stage 6 Films, an independent company that specializes in low-budget films. Stage 6 distributes 10-15 films per year, making it a good fit for an independent student project. Marketing strategies like film festivals, posters, and social media could help get the film noticed by its target audience. Overall, an independent distributor is recommended over self-distribution due to the distributor's experience and resources.
The document discusses different options for distributing a media product. It describes various types of distributors, from large Hollywood studios to independent distributors specialized in particular genres. For a psychological thriller film like the one discussed, the document suggests an independent distributor like Stage 6 Films would be a good fit, as they distribute 10-15 low-budget films per year within that genre. Self-distribution is also discussed but noted as a difficult and risky option, so the document concludes an independent distributor combining various marketing strategies would be the best approach to reach the intended target audience.
The marketing timetable outlines the order that the poster, magazine cover, and trailer will be released to attract audiences to the film. The poster will be shown first across the country to generate initial interest. Then the magazine cover and trailer will be released together to target wider audiences. Each marketing piece incorporates elements of film noir style and mystery to pique audience interest and engage regular cinema-goers without revealing too much about the plot.
The document discusses potential media institutions for distributing an independent media product. Based on the research presented, the document recommends an independent distributor would be the best option. Independent distributors specialize in specific genres and styles suited for independent films. While self-distribution is challenging, combining it with other marketing strategies could work for reaching the intended target audience. The document analyzes different distribution methods and companies before concluding an independent distributor would provide the best pathway for distributing the described media work.
- The document summarizes audience feedback from test screenings of advertisements for a clothing brand.
- Responses were mostly positive from the target audience but negative from those who knew they weren't the target.
- Some felt the models and music weren't relatable to all, while others liked that different tastes were represented.
- Locations, outfits, and editing styles engaged most of the target audience but were too flashy or fast-paced for some.
- Marx saw capitalism as destroying its own markets by paying workers minimum wages to maximize profits, leaving workers unable to afford goods and causing supply to exceed demand.
- The document discusses how advertising for clothing brands distracts audiences from their daily struggles and oppression by focusing on material goods and fashion. Prices are shown to appeal to low-income audiences and keep the system of low wages ongoing.
- Different ads target different demographics through styles of clothing, models, and inclusion or exclusion of pricing information to either broaden or focus the target audience. The goal is to build brand allegiance and encourage consumption.
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...Max Behan
The document discusses how brands profile their audiences and how an independent film producer would profile and engage their target audience. It provides details on how major radio brands like Kiss, Empire and Absolute Radio profile their listeners in terms of demographics, interests, and attitudes. It then discusses how the film producer identified their target audience of 15-30 year olds through a questionnaire. Finally, it discusses how independent distributors like Verve and Vertigo specialize in different types of independent films and how they help distribute films.
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...Max Behan
The document discusses how brands profile their audiences and how an independent film would be distributed. It provides details on how brands like Kiss, Empire, and Absolute Radio profile their audiences using factors like age, gender, interests and psychographics. It also discusses identifying a target audience through research and a questionnaire. The document then discusses how an independent film would be distributed, looking at independent distributors like Verve, Vertigo and Warp Films. It outlines the role of distributors in getting a film in front of audiences.
The document discusses the film poster for the movie "Attack the Block". It analyzes various elements of the poster and how they appeal to different parts of the target audience. These elements include:
1) The imagery of meteors falling suggests the sci-fi genre and appeals to sci-fi fans. The tagline "INNER CITY VS OUTER SPACE" further signifies the sci-fi and urban genres to attract these audiences.
2) The costumes, ethnicity, and body language of the boy characters aim to make them relatable to younger male viewers. Props like bikes also appeal to teenage interests.
3) Including some older characters broadens the appeal to parents and other age groups who
The document discusses distribution strategies for independent films. It suggests that an independent distributor would best suit the narrator's psychological thriller film. Independent distributors specialize in specific genres and have experience distributing low-budget films through film festivals and online marketing. While self-distribution is challenging, the narrator believes combining it with other strategies could work to reach their target audience. In conclusion, an independent distributor or a combination of self-distribution and online marketing are presented as viable options.
The document discusses how the media product uses, develops, and challenges conventions of real media texts. It summarizes how the trailer, magazine, and poster were influenced by and differentiated from typical conventions. Key points:
- Conventions like banners, slogans, titles, images, and classifications were included, but sometimes adapted or challenged to make the products unique.
- Film theories like the "Final Girl" and concepts like binary opposition were applied to develop the storyline and characters.
- Scenes and stylistic elements were inspired by films like Paranormal Activity but also developed further, like adding audio to a slamming door scene.
- Icons like blood, knives, and crosses were incorporated to
The student created a promotional package for a film as part of their media coursework. This included a horror film trailer, poster, and magazine cover. To evaluate their work, the student analyzed conventions of real media products to inform their own. They discuss how their trailer challenged conventions by omitting a voiceover. The student also followed conventions like an attractive vulnerable character and unsettling soundtrack. Overall, the student aimed to apply research on codes and conventions to create an authentic horror media package.
This document summarizes the key elements of a film campaign that the author was tasked with producing, including audience research, a real media text comparison, poster, magazine, teaser trailer, and brand identity. The author explains that audience research is vital to understand what the target demographic wants to see. Their target audience was chosen as young adults aged 15-18 living in urban areas. They analyzed the film "Adulthood" as a real media text to help inform the style and conventions used in their own poster, magazine, and teaser trailer. The poster, magazine, and trailer are the main promotional materials used to catch the audience's attention and sell the film. Consistent branding was also important to make the campaign recogn
The document summarizes the production and distribution plans for a thriller film called Eighteen. It states that the film will be produced by 20th Century Fox due to their ability to fund large budgets for mainstream thrillers. It details that Fox will vertically integrate production, distribution, and marketing to ensure the film reaches a wide audience. This includes a theatrical release, streaming on Netflix, and use of social media marketing.
1) The document analyzes conventions of fashion sponsorship advertisements, including having short 15-30 second ads, quick cuts between shots to showcase a variety of clothes, and upbeat soundtracks.
2) It discusses the ad's narrative of two girls getting ready for a night out and how this appeals to their target audience of 18-25 year old girls.
3) The ad sponsors Gossip Girl because the show and brand have similar target audiences that value fashionable self-expression.
The document discusses various elements of film marketing campaigns. Trailers are used to generate interest in a film and get audiences talking through word-of-mouth promotion. Websites hold competitions to further engage audiences. Posters on buses and in magazines aim to reach broad audiences. Research found that most students watch films online and are influenced by genres, directors, and sequels they expect to enjoy based on prior films. Effective marketing utilizes different elements like trailers, publicity, merchandise, and placements in mastheads, on buses, and internationally to build buzz and reach target audiences.
The document discusses several film distributors and the types of audiences they target. Dogwoof Pictures and the Arnolfini cinema in Bristol target very niche audiences with specialized interests as seen through their minimalist websites and focus on small, independent films. Meanwhile, Verve Pictures and City Screen in York aim for slightly broader audiences through techniques like advertising awards wins and mentioning popular mainstream titles to draw in intelligent mainstream viewers. Film rental sites like LoveFilm attract both general audiences with blockbusters and specialized audiences through niche categories. IMDB appeals to more educated, serious filmgoers interested in discussing themes and social issues. Overall, the distributors' promotion styles provide clues about their intended target demographics.
1) The document discusses a promotional package created by the author's group for a thriller-horror film. A promotional package typically includes a trailer, poster, and magazine cover to promote the film.
2) The author's group created a trailer, poster, and magazine cover for their film. They drew inspiration from real media examples and audience feedback to design captivating promotional materials.
3) The author analyzes how their promotional materials used, developed, and challenged conventions of real media texts. They compare their trailer, poster, and magazine cover to typical examples and note differences in visual style, focus, and information provided.
The document discusses potential media institutions that could distribute a superhero film opening. It argues that Marvel would be the best fit as they primarily distribute superhero genre films aimed at comic book fans aged 15-25, which is also the target demographic for this film opening. It notes that Marvel has global success and uses various distribution techniques like comic books, digital releases, and trailers on their YouTube channel. While DC Comics and smaller distributor Vertigo were also considered, the author determines Marvel is the best choice to help the film opening achieve worldwide success due to their large audience reach and experience distributing similar films.
Q2) how effective is the combination ofKateSutton04
The document discusses research conducted to create an effective horror film trailer and magazine cover for a target audience aged 15-20. Primary research in the form of questionnaires was used to understand what the audience wants from a horror experience. Typical horror conventions like dark lighting and close-ups were employed to build suspense. Elements like sound, editing, and cinematography work together to create the right tone. The magazine cover and film poster both feature conventions seen in other horror marketing, like using red coloring and gory titles, to make the materials feel realistic and entice the target audience.
The document discusses how to effectively market a film through consistency between the trailer, poster, and magazine. It emphasizes the importance of the ancillary texts of the poster and magazine conveying the same themes as the trailer and film. The marketing is most successful when the audience can easily recognize that the magazine, poster, and trailer belong to the same film due to similarities in imagery, concepts, and design elements between them. Examples from specific marketing pieces are then analyzed in more depth to illustrate this goal of coherent cross-promotion across media.
The combination of the trailer, movie poster, and magazine cover effectively advertise the film "'.com'" to its target audience. Each ancillary product complements the main trailer and captures viewers' attention to increase interest in the film. Specifically, the mysterious poster intrigues audiences without revealing too much, and the magazine cover features an iconic scene from the trailer to drive interest in learning more. Together, the three advertising methods spread awareness of "'.com'" worldwide and generate additional revenue streams to support the film.
The document summarizes the findings of a questionnaire about film posters given to 20 participants. Key findings include that participants expect an image, title, and text on a poster. Posters that featured a central character shot were seen as most persuasive as they give insight into the narrative. Conveying the genre through mise-en-scene was also effective. Posters were identified as the most persuasive form of advertising compared to trailers or reviews as they build mystery while informing audiences. The findings will influence the creator's own poster to meet audience expectations through compelling imagery, clear communication of genre, and an intriguing central character shot.
This document discusses marketing strategies for films targeting different audiences. It summarizes:
- The A-Team film marketed to both older audiences who remembered the TV show and younger audiences through merchandise like action figures and partnerships with McDonald's Happy Meals.
- Toy Story 3 reminded both children and adults who grew up with the earlier films through similar merchandise and fast food promotions.
- Marketing a film targeting teenagers and young adults could partner with a popular clothing brand to feature the film's characters in ads and engage the target demographic.
The media product is a short opening sequence for a psychological thriller film. It represents young females by focusing on themes of kidnapping, abuse, and "catfishing" that are common challenges for this social group. The main character Iris is a relatable teenage girl living in an urban area. Inspiration was drawn from films like The Lovely Bones and The Room that also involve the kidnapping of vulnerable young women. Cinematography and lighting techniques from Skins were replicated to attract a target audience of 15-25 year olds. Independent film institutions like the BFI and distributors such as Cinedigim or Passion River may support distribution of the film.
This document summarizes and analyzes the marketing campaign for the 2015 James Bond film Spectre. It discusses how the film targeted different audiences through its posters, trailers, and press interviews. Three posters targeted male audiences with dark colors and images of Bond holding a gun, while one poster used lighter colors and featured Bond with a woman to appeal more to female viewers. The teasers and trailers focused on codes for action movies like weapons, cars and explosions to attract young male audiences. Press interviews in magazines like Loaded and GQ also helped promote the film to both male and female viewers through images of the attractive cast.
Harry Potter and the Deathly Hallows: The Marketing Campaignlatymermedia
The marketing campaign for Harry Potter and the Deathly Hallows Part 1 utilized various techniques to generate hype and awareness for the film, including teaser posters, a website, trailers, TV spots, merchandise, and the premiere event. Additionally, the Wizarding World of Harry Potter theme park in Orlando helped promote the films and bring the world of Harry Potter to life for fans. Overall, the comprehensive marketing campaign effectively built upon the established popularity of the franchise to ensure that the final installment would be a box office success.
The document discusses marketing plans for a horror film called "Unsettled". It begins by providing details about the film's plot and target demographic. Marketing strategies that will be used include creating a social media presence on Instagram, releasing three teaser posters over time, and a short, fast-paced trailer. A timeline is proposed that starts the campaign in January 2020 and releases the film in October 2020 near Halloween. Research was also conducted on horror film audiences and their media consumption habits to help shape the campaign.
Evaluation Question 1: In what ways does your media product use, develop or c...KateBarno
This document discusses how the media product uses, develops, and challenges conventions of real media. It summarizes that the magazine cover, poster, and trailer developed conventions like large mastheads, relevant headlines, close-up character images, and use of red color. However, it also challenged conventions by including star ratings on the poster and using minimal dialogue in the trailer without a spoken narrative. Market research was conducted to understand audience preferences and satisfy their expectations.
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...Max Behan
The document discusses how brands profile their audiences and how an independent film would be distributed. It provides details on how brands like Kiss, Empire, and Absolute Radio profile their audiences using factors like age, gender, interests and psychographics. It also discusses identifying a target audience through research and a questionnaire. The document then discusses how an independent film would be distributed, looking at independent distributors like Verve, Vertigo and Warp Films. It outlines the role of distributors in getting a film in front of audiences.
The document discusses the film poster for the movie "Attack the Block". It analyzes various elements of the poster and how they appeal to different parts of the target audience. These elements include:
1) The imagery of meteors falling suggests the sci-fi genre and appeals to sci-fi fans. The tagline "INNER CITY VS OUTER SPACE" further signifies the sci-fi and urban genres to attract these audiences.
2) The costumes, ethnicity, and body language of the boy characters aim to make them relatable to younger male viewers. Props like bikes also appeal to teenage interests.
3) Including some older characters broadens the appeal to parents and other age groups who
The document discusses distribution strategies for independent films. It suggests that an independent distributor would best suit the narrator's psychological thriller film. Independent distributors specialize in specific genres and have experience distributing low-budget films through film festivals and online marketing. While self-distribution is challenging, the narrator believes combining it with other strategies could work to reach their target audience. In conclusion, an independent distributor or a combination of self-distribution and online marketing are presented as viable options.
The document discusses how the media product uses, develops, and challenges conventions of real media texts. It summarizes how the trailer, magazine, and poster were influenced by and differentiated from typical conventions. Key points:
- Conventions like banners, slogans, titles, images, and classifications were included, but sometimes adapted or challenged to make the products unique.
- Film theories like the "Final Girl" and concepts like binary opposition were applied to develop the storyline and characters.
- Scenes and stylistic elements were inspired by films like Paranormal Activity but also developed further, like adding audio to a slamming door scene.
- Icons like blood, knives, and crosses were incorporated to
The student created a promotional package for a film as part of their media coursework. This included a horror film trailer, poster, and magazine cover. To evaluate their work, the student analyzed conventions of real media products to inform their own. They discuss how their trailer challenged conventions by omitting a voiceover. The student also followed conventions like an attractive vulnerable character and unsettling soundtrack. Overall, the student aimed to apply research on codes and conventions to create an authentic horror media package.
This document summarizes the key elements of a film campaign that the author was tasked with producing, including audience research, a real media text comparison, poster, magazine, teaser trailer, and brand identity. The author explains that audience research is vital to understand what the target demographic wants to see. Their target audience was chosen as young adults aged 15-18 living in urban areas. They analyzed the film "Adulthood" as a real media text to help inform the style and conventions used in their own poster, magazine, and teaser trailer. The poster, magazine, and trailer are the main promotional materials used to catch the audience's attention and sell the film. Consistent branding was also important to make the campaign recogn
The document summarizes the production and distribution plans for a thriller film called Eighteen. It states that the film will be produced by 20th Century Fox due to their ability to fund large budgets for mainstream thrillers. It details that Fox will vertically integrate production, distribution, and marketing to ensure the film reaches a wide audience. This includes a theatrical release, streaming on Netflix, and use of social media marketing.
1) The document analyzes conventions of fashion sponsorship advertisements, including having short 15-30 second ads, quick cuts between shots to showcase a variety of clothes, and upbeat soundtracks.
2) It discusses the ad's narrative of two girls getting ready for a night out and how this appeals to their target audience of 18-25 year old girls.
3) The ad sponsors Gossip Girl because the show and brand have similar target audiences that value fashionable self-expression.
The document discusses various elements of film marketing campaigns. Trailers are used to generate interest in a film and get audiences talking through word-of-mouth promotion. Websites hold competitions to further engage audiences. Posters on buses and in magazines aim to reach broad audiences. Research found that most students watch films online and are influenced by genres, directors, and sequels they expect to enjoy based on prior films. Effective marketing utilizes different elements like trailers, publicity, merchandise, and placements in mastheads, on buses, and internationally to build buzz and reach target audiences.
The document discusses several film distributors and the types of audiences they target. Dogwoof Pictures and the Arnolfini cinema in Bristol target very niche audiences with specialized interests as seen through their minimalist websites and focus on small, independent films. Meanwhile, Verve Pictures and City Screen in York aim for slightly broader audiences through techniques like advertising awards wins and mentioning popular mainstream titles to draw in intelligent mainstream viewers. Film rental sites like LoveFilm attract both general audiences with blockbusters and specialized audiences through niche categories. IMDB appeals to more educated, serious filmgoers interested in discussing themes and social issues. Overall, the distributors' promotion styles provide clues about their intended target demographics.
1) The document discusses a promotional package created by the author's group for a thriller-horror film. A promotional package typically includes a trailer, poster, and magazine cover to promote the film.
2) The author's group created a trailer, poster, and magazine cover for their film. They drew inspiration from real media examples and audience feedback to design captivating promotional materials.
3) The author analyzes how their promotional materials used, developed, and challenged conventions of real media texts. They compare their trailer, poster, and magazine cover to typical examples and note differences in visual style, focus, and information provided.
The document discusses potential media institutions that could distribute a superhero film opening. It argues that Marvel would be the best fit as they primarily distribute superhero genre films aimed at comic book fans aged 15-25, which is also the target demographic for this film opening. It notes that Marvel has global success and uses various distribution techniques like comic books, digital releases, and trailers on their YouTube channel. While DC Comics and smaller distributor Vertigo were also considered, the author determines Marvel is the best choice to help the film opening achieve worldwide success due to their large audience reach and experience distributing similar films.
Q2) how effective is the combination ofKateSutton04
The document discusses research conducted to create an effective horror film trailer and magazine cover for a target audience aged 15-20. Primary research in the form of questionnaires was used to understand what the audience wants from a horror experience. Typical horror conventions like dark lighting and close-ups were employed to build suspense. Elements like sound, editing, and cinematography work together to create the right tone. The magazine cover and film poster both feature conventions seen in other horror marketing, like using red coloring and gory titles, to make the materials feel realistic and entice the target audience.
The document discusses how to effectively market a film through consistency between the trailer, poster, and magazine. It emphasizes the importance of the ancillary texts of the poster and magazine conveying the same themes as the trailer and film. The marketing is most successful when the audience can easily recognize that the magazine, poster, and trailer belong to the same film due to similarities in imagery, concepts, and design elements between them. Examples from specific marketing pieces are then analyzed in more depth to illustrate this goal of coherent cross-promotion across media.
The combination of the trailer, movie poster, and magazine cover effectively advertise the film "'.com'" to its target audience. Each ancillary product complements the main trailer and captures viewers' attention to increase interest in the film. Specifically, the mysterious poster intrigues audiences without revealing too much, and the magazine cover features an iconic scene from the trailer to drive interest in learning more. Together, the three advertising methods spread awareness of "'.com'" worldwide and generate additional revenue streams to support the film.
The document summarizes the findings of a questionnaire about film posters given to 20 participants. Key findings include that participants expect an image, title, and text on a poster. Posters that featured a central character shot were seen as most persuasive as they give insight into the narrative. Conveying the genre through mise-en-scene was also effective. Posters were identified as the most persuasive form of advertising compared to trailers or reviews as they build mystery while informing audiences. The findings will influence the creator's own poster to meet audience expectations through compelling imagery, clear communication of genre, and an intriguing central character shot.
This document discusses marketing strategies for films targeting different audiences. It summarizes:
- The A-Team film marketed to both older audiences who remembered the TV show and younger audiences through merchandise like action figures and partnerships with McDonald's Happy Meals.
- Toy Story 3 reminded both children and adults who grew up with the earlier films through similar merchandise and fast food promotions.
- Marketing a film targeting teenagers and young adults could partner with a popular clothing brand to feature the film's characters in ads and engage the target demographic.
The media product is a short opening sequence for a psychological thriller film. It represents young females by focusing on themes of kidnapping, abuse, and "catfishing" that are common challenges for this social group. The main character Iris is a relatable teenage girl living in an urban area. Inspiration was drawn from films like The Lovely Bones and The Room that also involve the kidnapping of vulnerable young women. Cinematography and lighting techniques from Skins were replicated to attract a target audience of 15-25 year olds. Independent film institutions like the BFI and distributors such as Cinedigim or Passion River may support distribution of the film.
This document summarizes and analyzes the marketing campaign for the 2015 James Bond film Spectre. It discusses how the film targeted different audiences through its posters, trailers, and press interviews. Three posters targeted male audiences with dark colors and images of Bond holding a gun, while one poster used lighter colors and featured Bond with a woman to appeal more to female viewers. The teasers and trailers focused on codes for action movies like weapons, cars and explosions to attract young male audiences. Press interviews in magazines like Loaded and GQ also helped promote the film to both male and female viewers through images of the attractive cast.
Harry Potter and the Deathly Hallows: The Marketing Campaignlatymermedia
The marketing campaign for Harry Potter and the Deathly Hallows Part 1 utilized various techniques to generate hype and awareness for the film, including teaser posters, a website, trailers, TV spots, merchandise, and the premiere event. Additionally, the Wizarding World of Harry Potter theme park in Orlando helped promote the films and bring the world of Harry Potter to life for fans. Overall, the comprehensive marketing campaign effectively built upon the established popularity of the franchise to ensure that the final installment would be a box office success.
The document discusses marketing plans for a horror film called "Unsettled". It begins by providing details about the film's plot and target demographic. Marketing strategies that will be used include creating a social media presence on Instagram, releasing three teaser posters over time, and a short, fast-paced trailer. A timeline is proposed that starts the campaign in January 2020 and releases the film in October 2020 near Halloween. Research was also conducted on horror film audiences and their media consumption habits to help shape the campaign.
Evaluation Question 1: In what ways does your media product use, develop or c...KateBarno
This document discusses how the media product uses, develops, and challenges conventions of real media. It summarizes that the magazine cover, poster, and trailer developed conventions like large mastheads, relevant headlines, close-up character images, and use of red color. However, it also challenged conventions by including star ratings on the poster and using minimal dialogue in the trailer without a spoken narrative. Market research was conducted to understand audience preferences and satisfy their expectations.
The document discusses the marketing strategy for a film called "The Conjuring". It explains that the film was promoted as being set in the same universe as the popular Harry Potter films in order to attract existing fans. A variety of promotional tactics were used, including teaser trailers, character posters, and significant social media advertising. Due to the involvement of major studio Warner Bros., the film received wider promotion than a typical movie. The marketing strategy focused on portraying the film as a magical journey intended to both appeal to existing Harry Potter fans and bring in new audiences.
The document discusses how a film distributor determines the marketing strategy, release dates, and platforms for releasing a film. It notes that popular films are typically released in cinemas first, while lower budget films may go straight to DVD. Promoting films through social media, posters, trailers, and magazines is seen as vital for attracting customers.
The document then analyzes the marketing of the film Fantastic Beasts and Where to Find Them. It details how the film was promoted as a prequel to the Harry Potter franchise to attract existing fans. Teaser posters, trailers, and character posters were released to build anticipation. Warner Bros. invested heavily in social media promotion. The overarching theme was
How effective is the combination of your maintyronece24
This document discusses the effectiveness of ancillary texts used to promote a thriller film trailer. It analyzes a magazine cover, film poster, and trailer created to advertise the film. The magazine cover highlights the film's placement on "Top 10 Thrillers" lists and includes stills from the trailer and interviews to attract audiences. The poster uses mystery and intrigue with images of the masked killer to draw viewers in. Both ancillary texts effectively utilize color schemes, fonts, and key objects like the killer's mask, gloves and knife consistently across materials to create a cohesive promotional campaign.
This document discusses how the marketing strategy for the film "Fantastic Beasts: The Crimes of Grindelwald" was effectively planned and executed. It promoted the film across multiple platforms like posters, trailers, and social media in a coordinated way. The marketing emphasized the connection to the popular Harry Potter franchise to attract existing fans. Teasers were released to build anticipation for the film. Due to the large studio backing it, the film benefited from extensive promotion. The overarching theme of the marketing was to expand the Harry Potter world and appeal to both existing and new audiences.
The document discusses Luke Nicholls' process in creating a teaser trailer and ancillary texts for his fictional film "Face the Truth". He researched conventions from real teaser trailers and incorporated many of them into his own trailer, such as using numerous cuts, logos from fictional production companies, and leaving audiences with unanswered questions at the end. Luke also created a magazine cover and promotional website to complement the teaser trailer. He obtained feedback at various stages, which led to improvements like increasing the pace. Throughout the process, Luke utilized various media technologies for planning, research, production and evaluation.
1) The document discusses the promotion package for the film "Synthacaine", which includes a trailer, magazine cover, and poster.
2) The promotion package aims to attract its target audience of 15-25 year olds through techniques like using hashtags on social media and releasing the film on Valentine's Day.
3) Elements like the female protagonist, bright colors, and fashionable clothing and accessories are used across the different promotional materials to psychologically attract the target audience.
The interviews and research analyzed common features that attract audiences to film marketing. Both interviewees said that posters and trailers providing character and plot information increased interest. One noted bold, colorful advertising standing out. Research showed audiences build relationships with films through familiar characters and actors. Effective marketing leaves some mystery while giving audiences a sense of the film. To appeal to this audience, the assistant will create colorful posters introducing characters to generate interest in the film's mystery.
Q3. How Do Your Products Engage With The Audience And How Would They Be Distr...Max Behan
The document discusses how independent films are distributed as real media products. It explains that independent distributors like Verve, Vertigo, and Warp Films specialize in distributing independent films in theaters and on DVD worldwide. Warp Films in particular is chosen as a suitable distributor because they target distinctive, independent content. The role of distributors is to sell films to theaters to generate revenue by identifying the audience, building interest, and converting that interest into ticket sales. Modern distributors also utilize digital distribution methods and spend more on digital marketing like short trailer ads on YouTube to promote films.
The document discusses how independent films would be distributed as real media products. It explains that independent distributors like Verve, Vertigo, and Warp Films specialize in distributing independent films in cinemas and on DVD worldwide. Warp Films is identified as a suitable distributor because they target distinctive content like the filmmaker's genre. The role of distributors is described as getting the film to a paying audience by identifying the target demographic and negotiating with exhibitors to show the film. With new online distribution methods, distributors now spend more on digital promotion through short trailers and screenings to build hype around a film's release.
1) The document discusses a film promotion package for the film "Synthacaine" consisting of a trailer, magazine cover, and poster.
2) It aims to promote the film to its target audience of 15-25 year olds through social media marketing like a dedicated Twitter account and hashtag.
3) The key elements of the promotion package are designed to attract the target audience through their focus on fashionable elements like makeup, fur coats, and boots shown in the poster and magazine cover.
The document discusses the student's crime thriller media product titled "In The Frame". It summarizes how the student used, developed, and challenged conventions of the crime thriller genre in their product. Specifically, it discusses how they used conventions like dark colors, mysterious music, and not showing the antagonist's face to create ambiguity. It also explains how they challenged conventions by having the setting in a normally safe and busy area rather than a dark alley. The student reflects on what they learned about camerawork, editing, sound, and other technologies through creating this product. They felt they gained skills and understanding of the filmmaking process.
The document discusses marketing strategies for the film "Eat the Rich". It would initially be released exclusively at an independent cinema to generate buzz. After two weeks, it would be released online to appeal to younger audiences. Positive reviews from credible critics would be promoted on social media. The film's characters represent different social classes to engage the target middle-class audience. The trailer uses unique editing to portray differences between the rich and poor. A magazine profile would feature circular images of wealthy and poor areas to accentuate class divides.
Q1 - In what ways does your media product use, develop or challenge forms and...will clarke
The document discusses the media student Will Clarke's poster, website, and trailer for their horror film project. For the poster, Will used conventions like a large red title, tagline, antagonist image, and release date. However, they only featured the sole antagonist rather than multiple villains like in The Purge poster. The website featured the red title, trailer, and social media links for accessibility. It provided a plot synopsis for context. While mostly following conventions, the gallery used snapshots instead of being too technical. The trailer showed the villain's mask to build familiarity, like other horror trailers that introduce the antagonist.
The student reflects on what they have learned from their preliminary media project and how they have improved their full project. They discuss planning better, considering the mise-en-scene, and executing shots accurately. They also think about how to keep the audience engaged and entertained.
The student reflects on what they have learned from their preliminary media project and how they have improved their full project. They discuss planning better, considering the mise-en-scene, and executing shots accurately. They also think about how to keep the audience engaged and entertained.
The student reflects on what they have learned from their preliminary media project and how they have improved their full project. They discuss planning better, considering the mise-en-scene, and executing shots accurately. They also think about how to keep the audience engaged and entertained.
The student reflects on what they have learned from their preliminary media project and how they have improved their full project. They discuss planning better, considering the mise-en-scene, and executing shots accurately. The student also thinks about how to keep the audience engaged and distribute the project to gain recognition. They analyze their intended teenage audience and how they aimed to attract their interest.
The document provides a cast list for a production with 4 roles: Charlotte played by Hermione Hotson, Joe played by Michael Foxwell, the Car Driver played by Ryan Heaphy, and Teacher played by Alun Bliss.
Together, the group decided to use the idea from the Pineapple Express movie poster of only showing half of the characters' faces. This was to clearly distinguish the two characters while allowing the audience to identify them. They also decided to use the Pineapple Express tagline style and font near the top center of the poster, as research showed this draws attention. Additionally, they included the actors' names at the top sides like in the Titanic poster to attract audiences familiar with those actors. The contrasting facial expressions of the characters were intended to hint that one is a happy "geek" while the other seems lazy.
The document summarizes scenes filmed at Joe's house for a short film. It describes Joe waking up in his messy bedroom, rushing to get ready in the bathroom where he frantically searches for his toothbrush, and then going to the kitchen to pick a cereal box but having trouble deciding and not eating anything. It conveys Joe is portrayed as unintelligent and disorganized through these scenes filmed at his house.
Our short film "Monday Morning Madness" is a black and white slapstick comedy following two contrasting characters on their journey to school. We conducted focus groups with our target 14-19 year old audience who enjoyed and related to the comedy. We would approach production companies like Fox, DreamWorks and Universal to publish the film, showing it before their full-length movies to get audiences in the right mood. With a limited budget, the comedy comes from facial expressions and accidents rather than elaborate sets. We aim to make the film easily accessible to our target demographic through showings before other films. The film will have a recognizable tagline to brand it on posters, magazines and at the start of the short film.
This document discusses the creation of title slides for a silent movie project. It explains that title slides were commonly used in silent films to convey information to audiences without sound. The document details researching a template design and choosing a vintage-style font called "Colonna MT" to incorporate in the slides. It also notes the slides were designed to fit PAL Screen guidelines so they would not be cut off on different sized screens. Examples of slides planned for the silent movie are listed.
1) The document analyzes techniques used in modern film posters, including portraying main characters and their relationship, displaying actor names, and using slogans to convey genre.
2) It discusses using techniques like showing characters side by side to portray their personalities and relationship, splitting the poster into sections for different elements, and overlaying characters by importance.
3) The document considers ideas for their own short film poster, such as portraying an angry teacher at the top to show conflict, using red colors to symbolize danger or anger, and splitting two main character portraits horizontally to show their differing personalities.
The cast list for an upcoming production includes Hermione Hotson playing the role of Charlotte, Michael Foxwell as Joe, Ryan Heaphy as the Car Driver, and Alun Bliss as the Teacher.
The document summarizes the results of a questionnaire given to a student focus group regarding a short film project. Most students agreed that the storyline, characters, and comedy were appropriate for ages 15-19. However, some felt the comedy could be more mature. Students also suggested including the characters' parents or adding a rainy setting. Most enjoyed the YouTube inspiration clips but some thought the storylines were immature. Overall, the feedback was constructive and will help the filmmakers modify their comedy and avoid immature elements, having successfully aimed their project at the right target age group.
The film depicts a teenage boy who wakes up late for school. He rushes around getting ready in a disorganized fashion, exemplified by eating toast in the shower. He arrives at school only to discover that it is a Saturday and there are no classes. The comedic short film uses stereotypes of teenage boys to portray the character's immaturity and lack of responsibility through his rushed and disorganized morning routine.
Our media product uses, develops, and challenges conventions of silent films and comedy genres. We incorporated silent film techniques like black and white with added color for symbolism, background music, and intertitles displaying text. However, we modernized the costumes, used varied camera angles beyond point-of-view shots, and switched between two characters rather than focusing on just one. These adaptations update the silent film format for a contemporary audience while still paying homage to inspirational early films.
The document summarizes the results of a questionnaire given to a student focus group regarding a short film project. Most students agreed that the storyline, characters, and comedy were appropriate for ages 15-19. However, some felt the comedy could be more mature. Students also responded positively to sample YouTube videos shown but thought some storylines were immature. The feedback was overall positive and provided constructive criticism that the group found helpful for improving their project.
This document is a media questionnaire asking about film preferences and possible comedic scenarios for two students on their way to school on a Monday morning. It asks the respondent's age, preferred film genre and why, examples of films they like in that genre and why, if they prefer programs aimed at their age and why, what they like to see in comedies, and possible things that could go wrong for the students on their way to school such as burning toast.
The story follows a group of students who have a vivid dream of an angry teacher shouting at them for being late. When they wake up, they rush to get ready for school but everything goes wrong - from dropping their toothbrush to getting hair wax in their hair. They meet at the school gates only to discover that school is closed for a bank holiday. The short film aims to portray teenagers as unorganized and unaware through comedy, using animation, split screens, music and camera angles to tell the story. The target audience is 16-19 year olds who can relate to oversleeping and experiencing mishaps on the way to school.
The short film follows a character who appears to be attempting suicide in his car by attaching a hose from the exhaust into the vehicle. However, the film takes a comedic turn as his plans are continually thwarted by small mishaps. His pen runs out of ink when he tries to write a suicide note, his car won't start, and finally the engine cuts out again just as he is ready to lose consciousness from the fumes. The character grows increasingly frustrated as nothing goes according to plan. In the end, he angrily leaves his car in the rain to find petrol after discovering his canister is empty.
The short film "Post-It Love" depicts two shy office workers expressing their romantic interest in each other through clever images made of post-it notes scattered around their office, with each person trying to outdo the other's creation until they finally see each other's largest creation and share a smile, showing their feelings for each other through this creative, comedic, and romantic method of non-verbal communication due to their shyness.
The document discusses the history and evolution of comedy in film from 1895 to the 1990s. It covers early silent films that relied on slapstick and burlesque humor, influential directors like Charlie Chaplin and Buster Keaton who helped establish slapstick, the transition to dialogue in the 1930s-50s which featured verbal/pun humor, and more surreal comedy in the 1960s exemplified by Monty Python. The document concludes that the snippets of comedic scenes from Home Alone (1990) provided the main inspiration for the student's short film which combines elements of early slapstick and 1990s style comedy.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
-------------------------------------------------------------------------------
Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
-------------------------------------------------------------------------------
For more information about PECB:
Website: https://pecb.com/
LinkedIn: https://www.linkedin.com/company/pecb/
Facebook: https://www.facebook.com/PECBInternational/
Slideshare: http://www.slideshare.net/PECBCERTIFICATION
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
2. How effective is the combination of your main product and ancillary texts? Every film that is released for the public to watch , has undoubtedly spent a large chunk of money in advertising which enables them to speak to their audience and tell them that their film is being released. Otherwise how would the consumer know that the next Harry Potter movie is being released? They need to advertise and this means creating different kind of products which can advertise their film through different media texts e.g. Television, Newspaper, Magazine etc. Our task was to create a poster that matches our Short Film and a corresponding Magazine front cover. This is only two out of a variety of ways that a film corporation can spread their advertising campaign to their mass audience, and sometimes a niche audience. Having not had much experience in advertising, we had to research into Film companies who have released successful films which we knew about through their advertising techniques, and what styles they used to get their point across. Having created 6 movies, and rumours that there will be 2 more, Harry Potter has taken the box office by storm. But how did we get to know about this? It wasn’t just derived from a book and plonked onto our cinema screens – no chance. Warner Bros had the gigantic task of telling us, the consumer, that this film will be released. And after smashing box office records, people eagerly waiting for the next sequel, I can safely say that they have done their job well. Regarding the fact that they spent millions on advertising, they still had to sit down and design the advertisements to suit their film to the highest standards. The first film is always the hardest to ascertain due to the audience being clueless to what the story line beholds – so they had to create a poster that not only showed who’s involved but simultaneously giving just enough information for audiences to see it and immediately want more, hence keeping them interested so they come and pay to watch the film. With no previous films of this storyline, magazine companies would be taking a risk by placing a new film on their front covers because they don’t know what the audiences reactions will be when it is released. So for Warner Bros it was a quite a hard task, (back in 2001 when the first film was released) to advertise in popular magazines that people read the every issue of. Before it’s release and before critics reviewed it, it had no leg to stand on. Harry Potter was making its debut on cinema screens and it was Warner Bros’ task to sell it to us. This was our corresponding task which we faced, as we had to create a poster that would try and sell our idea to the consumer, making them want more as they look at our product. As a part of research and planning we had to look at aspects of other posters/films to see how they used their ideas and see if we can incorporate them into our final poster. On the next slide I have retrieved the first ever Harry Potter poster released, Harry Potter and the Philosopher’s Stone, so I can analyse what they have included for a “first-timer” in the film business. A brief description of the first film is that a young boy enters a school of witch and wizardry, thanks to his biological parents who risked their lives to save his. He is a well-known wizard who delves into places at the school (Hogwarts) with his friends, Hermione and Ron, where he isn’t allowed – he finds a secret which is being chased by his arch enemy. He defeats his enemy with the secret at the climax of the film.
3. I will analyse the poster from top to bottom, pointing out styles and techniques that this poster uses in order to inform the audience/ consumer what they can expect from this film. The poster jumps straight in with a highly attractive slogan, something that will want people to think , more than their imagination – this film will take them some place where no other film has taken them. This will intrigue the consumer and they immediately want to know what it’s about. A picture of what looks to be a castle (Hogwarts), to the consumer it looks to be a very daunting place. The editors have put this on the poster so the people viewing it can get a sense of setting and mise en scene. Pictured almost centre-like, the boys face is the biggest image of this collage of images. With the title below, the consume can acknowledge that he is “Harry Potter”. With a stern look on his face and a mysterious scar on his forehead, the audience will want to know his turn of events during this film. With the slogan already in mind, the consumer and viewer of this poster can begin to develop a non-reality story line, and with the picture of an owl it can give a clue that witchcraft will be used because an ideology is that, every witch has either a cat or an owl. A very largely-sized character can once again hint at the unreality to this film – he represents a large oaf like creature which is something that isn’t usually seen. They look a similar age to Harry Potter, so the audience deduce that they are his friends, but how do they fit into the story? This is how they are luring the consumer to come watch it to answer questions. Evil, angry looking characters, one wearing a pointed witch –like hat which immediately portrays to the audience that the likelihood is that witch craft and wizardry is included. Another character who looks very wise, and looks like a very stereotypical wizard – white long beard, spectacles etc. But how does he fit in with the film, what’s his role? 1 4 3 2 8 5 6 7 As you can see this poster is ram-packed with a collage of images all with different possible meanings – but no answers are given away. You can deduce quite a lot of little factors like the witchcraft for example just by the mise en scene, characters clothing, but nothing is a certainty, and that’s why Warner Bros have released enough information to interest the consumer but leave the core of the story to the imagination, hence what attracts everyone to watch and find out the real plot.
4. With advertising, via posters, accounted for and completed, it was time to focus on other ways of selling this brand new film to the desired audience. This meant reaching out to the public using an alternative media text so people are reached by a variety of different products. Our second task was to create a Magazine front cover displaying our short film, which would be effectively released – so we had to use techniques from other magazine covers to enhance and develop ours so that we would grab the audiences attention. Magazine front covers is a different and in my eyes a harder way to advertise compared with a poster. I think this because a poster is entirely dedicated to your film and your film alone. Whilst a magazine front cover may dedicate the main front picture to your film, but the sub headings lead away from your film and to other companies’ films. With a magazine you have to put as much information in as possible, so the audience pick up on it when you try to catch their eye. Below is an issue of “Entertainment Weekly” which is a very renowned magazine in the entertainment business. This issue was released September 2001, as the Harry Potter was duly released. Entertainment Weekly had obviously made a deal with Warner Bros to show their brand new film on the front of their magazine for extra exposure and advertisement. The headline reads “The secrets behind Harry Potter The Movie” which immediately suggests that they have background information on the new film and have been allowed to spread the word. This would immediately interest the public as they have only the poster to rely upon their guesses of what the film may be about. This may persuade the consumer to buy this magazine because they are very intrigued by the new film and want to find out as much information as they can before they eventually go see the film. I think the headline is most attractive because the word “secret” is like a subliminal message for the consumer, it means that they have something, information, that could be key to the plot of this exciting new story. So this is a technique to draw the audience in, it all depends on the effectiveness of the words used and the picture involved. The picture used here is also very effective because “Harry” has a very smug look on his face and his arms crossed, as if he knows something that we don’t, hence corresponding to the secret involved. It’s all very simple yet highly effective, all these techniques are used to advertise the film as much as possible so that every corner of every audience is reached and as many people know about it as possible. So after looking at the poster and cover that Warner Bros used to advertise their film it shows that the go “hand-in-hand” with each other, both showing and using different techniques to keep the audience guessing as to what happens – so I think this Harry Potter used both media texts to their advantage and it was very effective in the end – as seen by the success the film and its sequels have achieved. This was a part of my individual research towards the product, my next analysis of magazine front covers and posters are ones that we as a group researched and used for help with our final products. This was an analysis of a successful, established film and how it became so popular in its early stages.
5. As a part of group research we looked at film magazines such as “Empire” and “Total Film”. Fig 1 shows one of our posters that we analysed in order to help us create and enhance our own poster. What I have done here is taken the main film on the magazine, Iron Man 2, and found the corresponding photos to the same film. Now we can see the effective combination between both the posters and the front cover to see the similarities. The first immediate similarity is the bright shining blue light on his chest. Empire have cleverly taken this colour and assigned it to their logo to correspond to the “heart” of Iron Man. This is a sort of landmark/ trademark of Iron Man, so somebody sees this kind of blue light they can trace it back to this film. In Fig 2 the clouds are also of the same shade of blue, and could represent the lighting bolts that Empire have also used on their logo. They all interlink with each other to give a sense of similarity and people pick up on this and can assume that (Fig. 1) the lightning is a sign of evilness, and his heart is a sign of power. It’s little denotations like this that the audience can pick on and begin to build an image in their head of what is to be expected. (Fig. 2) But looking at both posters and magazine front covers they have kept the same colour coordination. This is very effective because it means that all of them give off the same message about the film. This is how we’ve looked upon this task and that’s why we have kept the colours corresponding on both poster and magazine front cover so the audience and consumer can easily recognise our film when it’s released. Our film is a silent movie and therefore has a Sepia (brown tint) tone to it, something which we have carried on and applied to our poster and front cover. This means that the audience can see it and by either one can immediately recognise that the film will be shown in this colour. Showing our characters in colour would mean that we were sending the wrong message to the consumer because they wouldn’t immediately know that our video is in black and white. The similarities between our video and poster/front cover can be seen in the next few slides along. (Fig. 3)
6. This is a different poster and magazine front cover we researched and analysed – again I believe that they should both link in with the actual theme of the film itself so the audience can get a taste of what is to come. As shown in Iron Man on the previous page, the poster and the cover are effectively corresponding to each other. In the actual film ‘New Moon’ the front character on Fig.1 (Robert Pattinson) has to protect the girl in Fig 1 from the evil characters. In both the magazine front cover and the poster it is clearly showing this. Fig 1 shows the character looking over his shoulder as if he is checking if she’s okay, and the ‘evil-looking’ character behind is putting on a vicious facial expression as he is the evil character. The poster on the other hand shows the story line a little more clearly. This time he’s keeping a hold of her tightly as if to convey that no-one except him is allowed to have her – he is protecting her from the evil that is following her. The other characters look on, some with very malevolent expressions – which corresponds to the story. On the magazine front cover you can obviously see that they have taken the title ‘New Moon’ and made their magazine correspond to the literal words. The magazine logo “Total Film” is printed in a luminous white as if the portray the moon sitting in the sky reflecting the bright white light, a full moon. This could convey the meaning of eeriness to the consumer and they can start to picture where this film takes place and what kind of storyline it beholds. (Fig. 2) (Fig. 1) The poster and magazine front cover also have trees in the background, this can give the audience an idea of setting and also it conveys a supernatural mood/atmosphere as ‘something’ may only come out at night in a full moon. This is how the posters and front covers try make the audience think without giving too much information or too much of the plot away. But obviously the film companies don’t want to give away their plot, so they keep the audience guessing which is something we have done with our poster and magazines to correspond to the professionalism of real posters that have been released. They make their film look as appealing as possible through the use of posters , covers and other advertisements – of which all correspond to the actual film.
7. Here are our final ancillary tasks, the magazine front cover (Fig 1) and the poster (Fig 2). In answer to the question I think our main product and ancillary tasks are very effective. I believe this to be true because all 3 correspond to each other. First of all, when I analysed Iron Man 2 we could see that the colours matched each other and it told part of a story, well we have used that technique when creating our ancillary tasks. The main product is in ‘black and white’ with a Sepia tone, so we incorporated this into our poster & cover. This way the audience can immediately deduce that the film has a vintage feel to it, as there is an absence of colour. Just like our research and analysis into Pineapple express – on both tasks we had ‘Charlotte’ and ‘Michael’ each have a different facial expression to match their personality. So on Fig 1 the audience can assume that Charlotte is the geeky one because she displays a beaming smile, with her glasses on (ideology of a geek/nerd) - whilst tightly grasping school books. This is something the audience can recognise and begin to build an image into their heads, then they look at ‘Joe’ and see an ‘attempt’ at a smile and will realise he may be the opposite to Charlotte. This is then evidently shown in the poster where ‘Joe’ doesn’t even smile and has an almost-befuddled look on his face, now the audience can begin to assume that comedy may be involved in this two – thanks to the ‘dopey’ character and the ‘happy’ character. The title itself draws attention to itself because the audience can deduce that the film will be in some kind of rush, due the “Madness” in the title, but yet again nothing is clearly given away and only little snippets of information is released . Along with the alarm clock displaying “Too Late” and the word “Morning” in the title the audience can just about guess when it takes place, just like New Moon with its ‘luminous white’ colouring effect which portrays to the audience that the film could be set in the night. It’s all done so the audience can receive enough clues about the film to determine whether they like it or not, but not enough for the film to reveal its plot. That’s why I think our ancillary tasks correspond to our main product, by effectively revealing to the audience minimal information about it but simultaneously give them clues upon what the story line could potentially be. (Fig. 1) (Fig. 2)
8. What have you learned from your Audience Feedback? For our audience research we had to show the public our rough cut and final cut , for them to comment on so we can see whether they liked it or not. We chose to create a Facebook group because we could invite all our friends to comment on it as these are the intended target audience for our video. Here is the link to our Feedback Group Page; http://www.facebook.com/topic.php?uid=360244752270&topic=13495 (Or click on logo) On this page we uploaded or video and then set 7 different questions in the discussions section for the viewer to fill out after they have seen our video. Here are the 7 questions and the reason why we chose them; For number 1 we wanted the viewer to describe to us what they thought was going on, so we knew whether we portrayed the plot well enough For this question we wanted to see which factors of the video they liked Then which factors they didn’t like, and reasons. We then wanted them to analyse our music choice and see if it fitted in well Then we wanted a closer analysis from the viewer whether we used sufficient shot types to make sure it didn’t become boring We asked them to give us some constructive criticism so we knew what we could improve And finally a question where they are free to say anything else about the short film.
9. Here was our first piece of feedback from our rough-cut; Vickie Page 1) Give a brief summary of the Storyline: The teacher tells both the male and female characters that they have an exam soon. The female character is hard working and stays up all night revising. The male character is lazy and stays in bed. In the morning both characters over sleep. The girl rushes to get to school whilst the boy takes his time but when they arrive at school they realise their exam is on a different day.2) What did you like about the video? The music fitted together well with the action and there was good use of a variety of shots. It all fitted together well.3) What didn't you like about the video? Some parts were a little confusing. It wasn't clear who the person in the frame was and why she did piano practise (although was that to show that she was hard working?)4) Did the music fit the on-screen activity well? Yes it did.5) Was there a good variety of shots? Yes, a good mixture of close ups and wide shots.6) What do you feel we could improve on? Showing the picture in the frame more clearly (but that is a really minor point!)7) Any other comments and feedback! Really good, well done! :) As you can see the feedback is relatively satisfactory, she understood the plot and liked the fact it all fitted together. The factor she didn’t like was that parts of the film were a little confusing, for example when Charlotte stands in the mirror at the beginning and why she practiced the piano. Although Vickie answered her criticism correctly, she was hard working, we wanted to make sure the audience understood this. So to do this we made sure in the credits at the beginning it was clearly stated who plays which character and how many there are. We then made sure there were enough slides telling the audience that she wanted to do her revision first but instead does her piano to convey her intelligence. This was all amended in the final cut. But other than that this piece of feedback was very positive for us, when creating our short film.
10. Here was our first piece of feedback from our final cut; James Paddock 1) A teacher warns two pupils (Charlotte and Joe) that their work is not up to standard, and that they have an exam after the weekend which they must attend. Charlotte puts off all her revision for the exam until Sunday evening, but drops off to sleep halfway through, and eventually hurries off to bed - at 1 AM. Joe, however, sleeps for what seems like the whole of Sunday. On the following Monday morning the two go through their daily routines, with Charlotte's being the more hectic and rushed, while Joe hardly bothers with getting ready. They meet on the way to school, both late for the exam, and after a bit of a rush to get to the exam hall, they discover that it is in fact on Tuesday.2) The concept of the video being a silent movie was great. :) A lot of funny elements, in particular the clock appearing out of nowhere, and the character's interactions with the camera, were used to great effect. The result was that the movie was very funny overall, and very spontaneous - I never really knew quite what to expect. Plus, the ending gave me a good laugh. :)3) Can't really think of anything. I think I'll just answer question (6) instead. 4) The music fit each scene extremely well and really helped to convey the attitudes of the two characters. :) I noticed, however, that Charlotte had several different bits of music while Joe seemed to only have one. Perhaps the music could've been a bit more varied in that respect.5) Shots were varied well. Angled shots (like the one where Charlotte lands in her chair) were used effectively. The only part which seemed to recycle clips was when the video kept cutting back to Joe, asleep, although this was actually pretty effective. :)6) While this was a very good video, it does appear to be a parody of the "silent" movies, so the intro (with Mr. Bliss's voice) and the parts with added sound effects were not absolutely necessary (unless I'm wrong and the syllabus states that you HAD to include sound effects somewhere in your video ). The emotions of the characters came through very well, but I'd have liked to see a few more of their facial expressions - quite a lot of the time they had their face away from the camera.7) As I said, this was a really funny video. :D I love the contrast you guys created between the two characters - Hermione's over-the-top facial expressions and Foxy's slouching movements were perfect. Great job, you guys! :) This piece of feedback was overall a more thorough analysis. But definitely a more satisfying one due to this being our final cut. Nothing is mentioned this time about the confusion between characters and Charlotte’s intelligence. The only criticism given was in correspondence with the music/sound effects. The viewer didn’t know why the teacher was talking at the start because it’s a silent film. We can’t actually physically explain this through the video because it was actually a challenge against the forms and conventions of a silent movie, that this time we had one person speak so the audience can really feel and hear his authority – whilst the rest of the film has an absence of dialogue. He also mentions that he doesn’t feel that some of the sound effects were necessary. Once again it was hard to portray this through the short film but we again wanted to challenge the conventions by adding a modern style by using sound effects – sometimes to create spontaneous humour. But apart from that he liked the short film a lot especially the contrast between the two characters. I think our feedback helped us tremendously because we could see first hand what our target audience liked and didn’t like. This enabled us to work on our video to make it near perfect for all. But we could see that some factors people liked whilst others didn’t, so we looked at the feedback and if the majority didn’t like something, we changed it and if they did like it we would keep it the same. We have learnt that it is very difficult to please everyone’s taste in film so we had to try our best to give each and every viewer something to enjoy.
11. How did you use new media technologies in the construction and research, planning and evaluation stages? Throughout this project we as a group and I myself used a lot of technology which was key to our final product. It wasn’t just the obvious Adobe Photoshop and Adobe Premier but it was also the lesser-known software which contributed to our final work. Below is a picture of our group, holding sheets of paper displaying every single piece of software we used in our project;
12. With the addition of a Hardware including; Digital Video Camera, Digital Camera, Scanner, Computer etc. this is all we used to create our final short film, Monday Morning Madness. The process in creating the final products (ancillary included) was quite a long one bearing in mind we were introduced to a complete new piece of software again, Adobe Premiere. This is where we did the main editing of the footage filmed on camera, it’s where we tweaked and cut out all the unnecessary clips and finalised our film. The main tool we used on Adobe Premiere was the ‘cutting/slice’ tool where we could chop up our film sequence and delete the scenes we didn’t want in our final product. It is a simple click of the tool shown in the tool bar, and then click on the timeline where ever you would like to cut the film into two. A very simple but vital tool in our process. But this was all we used in Adobe Premiere as the Audio/Video effects they were offering didn’t quite match our needs and we had to go on the lookout for more effective transitions and effects to enhance our film. As our film is a silent film we wanted to have a ‘flickering’ on screen to match the authenticity of an old silent movie where the reel of film is being played on a film projector, and to find this we used Window’s Movie Maker – Vista edition. Movie Maker offered vast, easy to access, video effects which were very efficient. They matched our requirements and we used the effect called ‘Film Age, Old’ pictured left. This gave us ‘grains’ and lines on screen corresponding to the conventions of a silent movie. There were several to choose from as you can see, but after trial and error we came to the conclusion that the one we choose was most effectual and really made the film look as vintage as possible without going over the top. To make our film all but authentic we also used the ‘Sepia Tone’ effect to correspond to the convention of silent movies where the was a lack of colour, but had slight tints of brown to the on screen action. This is something we thought to be quite useful because it gave our short film that slight edge compared to when it was just black and white. To put these effects onto your film is relatively easy as all you have to do is select your effect and then drag it over your film sequence, and it will change it according to your choice immediately.
13. To create our ancillary tasks we used Adobe Photoshop and its vast range of tools to make it as professional as possible. Below are both of the tasks, the poster and magazine front cover; Here on the left we have the magazine front cover. We used the digital camera to take two close up photos of our characters , one of the “Music Man” caption and the other “Hulk” caption as well. We wanted to keep the same colour scheme running throughout both ancillary tasks and short film, so we edited the pictures using the “Colour Balance” tool where we could give them the equally Here on the right we have the poster. We once again used the digital camera to take two close up photos of our characters but this time more of an extreme close up, to really show the distinct features of our characters to advertise our film even further. Once again we wanted to keep the same colour scheme running throughout so we used the ‘Colour Balance’ tool and changed it to Sepia again. We used the lasso tool (circled green) to cut out both heads of our two main characters. We found out that after cutting it left a jagged edge around the sides of our images, so we used the blur/smudge tool (circled orange) to make the edges blend in with the black background of our poster. This way it looked more presentable and most importantly, professional. Once again we used the font tool (circled red) and put in our recognisable fonts which are a theme running through all out tasks. The alarm clock is also used in both poster and front cover and it’s creation is explained on my blog in great detail. We then positioned everything according to our research to enhance it as much as we can. So Adobe Photoshop was a vital piece of software needed to create our ancillary tasks and we’ve learnt that a lot of research and knowledge of this software’s tools really helps when creating advertisements for any media texts. same Sepia tone as shown in the final short film. To get the fonts we used the text tool (circled red), to create our uniquely named magazine – so if we were to put it out onto the market, this is how consumers would recognise us. We used the fonts “Reprise” and “Stencil” to create our headings an sub headings which also match with the poster – situated right. To create the green-looking hulk figure we first of all cut round the edges of the face using the lasso tool (circled green) and then changed the Hue/Saturation of the selected area, making the colour balance a dark green – to correspond to the original Hulk character. To create the rectangles and other lines found on the front cover we used the shapes tool (circled blue) and moves them into the position where we thought it would look most effective, then we placed our fonts on top and made sure the colours complimented each other so they look more attractive to the eye.
14. WORDPRESS ROYALTY FREE MUSIC The internet was very beneficial and highly useful in the process of creating our project. First of all, in the top left hand corner we have WordPress, where we were able to upload all our work easy and simply and we were allowed to customise our header to make it more personal to us. Secondly, we have ‘Incompetech’ which is where we received all our royalty free music and were able to easily download it. Thirdly, we have Facebook where we were able to create a group for peers to mark and comment on our final short film and enabled us to have critical audience feedback to help us improve our film. It also helped keeping all comments in one place and not on loose A4 questionnaires. And finally we used YouTube for our initial research so they could inspire us when making our own. YouTube owns vast amounts of old and new videos so we could research into silent movies quite easily whilst simultaneously looking at modern day short films to see what ideas they had as well. Overall the internet was again a vital part in making our video a success. FACEBOOK YOUTUBE
15. Overall I think we were very successful in creating this video, from all angles possible. We researched enough resources to get our guidelines for the actual short film, we have shown good editing skills in our final pieces and also good ideas when creating all of our tasks. I’ve learnt many things and would definitely change some factors if I were to do this project again, for example booking in actors to film – I would make sure they would know when, where and how long WELL before it was going to happen so they have plenty of notice. That way we wouldn’t feel so bad if they cancelled because we could schedule in an earlier date which is something we should have done this time round. I’ve also learnt that even with basic knowledge of computer software, if you spend a little time learning or ask advice you can discover new tools to enhance your film/ancillary task a lot and make it look really professional. With plentiful research it also helps because you can create things quicker as you have an idea where you want things and what you want them to look like. In conclusion I feel everything went really well and all the hard work was worth it, seeing the successful short film that is ours. It was a lengthy process and I now understand how much preparation goes on behind the scenes of films made in the modern day and techniques they use to capture our attention. Everything we planned all helped towards our final production and I’m very happy with how everything worked out. By David Martin